Bakkerij Victor Driessen

What Bakkerij Victor Driessen does

Bakkerij Victor Driessen is a privately held artisan bakery headquartered in Den Haag, Netherlands, operating two physical retail storefronts at Mezenlaan and Gentsestraat. The business traces its lineage to a 1928-founded predecessor, but its current artisanal bread-baking direction was set in 1972 at the Mezenlaan location, since which it has grown into a recognized regional brand. Its core technology is traditional bread-making using natural fermentation (desem/sourdough) and handcraftsmanship, with no digital platform or technology stack disclosed beyond a marketing website.

The product portfolio centers on artisan bread (volkoren, spelt, desem) and specialty pure-grain breads made from spelt, rye (rogge), oat (haver), and teff, all emphasizing 100% pure natural ingredients. Complementary offerings include artisan pastries (ambachtelijke banket) made by in-house pastry chefs, plus a signature sub-brand line called "Brood van Vic." The company sells exclusively through direct-to-consumer physical retail; no wholesale, online ordering, subscription, or B2B distribution channels are described. Revenue is generated entirely through point-of-sale transactions at the two storefronts, with no publicly disclosed pricing.

Bakkerij Driessen has been recognized regionally through an innovation prize (Innovatieprijs), the "Beste Bakker van Den Haag" designation, and a second-place finish in the De Zilveren Ooievaar entrepreneurship award. The firm operates with approximately eight employees, no subsidiaries, no disclosed funding, and no partnerships or M&A activity, indicating a stable, owner-operated small business model serving local consumers in a single Dutch city.

Name

Bakkerij Victor Driessen

Legal name

Bakkerij Driessen

Website

https://bakkerijvictordriessen.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Bakkerij Victor Driessen is a privately held artisan bakery in Den Haag, Netherlands, operating two retail storefronts that sell traditional sourdough, specialty grain breads (spelt, rye, oat, teff), and pastries directly to local consumers.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bread baking
• Sourdough bakery
• Specialty grain breads
• Fresh pastries retail
• Traditional Dutch bakery

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. Retail Bakery Sales: Direct retail sales of freshly baked artisanal bread and pastries to consumers at physical storefront locations. Revenue is generated through one-time point-of-sale transactions of baked goods.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bakkerij Victor Driessen is a traditional artisan bakery that produces and sells freshly baked breads and pastries directly to consumers at two retail storefronts in Den Haag, Netherlands. The bakery specializes in 100% pure natural breads made from specialty grains (spelt, rye, oat, teff) alongside volkoren, desem (sourdough), and conventional varieties, complemented by artisan pastries (banket) crafted by their pastry chefs. All products are handmade using traditional fermentation and baking techniques established since 1972.

Product overview

Bakkerij Driessen is a traditional artisan bakery offering a portfolio of fresh breads and pastries. The product range includes exclusive artisan breads (volkoren, spelt, desem), special breads made from pure grains (Spelt, Rogge, Haver, Teff), and signature products under the 'Brood van Vic' line. The bakery also produces artisan pastries (banket) made by their team of skilled pastry chefs. All products emphasize 100% pure, natural ingredients and traditional craftsmanship dating back to 1928.

Differentiator

Problem solved

Functional benefit

Brands

• Brood van Vic: Specialty bread line mentioned on the website under the 'Brood van Vic' page.

Products and services

• Exclusief Brood (Exclusive Bread) A selection of artisan fresh breads including volkoren (whole grain), spelt, and desem (sourdough) varieties, crafted with traditional baking methods and sold to consumers at the bakery's retail storefronts in Den Haag.
• Bijzondere Broden (Special Breads) Specialty breads made from pure ingredients including spelt, rogge (rye), haver (oats), and teff, representing the bakery's commitment to natural, whole-grain baking. Sold to consumers seeking dietary-specific or natural-ingredient bread at the Den Haag storefronts.
• Brood van Vic A signature bread product line named after Vic, representing the bakery's distinctive approach to artisan bread-making. Sold at retail to consumers in Den Haag.
• Ambachtelijke Banket (Artisan Pastries) Artisan pastries and baked goods (banket) created by the bakery's skilled pastry chefs, complementing their bread offerings. Sold to consumers at the Den Haag retail storefronts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights1 record

Broad incumbents

• Albert Heijn Bakkerij: In-store bakery of the largest Dutch supermarket chain. Comparable as a primary competitor for daily bread purchases by Dutch consumers, though operating at industrial scale with a much broader, value-oriented assortment.
• Jamin: Large Dutch bakery and confectionery retail chain with broad national footprint. Comparable as a retail bakery brand selling bread, pastries, and sweets to Dutch consumers, but operates at significantly larger scale and a more standardized product mix.
• Vandemoortele (Bakery Products division): Large European producer of industrial and specialty bakery products. Comparable as a player in the bakery category with a heritage-grain and specialty-bread portfolio, but serving B2B and retail brand customers rather than direct walk-in retail.

Direct peers

• Bakkerij Vink: Dutch artisan bakery operating multiple neighborhood stores in the Netherlands with a similar traditional sourdough and heritage-grain focus. Directly comparable as a multi-store Dutch retail bakery competing for the same health- and craft-conscious consumer.
• Banketbakkerij Merkens: Dutch specialty bakery with a long-standing reputation for traditional bread and banket (pastry). Comparable as a heritage craft bakery competing for the same premium local Dutch consumer segment.
• Patisserie Kuyt: Established Dutch patisserie offering traditional banket and artisanal baked goods. Comparable on the banketbakkerij (pastry) side of Bakkerij Driessen's portfolio and on premium local positioning.
• Bakkerij Blom: Multi-location Dutch retail bakery with a strong regional brand and traditional bread-and-pastry portfolio. Comparable in business model (physical storefront retail, artisan production) and customer segment to Bakkerij Driessen.
• Maison Kelder: Premium Dutch patisserie and bakery known for traditional banket (pastry) craftsmanship. Comparable on the artisanal pastry and premium positioning that complements Bakkerij Driessen's bread-plus-banket offering.

Emerging players

• Broer Bakt: Dutch urban bakery concept focused on long-fermentation, sourdough, and specialty-grain breads. Comparable as an emerging player in the same artisanal/specialty-grain category that Bakkerij Driessen operates in, with younger branding and city-focused locations.

Regional players

• De Bakker (van Dijke): Long-established family bakery chain primarily serving the western Netherlands region outside of Den Haag. Comparable as a multi-store traditional Dutch bakery with similar craft positioning, but operating in a different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bakkerij-victor-driessen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakkerij Victor Driessen