Bark Avenue

What Bark Avenue does

Bark Avenue Omaha operates a single, 10,000 square foot pet care facility at 13706 "C" Street in Omaha, Nebraska, offering dog daycare, overnight boarding, grooming, and a structured puppy preschool program. Founded in 2004 and led by CEO and Owner Meghan Wilke, the company serves pet owners in the Omaha metro through a 20+ member team organized across grooming, daycare, boarding, and client coordination functions. The facility is purpose-built with individual suites, three indoor play areas, four securely fenced outdoor yards, and separate air-handling units per lodging area; play groups are intentionally kept small at 15-20 dogs and stratified by size and temperament following a structured acclimation process.

The business generates revenue through a hybrid model combining transactional services and recurring subscriptions. Transactional streams include overnight boarding (Standard $55/night, Puppy $85/night, Senior $80/night, and Play packages $70-$75/night), daycare with mandatory first-day temperament assessment, full-service grooming priced by size/breed/coat, puppy preschool ($47-$60/day or 10-day packs), and a broad add-on catalog (personal play time, leashed nature walks, bedtime stories, photo updates, holiday parties). Recurring revenue is driven by the four-tier Enrichment Membership program — Platinum Paw Club ($100/mo), VIP Club ($80/mo), Tail Waggers ($50/mo), and Bark Club ($30/mo) — which bundles priority access, standing reservations, and discounts. Reservations are managed through the GingrApp portal; deposits are required during peak season and holidays.

Go-to-market is direct-to-consumer and community-led: customers book via phone, the GingrApp portal, or in-person, with facility tours offered Monday through Friday as a conversion mechanism. Marketing relies on the company website, organic social media, email newsletter, and local community engagement (e.g., Small/Big Dog of the Month resident spotlights). Bark Avenue has been recognized as Best of Omaha for two decades, including a 2016 First Place Pet Grooming Salon award from Omaha Magazine; the company is privately held, founder-owned, and operates exclusively in the Omaha metro area with no disclosed expansion, franchise, or funding activity.

Name

Bark Avenue

Legal name

Bark Avenue Omaha

Website

https://barkavenueomaha.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Bark Avenue Omaha is a privately held, single-location pet care facility in Omaha, Nebraska, founded in 2004, offering dog daycare, overnight boarding, grooming, puppy preschool, and a four-tier membership program to pet owners in the Omaha metro area.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM)

akta.pro secondary industries

Small-Group / Structured Dog Daycare (HSANAFAD), Cage-Free / Open-Play Dog Daycare (HSANAFAC), Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

Keywords

• Dog daycare services
• Pet boarding services
• Pet grooming services
• Puppy preschool
• Pet enrichment programs

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Boarding/Overnight Stays: Nightly boarding fees with tiered packages (Standard, Puppy, Senior, Play packages). Peak season pricing applies during holidays and summer weekends with $5/night surcharge.
2. Daycare Services: Daily daycare services with small play groups. Reservations required; first-day temperament test mandatory.
3. Pet Grooming: Full service grooming including haircuts, bathing, nail trims, ear cleaning. Also bath & brush and exit bath services. Pricing based on size, breed, coat condition, temperament, and style choice.
4. Monthly Membership Programs: Four-tier membership program (Platinum Paw Club $100/mo, VIP Club $80/mo, Tail Waggers Club $50/mo, Bark Club $30/mo) providing discounts, perks, priority access, and included services
5. Puppy Preschool: Structured puppy program for ages 4 months-1 year, blending play, enrichment, rest, and daily training. Sold as day passes or 10-day packages.
6. Add-on Services: A la carte services including Personal Play/Cuddle Time, Leashed Nature Walks, Bedtime Stories, Photo Updates, Nylabone toys, Small Group Play, Report Cards, and holiday parties

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bark Avenue Omaha operates a 10,000 sq ft pet care facility in Omaha, Nebraska offering dog daycare, overnight boarding, full-service grooming, and a structured Puppy Preschool program. Core revenue comes from per-night/visit service fees plus a four-tier monthly Enrichment Membership program (Bark Club, Tail Waggers Club, VIP Club, Platinum Paw Club) that bundles daycare, priority access, and discounts. The facility accommodates small and large breeds separately with individual suites, three indoor play areas, four fenced outdoor yards, and enrichment activities such as obstacle play, pool parties, and report cards.

