Basics Market

What Basics Market does

Basics Market (Basics, LLC) is a privately held, small-format neighborhood grocery operator founded in 2018 by Chuck Eggert as part of the Wild Rose Foods collective of farmers, culinary experts, nutritionists, and natural foods veterans. Headquartered in Aurora, Oregon, the company runs brick-and-mortar markets serving health-conscious Portland metro consumers with simplified selections of fresh, locally sourced ingredients, paired with chef-developed recipes reviewed by a nutrition team and supported by in-store cooking classes and nutrition mentorship. The most distinctive structural feature is its direct farm-to-market supply chain: Basics operates its own farms, dairies, and delivery vans, bypassing traditional wholesale distribution to keep retail prices accessible while supplying Wild Rose Foods' portfolio of nine proprietary sub-brands — Lulubelle's Creamery, Gwendolyn's Organic Eggs, Willamette Valley Cheese, emily's table, Red Hills Fruit Company, Goldenbrew, Silver Sage Farms, Seven Cousins, and Sunny Jim.

The business model is direct-to-consumer brick-and-mortar grocery, generating one-time retail revenue from in-store sales of groceries, fresh produce, meat, seafood, wine, beer, and specialty food products at standard retail pricing. The assortment is curated for nutrition, seasonality, and regenerative/sustainable sourcing rather than for breadth. Beyond retail, the company maintained community-based partnerships (Concordia University's 3toPhd, Faubion Elementary, Trillium Family Services, Kaiser Permanente) for food access, though the institutional 3toPhd partnership ended in May 2020 following university closure.

The company is operationally small — approximately 11 employees across roles including Market Manager, Assistant Manager, Meat & Seafood Buyer, Grocery Buyer, and Wine & Beer Buyer — with no disclosed outside equity or venture funding. In January 2026, Market of Choice signed a letter of intent to acquire the Hillsdale location (its fifth Portland metro and 13th statewide store), reflecting a current trajectory of contraction rather than further multi-store buildout.

Name

Basics Market

Legal name

Basics, LLC

Website

https://basicsmarket.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Basics Market is a privately held, small-format neighborhood grocery operator in the Portland metro area that sells locally sourced groceries and Wild Rose Foods proprietary sub-brands directly to consumers via small-format storefronts, supported by its own farms, dairies, and delivery vans.

Ownership category

akta.pro rank

Product category

Specialty Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Fresh-Format Supermarkets (High-Fresh Mix) (CRAHAAAD)

akta.pro secondary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Neighborhood grocery stores
• Locally sourced groceries
• Organic food retail
• Farm-to-market grocery
• Natural foods market

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Revenue generated through in-store retail sales of groceries, fresh produce, meat, seafood, wine, beer, and specialty food products directly to consumers at the Hillsdale location

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Basics Market operates small-format neighborhood grocery stores offering a simplified selection of fresh, locally sourced ingredients including produce, meat, seafood, wine, beer, and specialty food products. The stores are supplied through a direct farm-to-market network of company-owned farms, dairies, and delivery vans, and pair products with chef-developed recipe cards, cooking classes, and nutrition mentorship.

Product overview

Basics Market is a locally owned small-format grocery store offering a simplified selection of fresh, locally sourced ingredients paired with nutritious recipes and cooking classes. The company operates as part of Wild Rose Foods, a collective that includes its own farms, dairies, and distribution network enabling direct farm-to-market delivery. Basics Market's product portfolio centers on its own branded food products sold through its retail locations, including organic dairy (Lulubelle's™ Creamery), organic eggs (Gwendolyn's™ Organic Eggs), artisan cheeses (Willamette Valley Cheese™), prepared sauces (emily's table™), preserved fruits (Red Hills Fruit Company), microbrewed teas (Goldenbrew™), pet foods (Silver Sage™ Farms), condiments (Seven Cousins™), and fruit spreads (Sunny Jim™). The stores feature chef-developed recipe cards reviewed by nutrition teams, and the company maintains its own farm operations and delivery vans to keep prices accessible by bypassing traditional distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Basics Market Neighborhood Grocery Stores

