Bali Royal Hospital

What Bali Royal Hospital does

Bali Royal Hospital (BROS) is a private, 104-bed multi-specialty hospital founded in 2009 and operating since July 17, 2010, located in the Civic Center of Renon, Denpasar, Bali. The hospital operates 60 rooms across 8 tiers (from Rp200,000 to Rp2,750,000 per night) and offers 20+ medical specialties spanning internal medicine, cardiology, pediatrics, gynecology, surgery, neurology, ophthalmology, ENT, pulmonology, dermatology, urology, and orthopedics, with 24-hour emergency, ICU/HCU, NICU, and PICU capabilities. Its technology base includes a multi-slice CT scan, 4D ultrasonography, endoscopy, the first HFR (Hemodiafiltration Online with Endogenous Reinfusion) hemodialysis unit in Denpasar, ESWL for non-invasive kidney stone treatment, and FemiLift laser technology at its Royal Beauty Clinic.

The hospital's revenue model is fee-for-service across outpatient consultations, inpatient stays, packaged medical check-ups (Royal Prince, Queen, King, Majesty, and Pre-Wedding tiers ranging from Rp1.27M to Rp12.28M), and specialized services including Royal Sport Therapy, Royal Orthopaedi Services, Hemodialysis, ESWL, and Dry Needling. Patient access is supported by the BROS Mobile app for online booking and queue management, and revenue is anchored by direct billing relationships with over 100 insurance and corporate partners including BPJS Kesehatan, BPJS Ketenagakerjaan, Prudential, AXA, Allianz, FWD, Pacific Cross, International SOS, and Halodoc. Corporate accounts include Bank Indonesia Bali, Intercontinental Bali Resort, and Bali United Basketball.

BROS serves a hybrid customer base of local Balinese and Indonesian patients, expatriates and KITAS holders, international tourists (via RIPAC I and RIPAC II evacuation services), athletes (via Royal Sport Therapy), and corporate/insurance partners. The hospital positions itself as a referral center for sports medicine and orthopedics across Bali and Eastern Indonesia. Ownership, capitalization, and revenue figures are not publicly disclosed; no venture capital, private equity, or public listing has been identified, and the firm operates as an independent private facility.

Name

Bali Royal Hospital

Legal name

Bali Royal Hospital

Website

https://baliroyalhospital.co.id

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Bali Royal Hospital (BROS) is a private 104-bed hospital in Denpasar, Bali, operating since 2010 across 20+ medical specialties with advanced technology including HFR hemodialysis. It serves Indonesian patients, expatriates, tourists, and athletes through direct services and 100+ insurance partnerships.

Ownership category

akta.pro rank

Product category

Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), General Medical and Surgical Hospitals (622110), General Medical and Surgical Hospitals (62211)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFAAAN

International/Medical Tourism Hospital Systems

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

Keywords

• Private hospital services
• Inpatient and outpatient care
• Medical check-up packages
• Orthopaedic and sports medicine
• Hemodialysis and ESWL services

Headquarters

HQ city

Denpasar

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Medical Services - Outpatient: Fee-for-service revenue from outpatient consultations and treatments across multiple specialties including internal medicine, cardiology, pediatrics, gynecology, surgery, neurology, ophthalmology, ENT, pulmonology, dermatology, urology and orthopedics. General clinic operates 09:00-21:00 WITA; specialist polyclinics operate Monday-Saturday 09:00-21:00 WITA.
2. Inpatient Services: Revenue from hospital room accommodations across 8 room tiers (Royal Majesty, Royal King, Royal Queen A/B/C/D, Royal Prince, Royal Princess, Royal Class, Royal Isolasi). Daily room rates range from Rp200,000 to Rp2,750,000. Includes HCU/ICU, NICU and PICU intensive care services.
3. Medical Check-Up Packages: Pre-packaged health screening services with 5 tiers: Royal Prince (Rp1,329,300), Royal Queen (Rp1,905,300-Rp2,287,800), Royal King (Rp4,749,885-Rp5,548,860), Royal Majesty (Rp9,264,300-Rp9,357,435), and Royal Pre-Wedding (Rp1,274,400-Rp5,224,647). Special pricing for KITAS/foreign nationals.
4. Specialized Medical Services: Revenue from specialized services including Royal Sport Therapy, Royal Orthopaedi Services (spine, hip/knee, sports injury), Royal Beauty Clinic, Hemodialysis (HFR method), Laser Urology & ESWL, and Dry Needling pain management.
5. Insurance and Corporate Billing: Revenue from insurance partnerships and corporate accounts including BPJS Kesehatan, BPJS Ketenagakerjaan, and over 100 insurance partners. Handles direct billing and reimbursement arrangements with insurance providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bali Royal Hospital (BROS) is a private general and specialty hospital in Denpasar, Bali delivering round-the-clock emergency care, outpatient specialist consultations across 20+ medical disciplines, and inpatient services in 60 rooms totaling 104 beds. Its differentiated portfolio includes Royal Sport Therapy, Royal Orthopaedi Services, Royal Beauty Clinic (with FemiLift laser), Hemodialysis using HFR (Hemodiafiltration Online with Endogenous Reinfusion), Laser Urology & ESWL for kidney stones, Dry Needling pain management, structured Medical Check-Up packages, and international patient services (RIPAC evacuation and alarm center).

