Barratt David Wilson Southern Counties

What Barratt David Wilson Southern Counties does

Barratt David Wilson Southern Counties is the Southern England regional division of Barratt Redrow plc, the UK's largest homebuilder and the #1-ranked homebuilder in the FTSE 100 (ticker: BDEV). The Group, originally founded in 1958 and rebranded from Barratt Developments PLC to Barratt Redrow plc on 4 October 2024 following its acquisition of Redrow plc, operates through three consumer-facing brands — Barratt Homes (first-time buyers and young families), David Wilson Homes (mover-uppers and growing families) and Redrow (premium purchasers and downsizers) — plus a specialist London arm and BD Living. The Southern Counties regional office is based at Compton House, Guildford, Surrey, supporting sales and development activity across Surrey, Sussex and the surrounding area as part of a national network that ran 405 average active sales outlets in FY25. The Group's product is the newly-constructed residential dwelling, and the core technology stack centres on Modern Methods of Construction (with a stated 31% MMC adoption target by 2025, delivered largely via wholly-owned Oregon Timber Frame Limited), the proprietary Great Places placemaking framework, the Playmaking inclusive-play initiative, Biodiversity Net Gain (mandatory 10% delivery across all developments since January 2023) and nature-led Sustainable Urban Drainage Systems deployed on 69% of developments. Sustainability credentials include a 10-year RSPB partnership and 483 hectares of green space delivered on developments in FY25. Revenue is generated through direct-to-consumer sales of new-build homes complemented by land sales, joint ventures with housing associations (e.g. Joseph Rowntree Housing Trust at Derwenthorpe, York), and partnerships such as the MADE West London scheme (4,000+ homes pipeline). FY25 group-level financials show £488.3m adjusted profit before tax, £772.6m net cash, £6,289.8m tangible net asset value, a strategic land bank of 145,043 plots and a promotional land bank of 113,940 plots, with home completions totalling 16,565 (Barratt 8,008; David Wilson 5,037; Redrow 3,520). Quality recognition includes 17 consecutive years of HBF 5-star ratings and 21 consecutive years of NHBC Pride in the Job Quality Award leadership.

Name

Barratt David Wilson Southern Counties

Legal name

Barratt Redrow plc

Website

https://barrattdevelopments.co.uk

Company type

Public

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Barratt David Wilson Southern Counties is the regional division of Barratt Redrow plc, the UK's largest homebuilder. From Guildford, it sells newly-built homes across the Barratt Homes, David Wilson Homes, and Redrow brands, serving first-time buyers, growing families, and premium downsizers across Southern England.

Ownership category

akta.pro rank

Product category

Residential homebuilding

NAICS

New Housing For-Sale Builders (236117), Engineered Wood Member Manufacturing (321215)

SIC

General Bldg Contractors - Residential Bldgs (1520), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• Residential homebuilding
• New home construction
• Property development
• Land development
• House building

Headquarters

HQ city

Guildford, England

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Home Sales: Primary revenue stream from sale of newly constructed residential properties across three brands: Barratt Homes, David Wilson Homes, and Redrow. Revenue from home completions across brands: Barratt Homes 8,008, David Wilson 5,037, Redrow 3,520 new home completions.
2. Land Development: Revenue from strategic land transactions and land development, including through Gladman land promotion business
3. Partnership and Joint Ventures: Revenue from partnership developments with organizations such as Joseph Rowntree Housing Trust and local authorities

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Barratt David Wilson Southern Counties is the Southern Counties regional division of Barratt Redrow plc, the UK's largest homebuilder. It builds and sells newly constructed residential homes across Surrey, Sussex and surrounding counties through the Barratt Homes and David Wilson Homes brands, operating from show homes and sales offices across the region. The division acquires land, designs and constructs quality new homes, and sells them directly to individual buyers and families through dedicated sales teams and brand websites.

