Công Ty Cổ Phần Dịch Vụ Cáp Treo Bà Nà

What Công Ty Cổ Phần Dịch Vụ Cáp Treo Bà Nà does

Công Ty Cổ Phần Dịch Vụ Cáp Treo Bà Nà operates the Sun World brand, the entertainment and tourism arm of Sun Group, a major Vietnamese diversified conglomerate. The company runs nine integrated theme park and cable car destinations across Vietnam: Sun World Ba Na Hills (Da Nang), Sun World Fansipan Legend (Sa Pa, Lao Cai — reaching the 3,143m summit via the world-record-holding Fansipan cable car), Sun World Hon Thom (Phu Quoc), Sun World Cat Ba (Hai Phong — aerial link to Cat Ba Island), Sun World Ba Den Mountain (Tay Ninh), Sun World Ha Long (Quang Ninh), Sun World Ha Nam, Sun World Sam Son (Thanh Hoa), and Sun World Vung Tau. The portfolio combines engineered cable car systems, themed entertainment architecture (including the Golden Bridge and French Village at Ba Na Hills), large-scale proprietary live shows (Awaken Sea, Kiss of the Sea, Symphony of the Sea, After Glow), on-site F&B and retail, hospitality, and seasonal festivals. The company was registered in Da Nang on December 14, 2016, under business code 0401805040, and operates as a privately held subsidiary of Sun Group with no public stock listing.

Sun World generates revenue primarily through one-time ticket purchases for park admission, cable car rides, and live shows, complemented by in-park F&B and merchandise sales, hospitality/accommodation services, and partnership/affiliate commissions. Pricing is publicly disclosed in Vietnamese Dong: a standard Ba Na Hills cable car ticket is 1,000,000 VND, with a youth U25 promotional price of 500,000 VND (July 10 – August 15, 2026) and a foreign-issued Visa card discount of up to approximately 15%. Tickets are distributed through a unified direct channel (booking.sunworld.vn and the SPL mobile app), on-site box offices, OTAs (notably Agoda, where Fansipan Legend ranked #1 by booking volume in July 2026), ride-hailing bundles (Grab), and a co-branded credit card with NCB (Nam A Bank) that integrates Sun Group ecosystem privileges. Target customer segments are domestic Vietnamese tourists, international visitors, youth under 25, and corporate/MICE groups.

The go-to-market is direct-to-consumer, anchored by owned digital booking platforms and supplemented by a network of marketing and channel partners. The core technology stack is physical cable car infrastructure (with digital booking layers), and the company has invested in proprietary entertainment IP and iconic capital assets (Guinness-recognized cable car systems) that create significant barriers to entry. The company operates no disclosed AI/ML capabilities and has no public ticker; ownership rests entirely with Sun Group.

Name

Công Ty Cổ Phần Dịch Vụ Cáp Treo Bà Nà

Legal name

Công Ty Cổ Phần Dịch Vụ Cáp Treo Bà Nà

Website

https://banahills.com.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sun World operates nine integrated theme park and cable car destinations across Vietnam under parent Sun Group, including the world-record Fansipan cable car to Indochina's highest peak. It serves domestic and international tourists via unified direct booking, OTAs, and partner channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Da Nang

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Theme Park Admission Tickets: Revenue from sale of tickets to Sun World theme parks and entertainment complexes. Ticket types cover park entry, cable car access, and bundled experiences. Sold via direct digital booking (booking.sunworld.vn), on-site box offices, and third-party OTAs.
2. Cable Car Tickets: Revenue from cable car operations at Ba Na Hills, Fansipan Legend, Cat Ba, Hon Thom, Ba Den Mountain, Ha Long (Queen Cable Car), and other destinations. Tickets sold as standalone or bundled with park admission.
3. Show and Event Tickets: Revenue from ticketed live performances and events including Awaken Sea, Kiss of the Sea, Symphony of the Sea, After Glow, Sun Festival (Le Hoi Mat Troi), Ha Long Fireworks Festival, and others.
4. In-Park Services (F&B, Retail, Merchandise): Food and beverage, retail, and merchandise sales within parks. Culinary services and dining are listed as a core business activity alongside park operations.
5. Hospitality and Accommodation Services: Accommodation and hospitality services (Dich vu luu tru va du lich) are listed as a core operating activity, supporting overnight stays at Sun World destinations.
6. Promotion and Partnership Revenue: Partnership-driven revenue through co-branded promotions with Grab, Visa, and NCB, as well as affiliate arrangements with Agoda and other OTAs, generating commissions and promotional fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Công Ty Cổ Phần Dịch Vụ Cáp Treo Bà Nà operates the Sun World brand portfolio of nine theme park, cable car, and entertainment destinations across Vietnam under Sun Group. It sells admission tickets, cable car rides, bundled entertainment experiences, live shows, and in-park hospitality services (food and beverage, retail, accommodation) primarily to domestic Vietnamese tourists and international visitors, with distribution through its own digital booking platform (booking.sunworld.vn), SPL mobile app, on-site box offices, and partner channels.

Product overview

Sun World operates a portfolio of nine distinct theme parks, cable car systems, and entertainment destinations across Vietnam, connected through a unified booking platform at booking.sunworld.vn. The portfolio includes Sun World Ba Na Hills (flagship mountain resort in Da Nang), Sun World Fansipan Legend (cable car to Indochina's highest peak in Sa Pa), Sun World Ba Den Mountain (spiritual and entertainment mountain in Tay Ninh), Sun World Ha Long (water park in Quang Ninh), Sun World Hon Thom (island nature park in Phu Quoc), Sun World Cat Ba (cable car to Cat Ba Island), and three additional regional parks in Ha Nam, Sam Son, and Vung Tau. The company also hosts major shows and events including After Glow, Awaken Sea, Symphony of the Sea, and Kiss of the Sea. Ticketing is unified across properties with online booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sun World Ba Na Hills Flagship mountain resort theme park in Da Nang featuring French colonial-inspired architecture, amusement rides, and the famous Golden Bridge, accessed via the Ba Na Hills cable car system and offering bundled admission for visitors.
• Sun World Fansipan Legend Cable car system and peak destination in Sa Pa, Lao Cai, transporting visitors to the summit of Fansipan at 3,143m — the highest peak in Indochina. Ticket includes access to attractions, views, and the Sa Pa tourism experience.
• Sun World Ba Den Mountain Mountain resort and theme park in Tay Ninh province featuring spiritual sites, amusement attractions, and scenic landscapes, sold as a ticketed Sun World destination.
• Sun World Ha Long Water park and entertainment complex in Ha Long, Quang Ninh province, featuring water attractions, shows, and the Ha Long Fireworks Festival.
• Sun World Hon Thom Island nature park and entertainment destination on Hon Thom island (Phu Quoc), featuring beaches, attractions, and the proprietary Kiss of the Sea and Symphony of the Sea shows.
• Sun World Cat Ba Cable car system connecting the Ha Long mainland to Cat Ba Island and providing aerial views of Ha Long Bay.
• Sun World Ha Nam Theme park and entertainment destination in Ha Nam province.
• Sun World Sam Son Theme park and beach entertainment destination in Sam Son, Thanh Hoa province.
• Sun World Vung Tau Theme park and entertainment destination in Vung Tau city.
• Sun World Live Shows and Performances Ticketed large-scale water fountain, light, and music shows produced with international design and production teams. Repertory includes Awaken Sea, Kiss of the Sea, Symphony of the Sea, and After Glow, staged at Sun World Hon Thom and Ba Na Hills.

Quantifiable outcome

• Sun World Fansipan Legend ranked #1 by booking volume on Agoda in Vietnam during the 10th anniversary period (July 2026)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• GrabcoreGTM or Marketing PartnerSun World Ba Na Hills entered an exclusive promotional partnership with Grab, integrating ride-hailing and entertainment in a bundled experience. During summer 2026, Grab users have access to exclusive deals on Sun World Ba Na Hills tickets as part of the 'Deal nào cũng hời, Bà Nà gọi mời' campaign. This partnership targets both transport and tourism audiences simultaneously.
• VisacoreGTM or Marketing PartnerVisa and Sun World have a discount partnership program for Sun World tickets. From July 2, 2026, the program was updated to apply exclusively to Visa cards issued outside Vietnam (foreign cardholders), offering total discounts up to approximately 15% when purchasing Sun World tickets through official booking channels. This partnership targets the international tourist segment.
• NCB (Ngân Hàng Nam A / Nam A Bank)coreGTM or Marketing PartnerNCB and Sun Group launched the NCB Visa Sun Signature co-branded credit card, integrating Sun World membership privileges with broader Sun Group ecosystem benefits including tourism, hospitality, real estate, aviation, and premium healthcare. This represents the first time a Vietnamese bank's credit card integrates Sun Group's comprehensive ecosystem privileges, opening access to what Sun Group calls 'Vietnam's leading privilege ecosystem.'
• AgodacoreChannel Partner/ Reseller/ DistributorSun World experiences and tickets are available for booking through Agoda's platform. In July 2026, Sun World Fansipan Legend was ranked #1 by booking volume on Agoda in Vietnam during the 10th anniversary commemoration period, demonstrating strong demand through the platform.
• Sun Group (Tập đoàn Sun Group)flagshipOthersSun World is the entertainment arm of Sun Group, Vietnam's leading multi-sector conglomerate with businesses spanning tourism and entertainment (Sun World), aviation (Vietnam Airlines stake, sc 京蜒/ Bamboo Airways context), real estate (Sun Group properties), hospitality (premium resorts), and healthcare. Sun Group is the ultimate parent company providing capital, strategic direction, and cross-ecosystem integration across all Sun World operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lotte World: Korean indoor/outdoor theme park operator (Lotte World Adventure, Busan Lotte Magic Forest). Comparable as a major Asian theme park operator with mixed indoor/outdoor attractions, though operating in a different geography.
• Genting Group / Resorts World: Malaysian conglomerate operating Genting Highlands theme parks and Resorts World integrated casino-resort-entertainment complexes across Asia. Comparable in cable car / mountain resort operations (Genting SkyWorlds) and integrated tourism ecosystem model.
• Ocean Park Hong Kong: Hong Kong-based theme park operator with cable car systems, marine attractions, and large-scale entertainment shows. Comparable in cable car + show-based destination experience, though regional to Greater China.
• Europa-Park: Germany's largest theme park, family-owned, with integrated resort and hotel operations. Comparable as a large-scale non-US theme park operator combining rides, themed zones, and on-site hospitality.

Broad incumbents

• Chimelong Group: China's largest theme park operator (Chimelong Paradise, Chimelong Safari, Chimelong Water Park). Comparable in destination-scale theme park operations, large-scale live show production, and integrated resort positioning.
• OCT Group (华侨城集团): Major Chinese state-backed tourism and entertainment conglomerate operating multiple theme parks and cultural tourism destinations. Comparable in scale and integrated tourism-resort model, though focused on China.
• Walt Disney Parks & Resorts: Global theme park industry benchmark with premium IP-driven destination parks and integrated resort economics. Relevant as the ultimate scale and pricing benchmark for premium theme park positioning, though at vastly larger scale and with global IP.
• Sun Group (Parent Conglomerate context): Sun World's parent conglomerate; included as the integrated ecosystem context (aviation, real estate, hospitality, healthcare) that shapes Sun World's GTM and pricing. Relevant as the broader peer set within which Sun World operates, though not a competitor per se.

Direct peers

• VinWonders (Vin Group): Vin Group's theme park and entertainment subsidiary operating VinWonders parks and Vinpearl resorts across Vietnam. Direct domestic competitor with comparable premium positioning, integrated resort model, and overlapping destinations (Phu Quoc, Ha Long, northern Vietnam).

Emerging players

• IMG Worlds of Adventure: Dubai-based large-scale indoor theme park with licensed IP attractions. Comparable in premium entertainment positioning targeting international tourist segments, though operating in a different geography and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sunworldofficial
• Facebookfacebook.com/SunWorld.vn
• LinkedInlinkedin.com/company/c%C3%B4ng-ty-c%E1%BB%95-ph%E1%BA%A7n-d%E1%BB%8Bch-v%E1%BB%A5-c%C3%A1p-treo-b%C3%A0-n%C3%A0

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Công Ty Cổ Phần Dịch Vụ Cáp Treo Bà Nà