Bakesale Betty

What Bakesale Betty does

Bakesale Betty is a single-location artisan bakery and cafe operating at 5098 Telegraph Avenue in Oakland, California, in the Temescal neighborhood. Founded in 2005 and employing 6 people, the business serves individual walk-in consumers through direct in-person retail sales only, with no online ordering, delivery, or third-party marketplace presence. The shop is open Thursday through Sunday from 10:30am to 2:00pm and closed Monday through Wednesday, operating on a deliberately limited-hours model that compresses sales into a roughly 14-hour weekly window.

The product offering is a narrow, scratch-made menu built around a signature buttermilk fried chicken sandwich ($14.60), with a vegetarian buttermilk fried tofu variant ($11.75) and a chicken salad version ($13.50). Supporting items include 2 oz kettle chips in four flavors ($2.00), six cookie varieties ($2.75 each or $30/dozen), strawberry shortcake ($8.00), seasonal pies in five flavors ($7.00/slice or $37.50 whole, available by email inquiry), and Sunday-only cinnamon rolls ($4.50). All items are prepared on-site daily. The underlying technology stack is minimal: a WordPress-hosted informational website (bakesalebetty.us) and standard email/phone contact via a Gmail address and a single listed number.

The business model is purely transactional retail with a pay-as-you-go, per-item pricing structure and no subscription, recurring, or licensing component. Customer acquisition relies on word-of-mouth within the local community and the basic website for menu and hours information, with no evidence of paid marketing, partnerships, wholesale accounts, or external investment. The company is privately held with no disclosed funding, parent entity, subsidiaries, management team, awards, patents, or regulatory actions in the source data, consistent with an independently owned lifestyle-scale food business.

Name

Bakesale Betty

Legal name

Bakesale Betty

Website

https://bakesalebetty.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bakesale Betty is a single-location artisan bakery in Oakland, California, serving individual walk-in customers with sandwiches, salads, cookies, pies, and baked goods Thursday through Sunday. Founded in 2005 with 6 employees, it operates a pure retail counter-sales model with no online or delivery channels.

Ownership category

akta.pro rank

Product category

Artisan Bakery & Cafe

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating Places (5812), Bakery Products (2050)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Artisan bakery
• Fresh baked goods
• Sandwich cafe
• Retail bakery
• Scratch-made pastries

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food Sales: Bakesale Betty generates revenue exclusively through in-person retail sales of prepared food items at its Oakland, CA bakery location. Customers pay per-item prices at point of sale. The product mix includes sandwiches, salads, chips, cookies, shortcakes, pies, and cinnamon rolls. Revenue is purely one-time transaction-based with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Bakesale Betty is a single-location artisan bakery and cafe in Oakland, California that prepares and sells a focused menu of house-made sandwiches, salads, cookies, shortcakes, pies, and cinnamon rolls directly to walk-in customers at its Telegraph Avenue storefront. The bakery operates only four days a week (Thursday through Sunday, 10:30am-2:00pm) and emphasizes fresh, scratch-made, in-house preparation with a narrow menu centered on buttermilk fried chicken and seasonal baked goods.

Product overview

Bakesale Betty is a small artisan bakery and cafe located in Oakland, California, operating with limited hours (Thursday through Sunday, 10:30am–2:00pm). The business offers a focused menu of freshly prepared food items including buttermilk fried chicken and tofu sandwiches and salads, kettle chips, assorted cookies, strawberry shortcake, fresh pies, and Sunday-only cinnamon rolls. The products are prepared on-site and sold directly to customers visiting the Telegraph Avenue location.

Differentiator

Problem solved

Functional benefit

Products and services

• Buttermilk Fried Chicken and Coleslaw Sandwich A signature house-made sandwich featuring buttermilk fried chicken served with coleslaw, priced at $14.60 plus tax. Sold to walk-in customers at the Oakland bakery.
• Buttermilk Fried Tofu and Coleslaw Sandwich A vegetarian sandwich featuring buttermilk fried tofu served with coleslaw, priced at $11.75 plus tax. Sold to walk-in customers at the Oakland bakery.
• Buttermilk Fried Chicken and Coleslaw Salad A salad version featuring buttermilk fried chicken served with coleslaw, priced at $13.50 plus tax. Sold to walk-in customers at the Oakland bakery.
• Kettle Chips 2 oz bags of kettle chips available in Salted, Jalapeño, Salt and Vinegar, and BBQ varieties, priced at $2.00. Sold as side items at the Oakland bakery.
• Assorted Cookies Small-batch cookies in Chocolate Chip, Chocolate Chip Walnut, Chocolate Chip Shortbread, Oatmeal Raisin Walnut, Pecan Shortbread, and Ginger Molasses varieties. Priced at $2.75 each or $30.00 per dozen.
• Strawberry Shortcake Strawberry shortcake dessert priced at $8.00 per serving. Sold at the Oakland bakery.
• Fresh Pies Fresh whole pies available in Apple, Peach, Apricot, Strawberry Rhubarb, and Strawberry Crumble varieties. Priced at $7.00 per slice with whipped cream or $37.50 for a whole pie. Availability by email inquiry.
• Cinnamon Roll

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights1 record

Direct peers

• The Mill: San Francisco bakery-café offering coffee, toasts, and pastries in a retail storefront. Closely comparable to Bakesale Betty's bakery + light foodservice format with similar craft positioning.
• Dynamo Donut: San Francisco artisan donut and pastry maker with retail locations. Comparable as a Bay Area small-batch, craft-focused bakery selling premium baked goods directly to consumers.
• Café Réveille: Bay Area café-bakery concept serving pastries and coffee alongside breakfast/lunch items. Comparable as a regional small-format bakery-café with prepared food offerings.
• Craftsman and Wolves: San Francisco patisserie/café specializing in craft pastries and savory items. Directly comparable as a Bay Area artisan bakery-café with a focused menu and premium pricing.
• Tartine Bakery: Iconic San Francisco artisan bakery offering breads, pastries, and café items in a retail setting. Directly comparable as a California-based single-location-to-multi-location artisan bakery/café with similar product mix (baked goods plus prepared food).
• Arizmendi Bakery: Oakland-based worker-cooperative bakery offering artisan breads, pizzas, and pastries. Operates in the same city and neighborhood category as Bakesale Betty with a similarly small-batch, craft-focused retail bakery model.
• Mr. Holmes Bakehouse: San Francisco bakery/café known for pastries, donuts, and sandwiches in a retail storefront. Comparable as a small-format, design-forward artisan bakery with a foodservice component.
• Marla Bakery: Former Mission-district bakery-café in San Francisco known for wood-fired breads, pastries, and a small savory menu. Closely matched Bakesale Betty's craft, single-location, café-bakery model.

Broad incumbents

• 85°C Bakery Cafe: International bakery-café chain offering Asian-style breads, pastries, and coffee at retail locations across California. Broad incumbent operating in the same bakery-café category with much larger scale.
• Boudin Bakery: Long-established San Francisco sourdough bakery with multiple retail locations across California. Comparable as a Bay Area bakery brand but operating at significantly larger scale and broader footprint than Bakesale Betty.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bakesale-betty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakesale Betty