Basket Landes SASP

What Basket Landes SASP does

Basket Landes SASP is a French professional women's basketball club operating as a Société par Actions Simplifiée (SASP) and headquartered in Mont-de-Marsan, Landes. The club fields a professional team that competes in the top-tier La Boulangère Wonderligue (Ligue Féminine de Basket) and, in 2026–2027, its seventh consecutive season in EuroLeague Women. In 2025–2026 the team won the Coupe de France, finished first in the LFB regular season, and became the first French women's club to reach the EuroLeague Women Final 6, drawing approximately 9,000 supporters to the quarter-final in Zaragoza.

The operation spans three integrated product lines: (i) the professional team and its matchday product at Espace François Mitterrand (capacity being expanded from ~2,600 to 3,186 seats, delivery September 2026); (ii) a Centre de Formation with structured elite pathways for U15–U20 athletes; and (iii) a grassroots École de Basket for children ages 3–15. The club also runs corporate seminar and afterwork services that monetize elite athletes and coaching staff with major regional partners (Mercedes-Benz, ORPI Landes, AÉSIO Mutuelle). Media distribution spans Sport en France national TV, Ici Gascogne regional radio, Basket Landes TV on YouTube, and a network of local partner bars hosting match viewing.

The business model is event- and sponsorship-driven. Direct ticket revenue is generated through Weezevent online ticketing, a physical box office, and season subscriptions, supported by 41+ consecutive home sellouts. Sponsorship includes naming rights (La Boulangère) plus regional and national brand partners. Secondary revenue streams include the club boutique (physical and online merchandise), youth academy fees of €40–80 per season, and corporate events/seminars. The proprietary technology footprint is minimal — Weezevent for ticketing, OVH for web hosting — with no AI, platform, or API offering; competitive moats are primarily brand, community, talent, and distribution rather than technological.

Name

Basket Landes SASP

Legal name

Basket Landes SASP

Website

https://basket-landes.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Basket Landes SASP is a French professional women's basketball club based in Mont-de-Marsan competing in La Boulangère Wonderligue and EuroLeague Women, operating a professional team, a youth Centre de Formation, a grassroots École de Basket, and corporate event services for regional sponsors.

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

Keywords

• Professional basketball club
• Women's basketball team
• Sports entertainment
• Basketball training academy
• Sports merchandise retail

Headquarters

HQ city

Mont-de-Marsan

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Ticket Sales and Match Revenue: Direct ticket sales for home games through online ticketing platform (Weezevent), season subscriptions, and group/association ticket packages. The club has achieved 41+ consecutive sellout matches demonstrating strong fan demand.
2. Sponsorship and Partnerships: Revenue from naming rights sponsor (La Boulangère), official partners, and commercial partnerships. Partners include major brands like Mercedes-Benz, ORPI, AÉSIO Mutuelle, and numerous local businesses.
3. Corporate Events and Seminars: The club offers corporate seminar services where Julie Barennes and other staff/players speak at corporate events, team-building activities, and business networking events.
4. Merchandise and Boutique Sales: Online and physical merchandise store (boutique) selling club apparel and merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Basket Landes SASP operates a professional women's basketball club competing in France's La Boulangère Wonderligue and EuroLeague Women. The club sells match tickets, season subscriptions, and merchandise to fans, while generating revenue through corporate sponsorships, hospitality packages, and seminar/event services featuring its players and coaching staff. It also runs a youth development academy (Centre de Formation) and a grassroots basketball school (École de Basket) for children aged 3-15.

Product overview

Basket Landes SASP operates as a professional women's basketball club with a multi-level structure comprising the professional team (Team Pro) competing in La Boulangère Wonderligue and EuroLeague Women, a Centre de Formation for youth development (U15-U20), and an Association running grassroots basketball programs (École de Basket with micro-basket, U7, U9, and U15 elite). The club also offers ancillary services including online ticketing via Weezevent, merchandise retail, and media content through Basket Landes TV on YouTube. Additional offerings include RSE/social actions and corporate seminar services leveraging the club's athletes and staff.

