Bars&co

What Bars&co does

Bars&co, doing business as Au Bureau, is the corporate entity behind a French pub and brasserie franchise chain founded in 1989. The chain operates more than 210 restaurants across metropolitan France and overseas departments (DOM-TOM), positioning itself as an English-style sports pub offering burgers, sharing plates, and pub classics alongside an extensive beer and cocktail selection. Menus are refreshed twice yearly, and venues feature giant screens for live sports viewing, supported by themed events and seasonal campaigns such as 'On la joue collectif.'

The business operates on a franchise model under the Groupe Bertrand diversified hospitality group, with franchise recruitment handled via bertrand-franchise.com and corporate headcount reported at approximately 6 employees — indicating a lean franchisor structure that relies on independent operators for unit-level execution. Bars&co's role centers on brand stewardship, menu development, and digital engagement rather than direct restaurant operations across most of the network. The company runs a direct-to-consumer loyalty program, La Bonne App (iOS and Android), which rewards visits at 1€ = 1 point redeemable for up to €50 in discounts, and is built on the third-party Sunday app platform.

Revenue is derived from two streams: restaurant food and beverage sales generated across the franchise network, and franchise fees and royalties collected from independent operators who license the Au Bureau brand, receive operational support, training, and access to the loyalty program. No proprietary technology, patents, certifications, or AI capabilities are disclosed, and pricing is set at the unit level rather than disclosed centrally. Marketing is concentrated on Instagram, the aubureau.fr website, the loyalty app, and the Bertrand franchise recruitment portal. No quantitative revenue, headcount trend, or same-store sales data is available in the source material.

Name

Bars&co

Legal name

Au Bureau

Website

https://bars-and-co.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Au Bureau, operated by Bars&co, is a French pub and brasserie franchise chain founded in 1989 with 210+ locations across metropolitan France and overseas departments, serving sports fans, social diners, and families through a franchise model under Groupe Bertrand.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (7224), Drinking Places (Alcoholic Beverages) (72241), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sports Bars (CRANACAC)

akta.pro secondary industries

Neighborhood Bars & Taverns (CRANACAA), Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Pub restaurant chain
• Casual dining pubs
• Sports bar restaurants
• Franchise restaurant network
• Loyalty dining program

Headquarters

HQ city

France (network of 210+ locations)

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Food and Beverage Sales: Revenue from direct restaurant operations including food menu items (burgers, pub-style dishes, sharing plates) and alcoholic beverages (beers, cocktails). Menu renewed twice annually. Operates over 210 locations across France.
2. Franchise Fees and Royalties: Income from franchise model where independent operators pay to use the Au Bureau brand, receive operational support, training, and access to the loyalty program (La Bonne App). Franchise recruitment is managed through Groupe Bertrand franchise platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bars&co operates the Au Bureau brand, a French pub and brasserie chain with 210+ restaurants across metropolitan France and overseas departments offering English pub-style cuisine (burgers, cordons bleus, sharing plates) and a wide selection of beers and cocktails. The chain differentiates with giant screens for live sports viewing, a menu refreshed twice yearly, and the La Bonne App loyalty program rewarding visits with points convertible to discount vouchers up to €50. Operations are run under a franchise model managed through Groupe Bertrand.

Product overview

Bars&co operates the Au Bureau pub and brasserie chain, a single-brand restaurant concept featuring traditional English pub-style dining. The offering consists of restaurant dining services with a seasonally updated menu of burgers, pub classics, and shared plates, complemented by an extensive beer and cocktail selection. The company also offers a mobile loyalty application (La Bonne App) for customer engagement and rewards.

Differentiator

Problem solved

Functional benefit

Brands

• La Bonne App: Loyalty program that rewards customers with points for each meal, redeemable for discount vouchers up to €50, with a welcome offer upon registration.

Products and services

• Au Bureau Restaurant Dining French pub and brasserie dining service offering English pub-style cuisine including burgers, cordons bleus, sharing plates, and a wide selection of beers and cocktails, served in a sports bar atmosphere with giant screens for live sporting events. Available at 210+ franchised and company-owned locations across France.
• La Bonne App Loyalty Program

Quantifiable outcome

• 210+ restaurant locations across France
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Groupe BertrandcoreStrategic or Co-development PartnerAu Bureau is part of the Groupe Bertrand franchise network. Groupe Bertrand provides the franchise platform, operational frameworks, marketing support, and brand management for Au Bureau and other restaurant concepts. The Groupe Bertrand franchise portal (bertrand-franchise.com) handles franchise recruitment and management for Au Bureau locations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Flunch: Established French self-service casual dining chain. Comparable as a broad incumbent in French casual family dining, though its format (self-service) differs from Au Bureau's pub-style full-service model.

Direct peers

• Buffalo Grill: France's largest casual-dining chain focused on steakhouse-style meals. Comparable to Au Bureau as a national full-service casual restaurant franchise targeting similar family and casual diner segments across France.
• Bistro Régent: French bistro franchise chain with hundreds of locations across France offering a fixed-price menu model. Comparable to Au Bureau as a French franchise-led casual dining brand targeting similar middle-market diners.
• Del Arte: Italian-themed casual dining franchise in France, part of Groupe Bertrand's portfolio. Comparable as a same-parent, full-service casual dining chain with comparable unit count and franchise model.
• Hippopotamus: French casual steakhouse chain under Groupe Bertrand's broader network. Directly comparable to Au Bureau as a same-parent, full-service casual dining concept targeting French families and casual diners.
• La Pataterie: French casual dining franchise chain specializing in potato-based dishes. Comparable as a France-focused franchise casual restaurant chain targeting family and casual diners in similar price tiers.
• Léon de Bruxelles: Belgian-themed mussels-and-beer brasserie chain operating 70+ restaurants in France. Directly comparable as a France-based casual dining chain pairing beer-centric menus with sit-down restaurant service.

Emerging players

• The Frog & Rosbif: British-themed pub chain operating in France with live music and sports viewing. Directly comparable to Au Bureau's English pub atmosphere and sports-bar positioning, though smaller in scale.
• O'Briens Irish Pub: International Irish-themed pub franchise with locations across Europe. Comparable to Au Bureau in pub-style atmosphere and beer-led offering, though its geographic focus and footprint in France is more limited.

Regional players

• Brasserie Léon: Historic Parisian brasserie brand with regional French presence. Comparable as a French sit-down casual dining brand emphasizing beer and traditional brasserie fare, though more concentrated geographically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/au.bureau
• LinkedInlinkedin.com/company/bars&co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bars&co