Baobabooks Education
- Company typePrivate
- Founded-
- HeadquartersGeneva, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Baobabooks Education firmographics
Firmographics- Name
- Baobabooks Education
- Legal name
- BAOBABOOKS Sàrl
- Website
- https://baobabooks.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Baobabooks Education industry classification
Industry- Product category
- EdTech Creative Writing Platform
- NAICS
- Software Publishers (513210), Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s & YA Writing Workshops (EDAMAMAF)
- akta.pro secondary industries
- Early Literacy & Pre-Reading Learning Tools (EDAFAOAO), Early Readers & Chapter Books Publishing (MPAJAFAB), Children’s Activity & Workbook Publishing (MPAJAFAG)
Keywords
Where Baobabooks Education is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Baobabooks Education business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Platform Subscription (Classroom): Schools and educators pay a platform fee that increases based on the number of users/students in the classroom
- Book Publishing Fees: Authors pay a handling fee when publishing their stories; pricing suggestions range from $3 to $20 for published books
- Book Sales (Marketplace): Published stories available for purchase in the Baobabooks Bookstore as e-books or printed versions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual accounts for students, parents, and educators |
| Transaction based/ take rate | Pay-as-you-go | Book publishing with handling fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Baobabooks Education product offering
Product offeringCore offering
Baobabooks offers a web-based creative writing platform for children, teens, and young adults (aged 6+) that uses AI-powered tools including writing prompts, an AI story workshop, a poetry assistant, and story maps to support the writing process. Schools and educators subscribe to a classroom platform with Google Classroom integration, while students and parents access free accounts; users can publish their work to a community bookstore as e-books or printed books across six languages.
Product overview
Baobabooks Education is a Swiss-based social enterprise offering a unified creativity platform for young writers and illustrators. The core platform integrates AI-powered writing tools including Writing Prompts with smart AI prompt generation, Short Story & Chapter Book workshop with AI brainstorming assistance, Poetry writing with AI guidance on poetic elements, and Story Maps for visual story organization with AI-powered prompts. The platform serves three main user segments: Schools (with classroom management, assignments, and progress tracking via Google Classroom integration), Students (with peer feedback and collaboration), and Parents (with child progress monitoring). Users can publish their work to a community bookstore. The platform is available in six languages (English, French, Spanish, German, Italian, Catalan) and supports multiple book formats including short stories, chapter books, picture books, poetry, essays, and journaling.
Differentiator
Problem solved
Functional benefit
Products and services
- Baobabooks for Schools (Classroom Platform) Paid classroom platform for schools and educators enabling young writers to create assignments, track student progress, and integrate with Google Classroom, with a platform fee scaled by number of classroom users.
- Baobabooks Bookstore (Student Publishing Marketplace) Online bookstore where student-authored stories can be published and purchased as e-books or printed books (price suggestions $3 to $20), with authors paying a handling fee to publish.
- Student Platform Free platform experience for students offering story-mapping tools, graphic organizers, AI-assisted writing, and peer feedback and collaboration functions.
- Parent Platform Parent-facing platform experience for managing children's profiles, following progress, and supporting creative writing development with a literacy-rich experience.
Quantifiable outcome
- 16,265 registered users worldwide
- +2 more outcomes
Companies that use Baobabooks Education
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Baobabooks Education technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature5 records
Baobabooks Education partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MassChallenge SwitzerlandcoreSelected for MassChallenge Switzerland 2025 accelerator programme, one of only 8% selected from 1,527 startups across 34 countries.
- DermavantminorBaobabooks launched 'My Skin My Story' in partnership with Dermavant to support patients suffering from eczema, providing a platform for storytelling around health experiences.
- ZNotescoreZNotes and Baobabooks launched a Creative Writing Course for students and partnered on the Summer Creative Challenge focusing on the United Nations Sustainable Development Goals (SDGs).
- Little Thinking MindsminorBaobabooks and Little Thinking Minds partnered to launch a Ramadan Creative Challenge in Arabic, expanding platform accessibility to Arabic-speaking students.
- Educate Ventures ResearchminorBaobabooks accepted into Educate Ventures Research Accelerator for EdTech innovation support and research collaboration.
- Education Alliance FinlandcoreEducation Alliance Finland evaluated and certified Baobabooks' learning platform for educational quality using a science-based approach developed by researchers from the University of Helsinki and EdTech experts. The certification validates the platform provides pedagogically sound learning experiences while sparking creative thinking, self-expression, and peer collaboration.
- GooglecoreGoogle OAuth integration enables users to sign in with their Google accounts. Google Classroom integration allows teachers to set assignments, share information, and track student progress directly through Baobabooks.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Baobabooks Education competitors and assessment
Company assessmentDirect peers
- Night Zookeeper: Creative writing platform for primary-age students featuring gamified prompts, AI feedback, and published outputs. Competes for the same young-writer persona with engaging, AI-assisted creative writing experiences.
- NoRedInk: AI-powered writing instruction platform used widely in K-12 schools for personalized grammar and writing practice. Directly comparable as a teacher-led, AI-assisted student writing platform with classroom subscriptions.
- BoomWriter: Collaborative writing platform that lets students co-author stories that can be published as real books. Directly comparable in its student-author/published-book model and classroom integration.
- Storybird: Creative writing platform using illustrations and AI to inspire student storytelling, with publishing and shared libraries. Direct competitor in the student creative writing and publishing category.
- Book Creator: Popular iPad/web app for students to author and publish multimedia books, widely adopted in K-12 classrooms. Comparable as a student book creation platform with teacher management and classroom publishing workflow.
- WriteReader: Platform that enables students to create and publish their own books, used in K-5 classrooms. Closely comparable product model — student authors, teacher oversight, and digital/print publishing — serving the same primary persona.
Broad incumbents
- Canva for Education: Free design and content creation platform used in schools, including book/story creation use cases. Competes for the same student creative authoring slot via a broader visual creation platform.
- Khan Academy: Large free educational platform with growing AI tutoring (Khanmigo) that includes writing assistance. Encompasses Baobabooks' use case as part of a broader K-12 offering with vastly greater scale and funding.
- Edmodo: Established K-12 learning platform with classroom management and content tools. Comparable as a broader educator-facing platform where Baobabooks-style creative writing tools could be a competing feature.
Emerging players
- Padlet: Collaborative visual boards used in classrooms for student writing, sharing, and storytelling. Partially overlapping use case for student creative expression and teacher-led classroom workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Baobabooks Education social profiles
Digital presenceBaobabooks Education compliance and trust
Trust signalCompliance5 records
Baobabooks Education financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baobabooks Education leadership team
Management profileNumber of profiles
Profiles3 records
Baobabooks Education funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baobabooks Education M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baobabooks Education
What does Baobabooks Education do?
Baobabooks offers a web-based creative writing platform for children, teens, and young adults (aged 6+) that uses AI-powered tools including writing prompts, an AI story workshop, a poetry assistant, and story maps to support the writing process. Schools and educators subscribe to a classroom platform with Google Classroom integration, while students and parents access free accounts; users can publish their work to a community bookstore as e-books or printed books across six languages.
Is Baobabooks Education a public or private company?
Baobabooks Education is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baobabooks Education founded?
Baobabooks Education was founded in -1. It employs 1 to 10 people.
Where is Baobabooks Education based?
Baobabooks Education is headquartered in Geneva, Switzerland, in the Europe region.
How does Baobabooks Education make money?
Three revenue lines are on record. Platform Subscription (Classroom) is the primary driver. The others are book Publishing Fees and book Sales (Marketplace).
Who are Baobabooks Education's main competitors?
Direct peers on record are Night Zookeeper, NoRedInk, BoomWriter, Storybird, Book Creator and WriteReader. Broad incumbents are Canva for Education, Khan Academy and Edmodo. Padlet is listed as an emerging player.
Does Baobabooks Education have an API?
No public API is recorded for Baobabooks Education.
What industry is Baobabooks Education in?
Baobabooks Education's product category is EdTech Creative Writing Platform. Its primary akta.pro industry code is EDAMAMAF, Children’s & YA Writing Workshops, with a secondary code of EDAFAOAO, Early Literacy & Pre-Reading Learning Tools. Its NAICS code is 513210 and its SIC code is 7372.