BAOMS

What BAOMS does

The British Association of Oral and Maxillofacial Surgeons (BAOMS) is a UK non-profit professional membership association founded in 1962, governed by an elected Council including a President (currently Bhavin Visavadia as 65th President, with Robert J Banks appointed 66th). It serves as the recognized professional body for oral and maxillofacial surgeons, specialty trainees, and associated professionals in the United Kingdom. The organization supports the OMFS specialty through training oversight, certification guidelines, revalidation support (ARCP/ISCP), continuing professional development, research grants, and advocacy with NHS and governmental bodies.

BAOMS's core product is its web-based membership portal (baoms.org.uk), which provides member services, professional resources, patient information, and event registration. Key product offerings include QOMS (Quality Outcomes in Oral and Maxillofacial Surgery) clinical outcomes reporting, the Find a Surgeon online search facility (OOMI), FlexFacs online educational resources, the e-Face e-learning platform, MaxFaxBites micro-learning content, downloadable patient information leaflets, and the National OMFS Workforce Census. Educational content is delivered through the RCSEd BAOMS joint webinar series, the Annual Scientific Meeting (2027 in Edinburgh, 2028 planned), and FiT (Fellows in Training) conferences.

Revenue is generated through annual membership subscriptions from surgeons and trainees, plus registration fees from the Annual Scientific Meeting and other professional events. Members receive access to the British Journal of Oral and Maxillofacial Surgery (published by Elsevier), QOMS reports, FlexFacs resources, and a new up to 20% reduction on MPS/DPS professional indemnity subscriptions. The organization operates with a small staff of approximately 8 employees, relies on elected officer governance, and maintains partnerships with Elsevier, the Royal College of Surgeons of Edinburgh, the Department of Health, ANZAOMS, EACMFS, and NCEPOD. BAOMS is registered with the UK Charity Commission and supported via donations through the Ilankovan About Face Fund on JustGiving.

Name

BAOMS

Legal name

The British Association of Oral and Maxillofacial Surgery

Website

https://baoms.org.uk

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

The British Association of Oral and Maxillofacial Surgeons (BAOMS) is a UK non-profit professional membership association founded in 1962 that represents oral and maxillofacial surgeons, specialty trainees, and associated professionals through training oversight, certification, research grants, CPD, and flagship events.

Ownership category

akta.pro rank

Product category

Professional Medical Association

NAICS

Professional, Scientific, and Technical Services (541), Research and Development in the Physical, Engineering, and Life Sciences (54171)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYHLABAKAE

Oral & Maxillofacial Surgery Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

Keywords

• Professional medical association
• Oral and maxillofacial surgery
• Membership association
• Clinical education training
• Specialty surgical society

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: BAOMS generates revenue through annual membership fees from oral and maxillofacial surgeons and associated professionals. Members receive benefits including access to the British Journal of Oral and Maxillofacial Surgery (published by Elsevier), professional development resources, FlexFacs online resources, and discounts on MPS/DPS subscriptions (up to 20% reduction).
2. Event Registration: Revenue generated from the BAOMS Annual Scientific Meeting and other professional events and courses organized by the association.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

BAOMS is a UK professional membership association for oral and maxillofacial surgeons, providing members with access to specialty training resources, the British Journal of Oral and Maxillofacial Surgery, QOMS clinical outcomes data, FlexFacs/e-Face/MaxFaxBites e-learning platforms, grants and awards, the Annual Scientific Meeting, and revalidation support. It also serves patients through a Find a Surgeon search facility, condition and procedure information leaflets, and quality outcomes reporting.

Product overview

BAOMS (British Association of Oral and Maxillofacial Surgeons) operates as a professional medical association website rather than a traditional software product company. The core offering is a membership portal with integrated services including the QOMS (Quality Outcomes in Oral and Maxillofacial Surgery) clinical outcomes system, a Find a Surgeon search facility, and various educational resources such as FlexFacs online resources, e-Face, and MaxFaxBites. The platform also provides patient-facing information through condition guides, procedure leaflets (PDFs), and educational content about oral and maxillofacial surgery treatments. Additional member services include the National OMFS Workforce Census, webinar series collaboration with RCSEd, and access to events, awards, grants, and research resources.

