Bakeplus

What Bakeplus does

Bakeplus is a Netherlands-based B2B wholesale distributor specializing in bakery and ice cream ingredients and supplies, founded in 1934 and operating from Venlo (headquarters) and Haaften, with 76 employees. The company serves professional bakers, ice cream makers, and horeca/foodservice establishments across the Netherlands through a comprehensive assortment organized across 17+ product categories — including bread, pastry, nuts/seeds/kernels, flour/milk powders/salt, sugars, dairy/cooling, chocolate/decorations, fruit/frozen products, oils/fats, flavor pastes/colorants, ice cream preparation, non-food items, currants/raisins, herbs/spices, beverages, packaging, and themed/diet products. The portfolio combines third-party branded ingredients (Sonneveld, Royal Steensma, Meneba, Dawn Foods, Dekom, Articor) with proprietary sub-brands Bakto and Paniflower, and a B2C consumer brand BakeSmart (bakesmart.nl).

Bakeplus generates revenue through wholesale ingredient distribution on a transactional basis; pricing is not publicly disclosed and requires account registration, and no minimum order quantity is imposed — a feature atypical for wholesale that broadens the addressable market to smaller operators. Its go-to-market combines an online webshop (direct e-commerce) with a sales-led field force of territory-organized account managers, supported by nationwide fixed-route delivery and DHL fulfillment for flexibility. The company holds food safety and quality certifications, and emphasizes supplier partnerships certified under RSPO (sustainable palm oil), Rainforest Alliance, and organic standards.

The company is a privately held Dutch private limited company (BV), identified by KVK 30180838 and VAT NL810962354B01, with no disclosed parent company, external investors, or recent funding activity. It operates two warehouses enabling nationwide coverage. Strategic emphasis has been placed on assortment breadth, supplier curation, sustainability credentials, and incremental channel extension (BakeSmart B2C, themed/diet lines).

Name

Bakeplus

Legal name

Bakeplus

Website

https://bakeplus.nl

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

51–100 employees

Short description

Bakeplus is a Netherlands-based B2B wholesale distributor (founded 1934) of bakery and ice cream ingredients, serving professional bakers, ice cream makers, and horeca via nationwide fixed-route delivery, webshop, and dedicated account managers across 17+ product categories.

Ownership category

akta.pro rank

Product category

Bakery Ingredient Wholesale

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baking Ingredients & Mixes Wholesale (Flour, Sugar, Yeast, Improvers) (AFAIAFAD)

akta.pro secondary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Bakery ingredient wholesale
• Ice cream ingredients supply
• Professional baking supplies
• Foodservice ingredient distribution
• Dairy and chocolate wholesale

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale ingredient distribution: Bakeplus generates revenue through wholesale distribution of bakery and ice cream making ingredients to professional bakers and ice cream makers. They offer a comprehensive assortment across multiple product categories including bread, pastry, nuts, seeds, flours, sugars, dairy, chocolate, frozen products, and more.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bakeplus is a Dutch wholesale distributor that supplies professional bakers and ice cream makers with a comprehensive assortment of ingredients, raw materials, and supplies across 15+ categories including bread, pastry, nuts, seeds, flours, sugars, dairy, chocolate, frozen products, flavor pastes, ice cream preparation materials, packaging, and themed/diet items. The company sells own sub-brands (Bakto, Paniflower) alongside hundreds of third-party branded ingredients from suppliers such as Sonneveld, Royal Steensma, Meneba, Dawn Foods, and Bakto. Customers order via an online webshop or through dedicated territory-based account managers, with delivery via fixed routes nationwide across the Netherlands.

Product overview

Bakeplus is a comprehensive B2B wholesale platform for bakery and ice cream ingredients and supplies. The company offers a broad portfolio organized across 17+ product categories including bread, pastry, nuts/seeds, flour/milk powders, sugars, dairy, chocolate/decorations, fruit/frozen products, oils/fats, flavor pastes/colorants, ice cream preparation, non-food items, currants/raisins, herbs/spices, beverages, packaging, and themed/diet products. The offering includes own-label products (Bakeplus), sub-brands (Bakto, Paniflower), and hundreds of third-party branded ingredients from suppliers like Sonneveld, Royal Steensma, Meneba, Dawn Foods, Bakto, and many others. BakeSmart is their consumer-facing B2C brand. The platform operates as an online webshop enabling professional bakers and ice cream makers to order ingredients, supplies, and equipment.

Differentiator

Problem solved

Functional benefit

Brands

• BakeSmart: Private consumer brand operated by Bakeplus, accessible at bakesmart.nl

Products and services

• Wholesale Bakery & Ice Cream Ingredient Distribution

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Suppliers (various)coreOthersBakeplus works with various suppliers who are committed to responsible production and high quality standards. The company emphasizes partnerships with suppliers holding relevant certifications including RSPO for sustainable palm oil, Rainforest Alliance, and organic certifications.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dawn Foods: Global bakery ingredient manufacturer and supplier (fruit preparations, mixes, glazes). Comparable as both a supplier of branded products Bakeplus distributes and as a direct-to-baker ingredient vendor competing for the same Dutch bakery accounts.
• Lesaffre: Global yeast and baking solutions supplier active in the Dutch market. Comparable as a manufacturer-distributor of core bakery ingredients (yeast, sourdough, improvers) that competes for the same Dutch baker purchasing relationships.
• Sonneveld: Dutch bakery ingredient specialist offering bread improvers, premixes, and fruit mixes. Comparable as a manufacturer whose products Bakeplus resells but which also sells directly to professional bakeries across the Netherlands.
• Royal Steensma: Dutch specialist in bakery fruit, almond, marzipan, and patisserie ingredients. Comparable for the same reasons as Sonneveld — overlapping product categories and overlapping professional bakery customers in the Netherlands.
• Puratos: Belgian-headquartered global bakery, patisserie, and chocolate ingredient manufacturer. Comparable because it sells directly many of the same bakery ingredient categories (flours, mixes, fillings, chocolate, improvers) that Bakeplus distributes, often to the same Dutch artisan and industrial bakery customers.

Broad incumbents

• Bidfood Netherlands: Dutch arm of the international Bidfood broadline foodservice distributor. Comparable because it supplies foodservice and bakery customers in the Netherlands across many ingredient categories, though with a far broader portfolio and significantly larger scale than Bakeplus.
• Sligro Food Group: Large Dutch foodservice wholesaler serving horeca and bakery-adjacent customers with broad assortment and national delivery. Comparable as a multi-category foodservice distributor in the Netherlands competing for the same professional buyer wallet.
• Metro Netherlands: Dutch cash-and-carry and delivery operator serving horeca and small professional businesses. Comparable as a multi-category professional food distributor in the Netherlands overlapping on bakery and ice cream ingredients.
• Hanos: Dutch cash-and-carry and delivery wholesaler for professional foodservice operators. Comparable as a national distributor of bakery and horeca ingredients, though Hanos operates cash-and-carry outlets in addition to delivery.

Others

• Bakto: Own-brand and supplier of bakery raw materials and finished products in the Netherlands. Listed here because Bakto operates as both a Bakeplus sub-brand and as an independent supplier of similar bakery ingredients, making it both a brand extension and an adjacent peer in the Dutch bakery supply chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bakeplus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakeplus