Bark and Board, LLC

What Bark and Board, LLC does

Bark and Board, LLC is a privately held, Atlanta-based pet care company operating two physical resorts in the West Midtown and Brookhaven neighborhoods, delivering dog boarding, cat boarding, dog daycare, dog grooming, and a small retail assortment of premium pet foods, treats, and supplements. The West Midtown site spans more than 15,000 square feet of climate-controlled indoor and outdoor play and sleep space, with size- and temperament-separated play yards, suite-level webcam streaming, and a cat boarding room with multi-level kitty condos. The Brookhaven site, a newly remodeled facility near the Brookhaven MARTA station, extends the service set to include dog training and runs extended weekday and weekend hours.

The technology stack is light and largely third-party: reservations, customer accounts, and loyalty points run on the Gingr customer portal and the 'Gingr for Pet Parents' mobile app, while webcam feeds are streamed to pet parents via the same portal. Differentiation rests on facility quality (climate control, natural lighting, classical music, free first-day social evaluation with a custom report card) and a community-driven brand rather than proprietary software. Revenue is generated through unit-priced services (e.g., $50-70/night boarding, $25-37/day daycare, $79-111+ full groom), recurring Daycare Memberships ($155-$480/month at 1 to unlimited weekly visits), a Pet Points Rewards program (250 points = $5 credit), retail markups, and promotional offers such as $99 for 30 days of unlimited daycare and a $30/$30 ReFUR a Friend referral credit.

The company is a subsidiary of National Veterinary Associates (NVA), a diversified pet care conglomerate, incorporated as an LLC in Delaware. Bark and Board serves individual pet owners in the Atlanta metro area (Brookhaven, Buckhead, Midtown, West Midtown, Dunwoody, Sandy Springs, Duluth) under a direct-to-consumer GTM motion, with no enterprise customers, no third-party distributors, and no disclosed funding events; customer acquisition is driven by the company website, two location-specific Facebook pages, the ReFUR a Friend referral program, and rotating promotional campaigns.

Name

Bark and Board, LLC

Legal name

Bark and Board, LLC

Website

https://barkandboard.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Bark and Board, LLC is an Atlanta-based pet care company operating two physical resorts (West Midtown and Brookhaven) offering dog and cat boarding, dog daycare, dog grooming, and premium pet retail to individual pet owners in the Atlanta metro area.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet and Pet Supplies Retailers (459910)

akta.pro primary industry

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

akta.pro secondary industries

Luxury/Suite-Style Pet Hotel Boarding (HSANADAE), Luxury / Premium Dog Daycare (HSANAFAI), Pet Services (Grooming, Training, Daycare) (CRALAIAJ), Animal Boarding (Kennels, Catteries) (AFAEALAA)

Keywords

• Pet boarding services
• Dog daycare
• Dog grooming
• Cat boarding
• Pet retail supplies

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dog Boarding: Overnight pet boarding services with multiple suite options ranging from standard kennels to luxury and presidential suites. Includes all-day play and group activities.
2. Dog Daycare: Daily daycare services with free-play, half-day and full-day options, and unlimited daycare membership plans. Includes socialization, exercise, and supervised play.
3. Dog Grooming: Professional grooming services including full grooms, mini grooms, bath services, nail trims, and add-on treatments like de-shedding and de-matting.
4. Cat Boarding: Cat boarding services in kitty condos with play areas and private rooms featuring natural lighting and multiple levels.
5. Retail Products: Sale of pet foods, treats, toys, collars, leashes, and specialty items. Products sourced from U.S. and Canadian manufacturers with focus on premium and natural options.
6. Loyalty Program: Pet Points Rewards program earning points on all purchases, redeemable for $5 credits every 250 points. Enrollment automatic upon account creation.
7. Daycare Membership: Monthly subscription membership offering discounted daycare rates, guaranteed availability, 10% off boarding suites, priority boarding waitlist placement, and faster check-in services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bark and Board, LLC operates two pet resort facilities in the Atlanta metropolitan area (West Midtown and Brookhaven) that provide overnight dog and cat boarding, all-day dog daycare, professional dog grooming, and retail sales of pet foods, treats, and supplies. Service delivery is supported by a Gingr-based customer portal for reservations and loyalty management, and live webcam streaming that allows pet owners to monitor their pets remotely during stays. The company additionally offers a monthly daycare membership and a loyalty rewards program.

Product overview

Bark and Board, LLC operates as a pet resort offering a unified suite of pet care services centered around dog and cat boarding and daycare. The core offering consists of Dog Boarding (with standard kennels and luxury suites), Cat Boarding (kitty condos), Dog Daycare (all-day play with size-based separation), and Dog Grooming (full service and mini groom options). The company also operates a Retail shop for pet supplies. Additional value-add services include a Daycare Membership program (with tiered weekly visit options and unlimited packages), a Pet Points Rewards loyalty program (earning $5 credits per 250 points), and various promotional offers for new customers ($99 unlimited daycare, first night free stay with included play). The two Atlanta locations in Brookhaven and West Midtown share common branding and services under the Bark and Board name, using Gingr software for customer accounts and reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Boarding Overnight boarding for dogs at both Atlanta locations, with standard kennels, luxury suites, and presidential suites. Boarding includes all-day play and group activities, classical music throughout facilities, and webcam access for suite accommodations.
• Cat Boarding Boarding for cats in private kitty condos with multiple levels, ample natural sunlight, dedicated play areas, and daily exploration time in a feline-only room.
• Dog Daycare All-day dog daycare with free-play separated by size and temperament, climate-controlled indoor play yards (nearly 15,000 sq ft), outdoor play areas, and live webcams for remote pet monitoring. Offered as half-day, full-day, and unlimited-attendance packages.
• Dog Grooming Professional dog grooming services including Full Groom (bath, haircut, nail trim, ear cleaning), Mini Groom (light trimming), Full-Service Bath, Premium Bath, and add-on services such as De-Shed, De-Matting, and Oatmeal Treatments. Pricing is tiered by dog weight/size.
• Pet Retail Shop On-site retail shop selling dog and puppy foods, treats, toys, collars, and leashes, with emphasis on premium, natural, and specialty products sourced primarily from U.S. and Canadian manufacturers.
• Dog Daycare Membership Monthly subscription program offering 1, 2, or 3 visits per week or unlimited visits at discounted rates, with guaranteed daycare availability, 10% off boarding suites, priority boarding waitlist placement, and faster drop-off and pick-up.
• Pet Points Rewards Loyalty Program Loyalty program where customers automatically earn points on all purchases through the Gingr portal, redeemable for $5 credits every 250 points, valid for one year from accrual.

Quantifiable outcome

• Free first-day daycare evaluation for all new dogs with customized report card
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• VirbacminorChannel Partner/ Reseller/ DistributorVirbac provides CalmCare products including C.E.T. VEGGIEDENT Zen Tartar Control Chews for dogs and ZENIDOG Pheromone Products (Long-Acting Collar and Gel Diffuser). These products support dog mental well-being with L-theanine amino acid and calming pheromones. Virbac is a pet pharmaceutical and health products company.
• PurinaminorChannel Partner/ Reseller/ DistributorPurina Pro Plan Veterinary Supplements partnership offering advanced pet support products including gastrointestinal and immune support, hydration, joint support, and anxious behavior supplements for cats and dogs. Each supplement includes purposeful ingredients made by Purina experts and rooted in science.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PetSmart (PetsHotel): Largest U.S. pet specialty retailer operating PetsHotel boarding and Doggie Day Camp at many store locations. Broad incumbent offering overlapping pet care services at scale.

Direct peers

• PetSuites of America: Multi-location pet resort offering boarding, daycare, grooming, and training with suite-style accommodations. Comparable service portfolio and unit economics.
• Camp Bow Wow: National franchise offering dog daycare, boarding, and grooming with a comparable all-day play and overnight suite model. Directly comparable as a multi-location pet resort operator targeting similar affluent suburban customers.
• Pet Paradise Resort: Regional pet resort operator offering boarding, daycare, grooming, and retail across the Southeast U.S. Highly comparable given Bark and Board's Atlanta/Southeast footprint and similar service mix.
• Best Friends Pet Hotel: National pet resort chain offering dog/cat boarding, daycare, grooming, and training. Direct competitor in the pet hotel/resort category with similar suite tiers and amenities.
• Dogtopia: Multi-location dog daycare, boarding, and spa operator with webcam monitoring and web-based booking. Closely aligned business model and tech-enabled customer experience, including a similar monthly daycare package structure.
• K9 Resorts Luxury Pet Hotel: Luxury dog boarding, daycare, and spa franchise with tiered suite accommodations. Comparable premium positioning and suite-style overnight offering.
• Wag Hotels: Premium urban pet hotel offering boarding, daycare, and grooming with luxury suite tiers. Comparable high-end positioning and webcam amenities.

Emerging players

• Club Doghouse: Membership-based dog daycare and boarding concept with subscription pricing. Comparable recurring revenue model and Atlanta-area expansion focus.

Regional players

• Bark Avenue Pet Resort: Atlanta-based pet resort offering dog daycare, boarding, and grooming. Direct local competitor in the same metro market serving overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BarkandBoardBrookhaven
• LinkedInlinkedin.com/company/bark-and-board-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bark and Board, LLC