Bakkerij Lakerveld

Name

Bakkerij Lakerveld

Legal name

Bakkerij Lakerveld

Website

https://bakkerijlakerveld.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Artisanal & Craft Bakeries (CRAHAGAA)

Keywords

• Artisanal bread
• Fresh pastries
• Custom celebration cakes
• Chocolate workshops
• Family bakery

Headquarters

HQ city

Wijk bij Duurstede

HQ country

Netherlands

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bread and Pastry Sales: Direct in-store sales of freshly baked bread, pastries, and cakes across 4 retail locations. Core revenue stream from walk-in customers and telephone orders.
2. Online Webshop Orders: Online ordering through Dorpsplein marketplace platform with next-day pickup or delivery service in surrounding areas.
3. Chocolate Workshops and Events: Chocolate making workshops at €40 per person, children's birthday party workshops at €17 per child, for groups of 8-12 participants.
4. Gift Cards/Cadeaubonnen: Physical gift cards sold in-store in €7.50 and €10 denominations, also accepts postal lottery gift cards (De Bakkerscadeaukaart).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bakkerij Lakerveld is a family-owned artisanal bakery that produces and retails fresh bread (including local signature loaves such as Wijks Volkoren, Wijkse Jongens, Wijkenaartjes, Wijkse Blondjes, and Wijkse Komijnekaas broodjes), viennoiserie/pastries (gebak), and bespoke celebration cakes (taarten) from four Dutch retail locations. Beyond baked goods, it operates experiential services — chocolate workshops (€40 per person) and children's birthday parties (€17 per child) — and sells gift vouchers redeemable in-store and online.

Product overview

Bakkerij Lakerveld is an artisan family bakery offering a comprehensive product portfolio centered on freshly baked bread, pastries, and custom cakes. The core products include bread (with signature 'Wijks Volkoren' as the specialty), pastries (gebak), and cakes (taarten). The business operates three physical stores plus an online shop (webwinkel) for ordering and delivery. Additional offerings include chocolate workshops and children's birthday parties as experiential services, plus gift vouchers (cadeaubonnen). Special regional products include 'Wijkse Jongens' and 'Wijkenaartjes' alongside themed items like 'Wijkse Molenkoekjes van Rorik' and 'Bonbondoosjes met Katla' tied to local historical storytelling. Founded in 1976 by Henk and Gerda Lakerveld, the business is now in its second generation under Frank and Marco Lakerveld, employing 37 staff members.

Differentiator

Problem solved

Functional benefit

Brands

• Wijks Volkoren: House specialty whole grain bread
• Wijkse Jongens
• Wijkenaartjes
• Wijkse Molenkoekjes van Rorik
• Bonbondoosjes met Katla

Products and services

• Artisanal bread assortment (including Wijks Volkoren, Wijkse Jongens, Wijkenaartjes, Wijkse Blondjes, Wijkse Komijnekaas broodjes)
• Viennoiserie and pastries (gebak) Sweet baked goods (gebak) including viennoiserie-style pastries, produced and retailed alongside the bread assortment at the bakery's stores.
• Custom celebration cakes (taarten)
• Chocolate workshops
• Children's birthday parties
• Gift vouchers

Quantifiable outcome

• 50 years of continuous operation as family business
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Dorpsplein Wijk bij DuurstedecoreChannel Partner/ Reseller/ Distributor · 7 December 2020Local online marketplace platform where Bakkerij Lakerveld sells products 24/7. Customers can order online and pickup or get delivery in Wijk bij Duurstede, Cothen, Langbroek, and Driebergen.
• Too Good To GominorStrategic or Co-development PartnerFood waste reduction initiative where bakery sells unsold products at discounted prices through the Too Good To Go app.
• Local Food BankminorStrategic or Co-development PartnerDonates leftover bread and food products to local food bank to reduce food waste and support community.
• Local Cattle FarmersminorOthersRemaining bread that cannot be donated goes to local livestock farmers as animal feed, completing the sustainability cycle.
• Local Egg FarmerminorStrategic or Co-development PartnerSupplies organic eggs from a local poultry farm for use in bakery products, supporting local agriculture and reducing food miles.
• Slagerij MulderminorGTM or Marketing PartnerLocal butcher also participating in Dorpsplein marketplace, enabling combination orders with bakery products for customer convenience.
• Winkelcentrum De HeulminorOthersShopping center where one of the retail stores is located. Provides retail space and customer foot traffic.
• Winkelcentrum De HordenminorOthersShopping center where one of the retail stores is located. Provides retail space and customer foot traffic.
• Hart van WijkminorGTM or Marketing PartnerLocal customer savings card program accepted in Wijk bij Duurstede stores, promoting customer loyalty.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Regional players

• De Ruijter (De Banketbakker): Family-owned Dutch regional bakery with multiple stores in the Randstad area offering artisan bread and pastries. Comparable as a multi-generational Dutch family bakery chain with traditional craftsmanship focus.
• Larense Bakker: Small artisan Dutch family bakery with regional presence in the Gooi region, offering traditional bread and pastries. Closely comparable in size, ownership structure, and product range to Bakkerij Lakerveld as a family-owned small-scale local bakery.

Direct peers

• Le Perron: Dutch upscale patisserie and bakery chain with several high-end retail locations. Comparable as a Dutch patisserie retailer offering custom cakes, pastries, and chocolates, with overlapping premium positioning and gift-oriented product lines.
• MultiVlaai: Dutch specialty vlaai and pastry chain with retail stores across the Netherlands. Directly comparable as a regional Dutch bakery retailer serving local communities with fresh, traditional pastries, overlapping in patisserie offerings.
• Jamin: Dutch confectionery and bakery retail chain specializing in chocolates, pastries, and gift items. Comparable as a Dutch retail bakery/confectionery operator with emphasis on gift-giving, regional specialty products, and multi-store local presence.
• Broodzaak: Dutch artisanal bread franchise concept with multiple retail locations focused on sourdough and specialty breads. Closely comparable to Bakkerij Lakerveld in artisan bread positioning and multi-store local bakery operations.
• Banketbakkerij Merba: Dutch premium cookie and pastry manufacturer with strong retail presence in the Netherlands. Comparable as a Dutch bakery producing branded specialty cookie and confectionery products for retail sale, overlapping with Lakerveld's specialty cookie lines like Wijkse Molenkoekjes.

Broad incumbents

• Bakker Bart: Largest Dutch bakery chain with ~150 stores offering bread, pastries, and snacks nationwide. Comparable as a Dutch retail bakery operator with both owned production and retail footprint, though substantially larger and more standardized than Bakkerij Lakerveld's artisan model.
• Délifrance Benelux: International bakery-café chain with Dutch presence offering fresh bread, pastries, and coffee in retail-plus-café formats. Comparable as a retail bakery operator combining on-site production with consumer-facing stores.
• Albert Heijn (Bakkerij afdeling): Largest Dutch supermarket chain with extensive in-store fresh bakery departments. Functions as the primary competitive threat to local artisan bakeries through convenience, price, and one-stop shopping rather than a direct product peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BakkerijLakerveld
• LinkedInlinkedin.com/company/bakkerij-lakerveld

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakkerij Lakerveld