BAKERS TECHNOLOGY FAIR

Name

BAKERS TECHNOLOGY FAIR

Legal name

Synergy Exposures & Events India Pvt. Ltd.

Website

https://bakerstechnologyfair.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industry

Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Bakery trade exhibition
• Confectionery industry expo
• Baking equipment showcase
• Food packaging expo
• Snack industry trade fair

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Exhibition Booth Sales: Revenue generated from selling exhibition booth space to manufacturers, suppliers, and service providers in the bakery and confectionery industry. Pricing varies by location (Bengaluru vs Coimbatore), booth type (built-up stall vs bare space), and visitor origin (Indian vs international participants.
2. Sponsorship Packages: Sponsorship opportunities including Gold Partner, VIP Lounge Partner, and other sponsorship tiers that provide brand exposure before, during, and after events.
3. Visitor Registration: Business visitor registration for the trade fair, with entry restricted to trade/business visitors above 18 years only.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

BAKERS TECHNOLOGY FAIR operates an annual B2B trade exhibition dedicated to the bakery, confectionery, sweet, and snack industries, held twice a year across Coimbatore and Bengaluru. The fair showcases equipment, technology, ingredients, and packaging solutions from manufacturers and suppliers to commercial bakery buyers, biscuit manufacturers, and snack producers. Organizer: Synergy Exposures & Events India Pvt. Ltd., founded 2010, headquartered in Chennai with 8 employees.

Product overview

Bakers Technology Fair (BTF) operates as a unified trade expo platform consisting of the core BTF event, a Business Matchmaking service for B2B meetings, and Bakery & Cafe Mastery Workshop sessions. The main expo showcases bakery and confectionery equipment, ingredients, technology, and packaging solutions across two annual locations in India (Coimbatore and Bengaluru), serving as a comprehensive sourcing and networking platform for the bakery industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Bakers Technology Fair (BTF) Coimbatore Edition
• Bakers Technology Fair (BTF) Bengaluru Edition
• Business Matchmaking Program

Quantifiable outcome

• Over 300 brands and 200+ manufacturers & suppliers participate in each exhibition
• +1 more outcomes

Segments10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered gold partner, minor and core.

