Barometro Srl

What Barometro Srl does

Barometro Srl is an Italian data analysis and statistical consulting firm founded in 1998 and headquartered in Rome, with a secondary office in Milan. The company delivers five professional service lines: statistical analysis and business intelligence outsourcing, television audience measurement, web performance monitoring, predictive and forecasting research, and big data for social research. Barometro's primary clients are Italian enterprise customers across media and entertainment, advertising, energy and utilities, pharmaceutical, manufacturing, automotive, technology, and public-sector and nonprofit segments, with Rai, Mondadori, FCA Fiat, Microsoft Italia, Renault, Terna, and Tiscali among the publicly named customers.

The technical foundation rests on established data tooling rather than a proprietary AI or SaaS platform: Microsoft SQL, Teradata, Oracle, Ingres, and MySQL databases underpin data ingestion, with statistical processing performed in Python and R and reporting delivered via Microsoft Office. Television audience measurement is the most differentiated offering, leveraging more than two decades of accumulated viewing data with daily monitoring across national broadcast networks and streaming platforms, plus public-profile and programming-strategy analysis. Predictive research extends into market forecasting, electoral predictions, and disease-spread modeling, while web performance monitoring covers SEO, conversion tracking, and social media analytics across Facebook, Instagram, YouTube, and Twitter.

Barometro operates a sales-led, project-based professional services model with direct client engagement and quote-based pricing; no subscription or self-serve channels are disclosed. Revenue is generated through bespoke consulting engagements rather than recurring SaaS contracts, and pricing is not publicly disclosed. Brand visibility is driven primarily by earned media, with company analyses published in La Repubblica and cited by international outlets including El Pais and Les Echos, supplemented by a company LinkedIn presence. No funding rounds, leadership changes, M&A, or strategic partnerships are disclosed in the available data.

Name

Barometro Srl

Legal name

Barometro Srl

Website

https://barometro.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Barometro Srl is an Italian data analysis and statistical consulting firm founded in 1998, headquartered in Rome with a Milan office, providing television audience measurement, business intelligence, web performance monitoring, and predictive research to Italian enterprise and public-sector clients.

Ownership category

akta.pro rank

Product category

Market Research & Audience Analytics Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHALAJ

Survey, Panel & Fieldwork Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAHALAB

Competitive Intelligence & Benchmarking

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Audience measurement services
• Statistical data analysis
• Business intelligence consulting
• Television ratings research
• Market forecasting analytics

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Statistical Analysis & Business Intelligence Outsourcing: Outsourcing of statistical analysis and business intelligence services including market research, opinion polls, and second-level treatment of research results for decision optimization.
2. Television Audience Measurement: Monitoring of television program audiences, public profiles, and programming strategies for TV publishers, producers, content distributors and advertising companies.
3. Web Performance Monitoring:
4. Predictive and Forecasting Research: Predictive analysis services for market forecasts, disease spread models, social phenomena, political, economic and socio-demographic scenarios, and electoral predictions.
5. Big Data for Social Research: Statistical surveys and social analyzes for authorities, trade unions, trade associations, foundations and third sector bodies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Barometro Srl is a Rome/Milan-based data analysis and statistical consulting firm that provides outsourced statistical analysis, business intelligence, market research and opinion polling, translating raw data and marketing objectives into actionable decision-support insights for its enterprise clients. Its portfolio spans five interconnected service lines: television audience measurement, web and social media performance monitoring, predictive/forecasting research, and big-data-driven social research, applied across media, advertising, manufacturing, energy, pharmaceutical and public-sector clients.

