Ballet and All That Jazz
Ballet and All That Jazz is a privately owned, single-studio dance school in Hagerstown, Maryland, offering ballet, jazz, hip-hop, tap, modern, and acrobatics classes to children and youth in Washington County through recurring monthly tuition.
- Company typePrivate
- Founded1993
- HeadquartersHagerstown, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ballet and All That Jazz does
Ballet and All That Jazz is a privately held, single-location dance school founded circa 1993 and based at 18703 Crestwood Drive, Hagerstown, Maryland. It offers technique training in classical ballet, jazz, contemporary, modern, hip-hop, tap, acrobatics, and pre-ballet to students starting at age 3, supported by audition-based performance troupes (BTJ Junior, Senior, and Tap companies) and community-outreach programming including The Nutcracker performances and the BTJ Dancers Program in partnership with the Hagerstown Housing Authority (HHA, since 2000). The studio employs a small staff (approximately 6 listed personnel under Company Directors Lorna Shaffer and Ranelle Flurie, plus named instructors) and operates as a direct-to-consumer education business serving families in Washington County, MD. Revenue is generated through monthly recurring class tuition at $14.00 per class for the first two classes per child, $12.00 for a third, $8.00 for a fourth, and free for any additional classes, with annual ticketed recitals at The Maryland Theatre and themed Summer Dance Camps as supplementary revenue streams. The business uses a basic technology stack (WordPress-based website, QuickBooks for online payments, Ticketmaster via Maryland Theatre for recital ticketing) and reports no AI/ML, platform, or proprietary technology components.
Ballet and All That Jazz firmographics
Firmographics- Name
- Ballet and All That Jazz
- Legal name
- Ballet and All that Jazz
- Website
- https://balletandallthatjazz.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ballet and All That Jazz is a privately owned, single-studio dance school in Hagerstown, Maryland, offering ballet, jazz, hip-hop, tap, modern, and acrobatics classes to children and youth in Washington County through recurring monthly tuition.
- Ownership category
- akta.pro rank
Where Ballet and All That Jazz is headquartered
LocationHeadquarters
- HQ city
- Hagerstown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ballet and All That Jazz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Dance Classes Tuition: Per-class tuition model where the first 2 classes cost $14.00 per class per child, with decreasing rates for additional classes ($12 for third class, $8 for fourth, free for fifth and beyond). Billing occurs monthly at the beginning of each month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | First 2 classes per student |
| Unit Pricing | Monthly | Third class |
| Unit Pricing | Monthly | Fourth class |
| Unit Pricing | Monthly | Fifth class and beyond |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Ballet and All That Jazz product offering
Product offeringCore offering
Ballet and All That Jazz operates a private dance school in Hagerstown, Maryland, providing in-person dance technique training across multiple disciplines including classical ballet, jazz, modern, hip-hop, tap, acrobatics, and pre-ballet for students starting at age 3. The studio also runs audition-based performance companies, an annual spring recital at the Maryland Theatre, Nutcracker performances during the holiday season, and themed summer dance camps.
Product overview
Ballet and All That Jazz is a dance school in Hagerstown, MD offering over 30 years of dance instruction. The core offerings consist of multiple dance discipline classes including Ballet, Jazz, Modern Dance, Hip-Hop, Tap, Acrobatics, and Pre-Ballet for students ages 3 and up. Beyond regular classes, the school provides specialized programs including audition-based performance companies (Junior, Senior, and Tap Companies), annual Spring Recitals at the Maryland Theatre, and community outreach through The Nutcracker performances and the BTJ Dancers Program with HHA. Summer programming includes themed dance camps. The school operates from a purpose-built facility on Crestwood Drive with spacious studios and changing areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Ballet Classes Classical ballet technique training for students starting at age 3, teaching foundational and advanced ballet movements, positions, and performance skills as part of the studio's core dance curriculum.
- Jazz Classes Performance dance style training in jazz technique and choreography, covering a style that arose in the United States in the mid-20th century.
- Modern Dance Classes Training in modern dance, a broad genre of western concert or theatrical dance encompassing styles such as ballet, folk, and ethnic dancing.
- Hip-Hop Classes Instruction in hip-hop dance, a range of street dance styles primarily performed to hip-hop music or that have evolved as part of hip-hop culture.
