What Barnevakten does

Barnevakten (legal entity: Stiftelsen Barnevakten, Norwegian organization number 922 771 995) is a Bergen-based, independent Norwegian foundation founded in 2000 that operates as an information and advisory organization dedicated to children's safe and conscious use of digital media. The foundation serves parents, children, teachers, kindergartens, and other adults working with youth, offering curated content, educational programs, and advisory services on topics including screen time, cyberbullying, online grooming, social media age limits, AI use, and digital wellbeing.

The organization operates an integrated content and education platform rather than a modular software product. Core offerings include in-person lectures and presentations delivered to schools, kindergartens, and parent groups (with 140+ schools served to date), live and recorded webinars on specific platforms and risks (Roblox, TikTok, YouTube, pornography, cyberbullying, phone settings), curated film, game, and app recommendations segmented by age group and subject, and an extensive Norwegian-language online safety article database. Complementary offerings include a semi-annual print magazine (Magasinet Digital Barndom), an advisory helpline being expanded to include chat support, and 2025 product launches covering AI competency and an evening school format that combines parent and student dialogue. The platform is built on WordPress (via Maksimer AS), with integrations to Kommunion (membership management), Stripe and Vipps (payments), Zoom (webinars), and SendGrid (email).

Revenue is generated through a hybrid non-profit model combining recurring membership subscriptions (299 NOK/year for individuals, 999 NOK/year for schools and kindergartens), donations and gifts (including monthly giving), fees for educational presentations, and corporate partnerships (Kavlifondet as a financial partner, plus telecom and brand supporters including Altibox, Tussa, Ice, Pluss Mobil, Dove, Dyreparken, and Signal). Distribution occurs through a self-serve website and member portal, direct field sales to educational institutions, and PR/earned media positioning in policy advocacy on children's digital rights (EU DSA/DFA, Norwegian government consultations).

Name

Barnevakten

Legal name

Stiftelsen Barnevakten

Website

https://barnevakten.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Barnevakten is a Bergen-based Norwegian non-profit foundation founded in 2000 that provides parents, schools, kindergartens, and educators with advisory content, lectures, webinars, and curated recommendations on children's safe and conscious use of digital media.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Membership: Annual membership fees from individual parents provide recurring revenue. Members receive weekly email tips, free webinars, access to game and film reviews, the Digital Childhood magazine twice yearly, and exclusive plus articles.
2. School/Kindergarten Membership: Annual institutional memberships for schools and kindergartens at 999 NOK per year, including 500 NOK discount on presentations, learning resources, weekly newsletter, free webinars, and advisory services.
3. Donations and Gifts: The foundation accepts charitable donations from individuals and organizations to support their mission. Monthly giving options are promoted to supporters.
4. Presentation Services: Educational presentations on digital safety, screen time, cyberbullying, and online risks are offered to schools, kindergartens, and parent groups, with discounted rates for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Barnevakten is an independent Norwegian foundation that provides advice and information to parents, schools, kindergartens, and children about the safe and conscious use of digital media. Its core offerings are in-person educational presentations (foredrag), webinars, curated reviews of films, games, and apps, an online safety article database, and an advisory helpline — supplemented by annual membership subscriptions and a printed 'Digital Childhood' magazine.

