Barkley Village Family Dentistry

What Barkley Village Family Dentistry does

Barkley Village Family Dentistry is a privately held, single-location family dental practice operating from 2940 Newmarket Street, Suite 101, Bellingham, Washington. The practice is co-owned by Dr. Jessica Rogers and Dr. Kurt Swanson, both 2003 graduates of the University of Washington School of Dentistry, and is staffed by approximately 18 personnel including the two dentists, three front-office staff, six chairside assistants, and seven dental hygienists. It serves local individuals and families in the Bellingham area on a direct-to-consumer basis, explicitly accepting new patients by referral only.

The practice delivers a comprehensive dental service portfolio spanning preventative care (cleanings, sealants), cosmetic dentistry (porcelain veneers, take-home whitening, bonding), restorative treatments (crown and bridge with mostly metal-free restorations, implant crowns, fillings), and adjunct services (nitrous oxide sedation, sleep apnea/snore guards, custom sports guards). Operational technology consists of conventional state-of-the-art dental equipment, including digital imaging and 3D model jaw movement simulators used in crown and bridge fabrication, alongside external laboratory partnerships; no proprietary software platform, AI, or digital product surface is part of the offering.

Revenue is generated under a fee-for-service, pay-as-you-go model priced per procedure with no publicly disclosed fee schedule. The go-to-market is fully direct: patients schedule appointments at the physical office (Monday-Thursday 8am-5pm, Friday 8am-2pm) with growth driven by word-of-mouth referrals, an on-site patient satisfaction survey, and a curated testimonials page rather than paid marketing or digital acquisition channels. There is no evidence of external investment, payer contracting, multi-site operations, or institutional ownership.

Name

Barkley Village Family Dentistry

Legal name

Barkley Village Family Dentistry

Website

https://barkleyvillagefamilydentistry.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Barkley Village Family Dentistry is a privately held, single-location family dental practice in Bellingham, Washington, co-owned by two dentists and delivering comprehensive preventative, cosmetic, restorative, and sedation dental services to local individuals and families on a referral-only basis.

Ownership category

akta.pro rank

Product category

Family Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• Family dentistry
• Cosmetic dentistry
• Restorative dentistry
• Preventive dental care
• Sedation dentistry

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive dental services including preventive care, cosmetic procedures (whitening, veneers, bonding), restorative treatments (crowns, bridges, implants, fillings), and specialized services (sedation dentistry, sleep disorders, sports guards). Primarily fee-for-service model based on individual procedures performed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Barkley Village Family Dentistry is a privately-held family dental practice in Bellingham, Washington providing comprehensive cosmetic, restorative, and general dentistry services. Offerings include porcelain veneers, teeth whitening, implant crowns, crowns and bridges, fillings, dental bonding, sleep/snore guards, sports guards, preventative cleanings, dental sealants, and nitrous oxide sedation dentistry. Services are delivered on a fee-for-service basis by two dentists (Dr. Kurt Swanson and Dr. Jessica Rogers) supported by front office staff, chairside assistants, and dental hygienists, with new patients accepted by referral only.

Product overview

Barkley Village Family Dentistry is a dental practice offering comprehensive Cosmetic, Restorative, and General Dentistry services. The practice provides a unified portfolio of dental services including Porcelain Veneers, Teeth Whitening, Implant Crowns, Crown & Bridge, Fillings, Dental Bonding, Sleep Disorders/Snore Guards, Sports Guards, Preventative Care, Dental Sealants, and Relaxing Dentistry (Sedation). These services are delivered by a team of two dentists (Dr. Kurt Swanson and Dr. Jessica Rogers) and supporting staff, providing state-of-the-art care in a comfortable, family-friendly environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Porcelain Veneers

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Heartland Dental: One of the largest dental support organizations in the U.S., backing hundreds of offices with administrative, technology, and continuing education support. Competes for associate dentists and patients in the broader Pacific Northwest regional market.
• Smile Brands: Dental support organization backing branded practices including Bright Now! Dental, providing general, cosmetic, and specialty services nationwide. Represents a scaled, marketing-driven competitive model that independents like Barkley Village must differentiate against.
• Aspen Dental: National DSO with extensive marketing, walk-in availability, and a broad restorative/cosmetic service portfolio. A scaled competitor pursuing patient acquisition in secondary Pacific Northwest markets.
• Great Expressions Dental Centers: Dental support organization with a national footprint providing general, specialty, and cosmetic dentistry through affiliated offices. A scaled DSO peer representing the institutional competitive set against independent family practices.
• Pacific Dental Services: Largest U.S. Dental Support Organization providing non-clinical support to affiliated dental practices nationwide, including in Washington state. Represents the institutional, scaled competitor pursuing patient acquisition and provider recruitment in Bellingham's broader market.
• Gentle Dental: Multi-location dental group with established Pacific Northwest presence offering family, cosmetic, and specialty dentistry. Most directly comparable as a regional scaled competitor to independent family practices like Barkley Village.

Regional players

• Willamette Dental Group: Multi-specialty dental group serving the Pacific Northwest (Washington and Oregon) with comprehensive preventive, restorative, and specialty services. Comparable geographic footprint and broad service portfolio to Barkley Village, though operates at materially larger scale under an integrated group model.
• InterDent Service Corporation: Dental support organization headquartered in the Pacific Northwest with affiliated offices in Washington, Oregon, California, and other states. Competes for patients and providers in the same geographic corridor as Barkley Village Family Dentistry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/barkley-village-family-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barkley Village Family Dentistry