Baird McNutt Irish Linen

What Baird McNutt Irish Linen does

Baird McNutt Irish Linen (legal entity W F B BAIRD & CO LIMITED) is a family-owned traditional Irish linen manufacturer and wholesaler headquartered at 72 Shankbridge Road, Kells, Ballymena, County Antrim, Northern Ireland. The Baird family business was established in 1912 on the site of a heritage linen mill dating to 1798 along the Kellswater river, and the company acquired John Hanna's Shankbridge dyeing and finishing works in 1991 to bring mercerization, dyeing and finishing in-house. The firm operates a weaving and finishing mill in Ballymena, manufacturing facilities along the Kellswater river in County Antrim, and a design studio in Downings, County Donegal, led by Peter McNutt. It is ISO14001 certified for environmental management and uses certified green energy in production.

The company's core product is a portfolio of premium 100% Irish linen fabrics sold wholesale by the roll (approximately 50 metres) with cut-length service, spanning ultra-light voiles (91 gsm), light shirting weights (119–155 gsm), medium suiting/tailoring weights (208–209 gsm), and heavy upholstery weights up to 520 gsm. Collections are organized into Yarn Dye (Kells, Wicklow, Claire, Errigal, Glenarm, Aran, Parkgate), Piece Dye (Bangor, Glenarm, Milltown, Glenariff, Parkgate Twill), and Prepared-for-Print (Glenaan, FD0001/0004/0006, Carlow, Kilcolgan) lines for interior designers. The business also operates two brand-support programs — the BMN Label Program (woven labels and swing tickets) and a Secondary Label Program with co-branding for established long-term customers.

Baird McNutt serves global fashion designers, garment manufacturers and interior designers through a sales-led wholesale model combining direct website orders (with a registered-company swatch service), four regional sales agents (Germany, Netherlands, India, China), and trade-show presence (notably Munich Fabric Start). The customer mix is split between apparel manufacturers (primary) and interior designers/furnishings companies (primary), with no named end-customer logos disclosed. Revenue is not publicly disclosed; the business has no institutional funding, no public listing, and 7 employees, operating as a privately held specialty textile producer.

Name

Baird McNutt Irish Linen

Legal name

W F B BAIRD & CO LIMITED

Website

https://bairdmcnuttirishlinen.com

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Baird McNutt Irish Linen is a family-owned Irish linen manufacturer and wholesaler that produces premium yarn-dyed, piece-dyed and prepared-for-print linen fabrics, selling by the roll to global fashion designers, garment manufacturers, and interior designers through direct wholesale and regional agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Kells, Ballymena

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fabric Wholesale: Wholesale Irish linen fabric sold by the roll (approximately 50 metres) with cut length service available for a surcharge. Stock service catalog includes yarn dyed and piece dyed fabrics in various weights.
2. Upholstery and Furnishings: Premium upholstery fabrics sold wholesale to interior designers and furnishing companies, with fabrics like Glenaan (520 gsm) designed for heavy-use applications.
3. Brand Licensing: BMN label program offering woven labels and swing tickets for customers using Baird McNutt fabrics. Secondary label program with co-branding for established long-term customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Baird McNutt Irish Linen manufactures and wholesales premium Irish linen fabrics, including yarn-dyed, piece-dyed, and prepared-for-print collections. Fabrics are sold by the roll (approximately 50 metres) with cut length service available, serving fashion designers, garment manufacturers, and interior designers worldwide. The company also offers brand support through its BMN Label Program and Secondary Label Program for customer co-branding.

