Magee 1866
Magee 1866 is a fifth-generation, family-owned Irish apparel and textile company founded in 1866 in Donegal Town, Ireland. It designs and weaves authentic Donegal Tweed at its own mill and sells men's and women's clothing, accessories, home interiors, tweed fabric by the metre, and Made-to-Measure tailoring directly to consumers worldwide via its e-commerce site and retail store.
- Company typePrivate
- Founded1866
- HeadquartersDonegal, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Magee 1866 does
Magee 1866 is a privately held, fifth-generation family-owned apparel and textile business headquartered in Donegal Town, Ireland, founded in 1866. The company designs and weaves authentic Donegal Tweed at its own mill in Donegal Town, producing tweed fabrics across a weight range from 190 to 545 grams per metre, and uses these fabrics as the foundation for a finished-goods portfolio spanning men's and women's ready-to-wear clothing (blazers, coats, suits, knitwear, shirts, trousers, and casual jackets), accessories (tweed caps, scarves, pashminas, umbrellas, and a co-branded line with Landa Bags), home interiors (throws, table linen, furnishing fabrics), and a 'Tweed by the Metre' fabric-sales channel serving tailors, crafters, and upholsterers. The company also operates a Made-to-Measure bespoke tailoring service for both men's and women's formal and casual categories.
The business runs a direct-to-consumer go-to-market model anchored by its own e-commerce site (magee1866.com) and physical retail showrooms in Donegal Town, shipping internationally to more than 25 countries including the UK, Europe, USA, Canada, Australia, Japan, and the UAE, with destination-specific free-delivery thresholds. Revenue is generated through one-time purchases of finished goods (one-time/perpetual-license style, prices range from approximately €63 for knitwear to €675+ for premium coats) and premium Made-to-Measure custom orders, with a 20-30% promotional discount lane via seasonal sale merchandising. Customer segments are horizontal: men's and women's clothing are the primary business units, with home interiors and tweed-by-the-metre as secondary use-case verticals, all oriented to consumers seeking heritage Irish textiles rather than enterprise or B2B anchor customers.
The firm is owned and operated by the founding family across five generations with no disclosed external shareholders, parent company, or institutional investment, and employs 101-250 people. Marketing channels are predominantly organic (social media across Facebook, LinkedIn, Instagram, and YouTube, SEO-optimized product pages, blog content, and a newsletter capture offering 10% off first order), with no disclosed paid acquisition infrastructure or app presence.
Magee 1866 firmographics
Firmographics- Name
- Magee 1866
- Legal name
- Magee 1866
- Website
- https://magee1866.com
- Company type
- Private
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Magee 1866 is a fifth-generation, family-owned Irish apparel and textile company founded in 1866 in Donegal Town, Ireland. It designs and weaves authentic Donegal Tweed at its own mill and sells men's and women's clothing, accessories, home interiors, tweed fabric by the metre, and Made-to-Measure tailoring directly to consumers worldwide via its e-commerce site and retail store.
- Ownership category
- akta.pro rank
Where Magee 1866 is headquartered
LocationHeadquarters
- HQ city
- Donegal
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Magee 1866 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales: Revenue generated from selling finished clothing (men's and women's apparel), accessories, and home interiors (throws, table linen, furnishing fabrics) directly to consumers through e-commerce and retail stores. The company also sells tweed fabric by the metre for craft and tailoring purposes. Products are priced at one-time purchase prices ranging from approximately €69 to €675+.
- Made to Measure Tailoring: Custom tailoring service for men and women where customers can order bespoke garments. This premium service generates additional revenue through higher-priced custom orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard ready-to-wear clothing and accessories |
| One time/ perpetual license | Pay-as-you-go | Made to Measure custom tailoring |
| Unit Pricing | Pay-as-you-go | Tweed fabric by the metre |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Magee 1866 product offering
Product offeringCore offering
Magee 1866 designs, weaves, and sells authentic Donegal Tweed clothing, accessories, and home interiors from its own mill in Donegal Town, Ireland. The company offers ready-to-wear and made-to-measure clothing for men and women, tweed fabric sold by the metre for crafters and tailors, and a curated line of home furnishings including throws and table linen. All signature Donegal Tweed is woven in-house using traditional techniques accumulated over five generations of family ownership.
