What Bastiaansen Modestad does

Bastiaansen Modestad is a family-owned fashion department store founded in 1964 in Bavel, Netherlands, currently operated by the Bastiaansen family (Boris, Rogier, Monique, Henneke, Geert). It operates two physical retail locations: Haar stad (women's) at Brigidastraat 2 and Zijn stad (men's) at Lange Vore 2, each multi-floor and subdivided into curated sections (Young Basement, Studio, Denim, Classy, Everyday, Party for women; Studio, Denim, Everyday, Business/Wedding, Smart for men). The assortment covers 100+ brands including Samsøe Samsøe, NN.07, ØLÅF, Polo Ralph Lauren, YAYA, By-Bar, Neo Noir, Amaya Amsterdam, Law of the Sea, and G-STAR, sold alongside accessories and gift vouchers under the BAS. label.

The business extends beyond apparel into hospitality with the on-site BAS. bistro (breakfast, lunch, aperitivo, Friday dinner) and Fashioncafé 't Stadshart, plus an in-house sewing atelier (Het naaiatelier) and a complimentary personal shopping service. Revenue is generated through direct retail sales (physical and online) of multi-brand fashion, food and beverage, event venues and catering, and gift cards. The technology stack is a standard e-commerce webshop powered by Sanity CMS, with free shipping above €199 and same-day dispatch before 15:00. Marketing channels are in-store events, email newsletter, personal shopping appointments, and the on-site dining experiences that drive foot traffic. The company is privately held, bootstrapped, with no external investors or funding rounds disclosed, and carries 10,094 customer reviews at an average of 4.5/5 stars.

Name

Bastiaansen Modestad

Legal name

Bastiaansen Modestad

Website

https://bastiaansenmodestad.nl

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

51–100 employees

Short description

Bastiaansen Modestad is a 60-year-old family-owned fashion department store in Bavel, Netherlands, operating two physical stores (Haar stad for women, Zijn stad for men) carrying 100+ premium fashion brands, with complementary e-commerce, an on-site bistro and café, personal shopping, and a structured events programme.

Ownership category

akta.pro rank

Product category

Specialty Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Premium Department Stores (CRAGADAB)

Keywords

• Fashion retail store
• Women's clothing
• Men's clothing
• Personal shopping
• Lifestyle retail

Headquarters

HQ city

Bavel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Retail clothing sales: Primary revenue from selling fashion apparel for women and men through physical retail stores and e-commerce.
2. Gift cards: Sale of gift cards (cadeaubonnen) for both the main store and BAS. branded locations.
3. Food and beverage (BAS. bistro): Revenue from restaurant operations including breakfast, lunch, drinks, and Friday dinner service.
4. Event venues and catering: Revenue from hosting events including Aperitivo evenings, fashion events, and private gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Bastiaansen Modestad operates two dedicated fashion department stores in Bavel, Netherlands — Haar stad for women's fashion and Zijn stad for men's fashion — carrying 100+ curated brands across multiple lifestyle sections. The offering is complemented by complimentary personal shopping services, in-store hospitality (BAS. bistro and Fashioncafé 't Stadshart), a pre-loved Archive section, gift vouchers, seasonal in-store events, and a supporting e-commerce webshop with free shipping from €199.

Product overview

Bastiaansen Modestad is an award-winning fashion department store with over 60 years of heritage in Bavel, Netherlands, operating two physical stores: Haar stad (women's, Brigidastraat 2) and Zijn stad (men's, Lange Vore 2). The offering is organized as a unified fashion destination platform comprising: (1) multi-floor physical retail departments — women's fashion under brands such as Amaya Amsterdam, By-Bar, Neo Noir, Samsøe Samsøe, YAYA, and over 100 others across sections like Young Basement, Studio, Denim, Classy, Everyday, and Party; men's fashion under brands including Law of the Sea, NN.07, ØLÅF, Polo Ralph Lauren, PME Legend, G-STAR, and others across Studio, Denim, Everyday, Business, and Smart sections; (2) BAS. bistro — an on-site bistro and bar offering breakfast, lunch, aperitivo events, and Friday dinners using local ingredients; (3) Fashioncafé 't Stadshart — an in-store café in the women's department; (4) Personal Shopping advisory service; (5) Shop the Look curated outfit collections; (6) Archive pre-loved fashion section; (7) Events programming including seasonal in-store events; and (8) an online e-commerce shop with shipping, returns, and account management. The portfolio spans womenswear, menswear, accessories, gift vouchers, and hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• BAS. bistro: A bistro and bar located within Bastiaansen Modestad, offering breakfast, lunch, drinks, and Friday dinner service with local and seasonal ingredients.
• Fashioncafé 't Stadshart

Products and services

• Haar stad (Women's Department) Multi-floor women's fashion department at Brigidastraat 2, Bavel, offering women's fashion across sections including Young Basement (trendy/youth), Studio (refined feminine), Denim, Classy (luxury), Everyday (accessible), and Party (festive). Carries brands such as Amaya Amsterdam, By-Bar, Neo Noir, Samsøe Samsøe, YAYA, and many others.
• Zijn stad (Men's Department) Men's fashion department at Lange Vore 2, Bavel, with sections including Studio (trendy brands), Denim, Everyday (accessible basics), Trouw- en Feestmode/Business (wedding and formal), and Smart (luxury Italian materials). Carries brands such as Law of the Sea, NN.07, ØLÅF, Polo Ralph Lauren, The Good People, PME Legend, and G-STAR.
• BAS. bistro & borrel On-site bistro and bar located within the Zijn stad men's store offering breakfast, lunch, aperitivo events, and Friday dinner service using fresh, locally sourced ingredients. Operates as a hospitality concept within the fashion destination.
• Fashioncafé 't Stadshart Coffee and light lunch café located within the women's store (Haar stad), offering a stylish space for shoppers to relax with coffee, light lunch, and homemade pastries.
• Personal Shopping Complimentary personal shopping advisory service in which fashion consultants help customers find outfits tailored to their style, with appointment booking available. Free of charge to customers.
• BAS. Cadeaubonnen (Gift Vouchers) Gift voucher products branded under the BAS. label, available for purchase in both the women's and men's stores and online. Redeemable across the Modestad offering.
• Online Shop (E-commerce) E-commerce web platform offering online shopping from the curated multi-brand assortment with free shipping from €199, same-day dispatch for orders before 15:00, and easy online returns or free in-store returns.

Quantifiable outcome

• 10,094 verified customer reviews with 4.5/5 average rating

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• C&A: Large European fashion retailer with a strong Dutch heritage operating multi-department stores selling apparel for the whole family. Comparable as a multi-category clothing retailer at significantly larger scale.
• De Bijenkorf: The Netherlands' premier luxury department store chain, operating multi-floor stores carrying premium fashion, beauty, and accessories. Directly comparable as a multi-department fashion destination with premium-brand curation, though at much larger scale and national footprint.

Direct peers

• Suitsupply: Dutch-founded menswear specialist offering tailored suits, formal wear, and smart-casual clothing with a strong personal-service model. Comparable in the men's tailoring/formal-wear category that Bastiaansen Modestad carries via its 'Zijn stad' Business/Wedding sections.
• The Sting: Dutch multi-brand fashion chain operating branded stores (Costes, Sisters, etc.) across the Netherlands carrying contemporary women's and men's fashion. Directly comparable as a multi-brand specialty fashion retailer serving similar Dutch middle-market customers.
• Sissy-Boy: Dutch fashion and lifestyle retailer combining apparel with home and gifting under a curated brand mix. Comparable as a Dutch lifestyle-oriented multi-brand retailer blending fashion with broader lifestyle experience.
• Steps: Dutch multi-brand fashion chain specialising in denim and contemporary casualwear for women and men. Comparable in product mix, target demographic, and multi-store retail model.
• Anna van Toor: Dutch family-owned multi-brand fashion boutique chain focused on women's fashion with curated premium brands and personalised service. Directly comparable as a family-operated, service-led multi-brand fashion retailer in the Dutch regional market.

Regional players

• Score at Breda: Dutch regional department store chain based in the southern Netherlands (close to Bavel/Breda), carrying fashion and lifestyle categories. Comparable as a regional department-store competitor operating in the same Dutch southern catchment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bastiaansen-modestad

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bastiaansen Modestad