Coldwell Banker

What Coldwell Banker does

Coldwell Banker is a residential real estate franchise network and brokerage founded in 1906 and currently operated by Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Advisors LLC. It runs a dual structure combining company-owned offices (held by a subsidiary of Anywhere Advisors) with a global network of independently owned and operated franchised brokerages, supporting approximately 93,000 agents across more than 50 countries and territories. The 'One Coldwell Banker' strategy aligns both arms under a unified platform. Core products include the consumer-facing coldwellbanker.com portal for property search and agent matching, the proprietary CB Estimate home valuation tool, the Move Meter relocation comparison utility, and the Seller's Assurance Program. Sub-brands extend the platform into luxury (Coldwell Banker Global Luxury), commercial (Coldwell Banker Commercial), and cross-border transactions (Coldwell Banker International), with Concierge Auctions integrated for luxury property sales.

Revenue is generated through two principal streams: real estate transaction commissions earned by company-owned brokerage offices, and recurring franchise fees paid by independent brokerages for brand access, technology, training, and the global referral network. The network serves residential home buyers and sellers across price points, with dedicated luxury and international segments. Pricing details for commissions and franchise fees are not publicly disclosed. Distribution is multi-channel: the consumer website, social media presence, blog content, and the franchise network itself. Additional revenue-adjacent partnerships include Assurant home warranty products distributed through agents and Edensign's AI-powered virtual staging technology.

The company is currently undergoing a major ownership transition following Compass's $1.6 billion all-stock acquisition of Anywhere Real Estate announced in 2025, which is expected to close in the second half of 2026 and create the world's largest residential real estate firm with 340,000 agents and a combined valuation of approximately $10 billion. Leadership transitions include Mary Lee Blaylock's appointment as President of Coldwell Banker Affiliates, Hannah Gorka's appointment as Midwest Regional VP, and Jason Waugh's planned succession as CEO of HSF Affiliates (Berkshire Hathaway HomeServices franchisor) in 2027.

Name

Coldwell Banker

Legal name

Coldwell Banker Real Estate LLC

Website

https://coldwellbanker.com

Company type

Private

Founded year

1906

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Coldwell Banker operates a residential real estate franchise network founded in 1906, with approximately 93,000 agents across more than 50 countries, generating revenue through transaction commissions and recurring franchise fees while serving home buyers and sellers via its global brokerage and consumer platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Coldwell Banker agents earn commissions on residential real estate transactions. The company operates through company-owned offices (owned by subsidiary Anywhere Advisors LLC) and franchised offices (independently owned and operated). Franchisees pay branding and operational fees to use the Coldwell Banker name and access to the network.
2. Franchise Fees: Independent brokerage offices pay franchise fees to operate under the Coldwell Banker brand, gaining access to the brand's marketing, technology, training, and referral network.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Coldwell Banker is a residential real estate franchise and brokerage network that connects home buyers and sellers with agents through its consumer-facing website, proprietary valuation tools, and a global network of franchise and company-owned offices. Its agents earn commissions on residential transactions while independent brokerage franchisees pay fees to operate under the Coldwell Banker brand across more than 50 countries and territories.

Product overview

Coldwell Banker operates as a platform-plus-sub-brands architecture. The core Coldwell Banker website platform (coldwellbanker.com) serves as the primary consumer interface for home buying and selling, integrating sub-products CB Estimate (home valuation), Move Meter (relocation comparison), and Seller's Assurance Program. The portfolio includes specialized sub-brands: Coldwell Banker Global Luxury (luxury segment), Coldwell Banker Commercial (commercial real estate), and Coldwell Banker International (cross-border services). Concierge Auctions provides integrated luxury auction capabilities. The entire network operates through a franchise model with company-owned and independently operated offices supporting approximately 93,000 agents globally.

Differentiator

Problem solved

Functional benefit

Brands

• Coldwell Banker Global Luxury: Luxury real estate brand and program within the Coldwell Banker network.
• Coldwell Banker International
• Coldwell Banker Commercial

Products and services

• Coldwell Banker Realty (Franchise Network) The franchise network comprising company-owned offices and independently owned and operated franchised offices, providing residential real estate brokerage services through approximately 93,000 agents across more than 50 countries and territories for individual home buyers and sellers.
• Coldwell Banker Global Luxury A specialized luxury real estate brand and service division serving high-net-worth clients with access to premium property listings and exclusive services, including integrated auction capabilities through Concierge Auctions for exceptional luxury homes.
• Coldwell Banker Commercial A commercial real estate division offering services for commercial property transactions, leasing, and investment properties for commercial buyers, sellers, and investors.
• Coldwell Banker International International real estate services and referral network enabling cross-border residential property transactions and global property searches for clients seeking residential property in foreign markets.
• Concierge Auctions A luxury home auction platform integrated into Coldwell Banker's services, offering a modern approach to selling exceptional homes through global qualified buyer competition designed to deliver speed, certainty, and true market value.

Quantifiable outcome

• Top real estate team achieved $1.9 billion in sales in Miami for 2025

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AssurantcoreTechnology or Integration · 9 February 2026Assurant has launched a new home warranty product for real estate transactions through a partnership with six brands affiliated with Compass International Holdings, including Coldwell Banker. The product will be offered to approximately 300,000 agents across participating Compass brands. The program includes an agent-facing portal and a nationwide network of service providers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Redfin: Tech-enabled residential brokerage offering a lower-commission, consumer-direct model. Competes for the same buyer and seller audience with a differentiated digital experience.
• HomeSmart: Fast-growing U.S. residential brokerage with a tech-enabled, low-fee model targeting cost-sensitive agents. Increasingly competing with Coldwell Banker for independent agent affiliations.
• eXp World Holdings: Cloud-based, tech-forward residential brokerage with a rapidly growing global agent base. Represents the disruptive, low-overhead model challenging traditional franchises like Coldwell Banker.

Direct peers

• Century 21 Real Estate: Global residential real estate franchisor also owned by Anywhere Real Estate. Operates a near-identical franchise model and competes for independent brokerages converting to a national brand.
• Sotheby's International Realty: Affiliated brand under Anywhere Real Estate specializing in luxury residential brokerage. Competes directly with Coldwell Banker Global Luxury for high-net-worth sellers and luxury listings.
• Better Homes and Gardens Real Estate: Sister franchise brand under Anywhere Real Estate offering lifestyle-branded residential brokerage. Competes with Coldwell Banker for agent affiliation and household-name brand equity.
• Keller Williams Realty: Largest U.S. residential real estate franchise by agent count, operating a similarly scaled agent-centric model. Targets the same buyer/seller segment and competes head-to-head for affiliated agents and franchisees.
• Compass: U.S. residential real estate brokerage and the acquirer of Anywhere Real Estate (Coldwell Banker's parent). Operates a national agent network with a tech-heavy platform and is the most direct large-scale competitor in the same consumer and agent segments.
• Berkshire Hathaway HomeServices: Sister brand under the Anywhere Real Estate umbrella offering identical franchise-driven residential brokerage services. Overlaps directly with Coldwell Banker in agent recruitment, geographic coverage, and parent-level strategy.
• RE/MAX: Global residential real estate franchisor with comparable agent network, royalty model, and brand recognition. Directly competes for franchisees and listings across U.S. and international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coldwellbanker
• YouTubeyoutube.com/c/coldwellbanker
• Facebookfacebook.com/coldwellbanker
• LinkedInlinkedin.com/company/coldwell-banker
• Instagraminstagram.com/coldwellbanker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker