Science City Jena e.V.

Name

Science City Jena e.V.

Legal name

BASKETS JENA GMBH

Website

https://baskets-jena.de

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Professional Basketball Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Basketball Leagues (MPAKAAAD)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Arenas & Indoor Sports Centers (MPAKAEAB)

Keywords

• Professional basketball
• Sports entertainment
• Ticket sales
• Arena events
• Fan merchandise

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from single game tickets, season tickets, group bookings, and family day tickets sold through online shop, box office, and club office.
2. Sponsorship: Multiple sponsorship tiers including main sponsor (Böttcher AG), naming sponsor (Visit Jena), equipment supplier (Macron), platinum, premium, and classic sponsors. Also includes business club membership and microsponsoring through CLUB ELF5 JENA.
3. Hospitality & Events: Revenue from Elevion Lounge rentals for corporate events, conferences, and meetings. Also includes catering and beverage packages for events.
4. Arena Operations: Revenue from cashless payments via FanCard at games, concessions, and merchandise sales within Sparkassen-Arena.
5. Merchandising: Fanshop sales of merchandise including jerseys, apparel, and accessories through online and physical outlets.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Science City Jena e.V. is a professional basketball club based in Jena, Thuringia, Germany, competing in the easyCredit Basketball Bundesliga (BBL). The club operates home games at the Sparkassen-Arena Jena, a 3,076-seat venue, and sells single-game tickets, season tickets, and family-day promotions. It also generates revenue through corporate sponsorship packages, premium hospitality in the Elevion Lounge, and youth basketball development initiatives.

Product overview

Science City Jena e.V. operates as a professional basketball club competing in the easyCredit BBL. The club's product portfolio centers on its core basketball team and game-day experiences, complemented by ticketing services, venue rental (Sparkassen-Arena Jena), merchandise sales, and hospitality packages. Supporting services include youth development programs (SPORT VERNETZT, MEWA School Talents Cup), sustainability initiatives (Science City Wald), and fan engagement offerings (FanCard, newsletters, fan trips, Fantalk video series). The club functions primarily as a sports entertainment organization rather than a technology company.

Differentiator

Problem solved

Functional benefit

Products and services

• easyCredit BBL Professional Basketball Team
• Single-Game and Season Tickets
• Elevion Lounge Hospitality
• SCJ Fanshop Merchandise
• FanCard Cashless Payment System
• Sparkassen-Arena Jena Event Hosting
• CLUB ELF5 JENA Business Network
• Youth Basketball Development Programs

Quantifiable outcome

• 165 trees planted through sustainability partnership (each home game 3-pointer results in a tree)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kommunalservice JenacoreStrategic or Co-development Partner · 1 January 2025Sustainability partnership where for each successful home game 3-pointer by Science City Jena players, Kommunalservice Jena plants a tree. As of May 2026, 165 trees have been planted, creating a 'Science City Wald' (Science City Forest) in Jena's municipal forest.
• ALBA BERLINcoreStrategic or Co-development PartnerCooperation through SPORT VERNETZT initiative - a social space-oriented sports program bringing weekly basketball offerings to kindergartens and elementary schools in Lobeda-West, Lobeda-Ost, and Winzerla neighborhoods.
• Auridis StiftungcoreStrategic or Co-development PartnerCo-initiator of SPORT VERNETZT initiative alongside ALBA BERLIN, working nationwide with sports clubs and organizations to provide low-threshold access to sports for children in Kita and elementary school age.
• Culture City WeimarminorChannel Partner/ Reseller/ DistributorProB cooperation partner providing supplemental roster players during games when first team roster is incomplete due to injuries.
• Sparkassen-Arena JenacoreOthersHome venue with 3,076 spectator capacity and 1,800 seats, operated in partnership with Sparkasse Jena as naming sponsor since 2014.
• Böttcher AGcoreChannel Partner/ Reseller/ DistributorMain sponsor of Science City Jena providing primary naming and marketing support for the basketball club.
• Visit JenacoreChannel Partner/ Reseller/ DistributorNamenssponsor (naming sponsor) representing Jena tourism and regional promotion for Science City Jena.
• MacroncoreChannel Partner/ Reseller/ DistributorEquipment supplier (Ausrüster) providing team apparel, uniforms, and sports gear for Science City Jena.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phoenix Hagen: BBL club from a small industrial city with comparable arena capacity. Direct peer in small-market BBL operations and sponsorship-driven economics.
• ALBA BERLIN: Berlin-based BBL club and one of Germany's most successful basketball organizations. Direct peer in the same top-tier league; ALBA is also explicitly partnered with Science City Jena through the SPORT VERNETZT youth initiative, reflecting deep operational overlap despite the large scale gap.
• MHP Riesen Ludwigsburg: BBL club near Stuttgart with a small-capacity arena (MHP Arena) and a strong academy reputation. Comparable in venue scale, youth-development emphasis, and central-Germany-style operational profile.
• Löwen Braunschweig: BBL club from a mid-sized Lower Saxony city with comparable arena capacity and traditional sponsor structure. Direct competitor in the same league tier and similar market position.
• Rasta Vechta: Lower Saxony BBL club operating from a small city with a modest-capacity arena. Comparable scale and revenue model, with similar reliance on regional sponsors and a strong academy focus.
• Mitteldeutscher BC: Central German (Saxony-Anhalt) BBL club with the closest geographic proximity to Jena and comparable central-Germany sponsor base. Direct regional peer and historical competitor.
• Eisbären Bremerhaven: Northern German BBL club that recently cycled coaching staff — Steven Esterkamp's prior club. Direct BBL peer with similar small-arena economics and a comparable promotion/relegation profile.
• Tigers Tübingen: BBL club from a university city of similar size to Jena, with comparable arena capacity and regional-sponsor-driven revenue model. Closest structural analog in terms of market size and arena economics.
• BG Göttingen: Lower Saxony-based BBL club with a comparable small-market arena profile. Direct BBL competitor used in preseason matchups, and the most natural benchmark for Jena's small-city operational economics.
• s.Oliver Würzburg: BBL club from a mid-sized Bavarian city with a similar small-market profile and arena capacity. Direct competitive peer in BBL economics and ticketing strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/basketsjena
• YouTubeyoutube.com/@basketballbundesliga
• Facebookfacebook.com/basketsjena
• LinkedInlinkedin.com/company/science-city-jena-e.v.
• Instagraminstagram.com/baskets_jena

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Science City Jena e.V.