Jersey Basketball Association

What Jersey Basketball Association does

The Jersey Basketball Association (JBBA) is a not-for-profit, volunteer-run organisation that serves as the primary governing and delivery body for organised basketball in Jersey, Channel Islands. It operates a portfolio of programmes spanning four adult competitive divisions (Division 1-3 in the Winter League plus a Summer League of 8 teams), a Ladies League for women aged 14 and over, a Junior Basketball League, weekly junior coaching sessions across four venues, and Sunday morning scrimmage sessions for both juniors and adults. The association's customer base is segmented across juniors, women/ladies, adult men, and corporate teams, with safeguarding, FIBA-aligned rules compliance, and Basketball England alignment cited as core operating principles.

Operationally, JBBA runs on a membership-plus-ticket model: an annual membership (about £10-15 per player) is required for all participants, and individual tickets (£40-£50 per player per league, lower for shorter coaching/scrimmage terms) are purchased separately via the Ticket Tailor platform embedded on the basketball.je website. Revenue streams therefore consist of recurring membership fees, transaction-based league and event tickets, and one-time merchandise sales through a Teemill storefront, supplemented by fundraising through JustGiving. Marketing is concentrated on the JBBA website, an Instagram presence, and a Mailchimp-driven email newsletter, with growth also credited to community word-of-mouth.

The technology stack is composed entirely of third-party SaaS — Ticket Tailor for ticketing, Teemill for e-commerce, Mailchimp for email, Google Analytics for site analytics, Playpass for fixture scheduling, and JustGiving for fundraising — with no proprietary platform, mobile app, or API documented. The organisation is led by an Executive Committee of approximately 13 named volunteer officers (President Paul Milbank, Secretary Katy Grady, Treasurer Nyika Chimobe, plus heads of development, officiating, marketing, safeguarding, league management, and coaching), and operates exclusively within Jersey and the Channel Islands, a geographically constrained addressable market.

Name

Jersey Basketball Association

Legal name

Jersey Basketball Association

Website

https://basketball.je

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Jersey Basketball Association is a not-for-profit, volunteer-run organisation that governs and delivers organised basketball in Jersey, Channel Islands. It runs seasonal leagues, ladies' and junior basketball programmes, weekly coaching, and scrimmage sessions funded by membership fees and per-player ticket sales via Ticket Tailor.

Ownership category

akta.pro rank

Product category

Community Basketball Leagues & Sports Development

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Team & Club Coaching (seasonal team coaching) (HSADAEAF), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)

Keywords

• Basketball leagues
• Junior coaching
• Ladies basketball
• Community sports
• Basketball development

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees for players, with different rates for adults and under-18s. £15 per year for adults, £10 per year for under-18s.
2. League and Event Tickets: Individual ticket purchases for leagues (Summer League, Winter League), coaching sessions, and scrimmage sessions. Teams and individuals purchase tickets for participation.
3. Shop Sales: Online merchandise shop selling basketball-related items through their Teemill storefront.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The Jersey Basketball Association (JBBA) organizes and operates community basketball programmes in Jersey, including seasonal competitive leagues (Summer and Winter across multiple skill-level divisions), a Ladies League, a Junior Basketball League, weekly junior coaching and training sessions across multiple venues, and Sunday scrimmage sessions. All programming is delivered in-person at partner venues with ticketing handled via Ticket Tailor, supported by an annual membership requirement for participants.

