Basquetpass
Basquetpass is a B2C basketball streaming platform serving Latin American fans with live and on-demand coverage of Argentine, Uruguayan, and European basketball leagues across web, mobile, Smart TV, and game consoles via a freemium-to-subscription model.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Basquetpass does
Basquetpass operates a dedicated basketball streaming platform serving Spanish- and Portuguese-speaking fans across Latin America. The service aggregates live and on-demand coverage of Latin American leagues — including Argentina's Liga Nacional de Básquet, Liga CHERY, Liga BásquetPro, Liga Femenina, and Uruguay's Liga Uruguaya — alongside on-demand European basketball (EuroLiga, Liga Endesa, FEB, LBA, WBLA). Content is delivered via a trilingual (Spanish, English, Portuguese) interface across responsive web, mobile/tablet apps, Smart TV apps, and game-console apps, with adaptive streaming quality up to 4K on premium tiers and a built-in bandwidth test (10 MB server download) to validate connection.
The technology stack is a conventional OTT video pipeline: adaptive bitrate streaming with device-aware quality, remote device login via one-minute synchronization codes, multi-device household playback on premium accounts, and offline downloads for privileged accounts. Payment processing is layered across Mercado Pago (primary, Argentine-centric), PayPal, PagosNET, CyberSource, and Livees; security is augmented by Google reCAPTCHA on registration and account flows. No AI/ML features, proprietary recommendation models, or data assets are disclosed.
The business model is freemium-to-subscription. Free users register and access limited legacy-season content (20/21 Argentine and Women's leagues plus selected tournaments). Paid subscribers unlock current seasons, live LATAM leagues, on-demand European content, 4K quality, ad-free viewing, multi-device household access, offline downloads, and a 10% store discount. The company operates a product-led go-to-market with self-serve onboarding (signup → plan selection → payment), email/newsletter opt-in, and a referral code system, relying primarily on in-platform discovery and word-of-mouth rather than paid acquisition channels.
Basquetpass firmographics
Firmographics- Name
- Basquetpass
- Website
- https://basket.tv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Basquetpass is a B2C basketball streaming platform serving Latin American fans with live and on-demand coverage of Argentine, Uruguayan, and European basketball leagues across web, mobile, Smart TV, and game consoles via a freemium-to-subscription model.
- Ownership category
- akta.pro rank
Basquetpass industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Sports OTT & League Pass Streaming Channels (MPABAHAJ)
- akta.pro secondary industries
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Personalization, Recommendations & Search (MPAHAJAF)
Keywords
Basquetpass business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription - Monthly: Monthly recurring subscription providing full access to all content including live Latin American leagues, European leagues on demand, 4K quality, multiple devices, and ad-free experience. Payment processed through Mercado Pago, PayPal, PagosNET, or CyberSource.
- Subscription - Annual: Annual subscription with 10% discount compared to monthly plan, providing same full access benefits with lower monthly cost paid upfront.
- Freemium - Free Tier: Free tier offering limited access to previous season content (20/21 season) including Argentine League, Women's League, and some tournaments. Serves as acquisition channel for paid subscriptions.
- Code Redemption: Users can redeem promotional or purchased codes to unlock content or subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic (Free) - Limited content access to previous seasons |
| Subscription | Monthly | Basic Monthly - Full content access with monthly payment |
| Subscription | Annual | Basic Annual - Full content access with annual payment and 10% savings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Basquetpass product offering
Product offeringCore offering
Basquetpass is a dedicated basketball over-the-top (OTT) streaming platform providing live and on-demand coverage of Latin American leagues (Argentine Liga Nacional, Liga Femenina, Liga CHERY, Liga BásquetPro, Liga Uruguaya) and European leagues (EuroLiga, Liga Endesa, FEB, LBA, WBLA). The service is offered through a freemium model with free access to limited prior-season content and paid subscriptions unlocking full live and on-demand libraries across Smart TVs, computers, mobile, tablets, and game consoles in up to 4K quality.
Product overview
Basquet Pass is a basketball streaming platform offering a unified product with tiered subscription plans. The platform provides a free tier for limited content access and paid subscription tiers (Basic, Preferred, and Annual) that unlock full content access. Key features include live streaming of Latin American leagues, on-demand European league content, content downloads for premium users, multi-device support (smart TVs, computers, mobile, tablets, game consoles), remote device login via synchronization codes, and bandwidth testing. Content is available in multiple languages (Spanish, English, Portuguese) and covers major basketball leagues including Liga Argentina, Liga Femenina, Liga CHERY, Liga BásquetPro, Liga Uruguaya, EuroLiga, Liga Endesa, FEB, LBA, and WBLA.
