回家网

What 回家网 does

宝贝回家志愿者协会 (Baby Back Home Volunteer Association, operating 回家网/baobeihuijia.com) is a Chinese nonprofit founded in April 2007 by Zhang Baoyan and Qin Yan-you and registered with the Tonghua Civil Affairs Bureau in January 2008. It operates China's first and only dedicated public-welfare missing-child search platform, serving families of abducted, trafficked, or separated children as well as abducted persons seeking their biological families, martyrs' families, vagrants, overseas cases, and cross-strait Taiwan reunifications. The organization runs a free seven-category registration and matching system backed by a 413,916-volunteer network coordinated through over 100 QQ groups, with a SiteWis big-data platform and face-recognition technology (deployed since 2015) layered on top of a national anti-trafficking DNA database coordinated with the Ministry of Public Security.

The core technology stack combines volunteer-driven data collection, a proprietary matching engine, computer-vision face matching, and integration with the Public Security Bureau's DNA and '团圆' (Reunion) systems. A 300+ officer police workgroup, a green-channel case protocol, and partnerships with CCTV's 'Waiting for Me,' Tencent (QQ groups and cloud), CNNIC, Microsoft China, and FAW Group (Red Flag Baby Back Home CSR project) form the institutional backbone.

The business model is a free-service nonprofit: all registration, matching, and volunteer coordination is provided to families at zero cost, with the explicit policy that no fees are ever charged. Operating funding is drawn from three streams — corporate donations from a small set of named caring enterprises (e.g., Huizhou Weikang Pharmacy, Xiuzheng Pharmaceutical, FAW, Haval), in-kind and cash government support (notably a RMB 100,000 Ministry of Public Security grant in 2009 plus office space, vehicles, and five government-purchased public-welfare positions from Tonghua city), and individual donations processed via Tencent Lejuan. As of 2026, paid headcount is 46, supported by the larger volunteer base.

Name

回家网

Legal name

宝贝回家志愿者协会

Website

https://baobeihuijia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

宝贝回家 (Baby Back Home) is a Chinese nonprofit founded in 2007 that operates the country's first dedicated missing-child search platform, providing free registration, DNA-coordinated matching, and face-recognition search to families of abducted children and other separated persons, powered by a 413,000-volunteer network and the Ministry of Public Security's anti-trafficking DNA database.

Ownership category

akta.pro rank

Product category

Missing Person Search & Family Reunification Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Missing person search
• Family reunification services
• Volunteer coordination platform
• Anti-trafficking database
• Child welfare services

Headquarters

HQ city

Tonghua City

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Donations and Corporate Sponsorship: Corporate donations from caring enterprises (爱心企业) listed annually. Examples include 惠州市卫康药房连锁有限公司 donating 200,000 RMB annually, 修正药业 partnership, 中国一汽 '红旗宝贝回家' project, and annual corporate sponsorships. Government funding from Ministry of Public Security (100,000 RMB in 2009 for office expenses).
2. Government Support: Government funding includes office space, vehicles, and 5 public welfare positions funded through government purchasing arrangements. Tonghua city government provides office and logistical support.
3. Free Service Model: All services provided free of charge to missing persons families. Organization explicitly states no fees are charged regardless of outcome. Financial transparency maintained through website disclosure of all income and expenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

宝贝回家寻子网 (Baby Back Home) is a free, volunteer-operated online platform that helps families locate missing persons — especially abducted, trafficked, or lost children — and facilitates family reunification across China. The organization runs a public website (baobeihuijia.com) and a dedicated registration/matching subsystem (reg.baobeihuijia.com) that supports seven categories of cases, including missing children, abducted women, the elderly, and martyrs' families. All services are provided at no cost to users, sustained by donations and trained volunteers.

Product overview

回家网 (宝贝回家/Baby Back Home) is a public welfare organization operating a web-based missing-person matching platform centered on the 宝贝回家寻子网. The core system is supported by the 寻亲信息发布系统, which handles seven search categories (家寻宝贝, 宝贝寻家, 烈士寻根, 海外寻人, 其他寻人, 流浪乞讨, 台海寻亲), and the 志愿者管理系统 coordinating over 413,000 volunteers. Additional modules include a 成功案例展示 gallery, a 党建平台 for party organization management, an 紧急求助通道 for urgent tips, and 社会新闻/相关视频 content sections. The platform combines face recognition technology, DNA database coordination, and big data analytics to connect missing persons with their families.

Differentiator

Problem solved

Functional benefit

Products and services

• 宝贝回家寻子网 (Baby Back Home Search Website) Main public website of the 宝贝回家 volunteer organization; publishes missing person listings, reunification case studies, volunteer resources, and public awareness content for individual families searching for missing loved ones across China.
• 寻亲信息发布系统 (Missing Person Information Publishing & Matching System) Backend registration and matching system that allows families and volunteers to submit detailed case information for missing persons, including seven categories of cases, enabling case cross-referencing, volunteer follow-up coordination, and integration with DNA and big data matching.
• 宝贝回家.中国 专属中文域名 (Dedicated Chinese Domain) Dedicated Chinese-language domain for the 宝贝回家 platform, launched to improve accessibility and brand recognition for Chinese users searching for missing family members.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 中国互联网络信息中心 (CNNIC)coreTechnology or Integration · 18 October 2025Partnership to launch '宝贝回家.中国' exclusive Chinese domain name at the 2025 China Internet Basic Resources Conference. CNNIC provides domain management services to create a more accessible digital entry point for missing person searches. This enables easier public access through simple Chinese character input.
• 中国一汽 (FAW Group)coreGTM or Marketing Partner · 1 January 2022Launched '红旗宝贝回家' (Red Flag Baby Back Home) project in 2022 as a CSR initiative. FAW provides corporate social responsibility support and funding for the program.
• 腾讯 (Tencent)coreTechnology or IntegrationEstablished QQ groups (over 100 groups) for volunteer coordination including family search groups, police liaison groups, and media groups. Tencent Cloud provides infrastructure support. Also partnered with Tencent Lejuan (腾讯乐捐) for donation collection.
• 惠州市卫康药房连锁有限公司 (Huizhou Weikang Pharmacy Chain)minorGTM or Marketing PartnerAnnual donor of 200,000 RMB to support missing child search operations. Recognized as a caring enterprise partner supporting the cause.
• 修正药业 (Xiuzheng Pharmaceutical)minorGTM or Marketing PartnerThrough Xiuzheng Xiuxiuai Division, partnered to help abducted children return home. Included marketing campaign '优尔有爱' (Your Care, My Love).
• 公安部打拐办 (Ministry of Public Security Anti-Trafficking Office)coreStrategic or Co-development PartnerEstablished green channel for trafficking cases. Organization's 2009 proposal for national DNA database was adopted by the Ministry. Over 300 anti-trafficking police officers participate in the platform's police workgroup.
• 央视等着我 (CCTV 'Waiting for Me')coreGTM or Marketing PartnerNational television program featuring successful reunification cases. Generated significant public awareness and case exposure. Platform appears on show to present cases.
• 哈弗汽车 (Haval Motors)minorGTM or Marketing PartnerLaunched '9为团圆 宝贝回家' (9 for Reunion) assistance search plan as corporate social responsibility partnership.
• 金彭集团 (Jinpeng Group)minorGTM or Marketing PartnerJoint Jinpeng Baby Back Home plan; corporate partnership for child protection social responsibility.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Missing People (UK charity): UK charity dedicated to finding missing people and supporting families. Closest functional peer outside China: free service, volunteer network, government coordination, public awareness campaigns, family support services.
• National Center for Missing & Exploited Children (NCMEC): US-based nonprofit that serves as the national clearinghouse for missing and exploited children. Direct functional peer to Baobeihuijia: volunteer network, family support, missing person recovery, government coordination.
• International Centre for Missing & Exploited Children (ICMEC): Global nonprofit working on missing children issues across countries. Comparable to Baobeihuijia's cross-border and overseas search functions, with similar DNA/biometric technology advocacy and government partnership model.
• Child Focus (Belgium): European foundation for missing and sexually exploited children. Direct peer in mission, operating model (volunteer-driven, free public service), and government coordination, though smaller in volunteer scale.

Others

• 蚂蚁集团公益 (Ant Group Public Welfare): Ant Group/Alipay operates a major digital public welfare platform including '团圆' (Reunion) anti-trafficking system integrated with Baobeihuijia. Technology infrastructure partner and potential competitor in digital case-matching.
• 腾讯公益 (Tencent Charity / Lejuan): Tencent's charity platform provides donation infrastructure and QQ group tools that Baobeihuijia uses. Strategic technology partner and adjacent digital public welfare platform with overlapping donor pool.
• 宝贝回家志愿者协会地方分会 (Regional Baobeihuijia branches): Regional volunteer chapters and affiliated groups that operate under Baobeihuijia's umbrella. Direct operational extension of the parent organization, serving as the localized execution arm.

Broad incumbents

• 中国儿童少年基金会 (China Children and Teenagers' Fund): Large state-affiliated Chinese foundation for children's welfare. Listed as a partner of Baobeihuijia; broader mission but overlapping child welfare focus and donor relationships in China.
• 中国社会工作联合会 (China Association for Social Work): National umbrella organization for social work services in China. Adjacent peer given Baobeihuijia's family support, case management, and community volunteer model.

Emerging players

• 国际失踪与受虐儿童援助中心 (Chinese branches of international orgs): Other international and emerging Chinese NGOs operating in the missing children space. Comparable mission and emerging competitive threat as anti-trafficking infrastructure develops in China.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%9B%9E%E5%AE%B6%E7%BD%91

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 回家网