- Tap Dance Classes Training in tap dance, a percussive dance style characterized by rhythmic tapping sounds created by metal plates attached to shoes.
- Acrobatics Classes Instruction in acrobatics, a dance style combining classical dance techniques with gymnastics elements.
- Pre-Ballet Classes Introductory ballet classes for young children (typically ages 3-5) that build foundational movement skills.
- Summer Dance Camps Themed mini summer camps (Wicked, Bluey, Princess, Disney) and a themed Jazz Camp for ages 9 and up, held during summer break.
- The Nutcracker Performances Community outreach performance program featuring excerpts from Act II of Tchaikovsky's Nutcracker, performed at local venues during the holiday season by advanced BTJ ballerinas in partnership with Ballet Theatre of Maryland.
- Spring Recitals Annual spring dance recitals held at the Maryland Theatre, featuring performances across all dance disciplines taught at the studio.
- BTJ Junior Company Junior dance company for advanced students, requiring audition, performing at community events including Hollyfest and the National Cherry Blossom Parade.
- BTJ Senior Company Senior dance company for advanced dancers, audition-based group performing at prestigious events including The Nutcracker at the Maryland Theatre.
- BTJ Tap Company Specialized tap dance troupe for accomplished tap dancers, performing at various community events and venues.
- BTJ Dancers Program Community outreach initiative partnering with the Hagerstown Housing Authority, providing dance education to the community since its founding in 2000.
Companies that use Ballet and All That Jazz
Customer profileSegments1 record
Ideal customer profiles1 record
Ballet and All That Jazz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Ballet and All That Jazz partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HHA (Hagerstown Housing Authority)coreBTJ created the BTJ Dancers Program working with the HHA (Hagerstown Housing Authority), founded in 2000. This program provides dance instruction to the community through this initiative.
- Ballet Theatre of MarylandminorBTJ has partnered with Ballet Theatre of Maryland as part of their community outreach program. The partnership involves performing Act 2 of The Nutcracker with advanced ballerinas during the holiday season.
- The Maryland TheatrecoreBTJ holds their annual spring recital at The Maryland Theatre (21 S. Potomac St, Hagerstown, MD 21740). The theatre also hosts their Nutcracker performances. This is a key venue partner for major performances.
- Susie Banks (formerly Houston Ballet)minorSusie Banks, formerly with the Houston Ballet, hosts summer dance camps at BTJ, bringing professional ballet expertise to local students.
- Bonnie Slawson (Motion Mania Dance Theatre)minorBonnie Slawson of Motion Mania Dance Theatre co-hosts summer dance camps at BTJ, providing additional dance instruction expertise.
- City of HagerstownminorBTJ performed at Hollyfest, an event sponsored by the City of Hagerstown, showcasing their dancers at this community festival.
- Ryan Smetzer VideographyminorRyan Smetzer Videography provides photography and videography services for BTJ events and recitals. Contact: [email protected]
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ballet and All That Jazz competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Customer concentration
Ballet and All That Jazz social profiles
Digital presenceBallet and All That Jazz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ballet and All That Jazz leadership team
Management profileNumber of profiles
Profiles10 records
Ballet and All That Jazz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ballet and All That Jazz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ballet and All That Jazz
What does Ballet and All That Jazz do?
Ballet and All That Jazz operates a private dance school in Hagerstown, Maryland, providing in-person dance technique training across multiple disciplines including classical ballet, jazz, modern, hip-hop, tap, acrobatics, and pre-ballet for students starting at age 3. The studio also runs audition-based performance companies, an annual spring recital at the Maryland Theatre, Nutcracker performances during the holiday season, and themed summer dance camps.
Is Ballet and All That Jazz a public or private company?
Ballet and All That Jazz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ballet and All That Jazz founded?
Ballet and All That Jazz was founded in 1993. It employs 1 to 10 people.
Where is Ballet and All That Jazz based?
Ballet and All That Jazz is headquartered in Hagerstown, United States, in the North America region.
How does Ballet and All That Jazz make money?
One revenue line is on record: dance Classes Tuition.
Does Ballet and All That Jazz have an API?
No public API is recorded for Ballet and All That Jazz.