What Little Thinking Minds does

Little Thinking Minds (LTM) is a Jordan-headquartered EdTech company, founded in 2016 and registered as Little Thinking Minds LTD in Amman, that builds K-12 Arabic literacy platforms. The company operates four products: I Read Arabic (flagship — 3,000+ leveled digital resources, interactive worksheets, gamification, and teacher dashboards for native Arabic speakers across kindergarten through Grade 12), I Start Arabic (ACTFL-aligned program for non-native speakers and early learners), Mizan (a benchmark assessment aligned to K-12 literacy frameworks and national curricula), and KG Arabic Program (phonics-based early-childhood Arabic). The product portfolio is built on a pedagogical framework co-developed with the Queen Rania Foundation for Teacher Training and Qualification, incorporates Bloom's taxonomy, and is aligned to national Arabic curricula in Egypt, Jordan, Lebanon, Saudi Arabia, and Tunisia, with PIRLS-aligned reading literacy test preparation.

The company's distribution is dual-channel. Institutionally, it sells annual subscription service agreements directly to private and public schools — including refugee-community schools — across the MENA region, with onboarding, teacher training, monthly progress tracking, and end-of-year celebrations bundled in. On the consumer side, individual families subscribe through auto-renewing iOS App Store and Google Play Store purchases, with a free trial entry point and non-recurring web subscriptions as a secondary option. Regional offices in Amman, Dubai (regional HQ), Cairo, and Riyadh provide localized sales and support. The company has reached 500,000+ students across 800+ schools in 10+ Arab countries and holds Finland Education Alliance certification; a third-party impact evaluation funded by USAID, Australian Aid, and World Vision documented a 25% improvement in literacy outcomes versus control groups.

In April 2025, Little Thinking Minds was acquired by Seesaw Learning, the global Pre-K–12 EdTech leader, and in February 2026 Seesaw launched a full Arabic learning platform with right-to-left functionality and integrated AI tools for educators, built on LTM's content, Mizan assessments, and pedagogical framework. Post-acquisition, LTM continues to operate its brand and product suite, but its growth path is now tied to Seesaw's global distribution and product roadmap.

Name

Little Thinking Minds

Legal name

Little Thinking Minds LTD

Website

https://littlethinkingminds.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Little Thinking Minds is a Jordan-based EdTech company that builds K-12 Arabic literacy platforms (I Read Arabic, I Start Arabic, Mizan, KG Arabic), serving 500,000+ students across 800+ schools in 10+ MENA countries, and was acquired by Seesaw Learning in April 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. School/Institutional Subscriptions: Annual or multi-year subscription plans sold directly to private and public schools, including refugee community schools. Schools receive full platform access for all students and teachers, with onboarding, training, monthly tracking reports, and end-of-year celebrations included as value-added services.
2. Individual/Family Subscriptions (Mobile & Web): Parent-purchased subscriptions via iOS App Store and Google Play Store for individual children. App subscriptions renew automatically; web subscriptions are non-recurring. Families access the full I Read Arabic library and gamified learning tools.
3. Professional Services (Implementation & Training): Schools and educators receive program implementation planning, monthly tracking, teacher training sessions, instructional workshops, subscription onboarding and offboarding support, parent engagement activities, and end-of-year celebrations — provided as bundled support services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Little Thinking Minds develops and sells digital Arabic literacy learning platforms for K-12 students across the MENA region. Its flagship product I Read Arabic offers over 3,000 leveled digital resources (books, interactive worksheets, STEAM videos, games) with personalized adaptive learning paths aligned to Bloom's taxonomy and national Arabic curricula. The company also offers I Start Arabic for non-native speakers, the Mizan benchmark assessment for measuring literacy outcomes, and the KG Arabic Program for early learners, sold via school institutional subscriptions and direct-to-consumer family subscriptions through mobile app stores.

Product overview

Little Thinking Minds operates as an Arabic literacy EdTech company offering a suite of interconnected products targeting different segments of the K-12 Arabic learning market. The flagship platform is I Read Arabic, a comprehensive digital library for native Arabic speakers with over 3000+ leveled resources. I Start Arabic serves non-native speakers with curriculum-aligned content. Mizan provides benchmark assessments to measure literacy progress, while the KG Arabic Program targets early childhood learners. The company was acquired by Seesaw Learning in 2025 to expand Arabic literacy access across the MENA region. All platforms are supported by implementation services including teacher training, progress tracking, and parent engagement activities.

Differentiator

Problem solved

Functional benefit

Brands

• I Read Arabic: Flagship comprehensive literacy platform for native Arabic-speaking K-12 students offering 3000+ leveled digital resources, interactive stories, games, quizzes, and teacher progress reports.
• I Start Arabic
• Mizan (Arabic Benchmark Assessment)

Products and services

• I Read Arabic A comprehensive digital literacy platform for native Arabic-speaking K-12 students offering personalized, adaptive learning journeys with over 3,000 leveled digital resources including interactive stories, games, quizzes, 450+ interactive worksheets, 800+ reading/audio books, 250+ STEAM videos, and 45+ gamified elements. Includes detailed teacher progress reports, diagnostic tests, end-of-level assessments, and remediation programs. Aligned with national Arabic curricula and Bloom's taxonomy.
• I Start Arabic
• Mizan (Arabic Benchmark Assessment) A benchmark assessment platform that helps schools track student Arabic literacy progress using tests aligned with K-12 literacy frameworks and national curricula. Provides detailed performance reports measuring student attainment and growth, including diagnostic tests and end-of-level assessments.
• KG Arabic Program A digital program to teach the Arabic language in an enjoyable way targeting the early childhood stage, based on phonetics through a program designed to build the skill of distinguishing letters and word syllables.

Quantifiable outcome

• 25% improvement in literacy outcomes compared to control groups (syllable identification, reading comprehension, oral reading fluency)
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Seesaw LearningcoreStrategic or Co-development Partner · 30 April 2025Little Thinking Minds was acquired by Seesaw Learning in 2025. Seesaw is the global leader in Pre-K to Grade 12 educational technology. Through this strategic partnership, LTM developed the full Arabic platform with right-to-left functionality and integrated AI tools for educators. Seesaw subsequently launched this platform across MENA, combining LTM's Arabic literacy expertise with Seesaw's global EdTech infrastructure.
• Queen Rania Foundation for Teacher Training and QualificationcoreStrategic or Co-development PartnerThe pedagogical framework of the I Read Arabic platform is based on a thorough study of Arabic language learning outcomes developed by the Queen Rania Foundation, incorporating general frameworks of more than one Arabic language curricula in Egypt, Jordan, Lebanon, Saudi Arabia, and Tunisia. This foundation-level partnership shapes the entire product's pedagogical approach.
• Finland Education AlliancecoreStrategic or Co-development PartnerLittle Thinking Minds' educational platforms are independently evaluated and certified by the Finland Education Alliance, validating the quality, pedagogical effectiveness, and impact of I Read Arabic and I Start Arabic against rigorous international education standards.
• UNICEFcoreStrategic or Co-development PartnerLTM partnered with UNICEF on the 'Let's Live in Harmony' (LLH) multimedia project in Jordan, which concluded with an award ceremony for educators. LTM also participated in the All Children Reading Grand Challenge for Development, a joint initiative of USAID, Australian Aid, and World Vision, which funded third-party impact evaluations of LTM's platforms.
• School-to-School ResearchcoreStrategic or Co-development PartnerThird-party impact evaluation conducted by School-to-School Research as part of the All Children Reading Grand Challenge for Development (ACR GCD), funded by USAID, Australian Aid, and World Vision. The study demonstrated a 25% improvement in literacy outcomes among students using LTM's platform.
• All Children Reading Grand Challenge for Development (ACR GCD)coreStrategic or Co-development PartnerLTM participated in ACR GCD — a global competition funded by USAID, Australian Aid, and World Vision — which supported the development and rigorous evaluation of LTM's digital Arabic literacy platforms, producing published evidence of literacy improvement.
• Regional & International Publishers (25+)coreTechnology or IntegrationLTM collaborates with over 25 award-winning regional and international publishers of Arabic children's books to provide high-quality, culturally relevant content aligned with national curricula. Publishers include Alia Publisher, Dar Ashjar, TIFC, and many others listed on the website.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Madrasa (LEARNTIC): Madrasa/LEARNTIC is a Saudi Arabia-headquartered MENA EdTech that provides Arabic-aligned digital learning content and tutoring for K-12 students. It directly competes with LTM in Arabic digital curriculum and supplemental learning for schools and families in the GCC and broader MENA.
• Lughati: Lughati is a UAE government-backed Arabic literacy and language-learning platform serving schools in the Emirates. It is one of the most direct public-sector competitors to LTM's I Read Arabic, with comparable curriculum alignment and K-12 institutional GTM.
• Nafham: Nafham is an Egyptian EdTech offering video-based curriculum-aligned K-12 content including Arabic, serving students and schools across MENA. It competes with LTM for school contracts and parent subscriptions in the same Arabic-speaking markets.
• Lamsa: Lamsa is an Arabic children's content streaming and learning app covering stories, games, and videos. It targets the same Arabic-speaking parent/child D2C segment as LTM's I Read Arabic app, with comparable gamified engagement.

Broad incumbents

• Alef Education: Alef Education is a UAE-based K-12 EdTech platform serving schools across MENA with a broader subject portfolio (math, science, Arabic, English). It is a broader incumbent whose Arabic-language offerings overlap with LTM but is not specialized solely in literacy.
• Duolingo: Duolingo is the global leader in consumer language learning and has aggressively localized into Arabic (including a dedicated Arabic course). It does not match LTM's K-12 literacy depth but competes for Arabic-learner attention and D2C subscription wallet.
• Khan Academy: Khan Academy is a free, globally scaled K-12 educational content platform with growing Arabic translations. It competes indirectly with LTM for institutional adoption in MENA public schools seeking free, standards-aligned digital content.
• Byju's: Byju's is a global K-12 EdTech incumbent expanding into MENA. While not Arabic-specialized, it competes for the same school procurement and family subscription budgets that LTM targets across the region.
• Age of Learning (ABCmouse): Age of Learning produces ABCmouse and other early childhood digital learning platforms. It is relevant as a peer in K-12 / early childhood digital learning and could plausibly extend its localization to compete with LTM in MENA schools and homes.

Emerging players

• iHuman Inc. iHuman is a children's edutainment and literacy-focused app company listed in China with emerging international reach. Its K-6 reading and literacy products make it a thematic peer for LTM's gamified, mobile-first literacy approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ltm_kids
• YouTubeyoutube.com/user/littlethinkingminds
• Facebookfacebook.com/LittleThinkingMind
• LinkedInlinkedin.com/company/little-thinking-minds
• Instagraminstagram.com/littlethinkingminds

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds8 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Thinking Minds