Salutissima

What Salutissima does

Salutissima SMS ETS is an Italian Società di Mutuo Soccorso (Mutual Aid Society) and Ente del Terzo Settore founded in 2011 in Asti, Italy, providing supplementary healthcare coverage through five health plan lines (Custom, Senior, Young, Single, and Family) organized around its 'Sette Pilastri del Benessere' (Seven Pillars of Wellbeing) framework covering medical care, prevention, assistance, dental care, nutrition, telemedicine, and movement. The organization was formed through the 2022 merger of FAB SMS and SEB SMS and rebranded as Salutissima in November 2023, and it currently serves over 46,000 individual Assistiti alongside 500+ corporate welfare clients.

The company's product and technology layer includes a centralized Health Call Center (Centrale Salute), an Area Riservata member portal for plan administration, a 24/7 telemedicine platform covering multiple specialties, and the Camper della Salute mobile preventive health units. Members access care through a curated network of approximately 15,000 affiliated centers across Italy and 5,000 internationally, supported by dedicated Personal Manager della Salute coordinators. Recent investments include the December 2024 opening of the Centro di Servizi per la Salute in Asti (operated with Hastafisio) and the ongoing partnership with Poliambulatorio Primo di Biella.

Salutissima's revenue mechanics rely on recurring annual membership contributions (19% tax-deductible for individual members) from individual Assistiti across five plan tiers and corporate welfare subscriptions delivered through 10 partner platforms. Distribution is multi-channel: Soci Sostenitori (banks and financial institutions led by Banca di Asti and Biverbanca), direct corporate sales for welfare plans, and self-service acquisition via website and toll-free number. The organization is governed by a Board of Directors led by President Giovanni Bonfanti (appointed November 2024) and Vice President Marcella Borsani, and it competes in the Italian supplementary healthcare market alongside other mutual aid societies and insurance providers.

Name

Salutissima

Legal name

Salutissima SMS ETS

Website

https://salutissima.it

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Salutissima SMS ETS is an Italian mutual aid society providing supplementary healthcare plans through five membership tiers, serving over 46,000 individual members and 500+ corporate welfare clients via a 15,000-center affiliated network across Italy.

Ownership category

akta.pro rank

Product category

Supplementary Health Insurance

NAICS

Social Assistance (624), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Hospital & Medical Service Plans (6324), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industries

Healthcare-Linked Social Benefits Administration (e.g., Medicaid/Means-Tested Health Coverage) (BPAIAKAH), Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Supplementary health insurance
• Mutual aid society
• Corporate welfare solutions
• Affiliated healthcare network
• Integrated health plans

Headquarters

HQ city

Asti, AT

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Mutual Health Plan Membership Contributions: Salutissima generates revenue through annual membership contributions paid by its Assistiti (members/beneficiaries). Members subscribe to one of five health plan lines (Custom, Senior, Young, Single, Family) and pay recurring contributions, which are partially tax-deductible at 19% for members.
2. Corporate Welfare Plans: Salutissima provides businesses and organizations with corporate welfare solutions, charging for the design, implementation, and management of employee health benefit plans. The company collaborates with 10 partner platforms to deliver these services.
3. Healthcare Service Reimbursements and Direct Payments: Salutissima acts as a payer for healthcare services, managing reimbursement claims from members for expenses incurred at affiliated and non-affiliated facilities, as well as direct payments to affiliated centers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Salutissima operates as a Società di Mutuo Soccorso (Mutual Aid Society) offering supplementary healthcare coverage through a portfolio of five health plan lines (Custom, Senior, Young, Single, Family) and corporate welfare plans. Members access a network of 15,000+ affiliated healthcare centers across Italy (and 5,000 internationally) for direct payment services, plus a centralized Health Call Center, telemedicine services, an online member portal, and a dedicated Personal Health Manager. The company's offerings are organized around the "Seven Pillars of Wellbeing" framework covering medical care, prevention, assistance, dental care, nutrition, telemedicine, and movement.

Product overview

Salutissima SMS ETS is a Società di Mutuo Soccorso (Mutual Aid Society) operating since 2011 that provides supplemental healthcare coverage through a portfolio of health plans. Its core offering consists of five distinct health plan lines — Custom, Senior, Young, Single, and Family — all organized around the Sette Pilastri del Benessere (Seven Pillars of Wellbeing) framework covering medical care, prevention, assistance, dental care, nutrition, telemedicine, and movement. The portfolio includes the Seven Plus Mutualistic Plan for comprehensive coverage and the Dental Free Upgrade for enhanced dental benefits. Salutissima also delivers Corporate Welfare solutions to businesses through 10 partner platforms, serves over 500 companies, and provides members with access to a network of approximately 15,000 affiliated centers in Italy and 5,000 abroad. Members interact with the platform through a digital Area Riservata (member portal) for managing plans, practices, and family composition. Physical service delivery is supported through owned and partner polyclinics, including the Centro di Servizi per la Salute in Asti (operated with Hastafisio) and the Poliambulatorio Centro Medico Primo in Biella. Social initiatives include the Camper della Salute mobile prevention units and the Bando Charity grant program.

Differentiator

Problem solved

Functional benefit

Products and services

• Piano Sanitario Custom Customized personal protection plan tailored to individual needs, one of five health plan lines offered by Salutissima to its members.
• Piano Sanitario Senior Health plan designed for individuals aged 75 and over, offering coverage tailored to senior-specific needs.
• Piano Sanitario Young Health plan dedicated to individuals under 35, designed to secure their future with affordable health protection.
• Piano Sanitario Single Personalized plan offering maximum coverage at the lowest cost for individual subscribers.
• Piano Sanitario Family Plan protecting the entire family nucleus with a single subscription, covering all members under one policy.
• Piano Mutualistico Seven Plus Mutualistic health plan providing coverage for surgical interventions, hospital admissions, high-specialization services, and physiotherapy sessions through Salutissima's affiliated network.
• Welfare Aziendale Corporate welfare solutions for Italian businesses and organizations that generate tax benefits for both the company and its employees by providing healthcare services through Salutissima's health plans; delivered through 10 partner platforms.
• Upgrade Dental Free Optional enhancement to dental coverage providing access to an extended network of affiliated dental centers with enhanced benefits.
• Centro di Servizi per la Salute (Asti) Health services center in Asti operated in partnership with Hastafisio, offering integrated healthcare services with a focus on medical excellence, inclusivity, personalized care, technological innovation, and ecological sustainability; located at Corso Galileo Ferraris 2, 14100 Asti.
• Poliambulatorio Centro Medico Primo di Biella Partner polyclinic in Biella offering a wide range of healthcare services at preferential rates with priority access for Salutissima members.

Quantifiable outcome

• 46,000+ members served with supplementary health coverage
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, minor and supporting.

• Hastafisio – Servizi per la SalutecoreStrategic or Co-development Partner · 11 December 2024Salutissima and Hastafisio partnered to create the 'Centro di Servizi per la Salute' (Health Services Center) in Asti, inaugurated December 2024. The center combines medical excellence, inclusivity, personalized care, service integration, Industry 4.0 innovation, technological innovation, and ecological sustainability. The center also houses the Poliambulatorio di Asti which celebrated its first year in late 2025.
• Poliambulatorio Primo di Biella (Primo Caredent Group)coreStrategic or Co-development Partner · 25 October 2023The Poliambulatorio Primo di Biella, part of the Primo Caredent Group, is a partner facility offering a wide range of healthcare services at reduced rates and priority access for Salutissima's 46,000+ members. The facility was inaugurated in October 2023 as part of Salutissima's strategy to expand proximity services across the territory.
• Bando Charity Partners (11 Volunteer Organizations)minorStrategic or Co-development Partner · 1 November 2021In autumn 2021, Salutissima launched its first Bando Charity (Charity Call for Proposals) worth €15,000, dedicated to volunteer organizations in the provinces of Alessandria, Asti, Biella, Turin, and Vercelli. 11 organizations submitted projects; 3 winners each received €5,000 for projects supporting the health and wellbeing of minors and adolescents with disabilities.
• Banca di AsticoreChannel Partner/ Reseller/ DistributorBanca di Asti is a key Soci Sostenitore (Supporting Member) of Salutissima, promoting health plans to its customers. It co-hosts events including the annual Shareholders' Assembly and the Banca di Asti Private Golf Tour. Banca di Asti also supports Salutissima's social projects including the 'Educazione del sorriso' dental education initiative.
• BiverbancasupportingChannel Partner/ Reseller/ DistributorBiverbanca is a Soci Sostenitore (Supporting Member) of Salutissima, co-sponsoring community health projects including the 'Educazione del sorriso' dental education program alongside Banca di Asti.
• Welfare Platform Partners (10 platforms)supportingTechnology or IntegrationSalutissima's corporate welfare division leverages 10 partner platforms to deliver welfare services to businesses, enabling design, implementation, and monitoring of employee welfare plans in line with Italian tax regulations.

Scale indicators9 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• My Assistance: Italian health assistance company offering supplementary health plans and services to individuals and corporates; comparable product offering and Italian market focus.
• Mutua Cesare Pozzo: Historic Italian mutual aid society providing health and welfare services to transport sector workers and families. Comparable mutualistic structure and supplementary health offering.
• UniSalute: Italy's leading supplementary health insurer, part of Intesa Sanpaolo group, offering health plans to individuals, families, and companies. Directly comparable as a supplementary health provider targeting the same SSN-gap-driven demand.
• RBM Salute: Italian health insurer now part of Generali group, focused on corporate and individual supplementary health plans. Comparable product portfolio and Italian mutual/insurance-style distribution.
• Fasdac: Italian mutual health fund for executives and managers; provides supplementary health assistance via mutualistic structure. Comparable mutual aid model serving a defined membership through employer-linked channels.
• Cassa QuAS (QuAS): Italian mutual aid society for the tertiary sector offering health plans and welfare services to employees. Directly comparable non-profit mutualistic model with employer-linked distribution.
• Fondo Est: Italian mutual health fund for the commerce, tertiary, and tourism sectors; provides supplementary health coverage to employees via collective bargaining. Comparable as a non-profit mutual aid health provider serving members through corporate channels.
• Sanilog: Italian mutual health fund for the logistics, transport, and shipping sectors. Directly comparable mutual aid structure providing supplementary health coverage through corporate agreements.

Broad incumbents

• Generali Italia (Healthcare): Major Italian insurer with a substantial supplementary health portfolio serving both individuals and corporate clients. Comparable end-market but much larger and broader offering than Salutissima's mutualistic niche.

Others

• WelfareCare / Edenred Italia: Corporate welfare platform providers in Italy that Salutissima could either partner with or compete against in distributing health benefits through employer welfare programs under TUIR frameworks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/salutissima
• Instagraminstagram.com/salutissima
• LinkedInlinkedin.com/company/salutissima

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salutissima