Baliuag University

What Baliuag University does

Baliuag University is a private higher education institution founded in 1925 and headquartered in Baliwag City, Bulacan, Philippines. It operates across 11+ colleges covering Law, Liberal Arts, Business Administration and Accountancy, Nursing and Allied Health Sciences, Education, Information Technology, Engineering, Hospitality Management and Tourism, plus Basic Education, Senior High School, Master's and Doctoral programs, and short-duration certificate courses. The institution serves primarily Filipino students in Central Luzon (Region III), with a vertical integration model that retains students from basic education through graduate school. It holds CHED Autonomous Status — the first granted in Region III — and Level IV PACUCOA accreditations, signaling regulatory-recognized quality.

The university's operational platform centers on Canvas LMS as the primary learning management system, with UpLearn/ULAP as an alternative delivery channel. Research output is managed through the HARVEST research journal and a dedicated Journal Management System. Student-facing infrastructure includes the BU Career Hub for graduate placement and a Student Application Portal for admissions. Internationalization is operationalized through multiple MOUs with universities in South Korea, Taiwan, Singapore, Germany, Japan, China, Thailand, and Indonesia, plus a Lithan/eduCLaaS applied degree program with dual-apprenticeship delivery — reportedly the first of its kind in the region.

Revenue mechanics are tuition-driven, supplemented by professional services (continuing education), third-party testing and certification (Microsoft, CISCO), and auxiliary services. Student financing is layered through third-party providers Bukas.ph and Invested.ph, plus the institutional DSSR-CASSF scholarship program, indicating a tiered pricing strategy aimed at broadening the addressable student base. No public revenue disclosure is available.

Name

Baliuag University

Legal name

Baliuag University

Website

https://baliuagu.edu.ph

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

251–500 employees

Short description

Baliuag University is a 101-year-old private Philippine higher education institution in Baliwag, Bulacan, operating 11+ colleges across Basic Education through Doctoral programs and serving primarily Filipino students in Central Luzon with tuition-driven revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Baliwag City, Bulacan

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: Revenue generated from student tuition and fees across all academic programs including undergraduate, graduate, law, senior high school, and basic education. Financial assistance available through scholarship programs including DSSR-CASSF, Bukas.ph, and Invested.ph.
2. Professional Services and Continuing Education: Revenue from certificate programs, non-degree offerings, and specialized training programs delivered through the university and its community extension services.
3. Testing and Certification Services: Revenue from authorized testing center operations for Microsoft Office Specialists and CISCO Network Academy certifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Baliuag University is a private higher education institution that delivers undergraduate, graduate, and doctoral degree programs across 11 colleges (Law, Liberal Arts, Business Administration and Accountancy, Nursing and Allied Health Sciences, Education, Information Technology, Engineering, Hospitality Management and Tourism, and others), together with Senior High School, Basic Education, certificate programs, and international exchange programs. Instruction is delivered on-campus in Baliwag City, Bulacan, supported by the Canvas LMS for online and blended learning, with scholarship and tuition-financing partnerships enabling student access.

Product overview

Baliuag University is a higher education institution offering a comprehensive academic portfolio across 14 college and school programs including Law, Liberal Arts, Business, Nursing, Education, IT, Engineering, and Hospitality Management. The university's digital infrastructure centers on Canvas Learning Management System for online/blended learning, supported by ULAP as an alternative learning platform. Research activities are facilitated through HARVEST institutional journal and eight college-specific research publications. Community engagement is delivered via the BU HALINA program with ten project components, while career services are provided through BU Career Hub. The institution operates specialized platforms for journal management, student applications, and library archives, with international programs delivered in partnership with Lithan Singapore (eduCLaaS) for applied degree programs in Data Science, Software Design, Digital Business, and Analytics.

