Balmoral Hotel Belfast

What Balmoral Hotel Belfast does

Balmoral Hotel Belfast is a 42-room independent full-service hotel operated by HTH Hospitality Ltd, a private limited company registered in Northern Ireland. The property is located at Blacks Road, Dunmurry, Belfast BT10 0ND, with positioning that serves both the Belfast city market and the broader Northern Ireland corporate and leisure segments. The hotel operates three on-site food and beverage outlets — the Lady Anne Brasserie, the Greenan Bar, and the Lobby Lounge — alongside accommodation, generating revenue from rooms, F&B, and events.

The business model is multi-stream hospitality: direct room bookings, F&B covers, and a dedicated events and weddings segment. The Grand Ballroom accommodates up to 350 delegates for corporate functions and is licensed for civil ceremonies up to 250 guests, supporting a tiered wedding package offering (Traditional, Exclusive, Ultimate) priced through 2028. Third-party validated brand positioning is supported by the GNI Mag Best Hotel of the Year 2025 award. Ancillary revenue is generated through gift vouchers and on-site services.

Distribution is primarily direct via the hotel's own booking channels and through standard hospitality OTAs; no proprietary technology platform is disclosed. The company does not disclose financial results, headcount, or ownership structure beyond its UK Companies House registration as HTH Hospitality Ltd. No parent company, external investors, or funding rounds are referenced in the available data.

Name

Balmoral Hotel Belfast

Legal name

HTH Hospitality Ltd

Website

https://balmoralhotelbelfast.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Balmoral Hotel Belfast is a 42-room independent full-service hotel in Belfast operated by HTH Hospitality Ltd, serving corporate, leisure, wedding, and MICE customers through accommodation, three F&B outlets, and event facilities.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel Bars & Rooftop Bars (CRANACAL)

Keywords

• Hotel accommodation
• Wedding venues
• Corporate events
• Casual dining
• Cocktail bars

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Accommodation: 42 guest rooms generating revenue through nightly stays. Check-in from 3PM, check-out by 11AM. Complimentary breakfast included with room bookings.
2. Food & Beverage: Lady Anne Brasserie restaurant serving casual dining, Thursday steak nights, and breakfast service. Courtyard Suite breakfast service. Multiple bars including Lobby Lounge (cocktails) and Greenan Bar (sports/entertainment).
3. Events & Weddings: Wedding packages (Traditional, Exclusive, Ultimate), civil ceremonies, corporate events, formal galas, celebrations, and family gatherings. Dedicated events coordinator and function rooms including Grand Ballroom (up to 350 delegates), Richmond Suite (up to 120), and Westbury Suite.
4. Gift Vouchers: Gift vouchers sold in denominations of £20, £30, £40, £50, £60, £75, £100, £125, and £150. Valid for 12 months, redeemable for accommodation, food and drink at Greenan Bar and Lady Anne Brasserie.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Balmoral Hotel Belfast operates a 42-room hotel in Dunmurry, West Belfast, offering overnight accommodation with complimentary breakfast, Wi-Fi, and parking. The property bundles its rooms with multiple on-site food and beverage venues (Lady Anne Brasserie, Courtyard Suite, Greenan Bar, Lobby Lounge) and a comprehensive events programme spanning weddings (three tiered packages and civil ceremonies), corporate meetings and conferences (up to 350 delegates), formal galas, celebrations, and family gatherings. Ancillary paid offerings include cocktail masterclasses and gift vouchers denominated from £20 to £150.

