BANNI STUDIO

What BANNI STUDIO does

BANNI STUDIO is a privately-held brand identity design studio headquartered in Kabupaten Bantul, Daerah Istimewa Yogyakarta, Indonesia. The studio provides brand identity design services to Indonesian business owners, ranging from individual entrepreneurs to SMBs and select enterprise clients, with named case studies in legal services (Indonesia Justice Law) and consumer goods (Kompor Wangi parfum).

The studio's core offering is structured around three tiers — Paket Basic, Paket Standard, and Paket Complete — covering visual identity (logo design), color and typography systems, graphic elements, media placement previews, and a comprehensive Brand Identity Guideline document. Underlying technology is purely design craft; there is no software platform, API, SDK, or app product, and no AI/ML capability is disclosed. The website showcases portfolio work, case studies, and a claimed 1023+ clients served with a 5/5 rating.

The business model is project-based, one-time fee revenue with quote-based pricing (not publicly disclosed) and a tiered package structure. Sales run on a direct-to-consumer, WhatsApp-first motion with a single contact point (+62 857 2985 8492) and Indonesian-language website content. The studio operates a waitlist with up to 2-week response times and runs promotional campaigns such as 'Indonesia Bangkit' with limited daily slots (10 customers per day) and discounts of up to Rp 500,000. The company is privately held with no disclosed investors, funding, management team, or partnerships, and serves only the Indonesian market.

Name

BANNI STUDIO

Website

https://banni.id

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BANNI STUDIO is a privately-held Yogyakarta-based brand identity design studio serving Indonesian SMBs with tiered logo, color, typography, and brand guideline packages sold direct-to-consumer via WhatsApp.

Ownership category

akta.pro rank

Product category

Brand Identity Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand identity design
• Logo design services
• Visual identity systems
• Brand guidelines creation
• Graphic design studio

Headquarters

HQ city

Kabupaten Bantul, Daerah Istimewa Yogyakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Identity Design Services: One-time service fees for brand identity guideline packages. The studio offers three tiers (Basic, Standard, Complete) with increasing scope of deliverables including visual identity, color and typography systems, graphic elements, and media placement previews.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

BANNI STUDIO is a brand identity design studio that creates visual identity systems for businesses, including logos, color and typography schemes, graphic elements, and media placement previews. Services are delivered through three tiered packages (Paket Basic, Paket Standard, Paket Complete) culminating in a comprehensive brand identity guideline document. All sales are conducted via WhatsApp consultation targeting Indonesian brand owners.

Product overview

BANNI STUDIO is a brand identity design studio offering a tiered package system (Paket Basic, Paket Standard, Paket Complete) that provides comprehensive brand identity development services. The core offering centers on creating visual identity systems including logo design, color and typography selection, graphic elements, and media placement previews. The studio also produces brand identity guidelines that serve as a comprehensive manual for consistent design application across business growth.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 73% of purchases are influenced by appearance - color, logo, and graphic elements affect consumer emotions
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Tailor Brands: AI-powered branding platform that generates logos, brand kits, and websites for small businesses; competes for the entry-tier Indonesian SMB customer with a fully automated, lower-cost alternative to Banni's packages.
• Looka: AI-driven logo and brand identity generator that targets SMBs and solopreneurs with automated brand systems; directly competes for the same Indonesian SMB customer considering Banni's Basic and Standard packages.

Broad incumbents

• Landor & Fitch: Global branding and design consultancy delivering brand identity, naming, and design systems for large multinationals; comparable craft and deliverable structure to Banni's Complete package but serves enterprise customers globally.
• Pentagram: One of the world's most prominent independent brand identity and design firms; comparable in core offering (visual identity, brand systems, typography) but operates globally at enterprise scale, whereas Banni focuses on Indonesian SMBs.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation; comparable in delivering end-to-end brand systems but operates at a much larger enterprise scale than Banni.
• 99designs (by Vista): Global freelance marketplace connecting SMBs with brand identity designers via contests and direct hire; overlaps with Banni's SMB target segment but operates as a marketplace rather than a studio.
• Canva: Global design platform with the Canva Brand Kit and Magic Studio enabling SMBs to build brand identities in-house; competes with Banni's entry tier by removing the need to hire a designer at all.

Regional players

• Muhammadiyah Creative Studio / local Indonesian design collectives: Regional Indonesian design studios serving the same SMB and religious-segment customer base with similar tiered brand identity packages; direct domestic peers competing for the same Bantul and Yogyakarta-area brand owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/banni-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BANNI STUDIO