Quantifiable outcome

• Reduced food costs through direct farm-to-market supply chain

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Market of ChoiceflagshipStrategic or Co-development Partner · 16 January 2026Oregon's largest independent family-owned grocer signed a letter of intent to acquire the Hillsdale Basics Market. This acquisition would add a fifth Market of Choice location in the Portland metro area and become its 13th store statewide, reflecting Market of Choice's commitment to serving neighbors with the products, service, and accessibility the community is accustomed to.
• Concordia University (3toPhd Program)coreStrategic or Co-development Partner · 1 January 2018A first-of-its-kind Basics Mini Market was established within Concordia University's 3toPhd program, providing students of Faubion Elementary and Concordia, as well as teachers and staff, easy access to nutritious foods right within school walls. The program closed in May 2020 after Concordia University's closure.
• Faubion Elementary SchoolcoreStrategic or Co-development Partner · 1 January 2018Part of the 3toPhd integrated effort to close the opportunity gap and ensure every child can fulfill their potential. After the program's closure, Basics continues to support with in-kind food donations to the school's food pantry.
• Trillium Family ServicesminorStrategic or Co-development Partner · 1 January 2018Partner in the 3toPhd integrated effort at Concordia University to support food access and educational opportunities.
• Kaiser PermanenteminorStrategic or Co-development Partner · 1 January 2018Partner in the 3toPhd integrated effort to support food access and close the opportunity gap in the community.
• Wild Rose FoodsflagshipStrategic or Co-development PartnerBasics is part of Wild Rose Foods, a collective of farmers, culinary experts, nutritionists, and natural foods veterans. Wild Rose Foods owns various food brands and shares a commitment to simple, transparent ingredients, minimal processing, and care for land, animals, and communities.

Scale indicators2 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Market of Choice: Oregon's largest independent family-owned grocer operating 12+ stores across the state with a focus on natural, local, and organic products. Directly comparable as a regional natural/specialty grocer now absorbing the Hillsdale Basics Market location.
• New Seasons Market: Pacific Northwest-based worker-owned natural foods grocer with a curated local and organic assortment and strong community orientation. Directly comparable in product mix, customer base, and small-format neighborhood store approach.
• Natural Grocers: National natural and organic grocery chain operating smaller-format stores with strict product standards and an education-focused in-store experience. Directly comparable as a smaller-format natural foods retailer with similar ingredient quality standards.
• PCC Community Markets: Seattle-based consumer-owned natural foods cooperative emphasizing local, organic, and sustainably sourced products. Directly comparable in its cooperative/community-owned model and emphasis on chef-developed recipes and nutrition education.

Broad incumbents

• Sprouts Farmers Market: Large specialty grocer focused on fresh, natural, and organic products at value-oriented price points across 400+ U.S. stores. Comparable as a broad incumbent in the fresh-focused natural grocery space but at materially larger scale than Basics Market.
• The Fresh Market: Specialty grocer operating small-format stores with curated fresh, local, and prepared foods. Comparable in store format and emphasis on curated fresh assortment, though at a national footprint and without the farm-direct supply chain.
• Whole Foods Market: Amazon-owned national natural and organic grocery chain offering extensive organic, local, and specialty assortments. Comparable in product positioning and target customer, but operates at vastly larger scale and broader assortment depth.

Emerging players

• Thrive Market: Online membership-based retailer of natural and organic products with a mission-driven, values-aligned customer base. Comparable in targeting health-conscious consumers seeking curated natural foods, though operating purely online rather than through physical retail.

Regional players

• New Leaf Community Markets: Northern California-based community-oriented natural foods grocer with strong local sourcing and sustainability commitments. Comparable in community-first positioning and emphasis on local, organic, and sustainable sourcing.
• Chuck's Produce & Street Market: Pacific Northwest independent grocer offering fresh produce, local sourcing, and prepared foods across multiple formats. Comparable as a Pacific Northwest independent grocer with overlapping local and natural foods positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/basics-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basics Market