Barez Industrial Group

What Barez Industrial Group does

Barez Industrial Group is Iran's largest tire manufacturer, operating a 140,000-ton-per-year production footprint across two manufacturing complexes in Kerman and Kurdistan provinces and holding leading domestic market positions of 46% overall, 36% in radial passenger tires, 24% in radial truck/bus tires, and 40% in agricultural tires. The company designs and manufactures a complete range of radial and bias tires for passenger vehicles, trucks and buses, agricultural equipment, and mining and construction operations, including the only all-steel radial truck/bus (TBR) tires produced domestically. Production is anchored by a 10-year technology license from Continental AG, supplemented by in-house R&D capability (Iran's first tire-specific R&D center, established 2005), finite element simulation, and AI-based rubber compound quality evaluation.

Barez serves four primary customer segments — consumer vehicle owners, commercial fleet operators, agricultural and mining operators, and Iranian OEM automakers — through a multi-channel distribution model that combines authorized dealers, internet sales agents, direct supply centers, a direct-to-consumer e-commerce platform (shop.barez.org), and an export channel. Pricing is not publicly disclosed and varies by channel and segment. The company is a publicly listed joint-stock company on Iran's stock exchange, with Social Security Investment Company (Shasta) as the primary institutional shareholder. Operations are vertically integrated through wholly-owned subsidiaries covering rubber manufacturing in Kerman and Sirjan, and transportation/logistics via Barez Tabar. Recent strategic activity includes entry of Barez tires into Iran's Commodity Exchange (Bourse Kala) for pricing transparency, launch of the first Iranian-made agricultural radial tires and nano-measurement-certified tires, and continued investment in advanced R&D evidenced by four consecutive years of publication in Tire Technology International Annual Review.

Name

Barez Industrial Group

Legal name

گروه صنعتی بارز (Barez Industrial Group)

Website

https://barez.org

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Barez Industrial Group is Iran's largest tire manufacturer with 46% domestic market share, producing radial and bias tires for passenger, commercial, agricultural, and mining vehicles across two factories under a Continental AG technology license.

Ownership category

akta.pro rank

Product category

Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211)

SIC

Tires & Inner Tubes (3011)

akta.pro primary industry

Light Truck/SUV Tires Manufacturing (IMANAKAB)

akta.pro secondary industries

Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Agricultural Tires Manufacturing (IMANAKAE), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

Keywords

• Radial tire manufacturing
• Truck and bus tires
• Agricultural tires
• Automotive OEM supply
• Rubber compounding

Headquarters

HQ city

Tehran, Tehran

HQ country

Iran

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Manufacturing & Sales: Core revenue from manufacturing and selling radial and bias tires for passenger vehicles, commercial trucks/buses, agricultural equipment, and off-road/mining vehicles through dealer networks, direct supply centers, OEM supply to automakers, and export markets.
2. Export Revenue: International sales of tires generating export income. Reported $2 million in exports in the previous year.
3. Aftermarket / Retail Sales: Sales through internet sales agents, authorized dealers, direct supply centers, and online shop (shop.barez.org) to end consumers and workshops.
4. OEM / Automotive Manufacturer Supply: Direct supply of tires to Iranian automobile manufacturers as an OEM supplier.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Barez Industrial Group is Iran's largest tire manufacturer, producing radial and bias tires for passenger vehicles, trucks/buses (TBR all-steel radial), agricultural equipment, and mining/construction applications. Production is conducted at two factories in Kerman and Kurdistan provinces under a Continental AG technology license, with combined capacity of 140,000 tons per year and distribution via dealer networks, OEM supply to automakers, direct sales to organizations, and export channels.

Product overview

Barez Industrial Group is Iran's largest tire manufacturer with a 46% market share, operating two manufacturing facilities (Kerman Province and Kurdistan Province) and producing a comprehensive range of tire products. The product portfolio centers on three core tire categories: (1) Radial Passenger Tires (including crossover/SUV and tubeless variants), manufactured at the Kurdistan factory using Continental Germany technology; (2) All Steel Radial TBR Tires for trucks, buses, and commercial vehicles, plus off-road tires for mining and construction — the company is the sole manufacturer of radial truck-bus tires in Iran; and (3) Agricultural Tires (including first Iranian-made radial agricultural tires), Bias Tires, and companion products (inner tubes and flaps). An online sales platform at shop.barez.org supports direct consumer access. The company also operates a test field, R&D center, and test center for product development and validation.

