Bar Convent London
Bar Convent London (BCB London) is an annual B2B trade show for the bar and beverage industry, organized by Reed Exhibitions Limited (RX/RELX) at Tobacco Dock London. It connects spirits and beverage brands with hospitality professionals through a two-day exhibition, digital badge and lead-capture tools, and a multi-category show programme.
- Company typePrivate
- Founded-
- HeadquartersRichmond, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bar Convent London does
Bar Convent London (BCB London) is a B2B trade show for the bar and beverage industry, organized by Reed Exhibitions Limited (RX), a UK private limited company (Company No. 678540) registered in England and Wales and operating as a subsidiary of RELX Group plc. Founded in 2007 and headquartered in Richmond, Surrey, with the event itself held at Tobacco Dock London, BCB London targets two primary customer segments: hospitality professionals (bartenders, bar owners, hospitality managers, beverage directors) and spirits and beverage brands (distillers, breweries, wineries, soft drink manufacturers), with a secondary segment of hospitality buyers and purchasers.
The product offering centers on a single annual two-day physical trade show (next edition: 10-11 May 2027, 10:00-18:00), supported by a digital event platform that includes Smart Badge for visitor access and engagement tracking, a Lead Manager tool for exhibitors to capture and manage leads, and online Exhibitor and Product Directories for pre-event discovery. The show programme is segmented across Spirits & Cocktails, Wine & Champagne, Beer & Cider, No & Low, and Softs & Mixers categories, providing education and trend content alongside the exhibition floor. Distribution and promotion run through the BCB London website, plus dedicated channels on Instagram, LinkedIn, Facebook, and X, and cross-promotion via RX Global's portfolio of over 500 events annually.
The business model combines four disclosed revenue streams: (i) exhibitor fees for booth space and placement, typically structured as multi-year contracts with pricing based on booth size and location but not publicly disclosed; (ii) visitor admissions, which may include registration fees for non-qualifying attendees; (iii) sponsorship packages covering show programme, show guide, and venue branding; and (iv) ancillary services including accommodation booking. The entity itself operates with only 6 employees, with broader operational, marketing, and back-office functions delivered through the parent RX/Reed Exhibitions infrastructure. Pricing is not publicly disclosed; prospective exhibitors and visitors must submit enquiry or interest forms to obtain quotes.
Bar Convent London firmographics
Firmographics- Name
- Bar Convent London
- Legal name
- Reed Exhibitions Limited
- Website
- https://barconventlondon.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bar Convent London (BCB London) is an annual B2B trade show for the bar and beverage industry, organized by Reed Exhibitions Limited (RX/RELX) at Tobacco Dock London. It connects spirits and beverage brands with hospitality professionals through a two-day exhibition, digital badge and lead-capture tools, and a multi-category show programme.
- Ownership category
- akta.pro rank
Bar Convent London industry classification
Industry- Product category
- Trade Show and Exhibition Services
- akta.pro primary industry
- Industry-Specific B2B Trade Show Organizers (THAHABAB)
Keywords
Where Bar Convent London is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Bar Convent London business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Fees: Brands and companies pay to exhibit at BCB London, gaining booth space and access to industry professionals. Pricing based on booth size and placement.
- Visitor Admissions: Industry professionals register to attend the event, with potential registration fees for non-qualifying attendees
- Sponsorship Packages: Brands can sponsor various event elements including show programme, show guide, and venue branding opportunities
- Ancillary Services: Additional revenue from accommodation booking services and other visitor services offered through the event platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Exhibitor participation packages - details not publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bar Convent London product offering
Product offeringCore offering
BCB London is a two-day B2B bar and beverage trade show held at Tobacco Dock London that brings together spirits, beer, wine, and mixers brands with UK and international hospitality professionals for product showcasing, networking, and education. The event is organized by Reed Exhibitions Limited (RX) and monetizes booth space, sponsorship packages, and ancillary visitor services, supported by digital tools including a Smart Badge, Lead Manager, and online Exhibitor and Product directories.
Product overview
BCB London is a single unified trade show event (not a software platform) focused on the bar and beverage industry. The event serves as the central hub connecting hospitality professionals and drinks brands through a physical exhibition format. The core offering consists of the BCB London trade show itself, supported by complementary visitor and exhibitor services including the Exhibitor Directory, Product Directory, Smart Badge system for visitor management, Lead Manager for exhibitor lead capture, and a Show Programme featuring educational content across beverage categories.
Differentiator
Problem solved
Functional benefit
Products and services
- BCB London Trade Show Two-day annual B2B trade show at Tobacco Dock London connecting UK and global bar, hospitality, and beverage industry professionals for product showcasing, networking, and education across spirits, cocktails, wine, champagne, beer, cider, no/low, and softs and mixers categories.
- Exhibitor Directory Searchable online directory of all exhibitors at BCB London, enabling visitors to browse participating brands and companies before and during the trade show.