Differentiator

Problem solved

Functional benefit

Brands

• La Boulangère Wonderligue: French women's professional basketball league, also known as LFB, where Basket Landes competes.
• EuroLeague Women
• École de Basket

Products and services

• Team Pro (Professional Basketball Team)

Quantifiable outcome

• 41+ consecutive sellout home matches demonstrating exceptional fan loyalty and demand
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• La BoulangèrecoreStrategic or Co-development PartnerNaming rights sponsor for the French women's basketball league (La Boulangère Wonderligue). The partnership provides major national visibility and league-wide branding association.
• EuroLeague WomencoreStrategic or Co-development PartnerTop-tier European women's basketball competition in which Basket Landes has participated for 7 consecutive seasons. The club was directly qualified for 2026-2027 season after finishing top of Group A.
• Stade Montois Basket MasculincoreStrategic or Co-development PartnerShared arena usage at Espace François Mitterrand with the men's basketball club, demonstrating local sports ecosystem collaboration.
• Mercedes-Benz Groupe ClimmajorGTM or Marketing PartnerHost partner for afterwork business events. Local automotive dealer that partners with club for corporate hospitality and networking events.
• ORPI Landes AgenciesmajorGTM or Marketing PartnerNetwork of 40 real estate agencies in Landes region. Julie Barennes conducted management and performance seminars for the network.
• AÉSIO MutuellemajorGTM or Marketing PartnerHealth insurance partner that organized seminar with Céline Dumerc discussing team building fundamentals. Professional members exchanged with former French national team player.
• Sport en FrancecoreGTM or Marketing PartnerNational sports TV channel (channels 175 Orange, 192 Bouygues, 190 Free, 129 SFR) broadcasting LFB playoffs and championship matches exclusively.
• Ici GascognemajorGTM or Marketing PartnerRegional radio partner broadcasting live match coverage and providing media coverage throughout the Landes region.
• WeezeventmajorTechnology or IntegrationOnline ticketing platform provider used for all match ticket sales, season subscriptions, and event registrations.
• Domaine MarquestauminorGTM or Marketing PartnerWine estate venue hosting partner events, meetings, and partner evenings for major club sponsors.
• La Boulangère Wonderligue (LFB)coreStrategic or Co-development PartnerFrench women's professional basketball league (Ligue Féminine de Basket). Basket Landes competes as a founding/leading member, recently finishing 1st in regular season and winning Coupe de France.
• Fédération Française de Basket-BallcoreStrategic or Co-development PartnerNational basketball federation organizing French competitions including Coupe de France and LFB championship. Basket Landes won 2026 Coupe de France under federation auspices.
• Établissement Français du SangminorOthersFrench blood donation service. Players Louise Bussière and Murjanatu Musa participated in blood donation drive at Maison du don in Mont-de-Marsan.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Charnay Basket (CBBS): French women's professional basketball club in LFB with similar smaller-market profile and community-based operating model. Comparable as a smaller-market LFB competitor.
• Basket Landes' domestic rivals — Tarbes Gespe Bigorre: Historical French women's basketball powerhouse competing in the same LFB league with similar community-based operating model in a smaller market (Tarbes, southwestern France).
• Sopron Basket (Hungary): Hungarian women's basketball club consistently competing in EuroLeague Women with multiple Final appearances. Comparable as a mid-market European women's basketball club with strong community identity.
• Villeneuve d'Ascq (ESBVA-LM): French women's professional basketball club competing in LFB and EuroLeague Women. Direct domestic league competitor with similar professional structure.
• Fenerbahçe Women Basketball: Major European women's basketball club competing in EuroLeague Women with significant sponsorship base and EuroLeague pedigree. Comparable at the European competitive level.
• LDLC ASVEL Féminin (Villeurbanne): Another top French women's professional basketball club competing in La Boulangère Wonderligue and historically in EuroLeague Women. Direct league rival with comparable business model: ticket sales, sponsorships, and youth academy.
• UMMC Ekaterinburg: Top-tier European women's basketball club competing in EuroLeague Women with corporate backing and international roster. Comparable competitive level in the same European competition.
• Bourges Basket (CEB Bourges Basket): One of the most successful French women's basketball clubs historically, competing in LFB and EuroLeague Women. Comparable structure with professional team, training center, and youth development.

Others

• Sport en France (TV channel): National free-to-air sports TV channel that broadcasts LFB matches. Ecosystem participant: distribution partner providing the primary broadcast reach for Basket Landes matches.
• Fédération Française de Basket-Ball (FFBB): National governing body for basketball in France. Operates as counterpart rather than competitor: organizes LFB, Coupe de France, and youth national teams; partner/regulator for Basket Landes operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-S-gEVGIDV67XKoJ_JwnXQ
• LinkedInlinkedin.com/company/basket-landes

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Basket Landes SASP