Differentiator

Problem solved

Functional benefit

Products and services

• BAOMS Membership Subscription Annual professional membership providing oral and maxillofacial surgeons with access to the British Journal of Oral and Maxillofacial Surgery, FlexFacs resources, QOMS data, grants, awards, revalidation support, and event discounts.
• BAOMS Annual Scientific Meeting Annual flagship in-person conference for UK OMFS professionals offering scientific presentations, networking, and continuing professional development. 2027 edition scheduled for Edinburgh; 2028 edition also planned.
• QOMS (Quality Outcomes in Oral and Maxillofacial Surgery) Clinical outcomes measurement and reporting system tracking quality metrics in OMFS practice, available to both patients (read-access) and professionals (data submission and reports).
• Find a Surgeon (OOMI Search) Online public search facility enabling patients to locate and contact oral and maxillofacial surgeons who are fellows of BAOMS.
• FlexFacs Online Resources Member-only online educational platform providing clinical references and professional development content for OMFS surgeons and trainees.
• e-Face E-Learning Platform E-learning platform for oral and maxillofacial surgery training and professional development, available to members.
• MaxFaxBites Educational Resources Bite-sized learning resources for OMFS professionals and trainees covering key specialty topics.
• RCSEd BAOMS Webinar Series Collaborative webinar series with the Royal College of Surgeons of Edinburgh providing continuing professional development for OMFS professionals.
• National OMFS Workforce Census Online workforce census tool for collecting and analysing data on the UK oral and maxillofacial surgery workforce; available to BAOMS members and non-member OMFS professionals via the website.
• BAOMS Grants Programme Grant programmes including Travel/Clinical grants, Research grants, and Mini Event/Mini Project grants, supporting OMFS professional development and research.
• BAOMS Awards and Prizes Recognition awards and prizes presented to OMFS professionals for contributions to the specialty, research, and clinical excellence.
• Patient Information Leaflets Downloadable PDF patient education materials covering OMFS procedures and conditions including wisdom teeth removal, jaw surgery, TMJ procedures, and cancer treatments.

Quantifiable outcome

• Over 85-90% patient improvement in pain and jaw function following TMJ replacement surgery (based on clinical data cited in patient information)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• ElseviercoreTechnology or IntegrationElsevier is the publisher of the British Journal of Oral and Maxillofacial Surgery, which BAOMS shares contact address with for distribution purposes. Elsevier logo appears in sponsors and partners section.
• Science DirectsupportingTechnology or IntegrationScience Direct (Elsevier platform) is listed as a sponsor and partner, supporting access to the British Journal of Oral and Maxillofacial Surgery content.
• Department of HealthsupportingStrategic or Co-development PartnerDepartment of Health is listed as a sponsor and partner, indicating alignment with UK healthcare government bodies.
• Royal College of Surgeons of Edinburgh (RCSEd)coreStrategic or Co-development PartnerBAOMS has a joint webinar series with RCSEd - the RCSEd BAOMS webinar series. This represents a formal educational partnership with the surgical royal college.
• Charity CommissionsupportingOthersListed as a sponsor/partner. BAOMS is a registered charity subject to Charity Commission oversight.
• JustGivingsupportingGTM or Marketing PartnerJustGiving platform used for BAOMS donations via the Ilankovan About Face Fund. BAOMS and NRIEF have a JustGiving page for charitable donations.
• British Journal of Oral and Maxillofacial SurgerycoreStrategic or Co-development PartnerBAOMS members receive access to this peer-reviewed journal published by Elsevier. BAOMS shares member contact information with the journal for distribution purposes. The journal is a core member benefit.
• National Confidential Enquiry into Patient Outcome and Death (NCEPOD)supportingStrategic or Co-development PartnerBAOMS is participating in NCEPOD's study on transition from child to adult health services, collecting views of young people and parent carers on the transition process via online survey.
• ANZAOMSsupportingStrategic or Co-development PartnerAustralia and New Zealand Association of Oral and Maxillofacial Surgeons. BAOMS events section promotes ANZAOMS26 Annual Scientific Meeting in Christchurch, New Zealand (August 2026).
• EACMFSsupportingStrategic or Co-development PartnerEuropean Association for Cranio-Maxillo-Facial Surgery. BAOMS promotes EACMFS scholarships and awards, and the 28th EACMFS Congress (September 2026).

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• British Dental Association (BDA): BDA is the UK national professional association for dentists, of which OMFS surgeons are a sub-specialty. BDA provides overlapping professional membership, education, and advocacy services across UK dentistry and represents a broader incumbent in the same oral health professional domain.
• Royal College of Surgeons of Edinburgh (RCSEd): RCSEd is a formal core partner of BAOMS for joint webinars and a broader incumbent surgical professional body. It offers overlapping specialty training, examination, and credentialing services that encompass OMFS as part of a wider surgical portfolio.
• Royal College of Surgeons of England (RCS England): RCS England is one of the four UK royal surgical colleges and a broader incumbent in surgical specialty training, examinations (MRCS), and credentialing. OMFS specialty training is administered in conjunction with RCS frameworks, making it a key institutional peer and partner.
• British Association of Plastic, Reconstructive and Aesthetic Surgeons (BAPRAS): BAPRAS is a UK surgical specialty association covering plastic, reconstructive, and aesthetic surgery — a discipline that materially overlaps with maxillofacial surgery on facial reconstruction cases. Both associations serve UK surgical specialists with similar training oversight, events, and clinical guidelines frameworks.

Direct peers

• European Association for Cranio-Maxillo-Facial Surgery (EACMFS): EACMFS is a formal partner of BAOMS and represents the European regional OMFS specialty body. It provides congresses, scholarships, and training standards — directly overlapping BAOMS's continental remit and serving as both peer and partner.
• International Association of Oral and Maxillofacial Surgeons (IAOMS): IAOMS is the global professional association for OMFS, analogous to BAOMS at international scale. It provides specialty training standards, international conferences, and professional recognition — directly comparable as a peer-tier professional body for the same specialty.
• American Association of Oral and Maxillofacial Surgeons (AAOMS): AAOMS is the US national professional association for oral and maxillofacial surgeons, structurally equivalent to BAOMS. Both organizations provide specialty training oversight, continuing education, Annual Scientific Meetings, peer-reviewed journals (JOMS vs BJOMS), and clinical guidelines — making AAOMS the most directly comparable peer.
• Australian and New Zealand Association of Oral and Maxillofacial Surgeons (ANZAOMS): ANZAOMS is a formal partner of BAOMS and the regional OMFS specialty association for Australia and New Zealand. It runs an Annual Scientific Meeting and provides similar member services, making it a directly comparable peer in a different geography.

Emerging players

• ENT UK: ENT UK is the UK professional body for ear, nose, and throat surgeons, whose scope overlaps with OMFS in head and neck surgery and oncology. It is a peer specialty association serving UK surgical professionals with similar member services and training oversight structures.
• British Orthodontic Society (BOS): BOS is a UK specialty association adjacent to OMFS in the dental-surgical professional ecosystem. While it focuses on orthodontics rather than maxillofacial surgery, it shares the same membership association model, professional development offerings, and overlaps on dentofacial orthopedic patient care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baomsofficial
• YouTubeyoutube.com/channel/UC_CknDb8RfYWVk2ygFLZdSw/featured
• Facebookfacebook.com/61578014100872
• Instagraminstagram.com/baoms_official
• LinkedInlinkedin.com/company/baoms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAOMS