Barlo Motor Group

What Barlo Motor Group does

Barlo Motor Group is a family-owned, multi-franchise motor dealership group headquartered in Clonmel, County Tipperary, Ireland, with operations dating to 1944. The group operates three sales-and-service locations across Clonmel (Ford and Hyundai) and Kilkenny (Nissan and Suzuki), plus a representation of Isuzu, making it the local authorised dealer for five OEMs across the Tipperary and Kilkenny region. The customer base is individual consumers purchasing new, ex-demo, or approved used vehicles, with supplementary demand from fleet/commercial buyers for pickups and 4x4s.

The business spans the full dealership value chain: new-car sales through franchise agreements; approved pre-owned sales featuring a 120-point check across multiple brands; in-house Hire Purchase and Personal Contract Plan financing with representative APRs of 7.50%-9.08% over 60 months; manufacturer-specific and multi-make servicing (air conditioning, diagnostics, bodywork, repairs); parts supply; and breakdown assistance. Vehicle pricing on featured inventory ranges from roughly €14,000 for entry used to €62,000 for premium new PHEV SUVs, with scrappage/trade-in allowances of ~€2,000 commonly promoted.

The go-to-market is primarily direct-to-consumer via physical showrooms, supplemented by a multi-platform social presence (Facebook, Instagram, TikTok, YouTube) and an e-commerce-enabled website using Stripe for card payments. The company has no proprietary technology platform disclosed, no AI/ML capability, and operates with a headcount of 24 employees across the group. Revenue, financial detail, and management bios are not publicly disclosed; there are no funding rounds, acquisitions, or institutional investors indicated in the source material.

Name

Barlo Motor Group

Legal name

Barlo Motor Group

Website

https://barlomotorgroup.ie

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Barlo Motor Group is a family-owned Irish multi-franchise car dealership (est. 1944) operating three Clonmel and Kilkenny locations representing Ford, Hyundai, Nissan, Suzuki, and Isuzu, selling new and approved used vehicles with in-house finance, servicing, parts, and breakdown assistance to regional retail and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Clonmel

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new vehicles (Ford, Hyundai, Nissan, Suzuki, Isuzu franchises) and approved pre-owned vehicles with 120-point vehicle checks.
2. Vehicle Finance: Hire Purchase and Personal Contract Plan financing options with competitive rates, facilitating customer vehicle purchases through monthly payments.
3. Vehicle Servicing: Workshop servicing for all vehicle brands including Ford, Hyundai, Nissan, Suzuki and all other makes, plus air conditioning, diagnostics, bodywork and repairs.
4. Parts Sales: Sale of vehicle parts and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Barlo Motor Group is a multi-franchise motor dealership selling new vehicles (Ford, Hyundai, Nissan, Suzuki, Isuzu) and approved pre-owned vehicles, supported by in-house vehicle finance, leasing, parts, manufacturer-certified servicing and repairs, and breakdown assistance. The group operates three sales and service locations in Clonmel, Co. Tipperary and Kilkenny, Ireland, serving individual consumers and commercial buyers.

Product overview

Barlo Motor Group operates as a multi-franchise car dealership offering new and used vehicle sales alongside complementary automotive services. The core offering centers on new car sales across five franchises (Ford, Hyundai, Nissan, Suzuki, and Isuzu), supported by a substantial used car inventory spanning multiple brands. The business model integrates vehicle financing and leasing as a key service pillar, alongside a comprehensive workshop division providing manufacturer-specific servicing, repairs, diagnostics, and parts for both franchise and non-franchise vehicles. The group maintains three sales and service locations across Clonmel and Kilkenny in Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Approved Used Car Sales Pre-owned vehicle sales featuring a range of makes and models including Ford, Hyundai, Nissan, Suzuki, Isuzu, Kia, Peugeot, Toyota, Volkswagen, Tesla, and Dacia. Vehicles are quality approved with history, mileage, and 120-point checks performed on all stock. Targeted at individual consumers and small businesses across the Tipperary and Kilkenny region.
• New Car Sales (Ford, Hyundai, Nissan, Suzuki, Isuzu) Sales of new vehicles through authorized dealership franchises including Ford, Hyundai, Nissan, Suzuki, and Isuzu brands. Customers can purchase the latest models with manufacturer warranties.
• Vehicle Finance & Leasing Hire Purchase and Personal Contract Plan financing options for vehicle purchases, allowing customers to pay through monthly installments with flexible deposit and term options. Leasing services for both personal and business customers are also offered.
• Vehicle Parts Supply of genuine and aftermarket vehicle parts for servicing and repairs, supporting all vehicle makes sold at the dealerships.
• Breakdown Assistance Emergency breakdown assistance service for customers, providing roadside support when vehicle issues occur.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• FordcoreChannel Partner/ Reseller/ DistributorFranchised Ford dealer operating as Barlo Ford in Clonmel, Co. Tipperary. Offers new Ford vehicle sales, servicing, and parts. Phone: 052-6125300.
• HyundaicoreChannel Partner/ Reseller/ DistributorFranchised Hyundai dealer operating as Barlo Hyundai in Clonmel, Co. Tipperary. Offers new Hyundai vehicle sales, servicing, and parts. Phone: 052-6184100.
• NissancoreChannel Partner/ Reseller/ DistributorFranchised Nissan dealer operating as Barlo Nissan in Kilkenny. Offers new Nissan vehicle sales, servicing, and parts. Phone: 056-7722575.
• SuzukicoreChannel Partner/ Reseller/ DistributorFranchised Suzuki dealer operating as Barlo Suzuki in Kilkenny. Offers new Suzuki vehicle sales, servicing, and parts.
• IsuzuminorChannel Partner/ Reseller/ DistributorFranchised Isuzu dealer offering new Isuzu vehicle sales. Isuzu brand represented in the new cars lineup.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: Global multi-brand automotive distributor and retailer with diversified franchised operations. Comparable as a broad incumbent in the franchised dealership space, though significantly larger and geographically diverse.
• Lookers plc: UK-listed multi-franchise automotive retailer covering new/used vehicle sales, aftersales and parts. Comparable as a broad incumbent in franchised dealership economics, with similar brand portfolio dynamics.
• Group 1 Automotive: US-based large multi-franchise automotive retailer with new/used sales, F&I, parts and service. Comparable as a broad incumbent in the franchised dealership segment, with similar revenue stream mix at larger scale.
• Vertu Motors plc: UK multi-franchise car retailer operating across multiple OEM brands and locations. Comparable as a scaled multi-franchise dealership operator, providing a public benchmark for unit economics and franchised model.

Direct peers

• Boland Motor Group: Irish multi-franchise new and used vehicle dealer group with a similar multi-brand OEM model and on-site finance/servicing. Most directly comparable Irish peer given overlapping franchise profile and full-service dealership economics.
• Johnson & Perrott Motor Group: Long-established Cork-based family-owned multi-franchise dealer covering new/used sales, servicing and parts. Comparable as another multi-generational Irish dealer group operating across several franchises and locations.
• Windsor Motor Group: Dublin-based multi-brand new and used vehicle dealer offering franchise sales, finance and aftersales. Comparable direct peer in the Irish franchised dealership segment with similar revenue mix and customer profile.
• H. A. Boyd Ltd: Multi-brand Irish franchised dealer with new/used sales, servicing and parts operations. Comparable as a similarly sized family-influenced regional dealership group in Ireland.
• Donnellan Auto Group: Irish multi-franchise dealer representing several mainstream brands with new/used sales and servicing. Comparable as a regional Irish peer with overlapping OEM franchise mix and similar full-service model.
• Blackstone Motors: Irish multi-franchise dealer group with sales, servicing and parts across multiple OEM brands. Comparable regional multi-franchise dealership peer in the Irish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@barlomotorgroup
• Facebookfacebook.com/BarloMotors
• Instagraminstagram.com/barloford
• TikToktiktok.com/@barlo.motor.group
• LinkedInlinkedin.com/company/barlo-motor-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barlo Motor Group