Product overview

Bali Royal Hospital (BROS) operates as a multi-service healthcare facility offering inpatient, outpatient, and medical check-up services across multiple specialized departments. The hospital's portfolio includes core 24-hour emergency and medical support services (laboratory, radiology with CT Scan and 4D ultrasound, pharmacy), specialized services (Royal Sport Therapy, Royal Orthopaedi Services, Royal Beauty Clinic, Laser Urology & ESWL, Hemodialysis using HFR technology, Dry Needling for pain management), and accommodation tiers ranging from premium Royal Majesty to standard Royal Class rooms. The hospital supports patient access through BROS Mobile application for appointment booking and queue management, and serves international patients through dedicated RIPAC services.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Sport Therapy: Sport therapy service for sports injury treatment and rehabilitation
• Royal Orthopaedi Services
• Royal Beauty Clinic
• Laser Urology & ESWL
• Hemodialisa
• Dry Needling
• International Services
• BROS Mobile
• Medical Check Up Center

Products and services

• 24-Hour Emergency Services Round-the-clock Accident & Emergency unit (UGD) staffed by ATLS- and ACLS-certified doctors, with ambulance service, operating theatre access, ICU/HCU, NICU/PICU, and maternity unit. Designed for walk-in emergencies, referred trauma, and inpatient escalation.
• Outpatient Specialist Polyclinics Specialist polyclinic consultations across 20+ medical disciplines (internal medicine, cardiology, pediatrics, obstetrics, neurology, ophthalmology, ENT, pulmonology, dermatology, urology, orthopedics, surgery and others) for self-presenting, insurance-referred and corporate-referred patients.
• Inpatient Accommodation Eight-tier inpatient accommodation across 60 rooms totaling 104 beds — Royal Majesty (Rp2,750,000), Royal King (Rp2,200,000), Royal Queen A (Rp1,000,000), Royal Queen B (Rp650,000), Royal Queen C (Rp550,000), Royal Isolasi (Rp1,200,000), Royal Prince (Rp350,000), Royal Princess (Rp250,000), and Royal Class (Rp200,000) — plus HCU/ICU, NICU, and PICU intensive care.
• Medical Check-Up Packages Structured health screening packages in five tiers — Royal Prince (basic), Royal Queen, Royal King (comprehensive, includes treadmill, echocardiography, HbA1C, Pap smear), Royal Majesty (premium executive, with cardiac CT calcium scoring and tumor markers), and Royal Pre-Wedding — each priced separately for Lokal and KITAS/Asing patients and sold individually or via corporate accounts.
• Medical Support and Diagnostic Services 24-hour diagnostic support including a clinical laboratory with advanced analyzers, 4D ultrasonography, multi-slice CT Scan radiology, and endoscopy, used to support diagnosis and treatment across the hospital's specialty clinics and inpatient services.
• Royal Sport Therapy Sports injury treatment and rehabilitation program for athletes and active individuals, delivered as a center-of-excellence service covering assessment, therapy, recovery and return-to-play support.
• Royal Orthopaedi Services Comprehensive musculoskeletal care including general orthopaedics, hip and knee procedures, sports injury treatment, pediatric orthopaedics, hand surgery, tumor treatment, and spine surgery — serving as referral capability for Bali and Eastern Indonesia.
• Royal Beauty Clinic Aesthetic dermatology clinic offering FemiLift laser (first in Bali) plus chemical peeling, microdermabrasion, radiofrequency, facial acne treatment, PRP, dermaroller, and skin brightening injections for cosmetic and gynecological indications.
• Laser Urology and ESWL Non-invasive kidney stone treatment using Extracorporeal Shock Wave Lithotripsy (ESWL) plus laser urology procedures, delivering stone fragmentation without surgery, anesthesia or inpatient stay.
• Hemodialysis (HFR) Dialysis service using HFR (Hemodiafiltration Online with Endogenous Reinfusion) — the first implementation in Denpasar city — combining convection, diffusion, and adsorption to filter medium and large molecular weight uremic toxins, including B2 microglobulin and inflammatory factors.
• Dry Needling Pain Management Pain management treatment using thin monofilament needle insertion at myofascial trigger points for neuromuscular skeletal pain syndromes, offered as an alternative or adjunct to pharmacologic pain management.
• International Patient Services (RIPAC) International medical services including RIPAC I and RIPAC II evacuation systems, 24/7 alarm center, and coordination with foreign insurance and assistance providers for international patients and medical evacuation cases in Bali.
• BROS Mobile Application Self-service Android application enabling patients to book specialist polyclinic appointments independently, view queue numbers, select payment guarantees, cancel bookings, and place emergency calls — bilingual (Indonesian and English) and supporting multiple users per device.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, major, strategic and minor.