Product overview

The Jersey Basketball Association (JBBA) operates as a not-for-profit organization delivering a portfolio of basketball programs across multiple formats. The core offering consists of seasonal leagues — Summer Leagues and Winter Leagues — organized into multiple divisions by skill level (Division 1-3 for competitive play, Division 3 for beginner/fun level). Supporting programs include the Ladies League for women aged 14+, a dedicated Junior Basketball League for youth, and weekly Junior Coaching and Training sessions for ages 6-18 across multiple venues. The association also runs Sunday morning scrimmage sessions for both juniors and adults. A recent initiative is the Guillaume Hoareau Legacy Fund, a memorial fundraising campaign. All programs are ticketed through Ticket Tailor and marketed via the JBBA website and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Leagues Seasonal basketball competition running from July to September, featuring adult league play across 8 teams in a round-robin format with regular fixtures and playoffs, alongside Junior Summer League and Corporate League entries.
• Winter Leagues Multi-division competitive basketball league running October to June, organized into Division 1 (advanced), Division 2 (intermediate), and Division 3 (beginner/fun/corporate-friendly) at Beaulieu School and Langford Sports Centre.
• Ladies League Women's basketball league played on Tuesday evenings at Langford Sports Centre from October to June. Open to ladies aged 14+ of all abilities, with teams formed from a draft system. £40 per player plus annual membership.
• Junior Basketball League Youth basketball league for junior players held during summer months at Langford Sports Centre. Teams are formed via draft and operate at mixed ability levels. £50 per player for the Summer League.
• Junior Coaching and Training Weekly coaching sessions for junior players aged 5-18 held on Sundays across four venues, offering structured training for boys and girls at all skill levels, with a free taster session available for first-time young players.
• Summer Scrimmage Sessions Sunday morning basketball practice sessions at Beaulieu School, split into junior sessions (9:00-10:30) and adult sessions (10:30-12:00). Tickets cover sessions for the whole summer term.
• JBBA Merchandise Shop Online merchandise storefront powered by Teemill selling basketball-related apparel and items branded for the Jersey Basketball Association.
• JBBA Annual Membership Annual membership required for all players, coaches, and volunteers participating in JBBA programmes. Priced at £15 per year for adults and £10 per year for under-18s.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Basketball EnglandcoreStrategic or Co-development PartnerNational basketball governing body partnership. JBBA leagues follow Basketball England competition rules alongside FIBA rules. Mentioned in privacy policy as a Partner with whom member information may be shared.
• AlignminorOthersPartner organization with whom member information may be shared as referenced in the privacy policy.
• JustGivingminorGTM or Marketing PartnerFundraising platform partner for the legacy fund campaign in memory of Guillaume Hoareau (G). JBBA is raising £25,000 through JustGiving to create a legacy fund.
• Ticket TailorcoreTechnology or IntegrationOfficial ticketing partner for all JBBA events, leagues, and coaching sessions. Provides online booking platform for summer scrimmages, junior coaching, summer leagues, and all ticket sales.
• Langford Sports CentrecoreOthersPrimary venue partner for Division 3 leagues, Ladies League, and Junior League games. Wednesday evenings 6-9pm. Provides facility access for recreational and intermediate basketball.
• Beaulieu SchoolcoreOthersPrimary venue partner for Division 1 and Division 2 winter leagues. Tuesday and Wednesday evenings 6-9pm. Provides facility access for competitive basketball leagues.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• England Basketball: National governing body for basketball in England. JBBA is explicitly affiliated with England Basketball and runs leagues under FIBA/Basketball England rules, making the governing body a natural incumbent peer for organizational standards and competition pathways.
• London Lions Basketball: London-based basketball organization competing in the BBL and running community/youth development programs. Comparable to JBBA in offering both competitive basketball and community development, but with a far broader footprint and resources.
• British Basketball League (BBL): Top-tier professional basketball league in the UK. Comparable to JBBA only in product category (competitive basketball in the UK), though at a vastly larger commercial scale; useful as a broader basketball ecosystem reference.
• Basketball Scotland: National governing body for basketball in Scotland, operating leagues, national teams, and development pathways. Directly comparable to England Basketball and relevant given JBBA's affiliation model and rule compliance.

Others

• Jersey Sport: Government-backed sports development body for Jersey, supporting local sports organizations including JBBA. Relevant as an ecosystem enabler, funding/advisory partner, and comparator for how community sports are organized at the island level.

Direct peers

• Guernsey Basketball Association: Channel Islands counterpart running community basketball leagues and development programs in Guernsey. Closest geographic and structural peer to JBBA — a small island amateur basketball association with comparable league, junior, and coaching offerings.
• Manchester Magic Basketball Club: Long-running amateur/community basketball club running competitive senior and junior teams in the UK. Comparable to JBBA as a club-based basketball operator with league participation and youth pathways, though at a much larger scale.

Regional players

• Jersey Cricket Association: Other major community sports association in Jersey, organizing local leagues, youth development, and representative teams. Operates under the same small-island volunteer-driven model as JBBA and is a close structural peer for governance and operating approach.
• Isle of Man Sport / Manx Basketball: Sports development body and amateur basketball presence on the Isle of Man, another small British Crown dependency. Comparable structural peer to JBBA given the parallel small-island, volunteer-led community sports environment.
• Jersey Football Association (JFA): Governing body for football in Jersey, running leagues, cup competitions, and development pathways. Same island volunteer/community-sports organization structure as JBBA, with broadly analogous league and youth programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/jerseybasketballassociation
• LinkedInlinkedin.com/company/jersey-basketball-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Basketball Association