Baseball For All

What Baseball For All does

Baseball For All is a 501(c)3 nonprofit organization founded in 2010 by Justine Siegal, PhD, with a mission to empower girls to play baseball. The organization operates a national portfolio of community programs including BFA Nationals (its signature tournament, reported as the largest all-female baseball tournament in US history when hosted at Beyer Stadium), the BFA Women's College Club Baseball program, BFA Next Gen, BFA Junior Coach, BFA Ambassadors, and the BFA Coach Pledge. Supporting resources include a Find a Team tool, Find an Event listings, a Start a Team program, a Create Your Ball digital experience, and the Hall of Baseballs for All.

The organization's offerings are predominantly physical/community programming rather than software products; the only digital components are community discovery tools (team and event finders) and a digital experience called Create Your Ball. The organization is operationally based in Rockford, Illinois, and delivers programming nationwide across the United States.

Baseball For All's revenue model is a typical nonprofit mix: individual donations, corporate sponsorships and partnerships (with brands including Blast Motion, Big League Chew, Mustard, and Diamond), and event participation fees. The organization has invested in fundraising and brand infrastructure by engaging GOALS agency (Caroline Fitzgerald) for sponsorship growth and Hurwitz, Brand, Inc. (Austin Hurwitz) as branding consultant. Public positioning is anchored by founder Justine Siegal's status as the first woman to coach in MLB, and the organization has assembled senior advisors including Donna Cohen, Summer Comstock, and Jo Shoesmith.

Name

Baseball For All

Legal name

Baseball For All

Website

https://baseballforall.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Baseball For All is a 501(c)3 nonprofit founded in 2010 that empowers girls to play baseball through national programs including tournaments, college club baseball, coaching pipelines, and community resources, supported by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Youth Sports Nonprofit Programs

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Girls baseball programs
• Youth baseball tournaments
• Women in baseball
• Girls sports nonprofit
• Community baseball events

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: The organization accepts donations of all sizes from individuals who support the growth of girls' baseball. The donate page invites supporters to contribute to the organization's mission.
2. Corporate Partnerships and Sponsorships: Corporate partners provide essential funding to support organizational growth. The organization actively cultivates brand collaborations and sponsorships from companies aligned with their mission to empower girls in baseball.
3. Event Participation Fees: Revenue is generated through tournament registration fees for BFA Nationals and other girls' baseball events. Additional revenue streams include photography packages and related event services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Baseball For All is a 501(c)(3) nonprofit organization that runs girls' baseball tournaments (BFA Nationals), team-finding and event-discovery platforms, and leadership development programs (BFA Ambassadors, BFA Next Gen, BFA Junior Coach). It provides resources and coaching support to enable girls and young women to play competitive baseball and connect with peers nationwide.

Product overview

Baseball For All is a non-profit organization operating as a single unified program rather than a technology platform. The organization functions as a community and event-based offering centered around empowering girls to play baseball. Its core products include BFA Nationals (the flagship annual tournament), team-finding services, event listings, college club baseball programs, and leadership development initiatives including the BFA Ambassadors, BFA Next Gen Program, and BFA Junior Coach Program. Additional offerings include interactive digital experiences like Create Your Ball and resources such as the BFA Coach Pledge. The organization addresses gender inequality in baseball through tournaments, mentorship, and advocacy programs rather than through software products.

Differentiator

Problem solved

Functional benefit

Products and services

• BFA Nationals The largest girls' baseball tournament in the country, allowing girls to connect with peers from around the country, hone their skills on and off the field, and find a community of female baseball players.
• Find A Team Online directory helping girls find local girls' baseball teams to join near their location.
• Find An Event Calendar and listing of upcoming Baseball For All and other girls' baseball events where participants can play, coach, and lead.
• Start a Team Resources and guidance for individuals interested in starting a new girls' baseball team in their community.
• BFA Women's College Club Baseball Program connecting women at the college level to play club baseball, supporting the growth of women's baseball beyond youth levels.
• BFA Ambassadors Leadership program empowering girls to become advocates and leaders in their communities for girls' baseball.
• BFA Next Gen Program Leadership program for the next generation of girls' baseball players, focused on developing future leaders in the sport.
• BFA Junior Coach Program Program developing older players into junior coaches who can mentor and guide younger girls in baseball.
• Create Your Ball Interactive digital experience where users can write messages of encouragement on digital baseballs for girls who love the game, part of the 'Throw It Forward' initiative.
• The Hall of Baseballs for All Gallery showcasing signed baseballs from participants, celebrating the community and messages of support within the girls' baseball movement.
• BFA Coach Pledge Commitment program for coaches to uphold standards of inclusion and support for girls in baseball.

