Real Fun Group

Bingo and Gaming Entertainmentrealfungroup.com

Real Fun Group is a UK-based independent gaming and leisure operator running eleven bingo clubs across England and Wales under brands such as Apollo, Majestic, Globe, Hippodrome, Judges, and Roman Bank, complemented by online bingo and slot platforms, serving local community bingo players and online gaming customers.

Company typePrivate
Founded2023
HeadquartersPE11 1SX (Spalding area), United Kingdom
Headcount51–100
GTM typeB2C
OfferingServices

What Real Fun Group does

Real Fun Group is a privately-held UK gaming and leisure operator headquartered in Staffordshire (Spalding-area registered office) that runs one of the country's larger independent bingo and entertainment venue portfolios. The group operates eleven physical bingo clubs across England and Wales under multiple acquired sub-brands — Apollo Bingo (Rhyl, Caernarfon, Camborne, Lowestoft), Hippodrome Bingo (Bishop Auckland), Majestic Bingo (Worcester), Judges Bingo (Tonypandy), Roman Bank Bingo (Skegness), and Globe Bingo (Donnington/Telford) — each offering traditional paper bingo sessions, electronic bingo packages, gaming machine arcades, licensed bars, and food service. Pricing is tiered across budget (£1-£3), standard (£5-£8), and premium (£9-£17) sessions, with optional link games and add-ons such as Cashpot, National Game, and Treasure Chest.

The business model is omnichannel and consumer-facing: physical venues drive the bulk of revenue via session tickets, electronic bingo, gaming machines, and F&B; online operations are run through wholly-owned subsidiary Majestic Bingo Online Limited across MajesticBingo.com, RealFunGames.co.uk (slot games), and RealFunCompetitions.com, with additional distribution via affiliate partnerships with BritBingo, Katies Bingo, Brit Play, Zoe's Bingo, Dazzle Bingo, and Quizingo. The group is licensed and regulated by the UK Gambling Commission under account 1371 and operates through two wholly-owned UK subsidiaries (Witnall Automatics Limited and Majestic Bingo Online Limited). Growth to date has been acquisition-driven, funded by debt — a seven-figure facility from Reward Funding for the Majestic Bingo estate and a six-figure facility in October 2025 for the Lowestoft acquisition from MERKUR Bingo. Headcount sits in the 51-100 range, consistent with a venue-heavy retail operator rather than a digital-first business.

Real Fun Group firmographics

Firmographics

Name: Real Fun Group
Legal name: Real Fun Group Ltd
Website: https://realfungroup.com
Company type: Private
Founded year: 2023
Operating status: Operating
Headcount range: 51–100 employees
Short description: Real Fun Group is a UK-based independent gaming and leisure operator running eleven bingo clubs across England and Wales under brands such as Apollo, Majestic, Globe, Hippodrome, Judges, and Roman Bank, complemented by online bingo and slot platforms, serving local community bingo players and online gaming customers.
Ownership category
akta.pro rank

Real Fun Group industry classification

Industry

Product category: Bingo and Gaming Entertainment
NAICS: Other Gambling Industries (713290), Gambling Industries (7132)
SIC: Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Land-Based Bingo Halls (MPAEAGAA)
akta.pro secondary industries: Online Bingo Operators (MPAEAGAB), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

Keywords

Bingo entertainment venues
Land-based bingo clubs
Online bingo gaming
Gaming machine arcades
Hospitality and leisure

Where Real Fun Group is headquartered

Location

Headquarters

HQ city: PE11 1SX (Spalding area)
HQ country: United Kingdom
HQ region: Europe

Offices10 records

Markets served

Real Fun Group business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

Bingo Session Sales: Revenue generated from physical bingo sessions across their 11 clubs in England and Wales. Sessions range from £1 to £17+ depending on venue and day, with optional extras like Cashpot Link, National Game, Treasure Chest, and electronic bingo packages available for additional purchase.
Gaming Machines and Electronic Bingo: Electronic bingo packages and gaming machine arcade revenue from club venues, with electronic bingo starting from £6 to £30 depending on session and venue.
Online Bingo: Revenue from online bingo platforms including MajesticBingo.com, RealFunGames.co.uk, and other partner sites through bonus offers and gameplay purchases.
Food and Beverage: Revenue from bars and food service within bingo clubs, including hot and cold food offerings at venues like Globe Bingo in Donnington.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Budget Bingo - £1-£3 sessions
Unit Pricing	Pay-as-you-go	Standard Bingo - £5-£8 sessions
Unit Pricing	Pay-as-you-go	Premium Bingo - £9-£17 sessions
Freemium	Pay-as-you-go	Online Bingo First Deposit Bonus

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Real Fun Group product offering

Product offering

Core offering

Real Fun Group operates a portfolio of physical bingo and entertainment clubs across England and Wales, offering traditional paper bingo sessions, electronic bingo, gaming machine arcades, and licensed bar and food service. The group complements its in-club operations with online bingo and slot gaming platforms (MajesticBingo.com, RealFunGames.co.uk, RealFunCompetitions.com) under a single UK Gambling Commission licence, serving both walk-in club members and remote online players.

