BAPSA

What BAPSA does

BAPSA (legal name Brazos Articulados para Servicios en Alturas, SA de CV) is a Mexican equipment rental and services company headquartered in Ramos Arizpe, Coahuila, with over 15 years of operating history. The company rents, sells, and services aerial work platforms and material-handling equipment under a sales-led, quote-based commercial model, with customer engagement via phone, WhatsApp, and a website contact form. BAPSA coordinates national coverage across Mexico from its single Ramos Arizpe base, accepting a broad range of payment methods including digital wallets, bank transfers, and cash instruments.

The core product portfolio spans articulated boom lifts in both electric (35-45 ft reach, battery-powered for indoor paved surfaces) and combustion variants (45-120 ft reach, gasoline/diesel with 4x2 and 4x4 traction for indoor and outdoor use), electric scissor lifts (26-32 ft, 110V, Genie and JLG brands), personal elevators with ergonomic form factors for tight interior spaces, and forklifts in electric and internal combustion configurations. The 220 kg maximum basket capacity is consistent across the articulated boom lines. Supporting the rental fleet, BAPSA sells original and generic replacement parts for a broad multi-brand inventory (Genie, JLG, Haulotte, Skyjack, Snorkel for aerial equipment; Toyota, Yale, Nissan, Komatsu, Caterpillar for forklifts; Case, Caterpillar, John Deere, Bob Cat for heavy machinery) and offers industrial maintenance contracts plus local equipment transport services.

BAPSA targets three primary verticals: construction (facade work, lighting and signage installation, maintenance operations), industrial and warehousing (inventory management, loading and unloading), and commercial spaces (plaza maintenance, signage installation, cleaning), with construction and industrial flagged as the primary segments. The value proposition centers on reducing customer capex burden versus purchasing equipment, providing access to trained operators, and supplying equipment suited to varied terrain and environmental conditions across Mexico. The company is privately held, bootstrapped (no institutional investors or funding rounds disclosed), and operates without public market exposure, a public app, or an API/SDK footprint.

Name

BAPSA

Legal name

Brazos Articulados para Servicios en Alturas, SA de CV

Website

https://bapsa.com.mx

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BAPSA is a Mexican equipment rental company specializing in aerial work platforms, articulated boom lifts, scissor lifts, personal elevators, and forklifts, serving construction, industrial, and commercial sectors nationwide from its Ramos Arizpe, Coahuila headquarters.

Ownership category

akta.pro rank

Product category

Industrial Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro industry

PRIMARYTLABAFAE

Aerial Work Platforms (MEWPs) Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAHAF

Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

Transportation & Logistics/Fleet Leasing, Rental & Management/EV Fleet Leasing & Subscription (EVs, Charging Bundles, Battery-as-a-Service)

SECONDARYTLABAFAF

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYIMAHAJAN

Lifting & Hoisting Rental & Leasing

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Lifting, Hoisting & Crane Equipment

Keywords

• Aerial work platforms
• Boom lift rental
• Scissor lift rental
• Forklift rental
• Industrial equipment

Headquarters

HQ city

Ramos Arizpe

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Primary revenue stream from renting aerial platforms, articulated boom arms, scissor lifts, personal elevators, and forklifts for work at heights. Services offered with national coverage in Mexico.
2. Equipment Sales: Sale of new and used lifting equipment and aerial work platforms.
3. Parts and Spare Parts: Sale of original and generic replacement parts for aerial equipment (Genie, JLG, Haulotte, Skyjack, Snorkel), forklifts (Toyota, Yale, Nissan, Komatsu, Caterpillar), and heavy machinery (Case, Caterpillar, John Deere, Bob Cat).
4. Maintenance Services: Industrial maintenance services and service/p maintenance contracts for aerial work equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

BAPSA rents and sells aerial work platforms and lifting equipment including electric and combustion-powered articulated boom lifts, electric scissor lifts, personal elevators, and forklifts. The company serves construction, industrial/warehouse, and commercial customers across Mexico with national coverage. Supporting offerings include original and generic parts sales, industrial maintenance and service contracts, and local equipment transport.

Product overview

BAPSA (Brazos Articulados para Servicios en Alturas, SA de CV) is an equipment rental company with over 15 years of experience offering a portfolio of aerial work platforms and lifting equipment for rent and sale. The core product lineup consists of articulated boom lifts (both electric and combustion-powered), scissor lifts, personal lifts, and forklifts. These are complemented by supporting services including industrial maintenance, parts sales (original and generic parts for major brands like Genie, JLG, Haulotte, Toyota, Caterpillar), service contracts, and local transport. The company serves construction, industrial, and commercial sectors across Mexico with nationwide coverage from its Ramos Arizpe, Coahuila location.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Articulated Boom Lifts (Brazos Articulados Eléctricos)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Herc Holdings: US-listed equipment rental company serving industrial and infrastructure customers with aerial platforms, forklifts, and material handling fleets; comparable business model to BAPSA.
• JLG Industries (Oshkosh): Leading global manufacturer of aerial work platforms and telehandlers; relevant as a key OEM supplier brand to BAPSA and as an expanding direct-to-customer presence in the Americas.
• Sunbelt Rentals: Major North American equipment rental provider with extensive aerial platform fleet and international expansion; overlaps directly with BAPSA on aerial lift and material handling rental.
• Genie (Terex Corporation): Global aerial work platform manufacturer whose equipment BAPSA rents; comparable because Genie competes for end-customer relationships in aerial platform supply and rental.
• United Rentals: World's largest equipment rental company with significant aerial work platform (MEWP) fleet and growing operations in Mexico; competes for the same construction and industrial customers BAPSA serves.

Emerging players

• Haulotte: French OEM of articulating booms, scissor lifts and telehandlers; comparable because BAPSA distributes and services Haulotte equipment while Haulotte itself is expanding direct rental in Latin America.

Direct peers

• Tracsa (Grupo Tracsa): Major Mexican Caterpillar dealer providing construction equipment sales, rental, parts and service; directly competes with BAPSA in aerial and heavy equipment rental across Mexico.
• MADISA (Grupo MADISA): Mexican Caterpillar dealer offering heavy equipment rental, sales, parts and service nationwide; a domestic competitor most comparable to BAPSA's coverage and customer mix.
• GAMI Ingenieria y Maquinaria: Mexican equipment distributor and rental provider for forklifts, aerial platforms and material handling equipment; a like-sized domestic peer serving similar industrial and construction customers.

Regional players

• H&E Equipment Services: US-focused equipment rental company with aerial platforms, forklifts and material handling; similar mid-sized fleet model to BAPSA, with US-centric geographic focus rather than competing directly in Mexico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/aidearacely.hernandezoliva
• LinkedInlinkedin.com/company/bapsa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAPSA