Wild Rose Foods

What Wild Rose Foods does

Wild Rose Foods is a privately held, family-owned organic food producer and retailer headquartered in Beaverton, Oregon, operating a vertically integrated farm-to-store platform across close to 10,000 acres of Oregon farmland. The company runs three organic dairies in the Willamette Valley (Rockridge, Mayfield, Valley Falls Dairy) milking approximately 1,500 A2/A2-certified cows via semi- and fully robotic milking systems, and operates the Silver Sage Mill in Hines, Oregon, which processes alfalfa from Silver Sage Farms' 6,000+ acres in Harney County into feed pellets. Finished products span fluid dairy and butter under Lulubelle's Creamery, artisan organic cow's milk cheese (Havarti, Fontina, Gouda, Cheddar, Brie) under Willamette Valley Cheese — positioned as Oregon's only such producer — as well as organic eggs (Gwendolyn's), organic poultry (Aurora Valley), fruit (Red Hills Fruit), and oven-baked pet food (Buddy's Formula). All feed and cattle are Oregon Tilth-certified organic.

The company sells through three company-owned Basics Market retail locations in the Portland metro area (Hillsdale, Farmington, Canyon Outlet) and through regional natural grocers and co-ops including Market of Choice, New Seasons Market, Zupans, Food Front Cooperative, KIVA, and Green Zebra Grocery. The Basics Market format combines grocery, nutrition classroom, and Discovery Kitchen as an experiential retail channel. Founded by food entrepreneur Chuck Eggert, Wild Rose Foods operates under affiliated entities with Organic Milk Exchange providing personnel and management services. The company donates approximately 1 million pounds of surplus food annually to the Oregon Food Bank and other nonprofits. Geographic operations are limited to Oregon and the broader Pacific Northwest, with no disclosed international footprint. No venture, private equity, or institutional investment has been disclosed.

Name

Wild Rose Foods

Legal name

Wild Rose Foods Company

Website

https://wildrosefoods.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Food Manufacturing

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Organic Specialty Diet Foods Wholesale (Gluten-Free, Vegan, Keto, Allergen-Free) (AFAIAJAI)

akta.pro secondary industries

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Gourmet & Fine Food Stores (CRAHAGAG)

Keywords

• Organic dairy products
• Artisan organic cheese
• Organic egg production
• Pet food manufacturing
• Organic farm operations

Headquarters

HQ city

Tualatin

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Wild Rose Foods generates revenue through the sale of organic food products including dairy, cheese, eggs, beef, and pet foods through company-owned Basics Market retail stores and through distribution to Pacific Northwest natural grocers and retailers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Wild Rose Foods is an organic food manufacturer and retailer operating a vertically integrated network of organic farms, dairies, cheese, egg, beef, and pet food production facilities in Oregon. It sells these products under owned sub-brands (Lulubelle's Creamery, Willamette Valley Cheese, Gwendolyn's, Aurora Valley Organic, Silver Sage Farms, Buddy's Formula) through company-owned Basics Market grocery stores and through Pacific Northwest natural grocers and co-ops.

Differentiator

Problem solved

Functional benefit

Brands

• Lulubelle's Creamery: Fresh organic dairy products from Oregon's Willamette Valley, including milk, cream, butter, and cheese from pasture-raised A2/A2 cows.
• Silver Sage Farms
• Willamette Valley Cheese
• Basics Market
• Gwendolyn's Organic Eggs
• Aurora Valley Organic
• Red Hills Fruit
• Buddy's Formula

Products and services

• Lulubelle's Creamery Organic Dairy Fresh organic dairy products from pasture-raised A2/A2 cows, including milk, cream, butter, and cheese, sold to consumers through Basics Market stores and Pacific Northwest natural grocers.
• Willamette Valley Cheese Oregon's only artisan organic cow's milk cheese, hand-crafted in traditional European style with award-winning varieties including Creamy Havarti, Fontina, Gouda, Cheddar, and Brie, sold to consumers through retail channels.
• Basics Market Retail Stores Company-owned locally operated grocery stores combining a market, nutrition classroom, and Discovery Kitchen under one roof to provide access to foods at peak nutrition and hands-on nutrition education for shoppers.
• Gwendolyn's Organic Eggs Organic free-range eggs from Willamette Valley hatched and raised hens, with birds never given antibiotics and fed a 100% vegetarian diet.
• Aurora Valley Organic Poultry Organic poultry products from Willamette Valley hatched and raised birds, produced under Aurora Valley Organic brand.
• Silver Sage Farms Organic Feed and Pet Food Organic alfalfa-based livestock feed and pet food products, including Buddy's Formula oven-baked dog food made with chicken and turkey as top ingredients, sold to consumers and livestock operations.
• Buddy's Formula Oven-Baked Dog Food Oven-baked dog food made with chicken and turkey as top ingredients, sold under the Buddy's Formula brand within the Silver Sage Farms product family.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and community.

• Oregon TilthcoreOthersOrganic certification body that certifies Wild Rose Foods' organic alfalfa crops and cattle as organic. All feed and cattle are certified organic by Oregon Tilth.
• Concordia UniversitymajorStrategic or Co-development PartnerPartnership through the 3toPhD® program where a Basics Mini Market operated within the university to provide students easy access to nutritious foods. The program included Faubion Elementary, Concordia University, Portland Public Schools, Trillium Family Services and Kaiser Permanente.
• Oregon Food BankcommunityOthersWild Rose Foods donates approximately 1 million pounds of surplus food annually to the Oregon Food Bank and other nonprofits.
• Market of ChoicecoreChannel Partner/ Reseller/ DistributorRegional natural grocer retailer distributing Wild Rose Foods products throughout their Pacific Northwest store locations.
• New Seasons MarketcoreChannel Partner/ Reseller/ DistributorRegional natural grocer retailer distributing Wild Rose Foods products throughout their Pacific Northwest store locations.
• ZupanscoreChannel Partner/ Reseller/ DistributorRegional natural grocer retailer distributing Wild Rose Foods products throughout their Pacific Northwest store locations.
• Food Front CooperativecoreChannel Partner/ Reseller/ DistributorFood cooperative retailer distributing Wild Rose Foods products at their Portland location.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Horizon Organic: Largest US organic dairy brand, owned by Danone. Comparable on organic dairy production at scale and national retail distribution; represents the category leader against which smaller organic dairy players like Wild Rose differentiate.
• New Seasons Market: Portland-based natural foods grocery chain. Comparable as both a regional grocery peer and a key channel partner of Wild Rose, sharing the local-organic positioning and community-impact orientation.
• Whole Foods Market: National organic and natural foods retailer owned by Amazon. Comparable as a broad incumbent setting the standard for organic retail and representing a potential national distribution channel for Wild Rose's specialty products.

Direct peers

• Organic Valley: Farmer-owned organic dairy cooperative producing milk, cheese, eggs, butter, and meat from pastured herds. Closest analogue to Wild Rose's vertically integrated organic dairy and cheese model, operating at much larger scale across the US.
• Stonyfield Organic: Organic yogurt and dairy brand with strong farm-to-cup brand storytelling. Comparable on organic dairy positioning and farm-partner supply model, though Stonyfield is owned by Danone and nationally distributed.
• Vital Farms: Pasture-raised organic egg producer with strong ethical sourcing brand story. Comparable to Wild Rose's Gwendolyn's Organic Eggs and Aurora Valley Organic poultry sub-brands on free-range, certified organic positioning.
• Applegate Farms: Organic and natural meat brand offering beef, pork, and poultry with transparent sourcing claims. Comparable to Wild Rose's organic beef and Aurora Valley Organic poultry offerings on organic meat positioning.

Regional players

• Tillamook County Creamery Association: Oregon-based farmer-owned dairy cooperative specializing in cheese, ice cream, and yogurt with strong Pacific Northwest brand recognition. Directly comparable on geography, dairy/cheese focus, and farmer-owned cooperative structure.
• Alpenrose Dairy: Legacy Portland-area dairy with regional ice cream, milk, and cultured products. Directly comparable as a Pacific Northwest dairy brand with deep local roots, though smaller and less focused on organic.
• Bob's Red Mill: Oregon-based whole grain and organic baking products company. Comparable as a Pacific Northwest organic specialty food brand with vertically oriented operations and broad PNW retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Rose Foods