What Barbora Latvija does

Barbora Latvija operates an online grocery storefront (barbora.lv) under the trade name BARBORA, enabling consumers in Latvia to order food and household groceries through an e-commerce platform with home delivery service. The company is headquartered in Riga and serves the Latvian market, with its operating geography listed as the broader Baltic States region. It targets general consumer grocery shoppers (B2C) seeking the convenience of online ordering and time savings through delivery, addressing a horizontal consumer segment rather than enterprise or vertical-specific buyers. Distribution is conducted exclusively through the owned e-commerce channel (barbora.lv), making it a single-channel direct-to-consumer operation.

The company is privately held, with 30 employees and no publicly disclosed funding rounds, revenue figures, pricing models, or ownership structure in the available data. There is no management team disclosed, no M&A activity, no certifications, no patents or trademarks on record, and no partnership or alliance information available. The product surface is limited to the grocery ordering and delivery service itself, with no adjacent product lines, technology stack details, app presence, or API/integration disclosures documented. No AI/ML capabilities, data assets, or proprietary technology components are referenced in the source material.

Name

Barbora Latvija

Website

https://barbora.lv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Barbora Latvija is a Riga-based online grocery store operating the e-commerce platform barbora.lv, offering consumers in Latvia the ability to order food and household groceries online with home delivery service.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Food and Beverage Retailers (445), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Online Grocery Delivery (DTC) (AFAIANAB)

akta.pro secondary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Online grocery shopping
• Grocery delivery
• E-commerce grocery
• Online supermarket
• Food retail

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Barbora Latvija operates an online food/grocery store (pārtikas interneta veikals) accessible at barbora.lv, enabling consumers in Latvia to purchase groceries through its e-commerce platform and have them delivered. The company aggregates grocery products from various suppliers and sells them directly to individual consumers via its digital storefront.

Product overview

Barbora Latvija operates as an online food/grocery store (pārtikas interneta veikals), enabling customers to purchase groceries through its e-commerce platform at barbora.lv.

Differentiator

Problem solved

Functional benefit

Products and services

• BARBORA Online Grocery Store An online grocery store (pārtikas interneta veikals) where Latvian consumers can browse, order, and pay for groceries via the e-commerce platform at barbora.lv and have them delivered to their homes. The platform aggregates grocery items from various suppliers under the BARBORA brand.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• Lidl Latvija: Lidl operates a discount-grocery store network in Latvia with a growing online grocery offering; it competes with Barbora for value-oriented Latvian grocery shoppers using a hybrid physical-plus-online model.
• Maxima Latvija: Maxima is the largest grocery retailer in the Baltic states and is widely linked to the wider Barbora online-grocery brand; it competes across both physical and online grocery in Latvia, making it a closely comparable incumbent.
• Rimi Baltic: Rimi is a major supermarket chain operating physical grocery stores across the Baltic states including Latvia, with an expanding online grocery offering that competes with Barbora for the same household basket.

Emerging players

• Picnic: Picnic is an app-based, hub-and-spoke online grocery delivery operator in Europe, using a similar inventory-led e-commerce and home-delivery business model to Barbora.
• Stockmann (Latvia online): Stockmann operates department/online grocery retail in the Baltics including Latvia and intersects with Barbora in online food and household consumption categories.
• Rohlik Group: Rohlik is one of Europe's leading online grocery delivery operators (Czech-founded, expanding into CEE/regionally comparable European markets), building multi-country grocery e-commerce platforms analogous to Barbora's multi-Baltic footprint.

Direct peers

• Wolt Market (Baltics): Wolt Market (part of Wolt/DoorDash) operates dark-store–based online grocery delivery in the Baltic states including Latvia, directly competing with Barbora on home delivery of groceries with similar assortment and rapid delivery promise.

Regional players

• Barbora Lietuva: Barbora Lietuva is the sister Lithuanian operation under the same BARBORA brand, providing a directly comparable online grocery delivery model in the adjacent Baltic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/barbora-latvia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barbora Latvija