What Cassa di Risparmio di Asti S.p.A. does

Cassa di Risparmio di Asti S.p.A., operating under the brand Banca di Asti, is a regional Italian savings bank headquartered in Asti, Piedmont. Founded in 1840, the institution serves over 190,000 families and 22,000+ professionals and businesses through a distribution network of 88+ branches concentrated in the Piedmont region (with connected operations in Vercelli, Biella, and surrounding areas through its foundation network). Its product suite spans retail banking (Conto Match digital current account, Nexi credit cards, Prestito Erbavoglio personal loans, Mutuo Casanova fixed-rate mortgages, investment and savings advisory, and Salutissima supplementary health coverage), business banking (Dediconto business accounts, Giramondo Pay Business debit card, factoring, leasing, sustainable financing, foreign trade services, M&A advisory, and Minibond), and wealth management services for HNW clients.

The underlying technology stack is largely outsourced to Cedacri, which provides the core banking platform, the ihbnext home banking frontend (delivered as the Banca Semplice HOME, INFO, and CORPORATE variants), and the OpenID Connect / OAuth2-based corporate open-banking authentication layer. The bank operates native iOS and Android mobile applications and supports self-service account opening for the freemium Conto Match product. No proprietary AI/ML capabilities, proprietary models, or research assets are disclosed in the source material.

Banca di Asti's business model is a traditional banking model: net interest income from lending (mortgages, personal and business loans, agricultural and sustainability-linked financing) is the primary revenue engine, supplemented by transaction-based commission income (card acquiring via Nexi, payment services), recurring fee income from investment advisory and wealth management, and transaction-based income from insurance distribution (Salutissima). Pricing mixes a freemium acquisition layer (Conto Match, no monthly fee), subscription-style business accounts (Dediconto with fixed costs and free withdrawals), and transaction-based consumer credit products. Distribution is multi-channel, combining physical branch advisory with self-serve digital banking; there is no disclosed funding, M&A, or valuation activity, and ownership remains with the historical savings bank foundations without an identified controlling parent.

Name

Cassa di Risparmio di Asti S.p.A.

Legal name

Cassa di Risparmio di Asti S.p.A.

Website

https://bancacrasti.it

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Cassa di Risparmio di Asti S.p.A. (Banca di Asti) is a regional Italian bank headquartered in Asti, Piedmont, serving 190,000+ families and 22,000+ professionals through 88+ branches and digital platforms offering retail, business, and wealth management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Asti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking interest revenue from lending activities including personal loans, mortgages (Mutui), business financing, and agricultural financing. Core revenue stream from credit intermediation.
2. Commission Income: Fees from payment services (cards, transfers, collections), account management, and transaction processing through card networks like Nexi
3. Asset Management and Investment Services: Revenue from investment product distribution, wealth management advisory services, and savings products for both retail and business clients
4. Insurance Distribution: Commission revenue from sale of insurance and supplementary health products including Salutissima health coverage
5. Digital Banking Services: Free digital account (Conto Match) drives customer acquisition for cross-selling of paid products and services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Cassa di Risparmio di Asti S.p.A. (Banca di Asti) is a regional Italian savings bank offering current accounts, credit and debit cards, personal loans, fixed-rate mortgages, business financing and leasing, sustainable and agricultural financing, foreign trade services, investment and savings advisory, supplementary health insurance, and wealth management. Services are delivered through 88+ physical branches across Piedmont combined with digital banking platforms (Banca Semplice HOME, INFO, CORPORATE) and mobile applications.

Product overview

Banca di Asti (Cassa di Risparmio di Asti S.p.A.) operates as a regional Italian bank offering a comprehensive suite of banking products and services through both physical branches and digital channels. The product portfolio is organized into two main segments: (1) Retail banking for individuals and families, which includes Conto Match (digital current account), Nexi credit cards, Prestito Erbavoglio (personal loans for education), Mutuo Casanova (fixed-rate mortgages), Salutissima (health insurance), and investment/savings advisory; and (2) Business banking for enterprises and professionals, featuring Dediconto (business accounts), Giramondo Pay Business (debit cards), financing and leasing solutions, sustainable financing options, and international services. The bank operates the Banca Semplice platform (including HOME, INFO, and CORPORATE variants) as its digital banking infrastructure, complemented by mobile applications available on iOS and Android. Wealth management services are offered as a separate division for high-net-worth clients.

Differentiator

Problem solved

Functional benefit

Brands

• Conto Match: Digital current account with free maintenance fees, all operations included, zero account opening fees.
• Prestito Erbavoglio
• Casanova Rata Fissa
• Dediconto
• Giramondo Pay Business
• Salutissima

Products and services

• Conto Match Free digital current account with no monthly fee, all operations included, zero account opening fees, targeted at individuals and families seeking simple online banking.
• Carte Nexi (Credit Cards) Credit cards issued through Nexi with advanced protection features, offered to individuals for secure payments worldwide.
• Prestito Personale Erbavoglio Personal loan designed to finance educational studies, offering flexible repayment options, rapid access to financing, and customizable terms for individuals.
• Mutuo Casanova Rata Fissa Fixed-rate mortgage with transparent terms, tailored for individuals purchasing or refinancing real estate.
• Investimento e Risparmio Investment and savings advisory services offering personalized portfolio management and financial planning for individuals and businesses.
• Salutissima Supplemental health insurance product providing reimbursements for healthcare services, discounts at affiliated centers, and a reserved area for managing claims for individuals and families.
• Dediconto Business current account with fixed costs, free withdrawals, and simplified management designed for enterprises and professionals.
• Giramondo Pay Business Business debit card enabling cash withdrawals and purchases anywhere, optimized for company expense management.
• Finanziamenti e Leasing (Factoring and Leasing) Business financing and leasing solutions including factoring and leasing services for optimizing credit management and financial planning for enterprises.
• Finanziamenti Sostenibilità Sustainable financing solutions for businesses aimed at funding innovation with environmental and social responsibility focus.
• Finanziamenti Agroalimentari (Agricultural Financing) Agricultural financing solutions supporting sustainability investments in the agri-food sector.
• Servizi Estero (Foreign Trade Services) International banking services providing foreign exchange and cross-border transactions for businesses operating beyond national borders.
• Wealth Management Comprehensive wealth management services for high-net-worth individuals and families, providing personalized financial advisory and investment strategies.
• Banca Semplice Digital Banking Platform Online and mobile banking platform (HOME, INFO, CORPORATE variants) providing individuals and businesses access to account management, transactions, and banking services digitally, with Open Banking OAuth2 authentication for corporate clients.

Quantifiable outcome

• Over 190,000 families served
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• TelepassminorChannel Partner/ Reseller/ DistributorPartnership offering Telepass toll payment services to Banca di Asti customers. Promotional offer of one year free subscription available until September 9th, 2025. Telepass Family product offered through other services section.
• NexicoreTechnology or IntegrationCredit card services partnership providing Nexi credit cards with advanced protection features to Banca di Asti customers. Cards offered through the Persone e Famiglie and Imprese sections for personal and business use.
• CedacricoreTechnology or IntegrationTechnology infrastructure partner providing core banking systems, home banking platform (ihbnext), and corporate banking solutions (oauth2-corporate). Powers Banca Semplice digital banking services.
• SalutissimaminorChannel Partner/ Reseller/ DistributorSupplementary health insurance product (Carta dei Servizi per la Famiglia) offered through Banca di Asti branches. Provides reimbursements for policyholder and family, discounts at affiliated centers, and reserved area for managing procedures.
• FEduF (Fondazione per l'Educazione Finanziaria)minorStrategic or Co-development PartnerEducational partnership for financial literacy initiatives targeting students. Banca di Asti and FEduF meet students to discuss financial education covering digital topics and security.
• Fondazione Cassa di Risparmio di AsticoreStrategic or Co-development PartnerFounding foundation connected to the bank, holding equity stake and reinvesting in local community development. Part of broader foundation network including Fondazione CR di Vercelli, Biella, and Torino.
• Fondazione Cassa di Risparmio di VercelliminorStrategic or Co-development PartnerConnected foundation in the territorial network. New leadership of Banca di Asti met with Fondazione CR di Vercelli to discuss future and territorial development.
• Fondazione Cassa di Risparmio di BiellaminorOthersConnected foundation in the Cassa di Risparmio territorial network, linked through shared historical banking tradition.
• Fondazione Cassa di Risparmio di TorinominorOthersConnected foundation in the Cassa di Risparmio territorial network, linked through shared historical banking tradition.
• BiverbancaminorChannel Partner/ Reseller/ DistributorConnected banking entity (Banca Cassa di Risparmio di Biella) also under the Cassa di Risparmio network umbrella, with welcoming page for customers transitioning to new brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Banco BPM: Banco BPM is a major Italian banking group formed from the merger of Banca Popolare di Milano and Banco Popolare. It serves retail and SME customers across northern Italy with a comparable mix of deposit, lending, and wealth products.
• Banca Sella: Banca Sella is a privately-held Italian bank with regional roots (Biella, Piedmont) offering retail, business, and wealth services. Its territorial heritage and family-ownership model parallel Banca di Asti's Casse di Risparmio structure.
• Credito Emiliano (Credem): Credem is a medium-sized Italian regional bank offering retail, corporate, and wealth management services primarily in Emilia-Romagna and northern Italy. Its community-rooted, relationship-led model with private banking and corporate lending closely mirrors Banca di Asti's positioning.
• BPER Banca: BPER Banca is one of Italy's largest regional banking groups, formed through the consolidation of multiple Casse di Risparmio (including CR Bologna). It operates with a comparable retail/business/wealth model across Italian regions, making it the closest structural peer to Banca di Asti.

Emerging players

• Illimity Bank: Illimity Bank is an Italian digital-native bank focused on SME lending, distressed credit, and digital banking. It is an emerging player encroaching on the corporate banking and digital retail segments where Banca di Asti operates.
• FinecoBank: FinecoBank is one of Italy's leading digital brokerage and banking platforms, offering multi-currency accounts, trading, and investment products. It represents the emerging digital-native threat to traditional regional banks' wealth and deposit franchises.

Broad incumbents

• UniCredit: UniCredit is one of Italy's largest banking groups with a broad retail, corporate, and wealth franchise across Italy. Its national scale and broad product portfolio position it as a broad incumbent against which regional banks like Banca di Asti compete.
• Intesa Sanpaolo: Intesa Sanpaolo is Italy's largest banking group, formed from the merger of Banca Intesa and Sanpaolo IMI. It is the dominant Italian retail and corporate bank and operates in the same Piedmont region, competing head-to-head for the same customers.
• Banca Mediolanum: Banca Mediolanum is a large Italian retail bank with strong wealth management and advisory-led distribution. While its model is more national and fee-driven, it competes for the same retail savings and wealth customers in northern Italy.

Regional players

• Banca Cesare Ponti: Banca Cesare Ponti is a Milan-based private bank offering wealth management to HNW clients in northern Italy. It overlaps with Banca di Asti's wealth management division but is geographically focused on Lombardy rather than Piedmont.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cassa-di-risparmio-di-asti-s.p.a.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cassa di Risparmio di Asti S.p.A.