Product overview

Bark Avenue Omaha operates as a comprehensive pet care facility offering daycare, boarding, grooming, and enrichment programs. The core offerings include Daycare services with play groups divided by size and temperament, Overnight Stays with private suites in various packages (Standard $55, Puppy $85, Senior $80, Play packages $70-$75 per night), Grooming services with full service and a la carte options, Puppy Preschool for young dogs combining training and socialization, and an Enrichment Membership program with four tier levels ($30-$100/month). Add-on services provide customization for stays including personal playtime, nature walks, photo updates, and holiday parties. The facility accommodates both small and large breeds across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Daycare Supervised dog daycare in small play groups of 15-20 dogs, divided by size and temperament, with activities including fetch, obstacle play, and pool parties during summer. Reservations are required and a first-day temperament test is mandatory. Designed for pet owners who need safe daytime care while at work.
• Overnight Stays (Boarding) Overnight boarding with private spacious suites, climate control, raised cots, multiple potty breaks, and meal service. Available in four packages: Standard ($55/night), Puppy ($85/night), Senior ($80/night), and Stay and Play packages ($70-$75/night). Peak season adds a $5/night surcharge during holidays, school breaks, and summer weekends.
• Pet Grooming Award-winning full-service grooming including haircuts, bathing, toenail clipping, and ear cleaning, plus separate Bath & Brush and Exit Bath services. A la carte add-ons include nail trims, teeth brushing, mud baths, and blueberry facials. Groomers have 10+ years of experience. Pricing varies based on size, breed, coat condition, temperament, and style choice.
• Puppy Preschool Structured program for puppies aged 4 months to 1 year combining guided play, daily one-on-one training sessions, enrichment activities, and nap time. Sold as day passes ($47/day member, $60/day non-member) or 10-day packages ($450 member, $499 non-member).
• Enrichment Membership Monthly subscription membership program with four tiers: Platinum Paw Club ($100/mo), VIP Club ($80/mo), Tail Waggers Club ($50/mo), and Bark Club ($30/mo). Benefits include enrichment daycare, priority waitlist, standing reservations, early drop-off/pickup, exclusive member pricing, free nail trim or teeth brushing, free holiday parties, monthly enrichment report card, discounts on bathing and add-ons, and birthday treats and gifts.
• Add-on Services A la carte enhancements to customize stays, including Personal Play/Cuddle Time, Leashed Nature Walks, Bedtime Stories, Photo Updates, Nylabone toys, Small Group Play, Report Cards, Scented Warm Towel Wipe Down, holiday parties, and Treat Menu items such as Woof Pupsicles, Treat Puzzles, Frozen Treats, Bully Sticks, Stuffed Kongs, and Snuffle Mats.

Quantifiable outcome

• Small play groups of 15-20 dogs ensure individualized attention
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Dog Stop: Multi-unit franchise offering dog daycare, boarding, grooming, and retail under one roof. Similar integrated service mix and small-group play philosophy to Bark Avenue's offering.
• Dogtopia: Multi-unit dog daycare, boarding, and spa franchise with open-play philosophy and tiered membership-style offerings. Closest direct competitor in service breadth, operational model, and premium positioning.
• Camp Bow Wow: National dog daycare, boarding, and grooming franchise with play-group model similar to Bark Avenue. Most directly comparable in core service mix and target customer (urban/suburban pet parents seeking supervised play and overnight care).
• K9 Resorts Luxury Pet Hotel: Luxury dog boarding, daycare, and spa franchise with premium suites and personalized care. Directly comparable to Bark Avenue's premium overnight packages ($55–$85/night range) and concierge-style service model.
• Wag Hotels: Upscale urban pet hotel chain offering daycare, boarding, and grooming with web-cam access. Comparable premium positioning, climate-controlled suites, and suite-based overnight accommodations.
• Best Friends Pet Hotel: Multi-location pet resort offering daycare, overnight boarding, grooming, and enrichment. Comparable full-service pet-care facility model with similar premium overnight pricing structure.
• Hounds Town USA: Dog daycare, boarding, and grooming franchise emphasizing socialization and open-play groups. Comparable structured play-group model and bundled service offering to Bark Avenue.

Broad incumbents

• Petco: National pet-care retailer and service provider offering grooming, training, and partner-based vet services. Overlaps with Bark Avenue's grooming and training services but operates at vastly broader scale and as part of a retail ecosystem.
• PetSmart PetsHotel: In-store pet hotel operated by PetSmart across hundreds of locations. Competes in overnight boarding and daycare but is part of a much broader retail/services portfolio rather than a standalone pet-care facility.

Emerging players

• Rover: Online marketplace connecting pet owners with dog sitters, walkers, and boarders. Partial overlap with Bark Avenue's boarding/daycare services but operates as a marketplace rather than a facility, and primarily serves in-home care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bark-avenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bark Avenue