Quantifiable outcome

• BFA Nationals is the largest girls' baseball tournament in the country
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DiamondcoreGTM or Marketing PartnerDiamond is a baseball equipment manufacturer that provided the baseballs featured in the Hall of Baseballs for All digital gallery. The partnership supports BFA's signature 'Throw It Forward' campaign where supporters write messages of encouragement on digital baseballs.
• Blast MotionminorGTM or Marketing PartnerBlast Motion is a motion capture technology company for baseball that partners with Baseball For All to empower girls in baseball and grow the game across the country.
• Big League ChewminorGTM or Marketing PartnerBig League Chew, the popular bubble gum brand, partners with Baseball For All as part of the organization's efforts to partner with first-in-class brands supporting girls' baseball.
• MustardminorGTM or Marketing PartnerMustard is a brand partner supporting Baseball For All's mission to empower girls in baseball and grow the game across the country.
• GOALS (with Caroline Fitzgerald)coreStrategic or Co-development PartnerGOALS is a marketing and sponsorship agency fully dedicated to growing women's sports. Caroline Fitzgerald serves as Partnership Consultant to BFA under contract. GOALS helps BFA secure corporate partnerships and sponsorships essential to organizational growth.
• Hurwitz, Brand, Inc (with Austin Hurwitz)coreStrategic or Co-development PartnerAustin Hurwitz serves BFA under contract as a Branding Consultant. He is an executive-level sports marketing consultant and fractional CMO with extensive experience establishing new partnerships and enhancing existing relationships to help grow the game of baseball.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amateur Athletic Union (AAU): National amateur sports organization that promotes and operates youth baseball tournaments and events. Comparable as a multi-sport amateur event promoter offering baseball tournament experiences parallel to BFA Nationals.
• Little League International: The largest youth baseball organization in the world. Comparable as the dominant community-based amateur baseball league for children, and the primary pipeline BFA competes with or channels girls through into baseball versus softball.
• USA Baseball: National governing body for amateur baseball in the U.S., including the Women's National Team that several BFA players feed into. Directly comparable as the umbrella amateur-baseball organization, though much broader in scope (men, women, youth).
• Pony Baseball & Softball: Established youth baseball and softball organization operating community leagues nationwide. Directly comparable as a grassroots youth-baseball league operator with a similar volunteer-driven, community-team model.
• Babe Ruth League: Large national youth baseball organization (ages 4-18) that has historically been male-dominated but is increasingly accommodating girls' divisions. Comparable as a youth amateur baseball league structure competing for the same families and players.

Direct peers

• Play Like a Girl: Nonprofit focused on keeping girls in sports through leadership and exposure programs. Comparable as a girls-in-sports advocacy nonprofit using ambassadors, mentorship, and community programming — overlapping donor, sponsor, and beneficiary audiences with BFA.
• National Women's Baseball League: Operates women's baseball teams and competitions in the U.S., targeting adult women players. Comparable as a women's-baseball-specific organization at a more advanced competitive stage than BFA's youth focus.
• Triple Crown Sports: Operates youth baseball and softball tournaments nationwide, serving the same amateur tournament ecosystem that BFA Nationals occupies. Comparable as a youth-baseball tournament operator competing for team registrations and venue partnerships.

Others

• Women's Sports Foundation: Advocacy and grant-making nonprofit advancing women's sports participation and leadership. Comparable as a mission-aligned nonprofit that channels funding and visibility into girls' and women's sports, occasionally intersecting with BFA's audience.
• Girls Inc. National nonprofit empowering girls through programming including sports participation. Comparable as a girls-focused nonprofit operating community-based programming and competing for the same donor and corporate-sponsor budgets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/baseballfor_all
• YouTubeyoutube.com/channel/UC4W4gx-EWLGZLlsDrmtw_WA
• Facebookfacebook.com/baseballforall
• Instagraminstagram.com/baseballforall
• LinkedInlinkedin.com/company/baseball-for-all

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baseball For All