Baked

What Baked does

Baked is a privately held, founder-owned food marketplace company headquartered in Lahore, Pakistan, founded in 2019 by the Nazir family (CEO Omer Nazir, COO Moiz Nazir, CFO Hamza Nazir). The company operates a curated multi-vendor food marketplace combining both proprietary in-house brands — Pantheon Coffee (specialty coffee), Frogurt (frozen yogurt), Milkcraft (Greek yogurt), Blendlicious (beverages), and DoughBros (Neapolitan pizza and croissants) — with third-party artisan food vendors and home chefs. Its technology backbone is a Shopify-powered e-commerce platform at orders.baked.pk that supports product listings, order management, payment processing, and multi-vendor curation, paired with eight physical retail storefronts across Lahore and a new Islamabad location that opened in 2026.

The company generates revenue through three streams: direct product sales via its owned retail stores and online storefront, marketplace commissions earned by hosting third-party vendors and home chefs, and Pop-Up Kitchen space rental for chefs and food entrepreneurs. Pricing is unit-based with items ranging from Rs. 420 to Rs. 1,930 and a minimum order value of Rs. 500, exclusive of GST, with a 15% first-order discount available online. Last-mile delivery is fulfilled through a partnership with foodpanda across specified Lahore neighborhoods.

Baked has scaled from a single Cantt, Lahore location in 2019 to eight locations by 2026, expanding into DHA Phase 6 (2020), Cantt 2.0 (2022), DHA Z Block (2023), Pop-Up Kitchen (2024), Gulberg flagship and DHA Y Block (2025), and New Blue Area, Islamabad (2026). The company reports serving over 1 million customers and hosting 50,000+ food brands on its platform, supported by active social media presence (Instagram, Facebook, X, LinkedIn), a blog with food stories, and a customer loyalty rewards program. No external institutional funding or acquisitions are disclosed; the business has been bootstrapped through organic retail expansion.

Name

Baked

Legal name

Baked

Website

https://baked.pk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Baked is a Lahore-headquartered, founder-owned curated food marketplace that combines proprietary in-house brands with third-party artisan vendors across eight retail locations in Lahore and Islamabad, serving over 1 million consumers via Shopify-powered e-commerce and foodpanda delivery.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Specialty Food Retail

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810), Sugar & Confectionery Products (2060)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH), Dessert Cafes (Coffee + Desserts) (THAFADAH), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Artisan bakery products
• Multi-vendor food marketplace
• Specialty coffee retail
• Home chef platform
• Frozen yogurt brand

Headquarters

HQ city

Lahore

HQ country

Pakistan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct product sales: Baked generates revenue through the sale of food products directly to consumers via its physical storefronts and e-commerce platform. Products include baked goods, desserts, specialty coffee, snacks, and beverages from both in-house brands and third-party vendors.
2. Vendor marketplace commission: As a curated marketplace for home chefs and small food brands, Baked earns revenue by hosting third-party vendors who sell through its platform, charging commissions on sales.
3. Pop-Up Kitchen and event space rental: Baked generates revenue by providing its Pop-Up Kitchen space to chefs, home cooks, and vendors for temporary food experiences, charging for the space and culinary hosting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Baked is a curated multi-vendor food marketplace that sells artisan bakery items, desserts, specialty coffee, snacks, superfoods, beverages, ice creams, condiments, and frozen foods through its Shopify-powered online storefront and eight physical retail locations across Lahore and Islamabad. It combines its own in-house food brands (Pantheon Coffee, Frogurt, Milkcraft, Blendlicious, DoughBros) with offerings from 50,000+ third-party food brands and home chefs, and supports delivery via foodpanda and a Pop-Up Kitchen rotating chef concept.

Product overview

Baked is a curated food marketplace platform operating across Pakistan, connecting food lovers with independent home chefs and artisan food vendors. The platform offers products through its Shopify-powered e-commerce website at baked.pk, featuring both in-house brands (Pantheon Coffee, Frogurt frozen yogurt, Milkcraft Greek yogurts, Blendlicious beverages, DoughBros Neapolitan pizza and croissants) and a marketplace of third-party vendor brands. The product portfolio spans bakery items (croissants, breads, éclairs), specialty coffee, desserts (cakes, cheesecakes, brownies), snacks (salads, sandwiches, wraps, pastas, noodles), superfoods (granolas, power bars, sugar-free options), beverages, ice creams, condiments, and frozen foods. The platform provides Popup Kitchen experiences for rotating chef showcases, a vendor marketplace for onboarding independent food businesses, and a loyalty rewards program. Orders are fulfilled via Foodpanda delivery across Lahore and Islamabad locations. Founded in 2019, the company has grown from a single Cantt location to multiple branches including Gulberg flagship and expansion into Islamabad.

Differentiator

Problem solved

Functional benefit

Brands

• Pantheon Coffee: Specialty coffee brand operating within Baked marketplace.
• Frogurt
• Milkcraft
• Blendlicious
• DoughBros

Products and services

• Pantheon Coffee In-house specialty coffee brand operated within Baked, offering premium coffee selections for hot beverages.
• Frogurt In-house frozen yogurt bar brand offering rotating weekly flavors within the Baked marketplace.
• Milkcraft In-house dairy and non-dairy brand offering Greek yogurts and related products within the Baked marketplace.
• Blendlicious In-house beverage brand offering drinks including juices and blended beverages within the Baked marketplace.
• DoughBros In-house brand offering Neapolitan pizza, freshly baked croissants, and croissant sandwiches within the Baked marketplace.
• Baked Marketplace Curated online and offline food marketplace connecting food lovers with home chefs and independent food vendors, offering artisan baked goods, desserts, specialty coffee, and prepared foods for ordering and delivery across Lahore and Islamabad.
• Pop-Up Kitchen Rotating pop-up kitchen space where chefs, home cooks, and vendors showcase exclusive dining experiences featuring different cuisines on scheduled dates, with space and culinary hosting services available for rental.

Quantifiable outcome

• 50,000+ food brands and 1 Million+ customers served

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or Integration · 1 January 2019Baked operates its online store and website on Shopify's platform, enabling e-commerce functionality including product listings, order management, payment processing, and customer account management. Shopify processes personal information and provides the underlying technology infrastructure for the online shopping experience.
• foodpandaminorChannel Partner/ Reseller/ DistributorDeliveries for online orders are fulfilled by foodpanda, covering specified regions within Lahore (Gulberg, Cantt, DHA phases 1-6). Foodpanda handles last-mile delivery logistics for the e-commerce orders.
• In-house food brands (Pantheon Coffee, Frogurt, Milkcraft, Blendlicious, DoughBros)coreOthersBaked creates and operates its own food brands internally, including Pantheon Coffee (specialty coffee), Frogurt (frozen yogurt), Milkcraft (dairy and non-dairy including Greek yogurts), Blendlicious (beverages and drinks), and DoughBros (Neapolitan pizza and croissants). These are built from scratch inside Baked.

Scale indicators5 records

Recent moves14 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bakedinlahore
• LinkedInlinkedin.com/company/bakedpk
• Instagraminstagram.com/baked_lahore/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baked