- Product Directory Searchable online directory showcasing products featured at BCB London, allowing visitors to explore and filter through innovative products and beverages on display.
- Smart Badge Digital event badge system for BCB London visitors that enables event access, networking, lead scanning, and engagement tracking during the trade show.
- Lead Manager Lead management tool for BCB London exhibitors to capture, organize, and follow up with leads generated during the trade show.
- Show Programme Educational and entertainment programme at BCB London featuring sessions, workshops, and events covering categories including Spirits & Cocktails, Wine & Champagne, Beer & Cider, No & Low, and Softs & Mixers.
Companies that use Bar Convent London
Customer profileSegments3 records
Ideal customer profiles2 records
Bar Convent London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bar Convent London partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RX (Reed Exhibitions)coreRX (formerly Reed Exhibitions) is the parent company and organizer of BCB London. RX Global is a leading global events organizer with operations in 22 countries, organizing over 500 events annually. RX provides infrastructure, marketing reach, and operational expertise for BCB London.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Bar Convent London competitors and assessment
Company assessmentDirect peers
- ProWein: Leading global B2B trade fair for wine and spirits organized by Messe Düsseldorf. Comparable in serving spirits brands and international bar professionals with similar exhibitor/sponsorship revenue model, though with wine-skewed focus rather than bar-centric.
- Vinexpo: Major international B2B wine and spirits trade show organized across multiple cities. Similar business model targeting spirits brands and beverage industry professionals with comparable exhibitor fee and sponsorship structures.
- Tales of the Cocktail: Annual cocktail industry trade event in New Orleans with strong focus on bar professionals, spirits brands, and education. The most direct conceptual peer to BCB London globally, with comparable audience of bartenders, brand ambassadors, and spirits industry leaders.
- Speciality & Fine Food Fair: UK B2B trade show for artisan and specialty food and drink organized at Olympia London. Comparable UK audience of hospitality buyers, importers, and retailers; complementary exhibitor base across premium spirits, mixers, and no/low drinks.
- Imbibe Live: UK-based B2B drinks industry trade show organized by Imbibe Media. Direct competitor to BCB London for UK bar and beverage professionals, exhibitor booth sales, and sponsorship revenue, with overlapping audience of spirits brands and hospitality buyers.
- Drinktec: Global B2B trade fair for beverages and liquid food organized by Messe München. Comparable in scale and audience with similar exhibitor/sponsorship revenue model, broader across all beverage types including non-alcoholic and production technology.
- London Wine Fair: UK's premier B2B wine trade show held at Olympia London. Targets similar UK hospitality buyers, importers, and distributors; overlapping exhibitor base in wine and spirits with direct competition for UK buyer attention.
- Beviale: B2B beverage industry trade fair family organized by NürnbergMesse in Germany. Directly comparable industry-specific B2B trade show format targeting beverage producers, brand owners, and hospitality professionals across beer, wine, spirits, and non-alcoholic categories.
Regional players
- Bar Convent Berlin: Original BCB show in Berlin organized by the same parent RX Global. The data explicitly notes that 'BCB (Bar Convent Berlin) has established brand recognition in the global bar and beverage industry, with BCB London extending this legacy to the UK market.' Both serve spirits brands and bar professionals but in different geographic markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bar Convent London social profiles
Digital presenceBar Convent London financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bar Convent London leadership team
Management profileNumber of profiles
Bar Convent London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bar Convent London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bar Convent London
What does Bar Convent London do?
BCB London is a two-day B2B bar and beverage trade show held at Tobacco Dock London that brings together spirits, beer, wine, and mixers brands with UK and international hospitality professionals for product showcasing, networking, and education. The event is organized by Reed Exhibitions Limited (RX) and monetizes booth space, sponsorship packages, and ancillary visitor services, supported by digital tools including a Smart Badge, Lead Manager, and online Exhibitor and Product directories.
Is Bar Convent London a public or private company?
Bar Convent London is a private company. It is classified as corporate owned and is currently operating.
When was Bar Convent London founded?
Bar Convent London was founded in -1. It employs 1 to 10 people.
Where is Bar Convent London based?
Bar Convent London is headquartered in Richmond, United Kingdom, in the Europe region.
How does Bar Convent London make money?
Four revenue lines are on record. Exhibitor Fees are the primary driver. The others are visitor Admissions, sponsorship Packages and ancillary Services.
Who are Bar Convent London's main competitors?
Direct peers on record are ProWein, Vinexpo, Tales of the Cocktail, Speciality & Fine Food Fair, Imbibe Live, Drinktec, London Wine Fair and Beviale. Bar Convent Berlin is listed as a regional player.
Does Bar Convent London have an API?
No public API is recorded for Bar Convent London.
What industry is Bar Convent London in?
Bar Convent London's product category is Trade Show and Exhibition Services. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers.