Barlow's

What Barlow's does

Barlow's Farm & Flowers is a family-owned retail nursery and wholesale plant grower operating from a 22-acre working farm at 3425 West Hurley Pond Road in Wall Township, NJ. Founded approximately 42 years ago (circa 1984) in Sea Girt, NJ as a traditional garden center, the company transitioned in 2024 to a seasonal Garden Market and wholesale model consolidated at the Wall Township farm, where approximately 90% of plants sold are grown on-site in on-farm greenhouses. The retail Garden Market operates seasonally from April 15 through July 11 and again in September through October, offering annuals, perennials, shrubs, evergreens, vegetables, herbs, tropicals, hanging baskets, drop-in container combinations, and bagged soils and mulches including Bumper Crop branded products.

The business runs three revenue streams: direct-to-consumer retail at the seasonal Garden Market; B2B wholesale to landscape professionals, independent garden centers, and select corporate clients across Monmouth and Ocean County, NJ (operating March 1 to December 15); and a fall fundraising program for schools, teams, and community organizations supplying mums and kale. An eGift card product is sold through Square and is redeemable only during Garden Market dates. There is no online retail or pre-order capability for individual customers, and all sales are final. Pricing is unit-based and not publicly disclosed; wholesale pricing is coordinated by email inquiry with new accounts by appointment only, and the wholesale program is reported as at capacity for the 2026 season.

Technology infrastructure is minimal and undifferentiated: the company's online presence runs on Shopify, gift card fulfillment uses Square, and there are no proprietary technology, AI/ML, or platform components disclosed. Marketing is content-led through an extensive gardening blog, email newsletter, and organic social channels on Facebook, Instagram, TikTok (@barlowsTV), and YouTube (BarlowsTV), with no disclosed paid advertising. The company is led by Stephen Barlow III (owner) and Thomas Barlow (head grower of plant production), with founders Stephen and Leslie Barlow retired. The business is privately held, has no disclosed funding rounds or institutional investors, and operates exclusively within New Jersey.

Name

Barlow's

Legal name

Barlow's

Website

https://barlowflowerfarm.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Barlow's Farm & Flowers is a family-owned, 22-acre nursery in Wall Township, NJ that sells approximately 90% on-farm-grown plants through a seasonal retail Garden Market, a regional wholesale program for landscapers and garden centers, and school fundraising initiatives in Monmouth and Ocean County, NJ.

Ownership category

akta.pro rank

Product category

Garden Center & Wholesale Nursery

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424), Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

Keywords

• Retail garden center
• Wholesale nursery plants
• Farm-grown annuals
• Landscape wholesale supply
• Fundraising plant sales

Headquarters

HQ city

Sea Girt, New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Garden Market Sales: Direct-to-consumer retail sales of farm-grown plants through seasonal Garden Market. Customers purchase in-person at the farm. Products include annuals, perennials, shrubs, evergreens, vegetables, herbs, tropicals, hanging baskets, drop-in combinations, soils and mulches.
2. Wholesale Plant Sales: B2B wholesale sales to landscape professionals and independent garden centers. Products include annuals, perennials, shrubs, evergreens, tropicals, bagged soils and mulches. Seasonal offerings include fall mums, pumpkins, holiday greens, and poinsettias.
3. Fundraising Programs: Plant and flower fundraisers for schools, teams, and community organizations in Monmouth and Ocean County, NJ. Schools purchase mums and kale at wholesale prices to sell as fundraising items.
4. Gift Cards: eGift cards sold through Square for the Garden Market. Redeemable only during seasonal Garden Market dates at the farm in Wall Township.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Barlow's is a family-owned 22-acre working farm in Wall Township, NJ that grows and sells plants through a seasonal retail Garden Market (open April 15–July 11 and September–October) and a wholesale program serving landscape professionals, independent garden centers, schools and community organizations in the NJ region. Approximately 90% of plants sold are propagated on-site in greenhouses, with offerings including annuals, perennials, shrubs, evergreens, vegetables, herbs, tropicals, hanging baskets, drop-in container combinations, soils and mulches, plus seasonal items such as fall mums, pumpkins, holiday greens and award-winning poinsettias.