Differentiator

Problem solved

Functional benefit

Brands

• BU HALINA: Baliuag University Hatid Lingap sa mga Nangangailangan - an integrated and developmental community outreach program
• HARVEST
• ULAP

Products and services

• Undergraduate Degree Programs (11+ Colleges) Accredited undergraduate degree programs across Liberal Arts and Social Sciences, Business Administration and Accountancy, Nursing and Allied Health Sciences, Education and Library and Information Science, Information Technology, Engineering, and Hospitality Management and Tourism for Filipino and international students.
• Doctorate and Masters Programs Graduate-level doctoral and master's degree programs delivered through the School of Graduate Studies for advanced academic study and professional development.
• Juris Doctor (College of Law) Juris Doctor program at the newly inaugurated BU College of Law, founded and led by Dean Atty. Enrique V. Dela Cruz Jr., with scholarship pathways through partnering Local Government Units.
• Senior High School Senior High School program under Principal Ramadan De Jesus offering SHS strands preparing students for tertiary education and board examinations.
• Basic Education (K-12) Kindergarten through Grade 10 Basic Education program delivered by the College of Education and Human Development and the Basic Education Department, with Assistant Principal Katrine Ames Gito supporting school leadership.
• Certificate Programs Non-degree certificate offerings covering Conversational English, Customer Service Relations, and other specialized short courses in partnership with BERLITZ and other providers.
• International Programs and Exchange Travel Student Cultural and Exchange Travel Program in cooperation with partner universities in Germany, Singapore, Japan, China, Taiwan, USA, Thailand, Indonesia, and Singapore, including the Lithan eduCLaaS applied-degree pathway.
• Microsoft Office Specialist and CISCO Network Academy Certification Testing Authorized Testing Center delivering Microsoft Office Specialist (Certiport/Microsoft) and CISCO Network Academy certifications for students and external candidates.

Quantifiable outcome

• Produced Board Topnotchers in Librarians, Nurses, and Certified Public Accountants
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• University Hospital Bonn (UKB), GermanycoreStrategic or Co-development PartnerPartnership with UKB and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) to implement the Global Skills Partnership for specialized training of nursing students, providing international clinical exposure and skills development.
• Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), GermanycoreStrategic or Co-development PartnerGIZ partners with BU and UKB to implement the Global Skills Partnership, providing international framework and support for nursing student training programs.
• Lithan EDU CLasS, SingaporecoreStrategic or Co-development PartnerPartnership to offer Bachelor of Science in Information Technology major in Data Science and Software Design, and Bachelor of Science in Business Administration major in Digital Business and Analytics through Lithan's applied degree model with apprenticeship.
• Global Sustainable Futures Network (GSFN)minorStrategic or Co-development PartnerPartnership for projects and endeavors involving sustainability across academic programs and community outreach.
• Association of Universities of Asia and the Pacific (AUAP)coreStrategic or Co-development PartnerBU participates in the AUAP-WURI Summit and signs MOAs with fellow AUAP member universities for international collaboration and academic exchange.
• Hanseatic League of Universities (HLU)coreStrategic or Co-development PartnerBU joined the HLU Multi-Leaders Meeting to strengthen international collaboration through academic partnerships and multilateral exchange programs.
• National Changhua Normal University (NCNU), TaiwancoreStrategic or Co-development PartnerPartnership with NCNU through HLU network for international academic collaboration, research exchange, and faculty/student mobility programs.
• BERLITZcoreTechnology or IntegrationInternational language company providing Conversational English Course, Customer Service Relations, and Foreign Languages classes for BU students.
• Japan External Trade Organization (JETRO)minorStrategic or Co-development PartnerCollaborative research projects with JETRO in partnership with Ryukoku University, Japan, focusing on international research initiatives.
• Ryukoku University, JapanminorStrategic or Co-development PartnerResearch collaboration with BU through JETRO partnership on international academic research projects.
• CanvascoreTechnology or IntegrationCanvas Learning Management System adopted as the primary online learning platform providing interactive lesson management and personalized blended learning.
• Unilab EducationcoreStrategic or Co-development PartnerPartnership to embed industry experience in academic programs, bridging academia and the pharmaceutical/healthcare industry for student development.
• CS Global Workplace, Inc.coreStrategic or Co-development PartnerMOA signed at BU's Bahay na Bato to strengthen the bridge between academia and industry, equipping students with real-world skills for employment.
• Certiport / MicrosoftcoreTechnology or IntegrationBU is an Authorized Testing Center for Microsoft Office Specialists, providing certification pathways for students.
• CISCO Network AcademycoreTechnology or IntegrationBU is a CISCO Network Academy, offering technology certification pathways for students.
• Department of Education Schools Division Office (SDO) BaliwagcoreStrategic or Co-development PartnerMOA for Computer Literacy Program providing free digital skills training to public school educators and ALS learners; renewed for continued collaboration.
• Zonta Club of BaliuagminorStrategic or Co-development PartnerTripartite partnership with DepEd SDO Baliwag and Zonta Club to champion digital empowerment for educators and community members.
• Municipality of Pandi, BulacanminorStrategic or Co-development PartnerMOA establishing scholarship program for qualified constituents to pursue Juris Doctor studies at BU College of Law.
• Municipality of San Rafael, BulacanminorStrategic or Co-development PartnerMOA establishing scholarship program for qualified constituents to pursue Juris Doctor studies at BU College of Law.
• Baliwag City Local Government UnitminorStrategic or Co-development PartnerMOA establishing scholarship program for qualified constituents to pursue Juris Doctor studies at BU College of Law.
• eduCLaaS Pte Ltd (Lithan Academy Singapore)coreStrategic or Co-development PartnerFirst in the region to offer applied undergraduate degree with Lithan's dual model — students earn a bachelor's degree while working part-time as apprentices in international corporate settings.
• Bukas.phminorChannel Partner/ Reseller/ DistributorThird-party education financing platform enabling students to access tuition support and deferred payment options.
• Invested.phminorChannel Partner/ Reseller/ DistributorThird-party education financing platform for student tuition support and scholarship information services.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• University of Santo Tomas: Largest private Catholic university in the Philippines with a 400+ year legacy and the country's most established Law, Nursing, and Medical programs. Sets the upper-bound brand and accreditation standard that BU aspires to within the private tuition-funded segment.
• University of the Philippines: National state university system serving as the benchmark for quality and regulatory standing across Philippine higher education. Not a direct competitor on tuition or brand, but shapes the regulatory and reputational ceiling against which private HEIs like BU are measured.