• BPJS KesehatancoreOthersNational health insurance program - mandatory social health insurance covering Indonesian citizens. BROS is a network hospital providing services to BPJS participants with direct billing arrangements.
• BPJS KetenagakerjaancoreOthersNational employment insurance providing work-related injury and healthcare coverage for Indonesian workers. BROS provides medical services to covered employees with claims processing.
• Prudential Life AssurancemajorOthersMajor Indonesian life and health insurer with direct billing partnership for policyholders seeking treatment at BROS facilities.
• AXA Financial IndonesiamajorOthersInternational insurance company with health coverage products. Partnership enables AXA policyholders to access BROS services with cashless claims.
• Allianz Life IndonesiamajorOthersGlobal insurance provider offering health and life insurance in Indonesia. Direct billing arrangements for Allianz health policyholders at BROS.
• FWD Life IndonesiamajorOthersDigital-focused insurance company with health products. Partnership provides FWD customers access to BROS healthcare services.
• Pacific CrossmajorOthersInternational health insurance and medical assistance provider specializing in coverage for expatriates and travelers in Asia. RIPAC international patient services coordinate with Pacific Cross for evacuation and treatment.
• HalodocstrategicTechnology or IntegrationIndonesian digital health platform enabling online consultations and health services. Partnership integrates BROS services with Halodoc's digital healthcare ecosystem for expanded patient access.
• International SOS (Asih Eka Abadi)majorOthersGlobal health and security services company providing medical assistance for expatriates and corporate clients. BROS serves as a network hospital for International SOS clients in Bali.
• Bank Indonesia Provinsi BaliminorOthersRegional office of Indonesia's central bank. Corporate healthcare partnership providing medical services for bank employees.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mayapada Healthcare: Indonesian private hospital group with multiple facilities. Comparable in private hospital business model, multi-specialty coverage and Indonesian insurance network participation.
• Mitra Keluarga Karyasehat: Major Indonesian private hospital operator listed on IDX. Comparable in private multi-specialty hospital model, BPJS network participation, and tiered inpatient offerings, though with a much larger multi-site national footprint.
• Primaya Hospital: Indonesian private hospital chain with growing national presence. Comparable in mid-tier private hospital positioning, broad specialty coverage and insurance/corporate billing model.
• Siloam Hospitals: Indonesia's largest private hospital chain with national footprint. Comparable in offering comprehensive private multi-specialty care and broad insurance/BPJS participation, though operates at much greater scale and across multiple geographies.

Others

• Halodoc: Indonesia's leading digital health platform and existing BROS integration partner. Comparable as a healthcare ecosystem participant in Indonesia, with overlapping patient acquisition and digital appointment capabilities rather than direct facility-based competition.

Direct peers

• RSUP Sanglah (Sanglah General Hospital): Bali's largest public tertiary referral hospital based in Denpasar. Comparable as a Bali-based multi-specialty referral center competing for the same patient catchment, complex cases and specialist talent pool.
• BIMC Hospital Bali: Bali-based private hospital group specializing in medical tourism and international patient services. Directly comparable to BROS in target market (Bali), international patient focus, and emergency/elective care positioning for tourists and expatriates.
• Surya Husadha Hospital: Bali-based private hospital group operating multiple facilities in Denpasar and surrounding areas. Comparable as a direct Bali-based private multi-specialty competitor for both local patients and medical tourism cases.
• Kasih Ibu Hospital (Rumah Sakit Kasih Ibu): Private hospital group operating in Bali and across Indonesia. Comparable in private mid-scale multi-specialty hospital positioning, Indonesian patient market focus, and broad insurance network participation.

Regional players

• Ciputra Hospital: Indonesian private hospital network with a Bali presence. Comparable in private multi-specialty care and MCU/elective service offerings, while operating regional network outside Bali primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rsubaliroyal
• Instagraminstagram.com/baliroyalhospital
• LinkedInlinkedin.com/company/bali-royal-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Bali Royal Hospital