Differentiator
Problem solved
Functional benefit
Brands
- Basquet Pass Beta: Beta version of the streaming platform
Products and services
- Basquet Pass Streaming Platform A dedicated basketball over-the-top streaming service delivering live and on-demand coverage of Latin American and European basketball leagues, accessible via web, mobile, tablet, Smart TV, and game console apps, with freemium and paid subscription tiers and content quality up to 4K. Targeted at basketball fans in Latin America.
Companies that use Basquetpass
Customer profileSegments1 record
Ideal customer profiles1 record
Basquetpass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Basquetpass partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mercado PagocorePrimary payment processor for Basquetpass subscriptions, particularly for Argentine market users. Supports monthly subscription billing with approximately one hour card verification time. Note: Requires Argentine Mercado Pago account; accounts from other countries may face payment restrictions.
- PayPalcoreAlternative payment processor for subscription management. Users can modify or cancel subscriptions directly through PayPal account at paypal.com/myaccount/autopay.
- PagosNETminorAdditional payment processing option available for subscription payments.
- CyberSourceminorPayment processing gateway supporting subscription payment transactions.
Recent moves6 records
Expansion highlights5 records
Basquetpass competitors and assessment
Company assessmentBroad incumbents
- DirecTV Sports / DirecTV GO: Satellite and OTT sports broadcaster in Latin America carrying multiple basketball leagues as part of premium channel bundles. Comparable as a multi-device LATAM sports streaming competitor with overlapping league rights.
- ESPN (Latin America) / Star+: Incumbent regional sports broadcaster (ESPN Latin America) and Disney's streaming bundle carrying significant basketball rights across LATAM. Comparable as a competing destination for the same basketball audience, bundled with broader sports and entertainment content.
- Movistar Plus+ (Latin America): Telco-tied sports and entertainment OTT in Spanish-speaking markets carrying basketball content. Comparable as a regional sports streaming service competing for the same LATAM subscriber base with broader entertainment bundles.
Direct peers
- Fanatiz: Latin American sports streaming subscription platform aggregating football and other sports for Spanish/Portuguese-speaking audiences across the region. Directly comparable as a regional sports OTT aggregator competing for the same LATAM subscriber wallet.
- DAZN: Global sports OTT subscription service offering live and on-demand sports streaming across multiple devices with freemium and paid tiers; directly comparable business model and delivery mechanism to Basquetpass, though DAZN operates at much broader sports and geographic scale.
- FloSports: Subscription sports streaming service focused on niche and underserved sports verticals in the US and beyond. Comparable as a vertical sports OTT with subscription tiers, multi-device delivery, and aggregated league rights.
- NBA League Pass: The flagship basketball league-pass subscription globally; the closest analog to Basquetpass in product model (live + on-demand basketball, multi-device streaming, paid subscription tiers), though it focuses on the NBA while Basquetpass covers LATAM and European leagues.
Regional players
- TyC Sports / TyC Sports Play: Argentine sports broadcaster with significant Liga Nacional de Básquet coverage and an associated streaming product. Most comparable as a regional competitor operating in the same Argentine basketball media rights space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Basquetpass social profiles
Digital presenceBasquetpass financial estimates
Financial estimateRevenue estimate
Valuation estimate
Basquetpass leadership team
Management profileNumber of profiles
Profiles1 record
Basquetpass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Basquetpass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Basquetpass
What does Basquetpass do?
Basquetpass is a dedicated basketball over-the-top (OTT) streaming platform providing live and on-demand coverage of Latin American leagues (Argentine Liga Nacional, Liga Femenina, Liga CHERY, Liga BásquetPro, Liga Uruguaya) and European leagues (EuroLiga, Liga Endesa, FEB, LBA, WBLA). The service is offered through a freemium model with free access to limited prior-season content and paid subscriptions unlocking full live and on-demand libraries across Smart TVs, computers, mobile, tablets, and game consoles in up to 4K quality.
When was Basquetpass founded?
Basquetpass was founded in -1. It employs 51 to 100 people.
How does Basquetpass make money?
Four revenue lines are on record. Subscription - Monthly is the primary driver. The others are subscription - Annual, freemium - Free Tier and code Redemption.
Who are Basquetpass's main competitors?
Broad incumbents on record are DirecTV Sports / DirecTV GO, ESPN (Latin America) / Star+ and Movistar Plus+ (Latin America). Direct peers are Fanatiz, DAZN, FloSports and NBA League Pass. TyC Sports / TyC Sports Play is listed as a regional player.
Does Basquetpass have an API?
No public API is recorded for Basquetpass.
What industry is Basquetpass in?
Basquetpass's product category is Sports Streaming. Its primary akta.pro industry code is MPABAHAJ, Sports OTT & League Pass Streaming Channels, with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 516210 and its SIC code is 4899.