What InPlayer does

InPlayer is a video and digital asset monetization platform that provides content publishers and rights holders with pay-per-view (PPV), subscription, and access-code-based monetization infrastructure. The platform consists of a core embeddable Paywall application supported by native SDKs for iOS, Android, and JavaScript, a REST API, WebSocket-based real-time notifications, and webhooks. Underlying technology enables authentication, payment processing, identity management (priced per Monthly Active User), access entitlement, geo-restrictions at country level, concurrent session controls, and integration with more than 10 Online Video Providers (OVPs) including Brightcove, Ooyala, Cloudfront, Dacast, Kaltura, Wowza, Wistia, Livestream, Streamamg, and JW Player, plus AWS IVS for live streaming. Payment processing is delivered through Stripe, PayPal, Apple Pay, and Google Pay.

The platform serves ten primary verticals: Sports, OTT/Media Entertainment, and Live Events are the core use cases (PPV and subscription for live and on-demand video), with secondary use cases across Education, Conferences, Podcasts, Corporate, Gaming, Artists/Music, and Spiritual segments. Go-to-market is dual-motion: an API-first/PLG approach via developer documentation and self-service dashboard for SMBs and integrators, combined with enterprise field sales through the JWX/JWP Connatix organization with Order Form agreements and professional services for large content providers. Revenue is generated through transaction fees on Gross Revenue from premium content purchases, MAU-based subscription fees for identity management, payment processor pass-through fees, and professional services billed under statements of work.

InPlayer was founded circa 2010-2012 (sources differ) and is headquartered in London, UK with offices in New York, Plymouth, Skopje (North Macedonia), Eindhoven (Netherlands), and Cluj Napoca (Romania). The legal entity is JWDP UK Ltd (company number 14407943). In January 2023, InPlayer was acquired by JW Player, and in 2024-2025 JW Player merged with Connatix to form JWP Connatix. The brand continues to operate as the Subscription and Identity Management Services platform (SIMS) within the JWX umbrella alongside publishing, streaming, and advertising solutions.

Name

InPlayer

Legal name

JWDP UK Ltd

Website

https://inplayer.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

11–50 employees

Short description

InPlayer is a video and digital asset monetization platform providing embeddable paywall, identity management, and payment processing infrastructure for PPV and subscription content. It serves publishers across sports, OTT/media, live events, and multiple other verticals, and operates as a JW Player/JWP Connatix subsidiary.

Ownership category

akta.pro rank

Product category

Video Monetization Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

akta.pro secondary industry

Creator & Streamer Platforms (Live & VOD for Game Content) (MPAFAEAA)

Keywords

• Video monetization platform
• Pay-per-view software
• Subscription billing platform
• Content paywall solutions
• OTT streaming platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction and Processing Fees: InPlayer charges transaction fees and payment processing fees based on Gross Revenue from Premium Content purchases. Fees are calculated as set forth in the Order Form, in addition to payment processor transaction fees. Revenue is collected from Users and paid out to Content Providers minus transaction fees, with a $250 minimum payout threshold.
2. Identity Management Services: Fees for identity management services based on Monthly Active Users (MAUs). MAUs are defined as Users that have logged into Customer's website or application in a given month.
3. Viewer Authentication & Payments Support: Additional support services for viewer authentication and payment processing, subject to separate support fees as agreed in Order Forms.
4. Professional Services: Implementation, configuration, migration, management, development, consulting and/or training services provided on a billable basis pursuant to signed statements of work.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

InPlayer provides a paywall, identity management, and payment processing platform that enables content owners and media companies to monetize premium digital and video content via pay-per-view (PPV) and subscription models. The platform offers an embeddable paywall, multi-OVP integrations, geo-restriction capabilities, and concurrent session management, packaged with native SDKs and a REST API for seamless integration into existing streaming workflows.

Product overview

InPlayer is a comprehensive monetization platform for premium digital content, acquired by JW Player in January 2023 and now operating as part of JWP Connatix. The platform consists of a core Paywall product with embeddable pay-per-view and subscription capabilities, complemented by multiple specialized modules including InPlayer OTT for streaming services, InPlayer Live for DRM-protected live events, InPlayer Identity & Payments for authentication and transactions, InPlayer Smart Data for analytics, InPlayer Moment for interactive content, InPlayer Relate for audience engagement, InPlayer Landing Page for promotional pages, InPlayer Voucher Code for promotions, and InPlayer Syndication for content distribution. The platform provides SDKs for Android, iOS, and JavaScript development, along with a REST API and webhook system for custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• InPlayer Paywall
• InPlayer OTT
• InPlayer Live
• InPlayer Identity & Payments
• InPlayer PPV & Subscription
• InPlayer Smart Data
• InPlayer Voucher Code

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• JW Player (JWP Connatix)coreStrategic or Co-development Partner · 1 January 2023InPlayer was acquired by JW Player (now JWP Connatix) in January 2023. This acquisition integrated InPlayer's subscription and identity management platform with JW Player's video technology and monetization solutions. InPlayer operates as part of the JWX platform under company number 14407943.
• Stripe, Inc.coreTechnology or IntegrationStripe serves as the primary payment processor for transaction processing services. The platform uses Stripe Connected Account Agreement for payment processing services including card acceptance and merchant settlement.
• PayPalcoreTechnology or IntegrationPayPal is integrated as a third-party payment processor for processing external payments alongside Stripe.
• AWS IVS (Amazon Interactive Video Service)coreTechnology or IntegrationIntegration with Amazon IVS for live streaming channel management. Supports creating, updating, listing, and deleting IVS channels with latency modes (Normal, Low) and channel types (Standard, Basic).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cleeng: Cleeng is a video paywall and subscriber retention platform offering PPV, subscription, identity, and churn-management tooling for OTT publishers - the closest head-to-head comparable to InPlayer's paywall and identity stack.
• Dacast: Dacast is a live and on-demand video platform with built-in paywall and PPV monetization, offering comparable streaming-plus-monetization functionality to InPlayer.
• Vimeo OTT: Vimeo OTT (formerly VHX) provides end-to-end video subscription and PPV monetization for creators and media brands, directly competing with InPlayer's PPV/subscription and OTT modules.
• Uscreen: Uscreen is a video monetization and OTT subscription platform for creators and fitness/education publishers, overlapping InPlayer's creator/vertical monetization use cases.
• Muvi: Muvi is an OTT/video platform with subscription, pay-per-view, and monetization features for media and enterprise customers, mapping to InPlayer's PPV/subscription and OTT offering.

Emerging players

• Chargebee: Chargebee is a subscription management and recurring billing platform used by SaaS and digital content businesses; functionally overlaps InPlayer's subscription and entitlement workflows at a broader scale.

Broad incumbents

• Brightcove: Brightcove is a leading online video platform with monetization, SSAI, and live capabilities, broadly overlapping InPlayer's content monetization stack across enterprise customers.
• Kaltura: Kaltura provides a video platform with subscription, paywall, and OTT capabilities for enterprises and education - extending into the same monetization layer that InPlayer serves.
• Stripe Billing: Stripe Billing provides subscription billing, invoicing, and entitlement infrastructure globally with massive developer adoption; broader scope than InPlayer but directly substitutes for its billing/subscription stack.

Others

• Recurly: Recurly is a subscription management and recurring billing platform serving digital media and SaaS customers; broader than InPlayer but functionally adjacent for subscription/entitlement workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/InPlayerApps
• GitHubgithub.com/inplayer-org
• Facebookfacebook.com/inplayer
• Instagraminstagram.com/inplayer.team
• LinkedInlinkedin.com/company/inplayer

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InPlayer