Bordine Nursery

What Bordine Nursery does

Bordine Nursery, doing business as Bordine's Garden Center & Nursery, is a family-owned garden center and nursery business established in 1939 and headquartered in Grand Blanc, Michigan. The company operates four retail stores across southeastern Michigan — Rochester Hills, Clarkston, Grand Blanc, and Brighton — selling a broad assortment of plants and outdoor living products, including annuals, perennials, trees, shrubs, roses, fruit trees, small fruits, herbs, as well as garden supplies (pots, hoses), patio furniture, umbrellas, Adirondack chairs, and seasonal decor. A dedicated production and receiving facility at Grand Blanc supports inventory across the four locations. The company also sells physical gift cards and digital eGift Cards online through the Givex platform, runs an E-Club Rewards loyalty program, and publishes an annual Plant Guide as a content marketing asset. Operations are heavily seasonal with extended in-store hours, and the customer base is local Michigan consumers — homeowners, gardening enthusiasts, and families — engaging through both in-store visits and the company's website.

The business model is direct-to-consumer retail with no online plant ordering; purchases are transacted in-store at the point of selection. Revenue is generated through one-time unit-priced sales across plant and garden supply categories, with weekly promotional pricing (20-60% discounts) used to drive foot traffic, supplemented by gift card sales (physical and digital) and loyalty program engagement. There is no disclosed proprietary technology, no mobile app, no API, and no integrations beyond the Givex gift card platform. Customer segments are horizontal — individual Michigan home gardeners — with no institutional or commercial landscape customers disclosed. The company is a closely held private family enterprise with no parent company, no institutional investors, no funding rounds, and no acquisitions recorded.

Name

Bordine Nursery

Legal name

Bordine's

Website

https://bordines.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

251–500 employees

Short description

Bordine Nursery is a family-owned garden center operating four retail stores across southeastern Michigan, selling plants, trees, shrubs, garden supplies, and outdoor furniture to local homeowners and gardening enthusiasts. Founded in 1939, it supplements in-store retail with loyalty programs and digital gift cards.

Ownership category

akta.pro rank

Product category

Garden Center & Nursery Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Garden center retail
• Nursery plants
• Garden supplies
• Outdoor furniture
• Landscape products

Headquarters

HQ city

Grand Blanc

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Plant and Nursery Products: Sale of trees, shrubs, roses, perennials, annuals, fruit trees, small fruits, herbs, and garden plants through four physical retail locations.
2. Garden Supplies and Hardware: Sale of pots, hoses, patio furniture, umbrellas, Adirondack chairs, and related outdoor living products. Products offered at various discount levels (20-60% off during promotions).
3. Gift Cards: Physical gift cards and digital eGift Cards sold in-store and online through Givex platform. Provides additional revenue stream and customer lock-in.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bordine's is a family-owned retail garden center and nursery that sells trees, shrubs, roses, perennials, annuals, fruit trees, small fruits, herbs, garden plants, pots, hoses, patio furniture, umbrellas, Adirondack chairs, and related outdoor living products through four Michigan retail locations. The company also sells physical and digital gift cards and supports customers with the E-Club Rewards loyalty program.

Product overview

Bordine's operates as a family-owned garden center and nursery business established in 1939. The company offers a unified product portfolio centered around plants and gardening, including retail sales of annuals, perennials, trees, shrubs, roses, fruit trees, and related supplies. The business is structured around four physical retail locations in Michigan (Rochester Hills, Clarkston, Grand Blanc, Brighton) with supporting services including gift cards (physical and digital), an E-Club Rewards loyalty program, and an annual Plant Guide publication. No online purchasing capability is evident from the site, with sales conducted primarily in-store.

Differentiator

Problem solved

Functional benefit

Products and services

• Bordine's Garden Center & Nursery Retail garden center and nursery offering annuals, perennials, trees, shrubs, roses, fruit trees, small fruits, herbs, garden plants, garden supplies (pots, hoses), patio furniture, umbrellas, and Adirondack chairs for residential consumers across four Michigan locations.
• Gift Cards & eGift Cards Physical gift cards available in-store and digital eGift Cards available online through the Givex platform with email delivery for convenient gifting and customer re-engagement.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lowe's: Major U.S. home improvement chain with broad garden center offerings including plants, trees, shrubs, and outdoor living products. Direct competitor on commodity garden items with national scale advantage.
• The Home Depot: Largest U.S. home improvement retailer with extensive garden center departments selling live plants, trees, shrubs, and garden supplies. Competes directly with Bordine's on commodity nursery items at scale-driven pricing.
• Tractor Supply Company: National rural-lifestyle retailer carrying live plants, nursery stock, and garden supplies across its store base. Adjacent competitor targeting rural and suburban homeowners within Bordine's trade area.

Regional players

• Meijer: Midwest-based mass retailer with strong Michigan presence offering seasonal garden center merchandise. Competes with Bordine's within the same regional geography on convenience and one-stop shopping.
• Michigan Bulb Company: Michigan-headquartered direct-to-consumer mail-order plant and bulb retailer. Same regional roots as Bordine's and competes for the same Michigan gardening consumers, primarily through catalog/online channels.

Direct peers

• Pike Nurseries: Multi-location independent garden center chain in the Atlanta metro area offering trees, shrubs, annuals, perennials, and landscape services. Closely analogous independent regional garden center operating model to Bordine's.
• Armstrong Garden Centers: California-based chain of independently operated garden centers selling plants, nursery stock, and outdoor living merchandise. Comparable multi-store independent garden center operating model and product mix.
• English Gardens: Family-owned Michigan-based garden center chain with multiple retail locations across metro Detroit, offering plants, trees, garden supplies, and outdoor living products. Most direct geographic competitor to Bordine's in the same Michigan trade area.
• Petitti Garden Centers: Multi-location independent garden center chain in Ohio offering trees, shrubs, annuals, perennials, and outdoor living products. Closely comparable business model, store format, and assortment mix to Bordine's.
• Hewitt's Garden Centers: Family-owned multi-location garden center chain in upstate New York offering nursery stock, garden supplies, and outdoor living products. Comparable independent family-owned regional garden center format and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pages/Bordine-Nursery/58619831466
• Instagraminstagram.com/bordinesnursery
• Pinterestpinterest.com/bordines
• TikToktiktok.com/@bordinesnursery
• LinkedInlinkedin.com/company/bordine-nursery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordine Nursery