Barrys Bar
Barry's Bar is a privately held, owner-operated multi-venue bar and entertainment concept in Lincoln, Nebraska, serving walk-in adult consumers through four co-located venues: a Sports Bar, a Rooftop with a two-story jumbotron, the 10 Below nightlife venue, and the Ice Bar.
- Company typePrivate
- Founded1959
- HeadquartersLincoln, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Barrys Bar does
Barry's Bar is a privately held hospitality and entertainment operator based at a single address, 235 North 9th Street in Lincoln, Nebraska. The business was originally founded in 1959 and was reestablished under its current multi-venue concept in 2021. The property encompasses four distinct consumer-facing venues under one roof: a Sports Bar, a Rooftop featuring a two-story jumbotron, 10 Below (a nightlife venue), and the Ice Bar. The combination of formats allows the operator to address separate dayparts and customer occasions — game-day viewing, rooftop social events, late-night clubbing, and themed-bar experiences — within a single real estate footprint.
The core offering consists of food and beverage service, private event hosting, and themed nightlife experiences. The business model is direct-to-consumer, monetizing the venues through on-premise alcohol and food sales, event rentals, and nightlife cover charges. Weekly food and drink specials are used as traffic drivers, and the operator solicits guest input on Friday specials via Instagram, indicating low-cost social-media-driven customer engagement rather than a formal loyalty or CRM program. There is no indication of franchise, licensing, or off-premise revenue lines such as packaged retail or wholesale distribution.
There is no disclosed evidence of outside equity funding, acquisitions, or M&A activity; Barry's Bar appears to be entirely owner-operated with no public investor base. The technology stack is limited to standard point-of-sale and Instagram-based marketing, with no disclosed proprietary platforms, data assets, or AI-driven systems. Strategic activity to date has been confined to building out the four-venue concept at the Lincoln location, with no announced geographic or vertical expansion.
Barrys Bar firmographics
Firmographics- Name
- Barrys Bar
- Legal name
- Barry's Bar and Grill
- Website
- https://barrysbarandgrill.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Barry's Bar is a privately held, owner-operated multi-venue bar and entertainment concept in Lincoln, Nebraska, serving walk-in adult consumers through four co-located venues: a Sports Bar, a Rooftop with a two-story jumbotron, the 10 Below nightlife venue, and the Ice Bar.
- Ownership category
- akta.pro rank
Barrys Bar industry classification
Industry- Product category
- Bar and Grill Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (72241), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industries
- Sports Bars (CRANACAC), Neighborhood Bars & Taverns (CRANACAA), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Barrys Bar is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barrys Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: The primary revenue stream consists of food and beverage sales including burgers, wings, domestic and specialty beers, cocktails, seltzers, canned cocktails, and specialty drinks. Sales occur through walk-in customers at the bar's multiple venues.
- Venue Rental and Private Events: Revenue generated from booking private events including pinnings, private tailgates, VIP booths, corporate events, lunches, happy hours, and private parties. Bookings are coordinated through management contact.
- Cover Charges and Nightlife (10 Below): The 10 Below nightlife venue operates as a separate entertainment destination within the same location, likely generating revenue through cover charges and premium beverage pricing for the nightlife crowd.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tuesday Specials - Burgers and Well Drinks |
| Unit Pricing | Pay-as-you-go | Wednesday Specials - Tallboys and Seltzers |
| Unit Pricing | Pay-as-you-go | Thursday Specials - Wings and Buckets |
| Unit Pricing | Pay-as-you-go | Sunday Specials - Shots and Pitchers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Barrys Bar product offering
Product offeringCore offering
Barry's Bar and Grill is a multi-venue hospitality establishment operating four distinct entertainment venues (Sports Bar, Rooftop with two-story jumbotron, 10 Below nightclub, and Ice Bar) under one roof in Lincoln, Nebraska. The business sells food (burgers, wings) and a full bar beverage program (domestic and specialty beers, cocktails, seltzers, canned cocktails, specialty shots, mixed drink pitchers) to walk-in customers and hosts private events including corporate gatherings, tailgates, VIP booth bookings, happy hours, and private parties.