Product overview
Magee 1866 is a 5th generation family-run Irish clothing and lifestyle brand centred on authentic Donegal Tweed, which is designed and woven in their mill in Donegal town. The company offers a unified brand portfolio comprising: Men's and Women's ready-to-wear clothing (blazers, coats, suits, casual jackets, knitwear, shirts, trousers, and accessories); signature Donegal Tweed apparel; a tweed fabrics division selling fabric by the metre for apparel and furnishing use; Made to Measure bespoke tailoring services; Home Interiors products (throws, table linen, furnishing fabrics); and seasonal themed collections (Linen Edit, On The Coast, Holiday Wardrobe, Wedding Edit). The brand positions itself around slow fashion, heritage craftsmanship, and contemporary lifestyle appeal, with all core textiles either produced at their own mill or sourced to complement their Donegal Tweed heritage.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Ready-to-Wear Clothing
Companies that use Magee 1866
Customer profileSegments4 records
Ideal customer profiles2 records
Magee 1866 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Magee 1866 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Landa BagsminorMagee 1866 collaborated with Landa Bags to create a co-branded product line. The 'Magee 1866 X Landa Bags' collection appears in both women's accessories and tweed accessories categories, suggesting a product collaboration for tweed-patterned bags.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Magee 1866 competitors and assessment
Company assessmentDirect peers
- Barbour: Founded in 1894, Barbour is a British heritage outerwear brand with a comparable DTC model, physical stores, international shipping, and waxed-cotton/wool outerwear positioning analogous to Magee 1866's Donegal Tweed play.
- Johnstons of Elgin: Scottish heritage cashmere and fine woolen mill operating its own weaving facilities with retail stores and Made-to-Measure services — closely mirrors Magee 1866's vertical mill-to-retail model in heritage woolen goods.
- Harris Tweed Hebrides: Producer of certified Harris Tweed from the Scottish Outer Hebrides; the most direct comparable to Magee 1866's Donegal Tweed heritage-mill operations and regional fabric identity.
- Pendleton Woolen Mills: American heritage woolen mill founded in 1863 producing woven wool fabrics and a full DTC apparel line with retail stores — comparable vertical mill-to-DTC structure to Magee 1866.
- Holland & Sherry: Heritage British cloth merchant established in 1836 producing tweeds, suitings, and jacketing fabrics — directly comparable to Magee 1866's tweed-mill heritage and made-to-measure tailoring supply chain.
- Lovat Mill: Scottish heritage tweed weaver in the Scottish Borders producing tweed fabrics and increasingly lifestyle apparel — a smaller-scale near-analog to Magee 1866's mill-plus-product strategy.
Broad incumbents
- Burberry: British luxury heritage brand founded in 1856 with iconic outerwear; far larger and broader, but shares the heritage British/UK/Ireland wool and outerwear DNA and DTC retail model Magee 1866 operates in.
- Loro Piana: Italian luxury wool and cashmere producer with own mills and premium DTC positioning; a larger-scale benchmark for vertical heritage woolen mills competing in the same premium customer wallet as Magee 1866.
Emerging players
- Dashing Tweeds: Modern tweed fashion brand using British-milled fabrics for contemporary apparel; smaller and more fashion-forward than Magee 1866 but operates in the same tweed product category with overlapping design-led customers.
Others
- Savile Row Bespoke: Savile Row bespoke tailoring collective of heritage British tailors — comparable on the Made-to-Measure premium tailoring axis, with whom Magee 1866 competes for bespoke customer attention.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Magee 1866 social profiles
Digital presenceMagee 1866 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Magee 1866 leadership team
Management profileNumber of profiles
Magee 1866 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Magee 1866 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Magee 1866
What does Magee 1866 do?
Magee 1866 designs, weaves, and sells authentic Donegal Tweed clothing, accessories, and home interiors from its own mill in Donegal Town, Ireland. The company offers ready-to-wear and made-to-measure clothing for men and women, tweed fabric sold by the metre for crafters and tailors, and a curated line of home furnishings including throws and table linen. All signature Donegal Tweed is woven in-house using traditional techniques accumulated over five generations of family ownership.
Is Magee 1866 a public or private company?
Magee 1866 is a private company. It is classified as family owned and is currently operating.
When was Magee 1866 founded?
Magee 1866 was founded in 1866. It employs 101 to 250 people.
Where is Magee 1866 based?
Magee 1866 is headquartered in Donegal, Ireland, in the Europe region.
How does Magee 1866 make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are made to Measure Tailoring.
Who are Magee 1866's main competitors?
Direct peers on record are Barbour, Johnstons of Elgin, Harris Tweed Hebrides, Pendleton Woolen Mills, Holland & Sherry and Lovat Mill. Broad incumbents are Burberry and Loro Piana. Dashing Tweeds is listed as an emerging player. Savile Row Bespoke is listed as an others.
Does Magee 1866 have an API?
No public API is recorded for Magee 1866.