Product overview

Barratt Redrow is the UK's largest homebuilder operating as a unified group following the 2024 merger of Barratt Developments and Redrow. The company offers a portfolio of three distinct residential brands—Barratt Homes (mainstream, first-time buyers), David Wilson Homes (premium, growing families), and Redrow Homes (luxury, downsizers)—plus BD Living. All developments adhere to the Great Places placemaking framework, and the company has launched the Playmaking initiative for inclusive play spaces. The Southern Counties division serves the Surrey/Sussex region. The company also operates land acquisition through Gladman and supports communities via the Barratt Redrow Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Great Places: Group-wide placemaking framework designed to make future communities more liveable, connected and close to nature.
• Playmaking
• Barratt Redrow Foundation

Products and services

• Barratt Homes Mainstream new-build homes brand targeting first-time buyers and young families, offered for purchase across the group's UK-wide development portfolio and reachable via the Barratt Homes sales team (0330 057 6000) and barratthomes.co.uk.
• David Wilson Homes Premium new-build homes brand targeting mover-uppers and growing families, offering contemporary homes with enhanced specifications, quality construction and family-friendly locations across the UK, reachable via the David Wilson Homes sales team (0330 057 2222) and dwh.co.uk.
• Redrow Homes Luxury new-build homes brand targeting premium purchasers and downsizers, offering high-quality homes with distinctive design and placemaking focus, served via redrow.co.uk and dedicated Redrow sales teams.
• Barratt London Specialist London-focused new-build homes offering within the group, providing dedicated London developments and sales support via telephone 0330 057 6666.
• BD Living Specialist housing solutions brand within the Barratt Redrow portfolio offering tailored housing products.

Quantifiable outcome

• 5-star HBF customer satisfaction rating for 17 consecutive years
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Future Homes HubcoreStrategic or Co-development Partner · 1 January 2024Membership in Future Homes Hub BNG Community of Practice to share lessons with peers, industry and government on biodiversity net gain delivery. Signed up to Homes for Nature commitment including installation of integral swift nest bricks, hedgehog highways, and planting to support pollinators on all new developments from September 2024.
• Construction Youth TrustminorGTM or Marketing Partner · 1 January 2024Charitable partnership receiving £25,000 donation to help more young people have careers in construction and the built environment.
• RSPB (Royal Society for the Protection of Birds)coreStrategic or Co-development Partner · 1 January 2015Unique national partnership with the UK's largest nature conservation charity started in 2015 and extended for a further five years. Collaboration provides insight into enhancing practices to embed nature-led design principles across developments. Partnership evolved from award-winning exemplar nature-friendly development at Kingsbrook, Aylesbury. Work includes inspiring homeowners to give nature a home and influencing government and wider housebuilding sector on building homes where people and wildlife can thrive.
• MADE PartnershipcoreStrategic or Co-development PartnerStrategic partnership for West London development that will deliver 4,000+ homes. Partnership provides collaborative development approach.
• Whizz KidzcoreStrategic or Co-development PartnerPartnership to develop Inclusive Play Manual for designing accessible and inclusive play spaces across developments. Head of Partnerships at Whizz Kidz supports ensuring wheelchair users and children with disabilities can access play facilities.
• Derwent Lodge Estates & Good REITminorStrategic or Co-development PartnerLand partnership providing conditional property deals. Partner testimonial indicates excellent partnership collaboration.
• Joseph Rowntree Housing TrustcoreStrategic or Co-development PartnerPartnership at Derwenthorpe, York for multi award-winning development of contemporary homes with mixed tenure approach.
• Gladman DevelopmentscoreStrategic or Co-development PartnerPart of Barratt Redrow group, Gladman specializes in land promotion bringing forward planning permissions on strategic land sites.
• University of SalfordcoreStrategic or Co-development PartnerPartnership in eHome2 project with Bellway Homes and Saint-Gobain to create unique industry-leading project testing and building homes of the future.
• Bellway HomesminorStrategic or Co-development PartnerPartner in eHome2 project to test and build homes of the future alongside University of Salford and Saint-Gobain.
• Saint-GobainminorStrategic or Co-development PartnerPartner in eHome2 project providing expertise in sustainable building materials and construction solutions.
• Local AuthoritiescoreStrategic or Co-development PartnerLong-standing relationships with local authorities from Exeter to Aberdeen, with over 95% of planning applications not requiring a planning appeal.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barratt-david-wilson-southern-counties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barratt David Wilson Southern Counties