Product overview

Barlow's Farm & Flowers is a family-owned nursery operating as a 22-acre working farm in Wall Township, NJ. The business operates two core offerings: a Seasonal Garden Market (retail) open April 15-July 11 and September-October, offering farm-grown annuals, perennials, tropicals, vegetables, herbs, shrubs, evergreens, soils, mulches, and drop-in container plantings; and a Wholesale program for landscapers and garden centers supplying plants, seasonal materials, and fundraising opportunities for schools and community groups. Approximately 90% of products are grown on-site. The business also offers eGift Cards through Square and maintains a gardening blog with educational content. The company transitioned from a 42-year retail operation in Sea Girt to this farm-direct seasonal model.

Differentiator

Problem solved

Functional benefit

Products and services

• Seasonal Garden Market
• Wholesale Plants for Landscapers & Garden Centers
• Plant Fundraising Program
• eGift Cards

Quantifiable outcome

• 90% of plants sold are grown on the farm

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Trusted Partner GrowersminorOthersA small group of trusted partner growers supply approximately 10% of plants sold when needed to supplement on-farm production. These partners share Barlow's commitment to quality. Specific partner names are not disclosed.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Bordine's Better Blooms: Family-owned retail garden center chain in Michigan offering plants, garden supplies, and landscaping services. Comparable as a family-owned, multi-store retail nursery operating seasonal retail in a different geography.
• Armstrong Garden Centers: California-based chain of retail garden centers offering plants, gardening supplies, and landscape services. Comparable as a multi-store retail nursery focused on locally-grown plants and customer education, though operating at greater scale and in a different climate.
• Skillin's Garden Center: Family-owned independent garden center in Maine with multiple retail locations, offering plants and gardening supplies with strong seasonal emphasis. Comparable as a family-owned regional garden center focused on quality plants and customer education in a different U.S. region.
• Pike Nurseries: Multi-location retail garden center chain in the Southeast U.S. with a comparable direct-to-consumer model selling annuals, perennials, shrubs, and gardening supplies. Comparable as a regional retail nursery operator with similar plant-forward merchandising and seasonal traffic patterns.
• Feeney's Wholesale Nursery: Wholesale nursery in the Mid-Atlantic serving landscape contractors and garden centers with nursery stock and landscape supplies. Comparable as a Mid-Atlantic wholesale nursery competing in the same regional B2B channel Barlow's wholesale serves.

Direct peers

• Monrovia Nursery Company: Large-scale wholesale nursery growing ornamental plants, shrubs, and perennials sold through independent garden centers and landscapers nationwide. Comparable as a grower-to-landscaper/retail channel supplying premium plants to the same customer base Barlow's wholesale serves.
• Proven Winners: Network of licensed growers producing branded annuals, perennials, and shrubs sold through independent garden centers. Comparable as a premium-positioned grower selling branded plant genetics through the same independent garden center channel Barlow's wholesale serves.
• Bailey Nurseries: Regional wholesale nursery in the Upper Midwest producing shrubs, perennials, and annuals for independent garden centers and landscape professionals. Comparable as a multi-generational, family-influenced wholesale grower serving independent retailers — similar channel structure to Barlow's wholesale arm.
• Star Roses and Plants: Wholesale producer of roses, perennials, shrubs, and woody plants sold to independent garden centers and landscapers. Comparable as a branded grower supplying the same independent garden center channel with woody and perennial plant material.

Broad incumbents

• Costa Farms: One of the largest wholesale plant growers in North America, producing houseplants, annuals, and perennials for big-box and mass-market retail. Comparable as a wholesale nursery but operating at vastly greater scale and serving national mass-market channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BarlowsTV/featured
• Facebookfacebook.com/barlowflowerfarm
• Instagraminstagram.com/barlowflowerfarm
• TikToktiktok.com/@barlowflowerfarm
• LinkedInlinkedin.com/company/barlow-flower-farm-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barlow's