Product overview

Real Fun Group operates as a physical and digital bingo and entertainment operator. The company runs a portfolio of nine physical bingo clubs across England and Wales under sub-brands including Apollo Bingo (Rhyl, Caernarfon, Camborne, Lowestoft), Hippodrome Bingo (Bishop Auckland), Majestic Bingo (Worcester), Judges Bingo (Tonypandy), Roman Bank Bingo (Skegness), and Globe Bingo (Donnington). In the digital space, the company operates Majestic Bingo Online for online bingo gaming and RealFunGames.co.uk for online slot games, all unified under the Real Fun Group parent company structure with shared membership systems and responsible gaming policies.

Differentiator

Problem solved

Functional benefit

Brands

MajesticBingo.com: Online bingo platform offering £25 bingo bonus on first deposit.
RealFunGames.co.uk
RealFunCompetitions.com
Apollo Bingo
Hippodrome Bingo
Majestic Bingo
Judges Bingo
Roman Bank Bingo
Globe Bingo

Products and services

Apollo Bingo Rhyl

Companies that use Real Fun Group

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Real Fun Group technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Real Fun Group partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

MERKUR BingocoreStrategic or Co-development Partner · 14 October 2025MERKUR Bingo sold a bingo hall in Lowestoft to Real Fun Group as part of the company's expansion strategy. This acquisition brings the total club count to 11 venues across England and Wales.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Real Fun Group competitors and assessment

Company assessment

Direct peers

Heart Bingo (Global Media): Online bingo operator leveraging Heart radio brand affinity. Comparable digital competitor targeting similar casual-player segments as Real Fun Group's online sites.
Gala Bingo (Entain): Major UK bingo hall and online brand owned by Entain plc. Competes with Real Fun Group across both retail bingo sessions and online bingo gameplay.
Sun Bingo (News UK/Playtech): High-traffic UK online bingo brand built on the Sun newspaper audience. Direct online bingo competitor with a comparable freemium/bonus-led acquisition model.
Tombola: UK's largest pure-play online bingo operator. Comparable to Real Fun Group's online bingo arm (MajesticBingo.com) for player acquisition and digital bingo engagement.
Buzz Bingo: One of the UK's largest independent bingo hall operators, running ~80+ clubs and an online platform. Directly comparable to Real Fun Group as a competitor for club acquisitions, players, and online bingo share.
Mecca Bingo (Rank Group): Operates one of the UK's largest chains of retail bingo clubs alongside the Mecca online brand. Closest direct competitor to Real Fun Group's physical-and-online bingo model in the UK market.

Broad incumbents

MERKUR Bingo (Gauselmann Group): UK arm of the German Gauselmann gaming group, which divested its Lowestoft venue to Real Fun Group. Peer for high-street UK bingo and gaming-machine operations and a likely counterparty in further acquisitions.
Entain plc: Global digital gaming and sports betting group; owner of Gala Bingo and Coral among others. Large incumbent whose bingo division overlaps with Real Fun Group.
Rank Group plc: FTSE-listed parent of Mecca Bingo and Grosvenor Casinos. Broader gaming/entertainment incumbent whose Mecca division overlaps directly with Real Fun Group's bingo business.

Others

Playtech plc: Leading gambling software and platform provider powering many UK bingo brands (including Sun Bingo). Comparable as the technology backbone Real Fun Group's online products depend on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Real Fun Group compliance and trust

Trust signal

Compliance1 record

Real Fun Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Real Fun Group leadership team

Management profile

Number of profiles

Real Fun Group subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Real Fun Group funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Real Fun Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Fun Group

What does Real Fun Group do?

Is Real Fun Group a public or private company?

Real Fun Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Real Fun Group founded?

Real Fun Group was founded in 2023. It employs 51 to 100 people.

Where is Real Fun Group based?

Real Fun Group is headquartered in PE11 1SX (Spalding area), United Kingdom, in the Europe region.

How does Real Fun Group make money?

Four revenue lines are on record. Bingo Session Sales are the primary driver. The others are gaming Machines and Electronic Bingo, online Bingo and food and Beverage.

Who are Real Fun Group's main competitors?

Direct peers on record are Heart Bingo (Global Media), Gala Bingo (Entain), Sun Bingo (News UK/Playtech), Tombola, Buzz Bingo and Mecca Bingo (Rank Group). Broad incumbents are MERKUR Bingo (Gauselmann Group), Entain plc and Rank Group plc. Playtech plc is listed as an others.

Does Real Fun Group have an API?

No public API is recorded for Real Fun Group.

What industry is Real Fun Group in?

Real Fun Group's product category is Bingo and Gaming Entertainment. Its primary akta.pro industry code is MPAEAGAA, Land-Based Bingo Halls, with a secondary code of MPAEAGAB, Online Bingo Operators. Its NAICS code is 713290 and its SIC code is 7990.