Product overview
Barry's Bar and Grill is a single unified bar and entertainment venue offering multiple distinct experiences under one roof. The venue comprises four unique spaces: an iconic Sports Bar, a Rooftop with a two-story jumbotron for premium sports viewing, the 10 Below nightlife destination, and an Ice Bar. Combined with food service featuring burgers and wings, full beverage offerings, weekly specials on designated days, and regular entertainment events including Tuesday Game Night and Wednesday Music Bingo, the venue positions itself as a comprehensive entertainment destination in Lincoln, Nebraska.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Bar Iconic sports bar venue within Barry's Bar and Grill offering a traditional bar atmosphere for watching sporting events and casual socializing. Aimed at local residents and sports fans in Lincoln, Nebraska.
- The Rooftop Legendary rooftop venue featuring a two-story tall jumbotron that provides an elevated sports viewing and entertainment experience for patrons seeking premium atmosphere.
- 10 Below
Companies that use Barrys Bar
Customer profileSegments3 records
Ideal customer profiles3 records
Barrys Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barrys Bar partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights1 record
Barrys Bar competitors and assessment
Company assessmentBroad incumbents
- BJ's Restaurant Brewhouse: Casual-dining chain with deep beer list, sports-friendly atmosphere, and weekly specials — comparable format to Barry's day-of-week specials and sports-bar positioning.
- Topgolf: Multi-venue entertainment concept combining food, beverage, and a signature activity under one roof — analogous to Barry's strategy of bundling multiple distinct experiences at one address.
- Dave & Buster's: Entertainment-venue chain combining food, beverage, and amusement experiences under one roof — analogous to Barry's multi-venue concept bundling sports, rooftop, and nightlife (10 Below).
Direct peers
- Hooters: Sports-bar chain centered on casual food, beer, and sports viewing in a high-energy environment — directly comparable to Barry's Sports Bar daypart and casual bar format.
- Punch Bowl Social: Multi-concept entertainment venue combining food, beverage, bowling, and nightlife — directly comparable to Barry's strategy of bundling distinct experiences (Sports Bar, Rooftop, 10 Below, Ice Bar) at one location.
- Twin Peaks: Sports-bar chain centered on large-format sports viewing, drink specials, and casual food — closely aligned with Barry's Sports Bar + Rooftop jumbotron concept.
- Brick House Tavern + Tap: Upscale sports-bar chain with large beer selection, wings, burgers, and sports viewing — aligned with Barry's Sports Bar menu and beverage mix.
- Buffalo Wild Wings: National sports-bar chain focused on wings, beer, and large-screen sports viewing — directly comparable to Barry's Sports Bar identity and wing/beer specials programming.
- Yard House: Upscale sports-bar chain with extensive tap list, broad food menu, and large-screen sports viewing — comparable to Barry's multi-daypart sports and beverage focus.
Emerging players
- Stars and Strikes: Multi-attraction entertainment venue combining bowling, arcade, food, and bar service — adjacent peer reflecting the multi-experience, single-location model Barry's has built with Sports Bar + Rooftop + 10 Below + Ice Bar.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Barrys Bar social profiles
Digital presenceBarrys Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barrys Bar leadership team
Management profileNumber of profiles
Barrys Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barrys Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barrys Bar
What does Barrys Bar do?
Barry's Bar and Grill is a multi-venue hospitality establishment operating four distinct entertainment venues (Sports Bar, Rooftop with two-story jumbotron, 10 Below nightclub, and Ice Bar) under one roof in Lincoln, Nebraska. The business sells food (burgers, wings) and a full bar beverage program (domestic and specialty beers, cocktails, seltzers, canned cocktails, specialty shots, mixed drink pitchers) to walk-in customers and hosts private events including corporate gatherings, tailgates, VIP booth bookings, happy hours, and private parties.
Is Barrys Bar a public or private company?
Barrys Bar is a private company. It is classified as unknown and is currently operating.
When was Barrys Bar founded?
Barrys Bar was founded in 1959. It employs 11 to 50 people.
Where is Barrys Bar based?
Barrys Bar is headquartered in Lincoln, United States, in the North America region.
How does Barrys Bar make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are venue Rental and Private Events and cover Charges and Nightlife (10 Below).
Who are Barrys Bar's main competitors?
Broad incumbents on record are BJ's Restaurant Brewhouse, Topgolf and Dave & Buster's. Direct peers are Hooters, Punch Bowl Social, Twin Peaks, Brick House Tavern + Tap, Buffalo Wild Wings and Yard House. Stars and Strikes is listed as an emerging player.
Does Barrys Bar have an API?
No public API is recorded for Barrys Bar.
What industry is Barrys Bar in?
Barrys Bar's product category is Bar and Grill Hospitality. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 72241 and its SIC code is 5810.