Direct peers

• Centro Escolar University: Private Philippine comprehensive university with multiple colleges including Law, Education, Business, Nursing, IT, and Pharmacy, serving a similar student segment across K-12 through doctoral. Closely comparable in program mix, regulatory standing, and tuition-funded model to Baliuag University.
• Lyceum of the Philippines University: Private Philippine university with a comparable multi-college portfolio spanning Law, Business, Nursing, IT, Engineering, and Hospitality Management. Similar in scale, accreditation posture, and dependence on tuition-based revenue.
• Far Eastern University: Major private Philippine university with Law, Nursing, Accountancy, IT, and Education programs. Overlaps with Baliuag University in board topnotcher brand building and tuition-funded enrollment model, though at a larger national scale.
• Philippine Women's University: Private Philippine comprehensive university with comparable program mix including Education, Nursing, Business, IT, and Hotel & Restaurant Management. Direct competitor for tuition-paying domestic students in similar program segments.
• University of Perpetual Help System: Private multi-campus Philippine university offering Law, Medicine, Nursing, Education, Business, and Engineering. Comparable in being a tuition-driven private HEI with PACUCOA accreditations and a broad K-12-to-graduate program structure.
• National University Philippines: Private Philippine comprehensive university offering Education, Business, Nursing, IT, and Engineering with a tuition-driven model. Similar positioning as a multi-program private HEI competing for the same domestic student pool.
• Saint Louis University: Private comprehensive Philippine university with a similar portfolio of professional programs including Nursing, Engineering, IT, Business, and Education, and a comparable regional Catholic-school positioning.

Regional players

• Bulacan State University: Public state university operating in the same Bulacan province as Baliuag University, offering overlapping programs in Education, Engineering, IT, Business, and Nursing. The closest geographic competitor for Bulacan-resident students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/baliuagu
• YouTubeyoutube.com/channel/UCSlq4rpWjH8pVhttgnY3fqg
• Facebookfacebook.com/BaliuagU
• LinkedInlinkedin.com/school/baliuagu
• Instagraminstagram.com/baliuagu

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baliuag University