Foodpanda
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Foodpanda firmographics
Firmographics- Name
- Foodpanda
- Legal name
- foodpanda
- Website
- https://foodpanda.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where Foodpanda is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Foodpanda business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Restaurant/ Merchant Commission: Foodpanda charges restaurants a commission fee on completed orders. There is no cost for merchant registration; the platform only earns revenue when a sale occurs.
- Delivery Fees: Customers pay delivery fees comprising a base fee plus per-kilometer distance-based charges for orders fulfilled by foodpanda's delivery network.
- pandapro Subscription: Monthly subscription service providing free deliveries, special offers, dine-in deals, and ride-hailing discounts. Subscribers account for 18% more quick-commerce orders and enjoy 30% more average savings.
- panda ads Retail Media: Data-driven advertising solutions enabling brands to target foodpanda customers on the open internet using first-party retail data and programmatic advertising, with measurable conversion impact.
- Quick Commerce (pandamart): Foodpanda owns inventory and operates 24/7 micro-fulfillment centers (dark stores) for grocery delivery, generating revenue from product sales with 30% higher basket sizes than standard delivery orders.
- Business-to-Business Solutions: foodpanda for Business provides corporate customers with customizable employee food allowances, e-vouchers, catering packages, and joint corporate bundles with partners like TADA for ride-hailing benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Restaurant Partner Commission |
| Transaction based/ take rate | Pay-as-you-go | pandago Express Delivery |
| Subscription | Monthly | pandapro Subscription |
| Unit Pricing | Pay-as-you-go | Meal For One |
| Transaction based/ take rate | Pay-as-you-go | pandamart Grocery Delivery |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Foodpanda product offering
Product offeringCore offering
Foodpanda operates a mobile-first online food and grocery delivery marketplace across 11 Asian markets, connecting consumers with local restaurants, retailers, and its own proprietary pandamart dark stores for quick commerce. The platform processes marketplace orders from third-party merchants, manages last-mile delivery, and offers additional subscription, advertising, B2B catering/voucher, and on-demand parcel delivery services.
Product overview
Foodpanda is a food and grocery delivery platform operated by Delivery Hero SE, offering a multi-service portfolio spanning food delivery, quick-commerce grocery (pandamart), instant parcel delivery (pandago), and subscription membership (pandapro). The core platform connects consumers with restaurants and shops via mobile app and website across 11 markets in Asia. Key products include pandamart cloud grocery warehouses (including XL variants with 30% more inventory), pandago express delivery for time-sensitive parcels, and pandapro subscription offering free deliveries, dine-in deals, and ride-hailing discounts through TADA/Bolt/LINE GO partnerships. Supporting services include panda ads retail media, panda hearts delivery partner programme, foodpanda for Business corporate solutions, and bright private-label grocery brand. The platform operates 24/7 in most markets with real-time tracking, multiple payment options, and coverage across 400+ cities.
Differentiator
Problem solved
Functional benefit
Brands
- pandamart: Cloud grocery network and dark store operations for quick commerce grocery delivery
- pandapro
- pandago
- panda ads
- Pau-Pau
- bright
Products and services
- foodpanda (Food Delivery Platform)
- pandamart
- pandago
- pandapro
- panda ads
- foodpanda for Business
Quantifiable outcome
- 30% reduction in delivery partner accidents across Asia since 2023
- +6 more outcomes
Companies that use Foodpanda
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Foodpanda technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability5 records
Feature6 records
Foodpanda partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered flagship, core and minor.
- TADAflagshipPartnership with Singapore's zero-commission ride-hailing platform offering pandapro subscribers five monthly 10% ride vouchers. TADA users receive complimentary two-month pandapro subscription. Joint corporate bundles combining food delivery and ride-hailing for business customers.
- BoltcoreRide-hailing partnership extending pandapro membership benefits beyond food delivery to include exclusive ride discounts. Part of broader regional rollout across Singapore, Malaysia, and Taiwan.
- LINE GOcoreRide-hailing partnership extending pandapro membership perks to include exclusive ride discounts and cross-platform benefits across Taiwan and other markets.
- National Delivery Champions Association (NDCA)coreSigned MOU in Singapore to strengthen support for delivery partners through welfare initiatives and advocacy.
- FiservcoreStrategic partnership making Fiserv foodpanda's primary payment acquirer in Singapore and Hong Kong. Leverages Fiserv's global acquiring platform for secure, streamlined eCommerce payments across multiple markets with PCI DSS compliance.
- Singapore Traffic PolicecoreJoint Rider Safety Month initiative in Singapore combining safety training, nationwide talks, and promotional campaigns to reduce delivery partner accidents.
- Cybersource (Visa Solution)corePartnership to elevate customer checkout experience through frictionless payments across 10+ Asia Pacific markets. Enables seamless checkouts without 16-digit credentials, automatic card updates, and PCI compliance offloading in multiple markets.