Product overview

Barnevakten is a Norwegian foundation providing advisory services, educational content, and member resources about children's digital safety and media use. The organization operates as a unified advisory platform rather than a technology product. Core offerings include: (1) Lectures/foredrag delivered to schools, kindergartens, and parents covering digital safety topics; (2) Webinars on specific platforms like Roblox, TikTok, YouTube; (3) Curated recommendations of films, games, and educational apps organized by age groups and themes; (4) An extensive online safety article database (nettvett-artikler) covering parental controls, AI, grooming, cyberbullying, and age limits; (5) An advisory helpline currently being expanded to include chat support; (6) Competency packages on AI and digital judgment. These are complemented by membership programs at 299 kr/year for parents and 999 kr/year for schools, providing weekly newsletters, the Digital Childhood magazine (printed twice yearly), free webinar access, and advisory services. The portfolio functions as an integrated advisory and educational resource system rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Foredrag (Lectures / Talks) Professional in-person presentations on digital safety, screen time, online risks, and media literacy delivered to schools, kindergartens, parents, and professionals working with children. Includes specialized formats such as middle school lectures, evening school sessions, theme evenings, and kindergarten parent nights. Over 140 schools have attended.
• Webinarer (Webinars) Live and recorded online presentations covering topics such as Roblox safety, TikTok settings, YouTube, Zoom, pornography awareness, police online patrols, cyberbullying, and mobile phone settings. Free for members; 69 NOK per webinar for non-members.
• Filmtips (Film Recommendations) Expert-curated film reviews and recommendations organized by age group (0-6, 6-9, 9-12, 12-15), streaming platform (Netflix, Viaplay, Max, Disney+), themes (friendship, Norwegian films, Pixar, Japanese animation), and topics for school use.
• Spill/dataspill (Game Recommendations) Game reviews and family-oriented game recommendations, including coverage of Spilluka (Game Week) activities and specific guidance on games like Roblox.
• Apper for elever (Educational Apps) Expert-reviewed educational apps organized by subject: Norwegian (reading, writing), English/foreign languages, math, art/crafts, music, science/social studies, and coding. Includes apps such as Poio, Dragonbox, Kahoot!, and Scratch Jr.
• Nettvett-artikler (Online Safety Articles) Norway's largest collection of online safety tips and advice, covering parental settings, AI, grooming, online abuse, social media age limits, cyberbullying, sleep and screen time, research, webinars, and teaching resources.
• Hjelpelinje (Helpline) Advisory phone service for parents to call when their children are scared or something has gone wrong online. Currently being expanded into a national helpline offering both phone and chat support for anonymous assistance.
• Kompetansepakke om KI og digital dømmekraft (AI and Digital Judgment Competency Package) Competency package of lectures and learning resources for parents and students on how children and adolescents can use AI consciously and ethically. Includes presentations for parents and students.
• Medlemskap for foreldre (Parent Membership) Annual individual/family membership subscription at 299 NOK per year providing weekly email tips, free webinars (regular price 69 NOK), direct access to Barnevakten advisors, film/app/game recommendations, the Digital Childhood magazine twice yearly, and member-only plus articles. New members receive a steel lunch box (retail value 349 NOK) and a welcome email with the magazine and 24 safety tips.
• Skole-/barnehagemedlemskap (School/Kindergarten Membership) Annual institutional membership at 999 NOK per year covering all staff at a school or kindergarten. Includes 500 NOK discount on presentations, learning resources about online safety, weekly newsletter (Torsdagsposten), free webinar access for all employees (live and recordings), advisory services, and the Digital Childhood magazine twice yearly.
• Magasinet Digital Barndom (Digital Childhood Magazine) Print magazine published twice yearly, sent to members, covering topics related to children's digital life, media use, and online safety. Bundled with both individual and school/kindergarten memberships.
• Læringsressurser for skole (School Learning Resources) Portal for educators with teaching resources, school visit information, information packages about school online safety, digital school solutions, school filters, and comprehensive netiquette teaching materials for use in K-12 classrooms.

Quantifiable outcome

• Over 140 schools have received presentations on digital safety topics

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Partnerships

Seven partnerships are on record, tiered minor.

• SignalminorGTM or Marketing PartnerSignal, the encrypted messaging service, partners with Barnevakten through their 'Digital Heroes' (digitalehelter) initiative, promoting safer internet practices for children.
• DoveminorGTM or Marketing PartnerDove supports Barnevakten's work in promoting positive body image and self-esteem among youth in the digital space.
• AltiboxminorGTM or Marketing PartnerAltibox, a telecommunications provider, partners with Barnevakten to support digital safety initiatives for Norwegian families.
• Dyreparken i KristiansandminorGTM or Marketing PartnerDyreparken (Kristiansand Zoo) supports Barnevakten's mission as part of their commitment to children's welfare and family activities.
• TussaminorGTM or Marketing PartnerTussa, a regional energy company, supports Barnevakten's digital safety work in the Sunnmøre region.
• IceminorGTM or Marketing PartnerIce, a Norwegian mobile operator, supports Barnevakten's initiatives for safer mobile usage among children.
• Pluss MobilminorGTM or Marketing PartnerPluss Mobil supports Barnevakten's mission to promote safe mobile device usage and digital literacy among Norwegian youth.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/barnevakten.no
• LinkedInlinkedin.com/company/barnevakten

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barnevakten