Bali Hotels Association
Bali Hotels Association is a non-profit professional association representing the General Managers of 165 star-rated hotels and resorts in Bali, providing collective advocacy, sustainability, training, marketing, and CSR programs to the island's hospitality sector.
- Company typePrivate
- Founded2008
- HeadquartersDenpasar, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Bali Hotels Association does
Bali Hotels Association (BHA) is a non-profit professional association founded in 2008 that represents the General Managers of 165 star-rated hotels and resorts across Bali, collectively encompassing 25,986 hotel rooms and 31,136 tourism-sector employees. BHA operates as the collective industry voice for Bali's hospitality sector, delivering eight core member programs covering Business Development, Community Relations & Charity, Education/Training & Scholarships, Government Relations, Marketing & Media Relations, Safety & Security, Sport & Culture, and Sustainability. The association runs the internationally recognized "Bali Is My Life" destination-marketing campaign, an annual Australia Roadshow, a corporate partnership program, and an NGO/foundations partnership program.
BHA's business model relies on two disclosed revenue streams: recurring hotel membership fees from its 165 member properties (pricing not publicly disclosed) and a Corporate Partnership/Sponsorship program charging IDR 25,000,000 per year for annual partners and IDR 8,000,000 per sponsor appearance at a monthly GM meeting. The association is governed by a volunteer board of member-hotel General Managers and supported by an Executive Director and a staff of approximately 126 employees at its Denpasar headquarters inside the Bali Tourism Board Building. Beyond member services, BHA pursues CSR initiatives including orphanages, blood drives with the Indonesian Red Cross, disability employment partnerships, environmental cleanups, and animal welfare programs.
The association has no proprietary technology products or AI/ML capabilities. Distribution is delivered through monthly GM meetings hosted at rotating member properties, the annual Australia Roadshow (now in five cities), the "Welcome Back to Bali" traveler information portal, and a member login portal. Strategic positioning centers on collective advocacy, sustainability benchmarking, talent development, and destination marketing rather than on technology differentiation.
Bali Hotels Association firmographics
Firmographics- Name
- Bali Hotels Association
- Legal name
- Bali Hotels Association
- Website
- https://balihotelsassociation.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bali Hotels Association is a non-profit professional association representing the General Managers of 165 star-rated hotels and resorts in Bali, providing collective advocacy, sustainability, training, marketing, and CSR programs to the island's hospitality sector.
- Ownership category
- akta.pro rank
Bali Hotels Association industry classification
Industry- Product category
- Hospitality Industry Association
- NAICS
- Convention and Trade Show Organizers (56192), Tour Operators (561520), Traveler Accommodation (7211)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Travel Subscription, Membership & Deal Clubs (THAKAAAL)
- akta.pro secondary industries
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where Bali Hotels Association is headquartered
LocationHeadquarters
- HQ city
- Denpasar
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Bali Hotels Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Hotel Membership Fees: BHA generates revenue through membership fees from star-rated hotels and resorts in Bali. General managers of member properties join and pay fees to access networking, advocacy, training, and community programs.
- Corporate Partnership & Sponsorship: Annual Corporate Partner fees (IDR 25,000,000/year) and one-time Sponsor fees (IDR 8,000,000 per GM monthly meeting) from PT/PMA companies offering services to member hotels. Partners receive networking access, marketing exposure, and event participation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Corporate Partner tier for PT/PMA companies registered in Indonesia |
| One time/ perpetual license | Pay-as-you-go | One-time Sponsor tier for any institution attending a monthly GM meeting |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Bali Hotels Association product offering
Product offeringCore offering
Bali Hotels Association is a non-profit professional association that represents the General Managers of 165 star-rated hotels and resorts in Bali. It sells paid hotel memberships and corporate partnership/sponsorship packages, delivering programs in business development, education and scholarships, sustainability, government relations, marketing and media, community relations, safety and security, and sport and culture. Members and partners access these programs through monthly GM meetings, the member portal, the annual Australia Roadshow, and the 'Bali Is My Life' destination marketing campaign.
Product overview
Bali Hotels Association (BHA) is a professional hospitality association representing 165 star-rated hotels and resorts in Bali, not a single unified software product. The association offers a portfolio of member programs including the internationally recognized 'Bali Is My Life' marketing campaign, along with eight core operational programs covering Business Development, Community Relations & Charity, Education/Training & Scholarships, Government Relations, Marketing & Media Relations, Safety & Security, Sport & Culture, and Sustainability. Additional services include a Corporate Partnership Program for vendors, an NGO & Foundations Partnership for CSR initiatives, a member hotels directory, career opportunities board, and the Welcome Back to Bali travel information portal. The association also organizes major events like the annual Australia Roadshow to promote Bali tourism internationally.
Differentiator
Problem solved
Functional benefit
Brands
- Bali Is My Life: International social media campaign promoting Bali as a quality destination through positive messages about Balinese culture and hospitality
- Welcome Back to Bali
- BHA Australia Roadshow
Products and services
- Hotel Membership Annual membership sold to General Managers and owners of star-rated hotels and resorts in Bali, granting access to advocacy, networking, training, sustainability, government relations, marketing support, and community programs. Membership is the core offering of the association, with 165 hotels currently enrolled.
- Corporate Partnership Program Annual partnership package (IDR 25,000,000/year) for PT and PMA companies registered in Indonesia that offer products and services to the hospitality industry, providing networking access at every BHA GM meeting, 3x LinkedIn information sharing, online banner on the BHA website, roll-up banner at every BHA meeting, invitations to selected events and the BHA end-year event, and 4x/year articles in BHA Quick Update.
- GM Meeting Sponsorship
- Member Hotels & Resorts Directory Online directory listing 165 member hotels and resorts across Bali, covering 25,986 rooms and 31,136 employees, with individual property pages including location, contact details, photos, and CHSE verification status.
- Career Opportunities Platform
- Welcome Back to Bali Portal
- BHA Australia Roadshow Annual B2B event series traveling across Perth, Sydney, Melbourne, Adelaide, and Brisbane, showcasing BHA member hotels to Australian travel agents through presentations and networking sessions, themed 'Bali, A Destination Like No Other: Where Genuine Smiles Meet Heritage, Culture, and Sustainability.'
- Sustainability Training (Carbon Footprint Course)
- NGO & Foundations Partnership
Quantifiable outcome
- Helped 840+ children through orphanage visits in 2017
- +4 more outcomes
Companies that use Bali Hotels Association
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bali Hotels Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bali Hotels Association partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Annika Linden Center (ALC)coreAnnika Linden Center (ALC) is home to PuspadiBali (assistive devices for disabilities), YPK (rehabilitation and education), and DNetwork.net (inclusive employment). BHA members support ALC through MOUs committing to employ people with disabilities. BHA representatives attend ALC events and the campaign 'Aku Mampu Inklusif' (I am able to be inclusive) promotes disability inclusion in Bali.
- DNetwork.netcoreDNetwork.net is an inclusive employment platform launched at Annika Linden Center. BHA works with DNetwork.net to find employment for persons with disabilities in member hotels, complying with Indonesian Government regulation of 1 PWD per 100 employees.
- PuspadiBalicorePuspadiBali provides assistive devices for people with disabilities. BHA member hotels have signed MOUs committing to employ people with disabilities, supported by PuspadiBali's programs.
- YPKcoreYPK provides rehabilitation and education services for people with disabilities. BHA collaborates with YPK as part of its disability program, supporting inclusive employment in member hotels.
- Indonesian Red Cross (PMI)coreBHA works with Indonesian Red Cross (PMI) to conduct monthly blood drives at member hotels. In 2017, 12 blood drives collected over 734 blood bags, with BHA hotels serving as venue hosts.
- Fivelements Retreat BalicoreFivelements Retreat Bali partnered with BHA to deliver a sustainability training course on 'Understanding and Calculating Your Hotels Carbon Footprint' to 32 BHA member hotels. Arthur Chosani, Fivelements' Head of Sustainability, conducted the training and facility tour.
- Desa Potato HeadminorDesa Potato Head hosted a BHA monthly GM meeting at their Klymax Discotheque venue in Seminyak, showcasing their sustainability practices including waste reduction and regenerative food supply chain initiatives.
- Batik AirminorBatik Air was a partner of the BHA Australian Roadshow 2024, providing two free airline tickets as event prizes and serving as the airline representative at the roadshow events.
- Bali Jet Set PetzminorBali Jet Set Petz conducted a vaccination and sterilization program for dogs and cats in collaboration with BHA. In 2017, 602 animals were treated. AYANA Resort and Spa also adopted the 'Paws for Thought' animal welfare campaign.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Bali Hotels Association competitors and assessment
Company assessmentDirect peers
- Malaysian Association of Hotels (MAH): The national hotel association representing hotel operators across Malaysia. Comparable to BHA as a country-level trade body providing advocacy, training, classification, and marketing support for member hotels.
- UK Hospitality: The leading trade association for the UK's hospitality sector (hotels, restaurants, pubs). Comparable to BHA in function — collective advocacy, training, sustainability programs, and member services for hospitality operators.
- American Hotel & Lodging Association (AHLA): The largest U.S. hotel industry trade association, representing thousands of hotel properties. Directly comparable to BHA as a national-level membership organization that advocates for hoteliers, runs industry events, and provides education and policy representation.
- Caribbean Hotel and Tourism Association (CHTA): A regional association representing hotels across the Caribbean. Comparable to BHA as a destination-region hotel association focused on marketing, advocacy, and sustainability programs for member properties in a leisure-dependent tourism economy.
- Phuket Hotels Association: A regional hotel association representing star-rated hotels in Phuket, Thailand. Closely comparable to BHA as a destination-focused hotel association of similar size and scope, serving a competing Southeast Asian leisure market.
- Hotel Association of India (HAI): An industry body representing hotels across India. Functionally comparable to BHA — collective industry representation, training, and policy engagement for hotel members in a large emerging market.
- Indonesian Hotel and Restaurant Association (PHRI): Indonesia's national hotel and restaurant association, the umbrella body that BHA interacts with at the national level. Directly comparable as a peer trade association serving Indonesian hospitality operators with advocacy and member services.
Broad incumbents
- World Travel & Tourism Council (WTTC): A global umbrella body representing the travel and tourism industry, including hospitality. Indirectly comparable to BHA in advocacy and sustainability benchmarking, but operating at a global, multi-segment scale.
- Pacific Asia Travel Association (PATA): A broader Asia-Pacific travel and tourism organization representing destinations, hotels, and industry partners. Overlaps with BHA on destination marketing and advocacy, but operates at a multi-country, multi-segment level rather than a single destination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bali Hotels Association social profiles
Digital presenceBali Hotels Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bali Hotels Association leadership team
Management profileNumber of profiles
Profiles7 records
Bali Hotels Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bali Hotels Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bali Hotels Association
What does Bali Hotels Association do?
Bali Hotels Association is a non-profit professional association that represents the General Managers of 165 star-rated hotels and resorts in Bali. It sells paid hotel memberships and corporate partnership/sponsorship packages, delivering programs in business development, education and scholarships, sustainability, government relations, marketing and media, community relations, safety and security, and sport and culture. Members and partners access these programs through monthly GM meetings, the member portal, the annual Australia Roadshow, and the 'Bali Is My Life' destination marketing campaign.
Is Bali Hotels Association a public or private company?
Bali Hotels Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bali Hotels Association founded?
Bali Hotels Association was founded in 2008. It employs 101 to 250 people.
Where is Bali Hotels Association based?
Bali Hotels Association is headquartered in Denpasar, Indonesia, in the Asia region.
How does Bali Hotels Association make money?
Two revenue lines are on record. Hotel Membership Fees are the primary driver. The others are corporate Partnership & Sponsorship.
Who are Bali Hotels Association's main competitors?
Direct peers on record are Malaysian Association of Hotels (MAH), UK Hospitality, American Hotel & Lodging Association (AHLA), Caribbean Hotel and Tourism Association (CHTA), Phuket Hotels Association, Hotel Association of India (HAI) and Indonesian Hotel and Restaurant Association (PHRI). Broad incumbents are World Travel & Tourism Council (WTTC) and Pacific Asia Travel Association (PATA).
Does Bali Hotels Association have an API?
No public API is recorded for Bali Hotels Association.
What industry is Bali Hotels Association in?
Bali Hotels Association's product category is Hospitality Industry Association. Its primary akta.pro industry code is THAKAAAL, Travel Subscription, Membership & Deal Clubs, with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 56192 and its SIC code is 8600.