- The Trade DeskflagshipPartnership spanning 7 markets (Hong Kong, Malaysia, Pakistan, Philippines, Singapore, Taiwan, Thailand) enabling brands to target foodpanda customers on open internet using first-party retail data and programmatic advertising. Generated 229% add-to-cart rate increase for Knorr beta campaign.
- VisacoreMoU collaboration for seamless payment solutions and benefits for customers across foodpanda's markets, leveraging Visa's global payment infrastructure.
- TADAflagshipInitial strategic MOU signing in 2023 offering up to 30,000 TADA users complimentary pandapro subscription and 25% discount vouchers capped at $4. Corporate bundle integration for combined food delivery and ride-hailing benefits.
- Singapore University of Technology and Design (SUTD)coreThree-year partnership with $600,000 monetary donation supporting SUTD's 42 Singapore program for digital upskilling. Includes internship opportunities, mentorship programs, hiring priority, and CTO Sebastian Rodriguez joining Advisory Board.
- UN Women PakistanminorCollaboration for promotion of workplace safety and gender equality for women, supporting female delivery riders in Pakistan.
- Samaritans of Singapore (SOS)minorMental health awareness partnership distributing 10,000 Honest Cookies with LiHO to normalize conversations about mental health on World Suicide Prevention Day.
- Delivery Hero Sustainable Packaging ProgramcoreGlobal sustainable packaging initiative piloting in Singapore and Hong Kong through foodpanda, providing 100% plant-based PFAS-free packaging alternatives to restaurants at competitive pricing. Target of 10 million units by end of 2022.
- UnilevercorePartnership for on-demand ice cream delivery via pandamart and foodpanda shops offering 20+ varieties of Ben & Jerry's, Magnum, and Walls products 24/7 in under 25 minutes. Rolled out in Singapore, Malaysia, Thailand, Pakistan, Philippines.
- IntellectminorLargest regional partnership for personalized mental health support for foodpanda employees across Asia via one-stop app.
- Taipei City GovernmentcoreDigital wet market partnership bringing traditional market vendors online. Pilot at Guangfu, Songjiang, and Xihu markets targeting 90% Taipei coverage by Q3 2021.
- airasia SuperappminorGroundbreaking partnership combining red airasia Superapp with foodpanda's pink branding for cross-promotional opportunities in the region.
- The LEGO GroupminorPartnership to expand quick commerce for toys in Asia, initially launching in Malaysia and Singapore through foodpanda's quick commerce network.
- Rebel FoodscoreAsia's largest virtual brands partnership featuring multiple cloud kitchen brands available on foodpanda across Bangladesh, Hong Kong, Malaysia, Philippines, and Singapore.
- XiaomiminorStrategic partnership to expand quick commerce for consumer electronics in Asia, leveraging foodpanda's q-commerce infrastructure.
- CarlsbergminorPartnership to enhance quick-commerce experience for customers in Hong Kong, Malaysia, and Singapore with exclusive beverage offerings.
- DFI Retail GroupcorePartnership bringing CS Fresh, Cold Storage, and Giant to foodpanda Singapore offering close to 20,000 grocery items available for delivery within one hour.
- HuaweicorePartnership to make on-demand deliveries available to hundreds of millions of Huawei users in Asia through Huawei AppGallery pre-installation across Bangladesh, Cambodia, Laos, Malaysia, and Myanmar.
- SG EnableminorDisability inclusion partnership through SG Enable's Institute of Higher Learning Internship Programme offering internship opportunities to students with disabilities.
- TomoWorkminorTalent Accelerator Programme collaboration for students with disabilities working on real business projects with mentorship from foodpanda teams.
- Eco-Products and BIO-LUTIONSminorSustainable packaging suppliers for Delivery Hero's global program, providing burger boxes, compartment containers, salad bowls, and soup containers.
- Muuse and BarePackminorSingapore pilot reusable packaging program providers enabling customers to return reusable containers.
- OLIOminorSingapore partnership with free-sharing app OLIO to redistribute food surplus from pandamart, reducing waste and supporting community sharing.
- Baguio iRecycleminorHong Kong partnership with recycling service provider to advocate recycling among customers and support sustainability goals.
- Grab HoldingsflagshipGrab agreed to acquire foodpanda's Taiwan operations for US$600 million in March 2026. Deal expected to close H2 2026 pending regulatory approval. Marks Grab's first expansion outside Southeast Asia.
- Women on WheelsminorPakistan partnership empowering women through delivery opportunities, challenging stereotypes and expanding income access for women.
- PhilHealth (Philippines)minorPartnership providing delivery partners access to government health benefits under PhilHealth program.
- Ople Center (Philippines)minorPartnership for expansion of BuyAnihan Palengke livelihood program supporting market vendors.
- Tainan City GovernmentminorPartnership to launch wet market delivery service in Tainan, Taiwan.
- Esso, Shell, CaltexminorFuel discount partnerships providing foodpanda delivery partners 20% fuel discounts to offset rising fuel costs.
Scale indicators15 records
Recent moves10 records
Expansion highlights6 records
Foodpanda competitors and assessment
Company assessmentDirect peers
- Grab Holdings: Grab is the dominant super-app in Southeast Asia offering food delivery (GrabFood), grocery (GrabMart), ride-hailing, and financial services. It is Foodpanda's primary direct competitor across SEA, with 55% regional food delivery market share and is currently acquiring Foodpanda's Taiwan business.
- ShopeeFood (Sea Group): ShopeeFood is the food delivery arm of Sea Group, which also operates Shopee e-commerce and Garena gaming. ShopeeFood overtook Foodpanda as the #2 player in SEA food delivery and competes directly across Singapore, Malaysia, Thailand, Indonesia, and the Philippines.
- Gojek (GoTo Group): Gojek is a super-app offering food delivery (GoFood), ride-hailing, and payments primarily in Indonesia and parts of SEA. It is part of GoTo Group (with Tokopedia) and is one of the major food delivery players competing for SEA market share alongside Foodpanda and Grab.
- Deliveroo: Deliveroo is a UK-headquartered food delivery platform that exited Hong Kong in 2025 (assets acquired by Foodpanda) and continues to operate in other markets. It is a direct peer in food delivery marketplace model, customer base, and restaurant commission structure, and historically competed with Foodpanda in Hong Kong and Singapore.
- talabat (Delivery Hero): talabat is the leading food delivery platform in the Middle East (owned by Delivery Hero, Foodpanda's parent). It is a sister brand under Delivery Hero's portfolio with a similar business model — restaurant marketplace, quick commerce, and dark stores — operating in the UAE, Kuwait, Saudi Arabia, and other MENA markets.
Regional players
- LINE MAN (LINE Corp): LINE MAN is a leading food delivery and on-demand services platform in Thailand and Japan, operated by LY Corporation (formerly LINE). It competes with Foodpanda in Thailand and is integrated with the LINE messaging super-app, similar to Foodpanda's partnership with LINE GO for ride-hailing.
- DiDi Food (DiDi Global): DiDi Food is the food delivery arm of DiDi Global, the Chinese ride-hailing giant. It has expanded across Latin America and other markets. Comparable to Foodpanda in super-app bundling strategy and food delivery operations, though primarily operating in different geographies (China and Latin America).
Broad incumbents
- Uber Eats (Uber): Uber Eats is the food delivery arm of Uber, which also operates ride-hailing globally. Uber attempted to acquire Foodpanda in 2024 (blocked by Taiwan FTC) and is now positioned to potentially acquire all of Delivery Hero. A broad incumbent in food delivery with global scale.
- DoorDash: DoorDash is the largest food delivery platform in the US with growing international operations. It is comparable to Foodpanda in marketplace model, restaurant commissions, and quick commerce (DashMart) expansion, though operating in different geographies.
- Meituan: Meituan is China's dominant local services super-app, leading in food delivery (Meituan Waimai) and quick commerce (Meituan Select). It is highly comparable to Foodpanda in business model and quick commerce execution, though operating exclusively in China.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Foodpanda social profiles
Digital presenceFoodpanda compliance and trust
Trust signalCompliance2 records
Foodpanda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Foodpanda leadership team
Management profileNumber of profiles
Profiles9 records
Foodpanda subsidiaries and ownership
Company hierarchySubsidiaries1 record
Foodpanda funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Foodpanda M&A and investment
M&A and investmentM&A12 records
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Foodpanda
What does Foodpanda do?
Foodpanda operates a mobile-first online food and grocery delivery marketplace across 11 Asian markets, connecting consumers with local restaurants, retailers, and its own proprietary pandamart dark stores for quick commerce. The platform processes marketplace orders from third-party merchants, manages last-mile delivery, and offers additional subscription, advertising, B2B catering/voucher, and on-demand parcel delivery services.
Is Foodpanda a public or private company?
Foodpanda is a private company. It is classified as corporate owned and is currently operating.
When was Foodpanda founded?
Foodpanda was founded in 2014. It employs 5,001 to 10,000 people.
Where is Foodpanda based?
Foodpanda is headquartered in Berlin, Germany, in the Europe region.
How does Foodpanda make money?
Six revenue lines are on record. Restaurant/ Merchant Commission is the primary driver. The others are delivery Fees, pandapro Subscription, panda ads Retail Media, quick Commerce (pandamart) and business-to-Business Solutions.
Who are Foodpanda's main competitors?
Direct peers on record are Grab Holdings, ShopeeFood (Sea Group), Gojek (GoTo Group), Deliveroo and talabat (Delivery Hero). Regional players are LINE MAN (LINE Corp) and DiDi Food (DiDi Global). Broad incumbents are Uber Eats (Uber), DoorDash and Meituan.
Does Foodpanda have an API?
No public API is recorded for Foodpanda.