Product overview

Barometro Srl is a data analysis and statistical consulting company headquartered in Rome and Milan, Italy, operating since 1998. The company offers a portfolio of five interconnected core services: Statistical Analysis & Business Intelligence (data analysis outsourcing, market research, opinion polling), Television Audience Measurement (monitoring ratings across traditional TV and streaming platforms), Web Performance Monitoring (web analytics, SEO, social media analysis), Predictive and Forecasting Research (market forecasting, trend prediction), and Big Data for Social Research (statistical surveys and social analysis). These services are designed to help companies make data-driven decisions across sectors including audiovision, media entertainment, energy, utilities, pharmaceuticals, and manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Analisi Statistica e Business Intelligence (Statistical Analysis & Business Intelligence) Outsourced statistical analysis and business intelligence services, including data analysis from structured and open-source databases, market research, opinion polls and second-level treatment of research results to optimise decision-making. Targeted at Italian enterprises seeking data-driven decision support across sectors.
• Television Audience Measurement Monitoring of national television program audiences across traditional TV and streaming platforms, including daily audience checks, viewer-profile analysis, participation analysis of political/institutional/corporate leaders in talk shows and news programs, and programming strategy assessment for content producers and advertisers.
• Web Performance Monitoring Web analytics services including traffic statistics, social media interaction analysis across Facebook, Instagram, YouTube and Twitter, SEO analysis, conversion-rate monitoring, online advertising KPI tracking, and online reputation management. Aimed at digital businesses and publishers that need to extract and refine web analytics data for growth.
• Predictive and Forecasting Research Predictive analysis services for market forecasts, disease-spread models, social and political phenomena analysis, socio-demographic scenario modelling and electoral predictions, built on time-series collection and current-situation monitoring. Targeted at enterprises in manufacturing, pharma, energy and other non-media sectors needing market and trend forecasting.
• Big Data for Social Research Statistical surveys and social analyses conducted in collaboration with authorities, trade unions, trade associations, foundations and third-sector bodies, covering social, economic, training, work, health, safety and communication themes. Targeted at government, public-sector and third-sector organisations.

Quantifiable outcome

• Daily monitoring of promos across main television networks with unique listener estimates
• +1 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research and public opinion firm with significant operations in Italy. Comparable because Ipsos offers audience research, opinion polling, predictive analytics, and sector studies that overlap directly with Barometro's five service lines, but at much larger scale and with international reach.
• Nielsen: Global audience measurement and media analytics incumbent referenced directly on Barometro's own news pages. Comparable because both deliver TV ratings and audience intelligence, but Nielsen operates at vastly greater scale with cross-country panel infrastructure and broader media-product portfolio.
• Kantar: Global data, insights, and consulting company with strong media-audience measurement capabilities. Comparable in television audience measurement and brand/marketing analytics, but operates globally with substantially larger proprietary panels and technology investments.
• GfK (Italy): Global consumer and market research group with Italian operations. Comparable for market forecasting, sector studies, and predictive analysis services offered by Barometro, but with broader methodology, panel assets, and international client base.

Direct peers

• Emg Different: Italian media research and audience measurement firm. Direct comparable for TV ratings, digital analytics, and cross-platform audience research serving Italian broadcasters, publishers, and advertisers.
• SWG Srl: Italian market research, opinion polling, and social-research firm. Closely comparable to Barometro's Big Data for Social Research and statistical-analysis pillars, serving similar Italian enterprise, institutional, and government clients on a project basis.
• Doxa: Historic Italian market research and public opinion polling firm. Comparable for audience/opinion research, social trend studies, and consumer-insight work targeting Italian enterprise and media clients.
• Auditel: Italy's official television audience measurement joint venture. Most direct comparable: both serve Italian broadcasters, advertisers, and producers with audience ratings data, though Auditel operates as the industry-mandated panel currency while Barometro is a private consultancy with proprietary methodologies.
• BVA Doxa: Italian-French market research and opinion-polling group formed by merger. Comparable in audience measurement, social research, and consumer insights for media and enterprise clients across Italian and European markets.

Regional players

• Cati Srl: Italian market research firm focused on social and opinion research. Comparable in opinion polling and social-statistical research, particularly for Italian public-sector and institutional clients, with similar service-line scope but smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/barometro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barometro Srl