Product overview

Balmoral Hotel Belfast is a hospitality venue offering an integrated portfolio of services across accommodation, dining, entertainment, and events. The core offering centers on 42 guest bedrooms and multiple dining venues (Lady Anne Brasserie and Courtyard Suite for meals, Greenan Bar and Lobby Lounge for drinks), complemented by extensive event capabilities including weddings with three tiered packages (Traditional, Exclusive, Ultimate), corporate meetings accommodating up to 350 delegates across three suites, and celebrations for various occasions. Additional revenue streams include gift vouchers, cocktail masterclasses, and seasonal special offers. The hotel positions itself as an all-in-one destination for stays, dining, and events with integrated planning support.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedrooms 42 thoughtfully designed hotel rooms with plush bedding, flat-screen TVs, free Wi-Fi, walk-in showers, tea and coffee facilities, plus complimentary breakfast and parking. Targeted at leisure travellers, couples, and business guests staying in Belfast.
• Lady Anne Brasserie On-site casual dining restaurant serving classic favourites, seasonal dishes, premium steaks, fresh seafood, vegetarian options, and desserts. Open Sunday-Wednesday 12pm-9pm and Thursday-Saturday 12pm-10pm, with a Thursday steak night and a £14.95 Smart Pass lunch deal.
• Courtyard Suite Breakfast Service Dedicated breakfast venue serving hot breakfast daily, Monday-Saturday 7am-11am and Sunday 8am-11am. Also available for private business brunch bookings.
• Greenan Bar Traditional sports and entertainment bar featuring live music, DJs, quiz nights, karaoke, major sport match screenings, pub grub, and a beer garden. Open Monday-Sunday from noon until late.
• Lobby Lounge Cocktail Bar Relaxed cocktail lounge offering signature cocktails, wines, spirits, coffees, and baked treats in an award-winning interior designed by Audrey Gaffney. Hosts cocktail masterclasses and accommodates private hire.
• Cocktail Masterclass Group experience held in the Lobby Lounge where attendees learn to mix, muddle and craft cocktails. Priced at £35 per person and booked via [email protected].
• Wedding Packages Bespoke wedding packages including Traditional (from £70-£80 per guest), Exclusive (from £90-£100 per guest), and Ultimate (from £115-£130 per guest) options. Packages include ceremony hosting, catering, room decor, entertainment, and dedicated wedding planner services. Bespoke customisation is also available.
• Civil Ceremonies Licensed civil ceremony hosting in three function rooms accommodating up to 250 guests, allowing couples to host both ceremony and reception at one venue, including LGBTQ+ couples.
• Corporate Meetings & Conferences Conference and meeting venue offering the Westbury Suite (up to 80 guests), Richmond Suite (up to 120 guests), and Grand Ballroom (up to 350 delegates). Includes latest technology, dedicated management team, and banqueting support for corporate events.
• Formal & Gala Packages Event packages for formal occasions including table plans, room hire, room dressing, red carpet arrivals, drinks receptions, three-course meals, DJ/music, and personalised menu cards, supported by a dedicated events coordinator.
• Celebrations Venue Hire Venue hire for birthdays, first communions, engagement parties, christenings, and gender reveal events with customisable decor and catering options.
• Family Gatherings & Funeral Receptions Elegant rooms for funeral receptions, wakes, celebrations of life, and family gatherings with attentive staff assistance for specific requirements.
• Gift Vouchers Gift vouchers available in £20, £30, £40, £50, £60, £75, £100, £125, and £150 denominations. Valid for 12 months from purchase and redeemable for accommodation, food and drink at Greenan Bar and Lady Anne Brasserie.
• Special Offers & Staycation Packages Seasonal promotional packages bundling accommodation with extras, including a March Staycation of 2 nights bed and breakfast, chillout hamper, and dinner on one evening from £199 per couple midweek.
• Events & Entertainment Programme Recurring entertainment programme featuring live music, DJs, quiz nights, variety performances, and special themed events throughout the week in the Greenan Bar and function spaces, driving footfall and venue use.

Quantifiable outcome

• 42 guest rooms with complimentary breakfast, Wi-Fi, and parking
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Premier Inn Belfast City Centre: UK budget hotel chain with multiple Belfast locations. Sets the price floor for accommodation in the Belfast market that full-service venues like Balmoral must price above.
• Hilton Belfast: An international brand-affiliated full-service hotel in Belfast with accommodation, dining, and meeting facilities. Broader incumbent competitor with loyalty program scale advantages over independent properties like Balmoral.
• Radisson Blu Hotel Belfast: International brand-affiliated hotel in central Belfast offering accommodation, dining, and conference/event spaces. Broader incumbent competitor leveraging global brand and loyalty infrastructure.
• Crowne Plaza Belfast: International brand-affiliated full-service hotel in Belfast with large meeting and event facilities. Competes with Balmoral's corporate events and wedding business with the backing of a global loyalty and distribution network.

Direct peers

• The Fitzwilliam Hotel Belfast: A luxury five-star boutique hotel in central Belfast offering accommodation, dining, and event hosting. Comparable to Balmoral as a high-end Belfast hotel competing for weddings, corporate events, and leisure stays.
• Clayton Hotel Belfast: A four-star hotel in Belfast offering accommodation, dining, bars, and conference/event facilities. Directly comparable to Balmoral as a similarly-positioned mid-market Belfast full-service hospitality venue.
• Europa Hotel Belfast: One of Belfast's most iconic and well-known hotels, the Europa is a four-star full-service hotel in Belfast city centre offering accommodation, dining, bars, and event facilities. It is the most direct competitor given its similar full-service hospitality offering and event/wedding capability.
• Titanic Hotel Belfast: A four-star hotel located in Belfast's Titanic Quarter offering accommodation, dining, and event spaces. Comparable as a Belfast full-service hotel with events capability targeting both leisure and corporate guests.
• The Merchant Hotel Belfast: A luxury five-star hotel in Belfast's Cathedral Quarter offering boutique accommodation, multiple dining venues, a rooftop bar, and event/wedding spaces. Comparable to Balmoral as a multi-revenue hospitality venue with strong wedding positioning.
• Maldron Hotel Belfast City: An Irish-owned full-service hotel chain property in Belfast offering accommodation, dining, and event facilities. Comparable to Balmoral as a similarly-sized independent/regional full-service hotel competing for the same Belfast guest base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/tweet
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• Instagraminstagram.com/balmoralhotelbelfast
• LinkedInlinkedin.com/company/balmoral-hotel-belfast

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balmoral Hotel Belfast