Product overview

Baird McNutt Irish Linen is a traditional Irish linen manufacturer offering a comprehensive portfolio of linen fabrics through its Stock Service platform. The product lineup includes light weight linens (119-155 gsm) for dresses, shirting, and blouses; medium weight linens (208-209 gsm) for suiting and tailoring; and heavy weight linens (228-520 gsm) for upholstery and structured garments. Key fabric collections include Kells, Wicklow, Claire, Glenarm, Aran, Parkgate, Milestone, Milltown, Glenariff, and Glenaan. Fabrics are offered in yarn dye, piece dye, and prepared-for-print formats. The company also provides brand support services including the BMN Label Program and Secondary Label Program for co-branding. Products are sold wholesale by the roll (approximately 50 metres) with cut length service available.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Service Wholesale Irish linen fabric platform offering yarn dye, piece dye, and prepared-for-print collections sold by the roll (approximately 50 metres) with cut length service for fashion designers, garment manufacturers, and interior designers.
• Yarn Dye Collection Yarn-dyed linen fabrics with colored yarns woven together to create dimensional patterns. Includes Kells, Wicklow, Claire, Errigal, Glenarm, Aran, Parkgate, and Milestone lines for apparel applications.
• Piece Dye Collection Solid color linen fabrics dyed after weaving with consistent coloration. Includes Kells, Bangor, Glenarm, Milltown, Glenariff, and Parkgate Twill lines for apparel and tailoring.
• Prepared for Print Collection (PfP) Print-ready linen fabrics favored by interior designers worldwide for residential and commercial interiors. Includes Glenaan PfP, FD0001, FD0004, FD0006, Carlow, Kilcolgan, and Milltown Print bases at 400-530 gsm.
• Furnishing Collection Premium Irish linen furnishing fabrics including upholstery and prepared-for-print bases woven from quality yarns with traditional Irish linen attributes, finished to offer soft, flowing fabric for residential and commercial interiors.
• BMN Label Program Brand support offering woven labels and swing tickets shipped with Baird McNutt fabrics to authenticate and promote Irish Linen products made by customers.
• Secondary Label Program Co-branded marketing pack of labels and swing-tickets for established long-term customers who have positioned Baird McNutt as an important product category within their range.
• Swatch Service Swatch sampling service available to registered companies for evaluating fabric references, colors, and finishes prior to placing wholesale orders.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• JHannaltd.comminorStrategic or Co-development PartnerJHannaltd.com appears as a linked partner company, potentially related through historical connections to the John Hanna family whose Shankbridge dyeing and finishing works were acquired by Baird in 1991.
• Ralf Krüger (philmond Handelsagentur e. K.)coreChannel Partner/ Reseller/ DistributorRegional sales agent for Germany, operating from philmond Handelsagentur e. K., representing Baird McNutt Irish Linen in the German market.
• Constant van Schie (Richard Lohle B.V)coreChannel Partner/ Reseller/ DistributorRegional sales agent for Netherlands, operating from Richard Lohle B.V., representing Baird McNutt Irish Linen in the Dutch market.
• Sunny Ahuja (Elegante Fashion)coreChannel Partner/ Reseller/ DistributorRegional sales agent for India, operating from Elegante Fashion, representing Baird McNutt Irish Linen in the Indian market.
• 岑亚纺织 (clothmerchant)coreChannel Partner/ Reseller/ DistributorRegional sales agent for China, representing Baird McNutt Irish Linen in the Chinese market. Contact via [email protected] with website bairdmcnutt.cn.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Loro Piana: Loro Piana is an Italian luxury textile company producing premium cashmere, wool, and other fine fabrics for luxury fashion brands globally. As a major incumbent in the high-end fabric space with Italian heritage, it shares target customers with Baird McNutt despite broader scale.
• Dormeuil: Dormeuil is a French luxury fabric house producing premium suiting and fashion fabrics for high-end tailors and fashion brands globally. As a larger established player in the same premium fabric space, Dormeuil overlaps with Baird McNutt's customer base.
• Scabal: Scabal is a Belgian luxury fabric manufacturer and merchant producing premium suiting and fashion fabrics for tailors and luxury brands worldwide. As a broader incumbent in premium apparel fabrics, Scabal serves similar customers to Baird McNutt.
• Holland & Sherry: Holland & Sherry is a global luxury fabric merchant and supplier headquartered in the UK, serving bespoke tailoring and luxury fashion brands worldwide. While broader in scope and scale, Holland & Sherry operates in the same premium fabric space as Baird McNutt.
• Liberty Art Fabrics: Liberty Art Fabrics is a UK heritage fabric brand producing distinctive printed and woven textiles for fashion and interior design. While broader and more design-focused, Liberty shares the heritage positioning, print-prepared fabrics, and furnishing/apparel dual segments with Baird McNutt.

Direct peers

• Johnstons of Elgin: Johnstons of Elgin is a heritage Scottish textile manufacturer producing cashmere, fine woolens, and woven fabrics with over 200 years of history. As a UK heritage fabric mill serving luxury fashion brands globally, it shares a similar business model and target customer base with Baird McNutt.
• William Halstead: William Halstead is a UK-based manufacturer of fine worsted and other suiting fabrics, serving luxury tailoring and fashion brands. The company shares Baird McNutt's focus on premium woven fabrics for high-end apparel manufacturers.
• Heinz Mayer (H&M): Heinz Mayer is a German linen weaving mill producing fine linen fabrics for fashion and home textiles. As a European heritage linen manufacturer with similar product offerings and customer segments, it is a direct peer to Baird McNutt's core business.
• Magee 1866: Magee 1866 is a heritage Irish fabric manufacturer based in Donegal, producing tweed, linen, and wool fabrics for apparel and furnishings. As another Irish heritage textile mill with similar product range and customer segments, Magee is the most direct peer to Baird McNutt.
• Foxford Woollen Mills: Foxford Woollen Mills is an Irish heritage textile manufacturer producing woven fabrics and finished woolen products with a long history in County Mayo. Its heritage brand positioning, Irish origin, and focus on premium woven textiles make it comparable to Baird McNutt.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/baird_mcnutt_irish_linen
• LinkedInlinkedin.com/company/baird-mcnutt-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baird McNutt Irish Linen