Basketball Löwen Braunschweig GmbH

What Basketball Löwen Braunschweig GmbH does

Basketball Löwen Braunschweig GmbH operates a professional men's basketball organization based in Braunschweig, Lower Saxony, that competed in the easyCredit Basketball Bundesliga (Germany's top tier) and the FIBA Europe Cup. The club's core product is the professional team playing home games at Volkswagen Halle, complemented by a layered commercial portfolio: single-game and season tickets distributed through CTS EVENTIM Sports, a Shopware-powered online fanshop for jerseys and fan articles, and a multi-tier corporate sponsorship program that includes a Business Club, Mikrosponsoring (Business Pool), and the WILDCARD CLUB 26 premium tier. Broadcasting is delivered via DYN Sport, and the organization runs its own gameday magazine (Rebound) and event infrastructure.

Underlying the professional team is a structured youth and community ecosystem branded as LöwenZukunft, encompassing school basketball AGs (LöwenSchule), kindergarten programs (LöwenKita), game-day camps, an inclusive team (Inklu-Team), and a talent-identification track (Nexxt Talents). The club operates a full development pipeline through jointly controlled subsidiaries and partners SG Junior Löwen (NBBL/JBBL), SG Braunschweig (ProB farm team), and SG FT/MTV Braunschweig (Regionalliga and camps), with the Dennis Schröder Basketball Academy providing additional U12-U18 programming.

The business model combines event-driven matchday revenue, recurring sponsorship and premium-membership streams, media rights, and fee-based youth services. Ownership is held primarily by DS17 Management Holding GmbH (NBA player Dennis Schröder and his brother Cheyassin Secka), with education partner Oskar Kämmer Schule gGmbH holding a 15% strategic stake since November 2022. The organization employs 24 staff across management, marketing, ticketing, social media, and operations. Following the 2025/26 season the first team finished 17th in the BBL and was relegated to a lower division, an event that materially reshapes the club's near-term revenue outlook and competitive positioning.

Name

Basketball Löwen Braunschweig GmbH

Legal name

Basketball Löwen Braunschweig GmbH

Website

https://basketball-loewen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Basketball Löwen Braunschweig GmbH operates a professional basketball club in Braunschweig, Germany, running the men's team, ticketing, merchandising, sponsorships, and a structured youth and community development program.

Ownership category

akta.pro rank

Product category

Professional Basketball Sports Club

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (459110)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Basketball Footwear & Apparel Retail (CRAMACAB), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Professional basketball team
• Basketball league operations
• Basketball ticket sales
• Sports sponsorship programs
• Youth basketball development

Headquarters

HQ city

Braunschweig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets (Dauerkarten), and family tickets for home games at Volkswagen Halle. Season tickets for 2026/27 available at same prices as previous year.
2. Merchandise Sales: Online fanshop and stadium merchandise sales including jerseys, apparel, and fan articles. Summer sales promotions offered.
3. Sponsorship: Partnership programs including main sponsors, Business Club membership, micro-sponsoring (Business Pool), and Wildcard Club 26 premium tier. Major sponsors include Volkswagen Bank, easyCredit BBL, bs energy, New Yorker, 28black, Puma.
4. Media/Broadcasting Rights: Games broadcast live and on-demand via DYN Sport platform.
5. Youth Development Services: Fee-based programs including school basketball AGs, Kita programs, and camps operated in partnership with SG FT/MTV Braunschweig.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Basketball Löwen Braunschweig GmbH operates a professional men's basketball team competing in Germany's top league (easyCredit BBL) and in the FIBA Europe Cup, with home games at Volkswagen Halle. Commercial offerings include tiered ticketing (single-game, season/Dauerkarten, family), branded merchandise, corporate sponsorship and hospitality packages, live game streaming via DYN Sport, and the LöwenZukunft youth basketball development program spanning schools, kindergartens, camps, and inclusive teams.

Product overview

Basketball Löwen Braunschweig GmbH operates as a professional basketball organization offering a multi-layered portfolio centered on its easyCredit BBL team. The core product is the professional basketball team competing in Germany's top league and FIBA Europe Cup. Revenue streams include single-game and season tickets (via CTS EVENTIM), merchandise sales through a Shopware-powered fanshop, and corporate sponsorship packages including the Business Club, WILDCARD CLUB 26, and micro-sponsoring Business Pool. The organization operates an extensive youth development program (LöwenZukunft) encompassing school AGs, kindergarten programs, camps, and an inclusive team, along with a full youth academy structure (Nachwuchs) with NBBL/JBBL teams and a farm team in ProB. Live game streaming is delivered through the DYN Sport partnership, with additional content provided via video summaries and the Rebound gameday magazine.

Differentiator

Problem solved

Functional benefit

Brands

• LöwenZukunft: Community outreach and youth development program focusing on school AGs, kindergarten programs, game day camps, and inclusive teams
• Business Club (BLBC)
• WILDCARD CLUB 26
• Charity Cup
• LöwenSchule
• LöwenKita
• Inklu-Team

Products and services

• Basketball Löwen Braunschweig Professional Team Competition (easyCredit BBL & FIBA Europe Cup)
• Dauerkarten (Season Tickets) 2026/27
• Einzelkarten (Single Game Tickets) 2026/27
• Familienkarten (Family Tickets)
• Fanshop / Merchandise
• DYN Basketball Live-TV (Streaming)
• LöwenZukunft Youth Development Program
• Business Club (BLBC)
• WILDCARD CLUB 26
• Mikrosponsoring (Business Pool)
• Nachwuchs (Youth Academy)
• Charity Cup 2026

Quantifiable outcome

• Developed Sananda Fru who became 'Effektivster BBL-Spieler' (most effective BBL player) and 'Bester Deutscher Nachwuchsspieler 2025' (Best German Young Player 2025)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Oskar Kämmer Schule gGmbHcoreStrategic or Co-development Partner · 1 November 2022Education partner holding 15% stake since November 2022. Provides vocational training and education programs for young players alongside basketball. Dennis Schröder completed his Bürokaufmann (business administration) apprenticeship at this school in 2011.
• SG Junior LöwencoreStrategic or Co-development PartnerYouth development organization combining Braunschweig's elite youth basketball. Operates NBBL and JBBL teams. Financially, structurally, and strategically supported by Basketball Löwen.
• SG FT/MTV BraunschweigcoreStrategic or Co-development PartnerLong-term partner operating farm team in Regionalliga. Provides double-license players with development opportunities. Offers holiday camps for children U10-U18.
• Dennis Schröder Basketball Academy (DSBA)coreStrategic or Co-development PartnerBasketball academy founded by Dennis Schröder for youth development U12-U18. Camps and training programs led by Liviu Calin, Basketball Löwen Assistant Coach and discoverer of Dennis Schröder and Daniel Theis.
• D.T.Alents Basketball FörderkreisminorGTM or Marketing PartnerFoundation established by Daniel Theis for youth basketball support. Partners with SG Junior Löwen to sponsor promising young players.
• DYN SportcoreGTM or Marketing PartnerBroadcasting and streaming partner showing Basketball Löwen games live and on-demand. Strategic media partnership for game coverage.
• Volkswagen BankmajorGTM or Marketing PartnerMajor sponsor featured prominently on website and promotional materials. Provides sponsorship and potentially fleet vehicles.
• easyCredit BBLcoreOthersGerman Basketball Bundesliga league competition. Team participates in highest German basketball league.
• FIBA Europe CupcoreOthersInternational club competition. Team participates in FIBA Europe Cup 2025-26 season.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Telekom Baskets Bonn: easyCredit BBL club headquartered in Bonn. Comparable as a long-established German top-tier basketball franchise with similar ticketing, sponsorship, and youth development revenue architecture.
• Alba Berlin: Berlin-based professional basketball club competing in the easyCredit BBL, the same top-tier league Basketball Löwen competed in. Comparable as a German BBL franchise operating ticketing, sponsorship, merchandise, and youth development models targeting similar audiences.
• ratiopharm Ulm: easyCredit BBL club based in Ulm. Comparable as a regionally-rooted German professional basketball franchise with similar sponsorship-, ticketing-, and youth-academy-driven revenue model.
• Brose Bamberg (Bamberg Baskets): Historic German basketball club competing in the easyCredit BBL. Comparable as a mid-sized German basketball franchise with similar revenue mix (ticketing, corporate sponsorship, youth academy) and brand-positioning dynamics.
• Hamburg Towers: easyCredit BBL club based in Hamburg. Comparable as a younger German professional basketball franchise built around modern branding, multi-stream revenue (ticketing, sponsorship, hospitality), and corporate-partner activation.
• Löwen Frankfurt (Frankfurt Skyliners): easyCredit BBL club based in Frankfurt. Directly comparable as a Löwen-branded, mid-market German basketball franchise operating similar ticketing, sponsorship, and youth-development business architecture.
• MHP Riesen Ludwigsburg: easyCredit BBL club based in Ludwigsburg, Baden-Württemberg. Comparable as a regionally-rooted German professional basketball club with similar mid-market sponsor dynamics, fan-base size, and youth-development investment model.
• Syntainics MBC (Mitteldeutscher BC): Professional basketball club competing in the easyCredit BBL, based in the Mitteldeutschland (Saxony/Saxony-Anhalt) region. Comparable as a mid-sized German BBL franchise with similar sponsorship-driven business model.

Emerging players

• BG Göttingen: Lower-division German basketball club (ProB/ProA) based in Lower Saxony — the same broader region as Basketball Löwen. Comparable as a regional German basketball operator competing in adjacent leagues and drawing from overlapping local talent pools.

Broad incumbents

• FC Bayern München Basketball: Basketball division of FC Bayern München, competing in the easyCredit BBL and EuroLeague. Comparable as a German top-tier basketball operator but with vastly larger parent-club resources, sponsorship scale, and arena economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtiktok.com/@basketballloewen
• YouTubeyoutube.com/user/newyorkerphantomsbs
• Facebookfacebook.com/basketballloewen
• LinkedInlinkedin.com/company/basketball-l%C3%B6wen-braunschweig
• Instagraminstagram.com/basketballloewen
• TikToktiktok.com/@basketballloewen

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basketball Löwen Braunschweig GmbH