• Adisilgold partnerGTM or Marketing Partner · 1 January 2026Gold Partner for Bakers Technology Fair exhibitions in 2026-2027. Provides premium sponsorship support for the event.
• ChefmateminorGTM or Marketing Partner · 1 January 2026VIP Lounge Partner for Bakers Technology Fair, providing hospitality and branding opportunities at the exhibition.
• Sam MachineryminorGTM or Marketing Partner · 1 January 2026VIP Lounge Partner for Bakers Technology Fair, providing hospitality and branding opportunities.
• HospisourceminorGTM or Marketing Partner · 1 January 2026Digital Media Partner for Bakers Technology Fair, supporting digital marketing and media coverage of the event.
• Food & Drink Processing Expo (FDP Expo)coreStrategic or Co-development Partner · 1 January 2026Concurrent expo held alongside BTF, covering food and drink processing industry. Exhibitors and visitors can access both events.
• India HoReCa ExpocoreStrategic or Co-development Partner · 1 January 2026Concurrent expo covering hotel, restaurant, and cafe equipment. Held alongside BTF for cross-industry networking.
• India Dairy Processing ExpocoreStrategic or Co-development Partner · 1 January 2026Concurrent expo for dairy processing industry. Part of the larger food processing exhibition ecosystem.
• India Food Pack ExpocoreStrategic or Co-development Partner · 1 January 2026Concurrent expo for food packaging solutions, aligned with BTF's focus verticals including packaging.
• Food ConfluenceminorStrategic or Co-development Partner · 1 January 2026Concurrent event providing additional networking opportunities for food industry professionals.
• Express HolidaysminorOthers · 1 January 2026Official travel partner for BTF, providing travel assistance and hotel booking services for exhibitors and visitors.
• KASSIA (Karnataka Small Scale Industries Association)coreGTM or Marketing Partner · 1 January 2026Supported By organization providing industry endorsement and member outreach for BTF exhibitions.
• MCMA (Madhya Pradesh Chamber of Commerce)coreGTM or Marketing Partner · 1 January 2026Supported By organization providing industry endorsement and member outreach for BTF.
• NRAI (National Restaurant Association of India)coreGTM or Marketing Partner · 1 January 2026Supported By organization providing industry endorsement and member outreach for BTF exhibitions.
• IEIA (Indian Exhibition Industry Association)coreGTM or Marketing Partner · 1 January 2026Member association providing legitimacy and industry standards endorsement for BTF as a trade fair.
• ICC (International Chamber of Commerce)coreGTM or Marketing Partner · 1 January 2026Member organization providing international trade endorsement and support for BTF exhibitions.
• Neo Cochin Infrastructure Services Pvt. Ltd.minorImplementation/ SI/ Consulting Partner · 1 January 2026Official Stand Contractor for Coimbatore exhibition, providing booth construction and setup services.
• Design Core India Pvt. Ltd.minorImplementation/ SI/ Consulting Partner · 1 January 2026Official Designer Stand Fabricators for BTF exhibitions, providing custom stand design and fabrication.
• RE Rogers India Pvt. Ltd.minorImplementation/ SI/ Consulting Partner · 1 January 2026Official Freight Forwarding partner for BTF, handling logistics and shipping for exhibitors.
• FabricanaminorImplementation/ SI/ Consulting Partner · 1 January 2026Official Stand Contractor for Bengaluru exhibition, providing booth construction and setup services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gulfood: One of the world's largest food and beverage trade fairs held in Dubai, attracting global bakery, confectionery, and food processing exhibitors. Represents an aspirational international competitor that BTF's international exhibitor tier may be trying to access.
• iba (International Trade Fair for Bakery, Confectionery and Snacks): World-leading trade fair for the bakery, confectionery, and snacks industry organized by GHM (formerly held in Düsseldorf). Directly comparable in category focus to BTF, serving the same bakery equipment and ingredient exhibitor base but at a global scale.
• FHA-FnB (Food & Beverage Asia): Major Southeast Asian food and beverage trade fair owned by Informa Markets. Serves a similar B2B bakery, beverage, and foodservice exhibitor ecosystem at much larger international scale, competing for Indian exhibitors seeking international exposure.
• Bakery China: Asia's largest bakery and confectionery trade fair held in Shanghai, serving the same bakery equipment, ingredient, and packaging ecosystem as BTF. A scale benchmark representing both competition for international exhibitors and a model for BTF's growth trajectory.

Direct peers

• Annapoorna World of Food India: India's international food trade fair for retail, HoReCa, and bakery segments, overlapping with BTF's exhibitor and buyer base in commercial bakery, confectionery, and foodservice equipment.
• Food Hospitality World (FHW): Indian food and hospitality trade fair organized by Informa Markets, targeting the same B2B bakery, foodservice, and HoReCa exhibitor and buyer ecosystem. BTF competes for exhibitors across bakery equipment, ingredients, and packaging with similar visitor demographics.
• ProPak India: B2B trade fair for processing and packaging in India, overlapping with BTF's food packaging and processing verticals. Attracts similar equipment manufacturers and ingredient suppliers serving the bakery and confectionery value chain in India.
• Aahar International Food & Hospitality Fair: India's flagship food and hospitality trade fair organized by ITPO. BTF competes for the same Indian bakery and food processing exhibitor base; both operate B2B exhibitions connecting equipment, ingredient, and packaging suppliers with manufacturers, but Aahar operates at a much larger national scale in Delhi.

Emerging players

• India HoReCa Expo: Concurrent partner expo of BTF covering hotel, restaurant, and café equipment. Operates under the same event organizer (Synergy Exposures & Events) and shares the bakery and foodservice equipment exhibitor base, representing a related but non-competing event.
• India Dairy Processing Expo: Concurrent partner expo of BTF covering dairy processing equipment and ingredients. Operates in a similar small-scale, regional trade fair model within India and shares audience overlap with BTF's dairy and commercial bakery exhibitor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bakerstechnologyfair
• Instagraminstagram.com/bakerstechnologyfair
• LinkedInlinkedin.com/company/bakers-technology-fair

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAKERS TECHNOLOGY FAIR