Differentiator

Problem solved

Functional benefit

Products and services

• Radial Passenger Tires (تایرهای رادیال سواری) Radial passenger vehicle tires produced using Continental Germany technology for sedans, crossovers, and SUVs. Manufactured at the dedicated Kurdistan Province factory.
• TBR All-Steel Radial Tires (تایرهای رادیال تمام سیمی) All-steel radial tires for trucks, buses, and commercial vehicles using Continental AG technology. Barez is the sole manufacturer of all-steel radial truck-bus tires in Iran. Also produces off-road radial variants for mining and construction.
• Agricultural Tires (تایرهای کشاورزی) Tires designed for agricultural machinery and equipment, including radial agricultural tires (AGR) and bias agricultural tires. Barez holds 40% of Iran's agricultural tire market.
• Mining and Construction Tires (تایرهای معدن و راهسازی) Off-road tires designed for mining and construction operations, produced using advanced technology at the Kerman complex.
• Tubeless Tires (تایرهای تیوبلس) Tubeless tires featuring an inner butyl rubber layer that provides airtight sealing without requiring a separate inner tube.
• Bias Tires (تایرهای اریب/بایاس) Traditional cross-ply bias tires for older vehicles and specific applications, including size 12R24 designed for older fleet vehicles.
• Tubes and Flaps (تیوب و فلپ) Inner tubes and rubber flaps for vehicle wheels, complementing the tire product line.
• Online Sales Platform (فروش اینترنتی) E-commerce platform at shop.barez.org enabling direct purchase of Barez tires by end consumers and workshops.
• Nano-Technology Confirmed Tires Tires confirmed via nano-scale measurement, approved by Iran's Nanotechnology Development Headquarters. Barez is the sole producer of nano-measurement confirmed tires in Iran.

Quantifiable outcome

• 46% market share in Iran's tire industry
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and historical.

• Continental AG (Germany)coreTechnology or Integration10-year technology license contract for radial passenger tire and all-steel radial truck/bus tire technology. Continental is the 4th largest tire manufacturer globally. All current Barez products are designed and produced based on Continental technology.
• Bridgestone (formerly Dena Rubber Company)historicalTechnology or IntegrationInitial technology transfer partner for Barez's first bias tire production under the original technology transfer contract. Later technology evolved through other partnerships.
• TRI RussiahistoricalTechnology or IntegrationRussian tire research center from which Barez acquired radial passenger tire technology prior to the Continental partnership.
• Marangoni (Italy)historicalTechnology or IntegrationItalian tire technology partner from which Barez sourced additional radial tire technology before the Continental agreement.
• Continental / IDIADA (Spain)coreStrategic or Co-development PartnerBarez's 240-hectare proving ground was designed through consultation with Continental's Contidram proving ground experts and a subsequent multilateral contract with Spanish firm IDIADA for design, construction, and equipment of the test facility to international standards.

Scale indicators13 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Continental AG: Germany-based global tire maker ranked #4 worldwide. Barez operates under a 10-year Continental technology license for radial passenger and TBR tires, making Continental both its technology licensor and direct global competitor in the same product categories.

Broad incumbents

• Yokohama Rubber Company: Japan-headquartered global tire producer with passenger, commercial, and OTR coverage. Competes with Barez in radial passenger and commercial tire technology.
• Pirelli & C. S.p.A. Italy-based premium tire manufacturer focused on passenger and high-performance segments. Comparable in radial passenger technology and high-value product positioning.
• Hankook Tire & Technology: South Korea-based global tire maker with strong passenger and TBR portfolios. Competes with Barez in radial passenger and truck/bus segments and pursues technology-driven premium positioning similar to Barez's Continental-licensed approach.
• Goodyear Tire & Rubber Company: US-headquartered global tire major with broad product coverage in passenger, commercial truck/bus, and OTR tires. Directly comparable to Barez across radial passenger, TBR, and OTR product lines.
• Sumitomo Rubber Industries: Japan-based global tire maker owning the Dunlop brand, with full-line passenger, commercial, and OTR offerings. Operates as a broad incumbent across Barez's tire categories.
• Michelin: France-based global tire leader competing across passenger, commercial, agricultural, and mining tire categories. Michelin represents a benchmark competitor in radial technology and premium tire segments where Barez operates.
• Bridgestone Corporation: World's largest tire manufacturer by revenue. Bridgestone was Barez's original bias-tire technology partner via Dena Rubber Company and remains a direct competitor in passenger, truck/bus, agricultural, and OTR tire segments globally.

Emerging players

• Apollo Tyres Ltd: India-based global tire manufacturer with growing passenger, truck/bus, and agricultural product lines. Represents a comparable emerging-market tire producer scaling internationally — relevant peer for Barez's export ambitions.

Regional players

• Brisa Bridgestone Sabancı Lastik Sanayi: Turkey-based Bridgestone-Sabancı joint venture producing passenger and commercial tires for the regional market. Comparable as a regionally anchored manufacturer combining local technology partnership with international branding in a neighboring geography to Iran.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bareztires

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barez Industrial Group