Phuket Hotels Association
- Company typePrivate
- Founded2016
- HeadquartersPhuket, Thailand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Phuket Hotels Association does
Phuket Hotels Association is a Phuket-based nonprofit trade association founded in 2016 that represents more than 110 member hotels, resorts and hospitality affiliates operating on the island. Its core function is collective representation: it serves as the unified voice of Phuket's accommodation sector in dealings with government, media and destination stakeholders, and runs programs covering destination marketing, education, environmental stewardship and member services.
The association's product surface is built around branded events and member programs rather than commercial technology. Flagship properties include PHIST (the Phuket Hotels for Islands Sustaining Tourism event, in its 8th edition with 1,300+ delegates), BEING (a wellness hospitality conference in its second edition), PHOODIE (a food and beverage-focused gathering) and the recurring Phuket Green Day environmental initiative. Adjacent offerings include GSTC Certificate Training, Plant-Forward Excellence training, the Waves of Safety campaign, the RISE Program for women in hospitality, and co-delivered initiatives with UN Women on inclusive sourcing. The association has also secured the right to host the GSTC2026 Global Sustainable Tourism Conference in Phuket.
The business model is member-funded: revenue is generated from membership dues paid by hotels and hospitality affiliates, supplemented by event sponsorship, ticketing and partner contributions from organizations such as GSTC, UN Women and Greenview. The association does not disclose financial metrics; staffing is small (1–10 range), consistent with a lean trade-body operating model. Distribution is principally through direct member relations, the association's website and social channels, and via co-branded partnerships with international sustainability and tourism bodies.
Phuket Hotels Association firmographics
Firmographics- Name
- Phuket Hotels Association
- Legal name
- Phuket Hotels Association
- Website
- https://phukethotelsassociation.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Phuket Hotels Association industry classification
Industry- Product category
- Hospitality Association Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Resort/Second-Home Community Association Management (BPAJAHAI)
Keywords
Where Phuket Hotels Association is headquartered
LocationHeadquarters
- HQ city
- Phuket
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Phuket Hotels Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Dues: Revenue is generated through membership fees from hotels and affiliates. The association is nonprofit and uses membership funds to support scholarships, sustainability initiatives, and destination marketing activities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Phuket Hotels Association product offering
Product offeringCore offering
Phuket Hotels Association is a nonprofit membership organization that brings together 110+ hotels and hospitality affiliates in Phuket, Thailand. Its core offering is membership access combined with five pillars of services: destination marketing (Brand Phuket), education and certification training (GSTC, plant-forward workshops), environmental initiatives (Phuket Green Day, sustainability programs), networking events (General Managers Meetings, PHIST, BEING, PHOODIE, RISE), and government liaison/advocacy for the island's hospitality industry.
Product overview
Phuket Hotels Association is a nonprofit organization comprising 110+ member hotels and affiliates, organized around five core pillars: Destination Marketing, Education, Environmental initiatives, Membership, and Government Liaison. The association operates as an event-driven platform offering annual flagship events (PHIST sustainability conference, Thailand BEING wellness conference, PHOODIE food festival, Phuket Green Day environmental initiatives), professional development programs (RISE women leadership, GSTC certification training, inclusive sourcing workshops), and community initiatives (scholarship programs, safety campaigns). The organization primarily functions as a networking and advocacy collective rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Brands
- PHIST: Phuket Hotels for Island Sustaining Tourism - Asia's biggest sustainability event for hospitality industry, organized in partnership with C9 Hotelworks and Greenview.
- PHOODIE
- BEING
- Phuket Green Day
Products and services
- Phuket Hotels Association Membership Recurring membership in the nonprofit association for hotels, resorts, and hospitality affiliates operating in Phuket; delivers access to networking summits, certification training, advocacy, and destination marketing.
- PHIST (Phuket Hotels for Island Sustaining Tourism) Annual sustainability conference positioned as Asia's largest tourism sustainability platform, bringing together hotel executives, policy makers, and innovators for multi-stakeholder discussions on environmental and community-driven sustainability.
- Thailand BEING Wellness Conference Annual wellness conference and community platform exploring how wellness reshapes travel and investment, covering medical and destination wellness, sports, and regulation.
- PHOODIE Phuket Food Festival Annual island-wide food festival showcasing Phuket's culinary scene and local food culture.
- Phuket Green Day Island-wide beach and street clean-up initiative organized by the Environment Committee in partnership with local government offices and aligned with the International Coastal Cleanup by Ocean Conservancy.
- GSTC Hotel Certification Training
Quantifiable outcome
- 1,300+ delegates at PHIST 2025 including hotel executives and policy makers
- +2 more outcomes
Companies that use Phuket Hotels Association
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Phuket Hotels Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Phuket Hotels Association partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- Thai Hotels AssociationmajorCo-organized Phuket Green Day September 2021, the largest coordinated coastal clean-up on the island with 500+ volunteers.
- Patong Hotel AssociationmajorCo-organized Phuket Green Day September 2021 alongside Thai Hotels Association and Phuket Tourist Association.
- Phuket Tourist AssociationmajorCo-organized Phuket Green Day September 2021 alongside Thai Hotels Association and Patong Hotel Association.
- C9 HotelworkscoreCo-curator of the BEING wellness conference alongside Mrs B Group and Delivering Asia, bringing together 700+ practitioners, innovators, and industry leaders.
- Mrs B GroupcoreCo-curator of the BEING wellness conference alongside C9 Hotelworks and Delivering Asia.
- Delivering AsiacoreCo-curator of the BEING wellness conference alongside C9 Hotelworks and Mrs B Group.
- UN WomencorePartner for the Deepening Learning & Mapping of Inclusive Sourcing workshop, supporting inclusive sourcing initiatives in the hospitality industry.
- GreenviewcoreCo-organizer with C9 Hotelworks of PHIST (Phuket Hotels for Islands Sustaining Tourism), Asia's largest tourism sustainability platform.
- GSTC (Global Sustainable Tourism Council)coreHost of GSTC2026 Conference in Phuket and partner for GSTC Certificate Training and Hotel Certification programs.
- Ocean Conservancy (International Coastal Cleanup)minorPhuket Green Day coincides with the International Coastal Cleanup, a global coastal clean-up event launched by Ocean Conservancy.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Phuket Hotels Association competitors and assessment
Company assessmentDirect peers
- Skal International: Global network of hospitality industry professionals organized into local clubs. Closely comparable mission around industry collaboration, advocacy, and professional development across destinations.
- Thai Hotels Association: National-level hotel trade association in Thailand representing hotel operators across the country. Directly comparable membership-association model to PHA and a known co-organizer of Phuket Green Day.
- Patong Hotel Association: Phuket-area hotel association focused on the Patong sub-market. Identical organizational structure and similar destination-marketing role; already co-collaborates with PHA on island-wide initiatives like Phuket Green Day.
Broad incumbents
- Pacific Asia Travel Association (PATA): Regional industry body representing a broad set of Asia-Pacific travel and tourism stakeholders. PHA's PHIST sustainability mandate and PATA's industry-wide sustainability efforts make them comparable on advocacy and event production.
- Tourism Authority of Thailand: Government national tourism organization responsible for destination marketing of Thailand globally. PHA's Brand Phuket mandate overlaps and complements TAT's role, making it a broader incumbent counterparty.
Regional players
- Maldives Association of Tourism Industry: National tourism industry body in the Maldives representing resorts and operators. Comparable to PHA in advocating for island-resort operators on sustainability, destination marketing, and government liaison.
- Bali Hotels Association: Destination-specific hotel association in Bali with the same 'island hotel association' structure and sustainability mandate. Direct analogue to Phuket in terms of size, geography, and tourism model.
Others
- C9 Hotelworks: Phuket-based hospitality research and consulting firm that co-curates BEING and PHIST with PHA. Ecosystem partner providing data and analysis that complement the association's programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Phuket Hotels Association social profiles
Digital presencePhuket Hotels Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phuket Hotels Association leadership team
Management profileNumber of profiles
Profiles2 records
Phuket Hotels Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phuket Hotels Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phuket Hotels Association
What does Phuket Hotels Association do?
Phuket Hotels Association is a nonprofit membership organization that brings together 110+ hotels and hospitality affiliates in Phuket, Thailand. Its core offering is membership access combined with five pillars of services: destination marketing (Brand Phuket), education and certification training (GSTC, plant-forward workshops), environmental initiatives (Phuket Green Day, sustainability programs), networking events (General Managers Meetings, PHIST, BEING, PHOODIE, RISE), and government liaison/advocacy for the island's hospitality industry.
Is Phuket Hotels Association a public or private company?
Phuket Hotels Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Phuket Hotels Association founded?
Phuket Hotels Association was founded in 2016. It employs 1 to 10 people.
Where is Phuket Hotels Association based?
Phuket Hotels Association is headquartered in Phuket, Thailand, in the Asia region.
How does Phuket Hotels Association make money?
One revenue line is on record: membership Dues.
Who are Phuket Hotels Association's main competitors?
Direct peers on record are Skal International, Thai Hotels Association and Patong Hotel Association. Broad incumbents are Pacific Asia Travel Association (PATA) and Tourism Authority of Thailand. Regional players are Maldives Association of Tourism Industry and Bali Hotels Association. C9 Hotelworks is listed as an others.
Does Phuket Hotels Association have an API?
No public API is recorded for Phuket Hotels Association.
What industry is Phuket Hotels Association in?
Phuket Hotels Association's product category is Hospitality Association Services. Its primary akta.pro industry code is BPAJAHAI, Resort/Second-Home Community Association Management. Its NAICS code is 561591 and its SIC code is 8600.